Omelia & Oliver Jewels is among companies reported to Facebook for misleading and AI generated adverts
Facebook owner Meta has been accused of allowing misleading companies to “run rampant” on its platforms, as dozens of people say they have fallen victim to sellers using AI-generated adverts.
More than 60 people contacted the BBC after we revealed unscrupulous foreign firms were using fake images and back stories to pose as family-run UK businesses to lure in shoppers.
Some said they had been targeted by ads on Facebook and Instagram, and consumer guide Which? said businesses were using the platforms to “spread their lies furthest and widest”.
Meta said it had removed content by six companies, flagged by the BBC, which claimed to be based in England but were shipping cheap goods in from Asia.
The tech giant said it did not allow fraudulent activity and worked closely with Stop Scams UK to protect users.
One company removed from the platform is C’est La Vie, which claimed to be a longstanding jewellery retailer run by Patrick and Eileen in Birmingham but had a returns address in China.
Mabel & Daisy, which used AI generated pictures of a mother and daughter and claimed to sell “timeless clothing” from a shop in Bristol, has also been removed from the platform after it was exposed for selling cheap items from a base in Hong Kong.
Other companies Meta says it is taking action against are clothing firms Sylvia & Grace, Chester & Claire, Harrison & Hayes and Olyndra London, as well as accessories business Omelia & Oliver Jewels.
All have one-star reviews on Trustpilot with hundreds of customers saying they were duped into thinking they were buying from UK-based brands and received shoddy goods.
Chester and Claire
Chester & Claire uses this image to sell its clothes – but this shop isn’t there
Harrison & Hayes claimed to be a Manchester-based independent clothes shop with “decades of experience” but has a returns address to a central warehouse in China. It has used an AI-image of a shop front in the city which does not exist.
Chester & Clare also uses an AI-generated image of a shopfront to market its business, which it claims has operated in London since 2005 but is actually based in the Netherlands and sells clothes shipped from China.
Its terms of service states imagery, stories, characters and boutique locations “may have been created using generate AI” to “enhance customer experience”.
The BBC contacted all businesses but only got automated responses.
‘It felt like a trusted brand on Facebook’
Claire Brown was persuaded to buy two dresses for £73 from Luxe and Luna London, after “constantly” seeing the company’s appealing adverts on Facebook.
When the dresses arrived weeks later they were poorly made of flimsy material and “looked awful”.
“It felt like a trusted brand after I’d seen it on Facebook so much, you see all these clothing collections and I liked what I saw,” she said.
Claire Brown
Claire Brown believed she was buying from a trusted brand after spotting adverts on Facebook
Ms Brown, who works in tech marketing, said she reported the company to Meta but never got a response.
The company has now stopped operating, with a message on Facebook stating life had “taken a devastating turn” because of the death of a partner, an almost identical statement used by fake Birmingham jewellery business C’est La Vie.
“It makes me feel really cross, because I hate people being scammed and the websites are the kind of thing you would share with a friend,” Claire added.
“There is a real lack of protection here for consumers.”
Another Facebook user, Stuart, said he had reported a number of suspicious companies to the platform but was advised to “influence the ads that you see by hiding ads and changing your ad preferences” in its response. No other action was taken.
Omelia and Oliver Jewels
Customers who bought from Omelia and Oliver Jewels described items as the “cheapest junk ever”
Some of the fraudulent companies discovered by the BBC appear to be controversial “dropshipping” schemes.
That’s where a third-party buys products from a wholesaler and sells them with a significant mark-up, having never seen the product themselves.
The Advertising Standards Authority (ASA) recently banned ads by a so-called “British” clothing firm that used images of roses, cobbled streets and the union jack when it was shipping goods from a warehouse in Asia.
The regulator said it was continuing to take action on misleading adverts but said platforms like Facebook played an “important role” in maintaining “responsible advertising” and continued to engage with them on how best to prevent those that break the rules.
Which? said Meta had allowed fake companies to “run rampant on its platforms for too long” and said it should be doing “much more” to stop scams and protect its users.
Sylvia & Grace
Sylvia & Grace used AI to generate pictures of their supposed founders
Meta said it wanted users to report suspicious adverts on its platforms, which was an “important signal” to its review systems and could prompt a re-review of the advert while improving policies.
Warning signs in social media adverts
Which? recommends being wary of adverts on social media that promote “too good to be true” offers and applied pressure tactics like a closing down sale with heavy discounts
It says you should be suspicious if you spot an account that was created recently claiming to be a well-known company, especially if they only have a few followers
The guide also suggests reaching out to companies to see if adverts are genuine by searching for the company’s legitimate website instead of clicking on links in a possible scam
Many companies claim to have thousands of positive reviews – but consumer website Trustpilot is often the best place to check for legitimate experiences of fashion brands
Experts who have verified some of the AI images used by the companies say to watch out for those that look too perfect – from the subject’s hair, to their skin and teeth. And for those with pictures of fabricated shop fronts, a quick Google can usually help discover whether they have an actual address and presence on a UK high street.
GABORONE, Botswana — In a village outside Botswana ’s capital, Keorapetse Koko sat on an aging couch in her sparsely furnished home, stunned that a career — and an entire nation’s economy — built on diamonds had fallen so far, so fast.
For 17 years, she had earned a living cutting and polishing the gems that helped transform Botswana from one of the world’s poorest nations into one of Africa’s success stories. Diamonds were discovered in 1967, a year after independence, an abrupt change of fortune for the landlocked country.
Botswana became the world’s top diamond producer by value, and second-largest by volume after Russia. Diamonds are woven into the national identity, with local Olympic champion runner Letsile Tebogo heading a De Beers campaign celebrating how the industry funds schools and stadiums.
The stones that Koko and thousands of others dug and polished over the decades have funded Botswana’s health, education, infrastructure and more. The country risked the “resource curse” of building its economy on a single natural asset — and unlike many African nations, it was a success.
But Koko lost her job a year ago, joining many others left adrift as Africa’s trade in natural diamonds buckles under growing pressure from cheaper lab-grown diamonds mass-produced mainly in China and India.
“I have debts and I don’t know how I am going to pay them,” said the mother of two, who had survived on about $300 a month and relied on her employer for medical insurance. It had been a decent situation for a semi-skilled worker in a country where the average monthly salary is about $500. “Every month they call me asking for money. But where do I get it?”
Botswana, which has unearthed some of the world’s biggest stones, has prided itself on prudently managing its natural wealth, avoiding the corruption and fighting that have plagued many African peers. Its marketing message has been simple: Its stones are conflict-free and help fund development.
“Diamonds built our country,” said Joseph Tsimako, president of the Botswana Mine Workers Union, which represents about 10,000 workers in the nation of 2.5 million people. “Now, as the world changes, we must find a way to make sure they don’t destroy the lives of the people who helped build it.”
He warned that new U.S. tariffs under the Trump administration could worsen Botswana’s downturn, triggering staffing freezes, unpaid leave and more layoffs. The U.S. has imposed a 15% tariff on diamonds that are mined, cut and polished there.
Diamond exports, roughly 80% of Botswana’s foreign earnings and a third of government revenue, have tumbled.
Debswana, the largest local diamond producer and a joint venture between the government and mining giant De Beers, saw revenues halve last year. It has paused operations at some mines as Botswana and Angola enter talks to take over controlling stakes in De Beers’ diamond mining unit.
In September, Botswana’s national statistics agency reported a 43% drop in diamond output in the second quarter, the steepest fall in the country’s modern mining history. The World Bank expects the economy to shrink 3% this year, the second consecutive contraction.
The global rise of synthetic diamonds has been swift. They have “given stiff competition, especially in lower-quality stones,” said Siddarth Gothi, chairman of the Botswana Diamond Manufacturers Association.
The gems emerged in the 1950s for industrial use. By the 1970s they had reached jewelry quality. Lab-grown stones now sell for up to 80% less than natural diamonds. Once making up just 1% of global sales in 2015, they have surged to nearly 20%.
Glitzy social media videos have fueled the appeal of synthetic gems made in weeks under intense heat and pressure and marketed as cheaper, conflict-free and eco-friendly alternatives to stones formed over billions of years.
Environmental groups have said natural diamond mining can drive deforestation, destroy habitats, degrade the soil and pollute the water. But environmental claims about the synthetic gems also face scrutiny, with critics noting that production remains energy-intensive, often powered by fossil fuels.
From “a marginal phenomenon,” an “unprecedented flood” of synthetics now threatens the natural diamond’s value and future, World Federation of Diamond Bourses president Yoram Dvash warned in July.
Lab-grown stones now account for most new U.S. engagement rings, he said. Natural diamond prices have fallen roughly 30% since 2022, leaving the industry at what Dvash called “a critical juncture.”
Hollywood stars, including Billie Eilish and Pamela Anderson, and Bollywood celebrities have boosted synthetic diamonds’ allure, along with Gen Z influencers.
“The new generation of youngsters getting engaged, they’ve got far more important things to spend their money on than a diamond,” said Ian Furman, founder of Naturally Diamonds, which sells natural and synthetic diamonds in neighboring South Africa. “So, it’s become so attractive to them to buy lab diamonds.”
Furman said that for every 100 diamonds his company sells, around 95 are synthetic when just five or six years ago it was overwhelmingly natural diamonds.
The shift is felt beyond Botswana. Across southern Africa, falling production of natural diamonds and revenue have led to job cuts and financial strain.
To counter the trend, Botswana, Angola, Namibia, South Africa and Congo in June agreed to pool 1% of annual diamond revenues, translating into millions of dollars, into a global marketing push led by the Natural Diamond Council to promote natural stones. The nonprofit’s members include major mining companies such as De Beers Group and Rio Tinto, which have invested heavily in natural diamonds.
Last year, the council launched a “Real. Rare. Responsible” campaign starring actor Lily James in a bid to recast natural diamonds as unique and ethically sourced.
Kristina Buckley Kayel, the council’s managing director for North America, said restoring natural diamonds’ “desirability” is essential to protect producer economies, particularly in southern Africa.
With its diamond income no longer assured, Botswana’s government in September created a sovereign wealth fund focused on investment and diversification beyond mining, although details about its value and investors sketchy. Suddenly, the country’s elephant-heavy tourism industry and other mining options, including gold, silver and uranium, are more important than ever.
But for Koko, the laid-off diamond worker, the policy shift may have come too late.
“I was the breadwinner in a big family,” she said. “Now I don’t even know how to feed my own. Looking for another job is very difficult. The skills I learned are only relevant to the diamond industry.”
She never owned a diamond herself. Even the smallest would be a luxury beyond her means.
___
Mutsaka reported from Harare, Zimbabwe. Associated Press writer Mogomotsi Magome in Johannesburg, South Africa, contributed to this report.
___
For more on Africa and development: https://apnews.com/hub/africa-pulse
The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.
The mayor of Bedford said the rail project did “not have the rationale” to demolish more properties in the borough
The East West Rail (EWR) project “desperately needs to win back public trust”, a borough’s mayor said.
The billion-pound rail line aims to connect Cambridge and Oxford, via Bedford, Milton Keynes and Bicester.
Tom Wootton, the Conservative mayor of Bedford, said EWR’s latest plans “did not have a rationale” for needing to demolish more homes in the borough, after some properties were announced as being at risk of being knocked down in August.
Natalie Wheble, EWR’s external affairs director, said: “We recognise that it takes time to build trust” and the company “remained committed to our intention of improving our communication with those impacted by our plans”.
EWR held a third non-statutory consultation on its plans to develop the project at the start of this year and received more than 6,200 responses, which it said has helped to make 80 design changes to proposals.
The revisions included building a new station at Stewartby to serve the proposed Universal Studios theme park, the redevelopment of Bedford Station, reducing the number of stations on the Marston Vale Line and building a new station at Tempsford.
Alex Pope/BBC
In August plans were unveiled that could mean more properties will be demolished on Ashburnham Road in Bedford
Wootton said he was studying the latest update to EWR’s plans, which were published this month, with officers from Bedford Borough Council and reaffirmed their continued support for the project “in principle”.
He added that “everyone at East West Rail desperately needed to show they were being honest and transparent”.
In August it was announced that more homes could be demolished on Ashburnham Road, along with a GP surgery and the Dom Polski community venue, to make way for the project.
Wootton said he was waiting for an explanation from EWR on why the demolition would need to take place and claimed the council had been promised a technical note more than two months ago.
Wootton said: “When EWR held a public meeting earlier this month, they failed to share simple information beforehand with the council.”
He added that EWR “needed to keep us in the loop if we are to support our residents”.
Ms Wheble said: “Bedford sits at the heart of the East West Rail route, and continued dialogue with the council, residents and local organisations is essential.”
She added the company would “keep listening, working collaboratively and improving the way we engage as the project moves forward”.
Curious whether Digital Realty Trust is trading at a bargain or an inflated price? Let’s dive into what the numbers and recent events might reveal about its true value.
The stock has seen notable moves recently, rising 1.9% over the past week, but still down 4.2% for the month and 15.8% over the last year. These shifts hint at changing investor sentiment regarding both growth prospects and risk.
Recent headlines covering major partnerships and continued investment in global data center expansion have dominated the news. These developments highlight the company’s positioning in a fast-evolving tech landscape, help explain the stock’s volatile performance, and are generating ongoing debate about what could come next.
On our valuation checks, Digital Realty Trust scores a 3 out of 6, suggesting there’s more to the story beneath the surface metrics. We’ll walk through traditional valuation methods in a moment, but stick around for an even more insightful way to evaluate the stock before making any moves.
Digital Realty Trust delivered -15.8% returns over the last year. See how this stacks up to the rest of the Specialized REITs industry.
A Discounted Cash Flow (DCF) model estimates a company’s intrinsic value by projecting its future cash flows and then discounting those amounts back to today’s dollars. For Digital Realty Trust, this model uses adjusted funds from operations to forecast the company’s free cash flow performance over time.
Currently, Digital Realty Trust generates annual free cash flow of $2.02 billion. Analyst consensus projects steady growth, with free cash flows expected to reach nearly $3.70 billion by 2029. After five years, further growth assumptions are extrapolated based on historical trends and sector outlook. All cash flow projections are measured in US dollars.
Based on this analysis, the DCF model produces an estimated intrinsic value of $236.26 per share. Compared to the current market price, this suggests that Digital Realty Trust is undervalued by about 32.2 percent according to these assumptions.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Digital Realty Trust is undervalued by 32.2%. Track this in your watchlist or portfolio, or discover 920 more undervalued stocks based on cash flows.
DLR Discounted Cash Flow as at Nov 2025
Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Digital Realty Trust.
The price-to-earnings (PE) ratio is one of the most widely used metrics for assessing the value of profitable companies like Digital Realty Trust. Since the company generates consistent earnings, the PE ratio helps investors quickly compare its share price relative to recent profits and spot any potential discrepancies in valuation.
However, a “normal” or “fair” PE ratio can fluctuate based on investor expectations about future growth and risk. Higher growth prospects typically warrant higher PE ratios, while greater perceived risks or uncertainties often lead to lower multiples. This context is especially important for companies operating in dynamic sectors such as data center REITs.
Currently, Digital Realty Trust trades at a PE ratio of 40.5x. This is higher than both the Specialized REITs industry average of 17.3x and its peer group average of 34.4x. At first glance, this premium suggests investors expect greater growth or lower risk than the broader sector.
Simply Wall St’s proprietary “Fair Ratio” offers a more tailored benchmark—in this case, 28x—by accounting for Digital Realty Trust’s unique combination of growth rates, profit margins, market capitalization, and industry risks. Unlike standard peer or sector comparisons, the Fair Ratio provides a more nuanced view that reflects the factors most relevant to this company’s long-term outlook.
Since Digital Realty Trust’s 40.5x PE is materially above the Fair Ratio of 28x, this suggests that the stock is overvalued on this metric, unless the company delivers considerably stronger growth than currently forecast.
Result: OVERVALUED
NYSE:DLR PE Ratio as at Nov 2025
PE ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1443 companies where insiders are betting big on explosive growth.
Earlier we mentioned that there’s an even better way to understand valuation. Let’s introduce you to Narratives. A Narrative allows you to craft your own investment story for Digital Realty Trust by connecting your view of the company’s future, such as revenue growth, profit margins, and risks, to a financial forecast and a fair value estimate, rather than relying solely on static ratios or models.
Narratives bring the numbers to life by blending your perspective with real financial assumptions. This approach shows you in real time how your forecast affects what the stock may be worth. This feature is user-friendly, accessible to anyone on Simply Wall St’s Community page, and trusted by millions of investors looking for smart ways to navigate changing markets.
Comparing your Narrative Fair Value to the current share price can help you decide if it is time to buy, hold, or sell. Because Narratives update automatically as fresh news and earnings come in, your analysis stays relevant. For example, one investor’s Narrative for Digital Realty Trust might predict a fair value as high as $199 if they expect AI-powered growth and strategic partnerships to pay off, while a more cautious view could lead to a much lower estimate if they see fierce competition and rising costs ahead.
For Digital Realty Trust, we offer an overview of two leading Digital Realty Trust Narratives:
🐂 Digital Realty Trust Bull Case
Fair Value: $199.19
Undervalued by approximately 19.6%
Revenue growth forecast: 12.96%
Strong demand for data center capacity, strategic expansions, and sustainability efforts are forecast to drive revenue growth and profitability.
Analysts expect annual revenue to grow 11.5% over the next 3 years. However, profit margins are projected to compress due to increased costs and expansion efforts.
Main risks include rapid U.S. expansion potentially outpacing demand, rising interest rates affecting profitability, and intensified competition from other providers.
🐻 Digital Realty Trust Bear Case
Fair Value: $110.45
Overvalued by approximately 45.1%
Revenue growth forecast: 7%
Industry tailwinds from AI and cloud growth drive near- and mid-term demand, with international and technological expansions supporting the long-term thesis.
Headwinds such as rising interest rates, intense competition (for example, Equinix, AWS, Google Cloud), energy costs, and overbuilding risks could limit upside and compress margins.
Valuation is seen as reasonable for now. If the price-to-FFO ratio rises much further without corresponding earnings growth, or if debt remains expensive, downside risks increase.
Do you think there’s more to the story for Digital Realty Trust? Head over to our Community to see what others are saying!
NYSE:DLR Community Fair Values as at Nov 2025
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include DLR.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
Wondering if Arlo Technologies stock could be a hidden gem or already fully priced? Let’s take a closer look at what the numbers and recent developments suggest about its value.
In the last year, Arlo shares are up 29.2% and have surged 32.2% year-to-date, but experienced a recent 25.0% drop in the past month. This was followed by an 8.9% bump just this week.
Most of these moves came as investors reacted to industry-wide conversations around smart home technology, along with recent news highlighting Arlo’s product collaboration with major retailers and some analyst upgrades. These events raised expectations for longer-term growth, even as volatility keeps short-term risk in play.
Currently, Arlo scores a 3 out of 6 on our valuation checklist. This means it’s undervalued in three key areas. We will dive into what these valuation methods actually tell us, and at the end, I’ll share an even smarter way to interpret Arlo’s value story.
Find out why Arlo Technologies’s 29.2% return over the last year is lagging behind its peers.
The Discounted Cash Flow (DCF) model estimates what a company is worth by projecting its future cash flows and discounting them back to today’s value. This approach helps investors determine whether the current share price is justified based on what the business is expected to generate in the future.
For Arlo Technologies, the latest figures show it generated $59.98 million in Free Cash Flow over the last twelve months. Looking ahead, analysts expect its Free Cash Flow to continue growing, starting with $70.23 million in 2026 and reaching an extrapolated $125.52 million by 2035. While direct forecasts from analysts only cover the next five years, Simply Wall St extends these projections further by using industry and company growth rates.
Using this DCF method, Arlo’s intrinsic value is calculated at $16.66 per share. With Arlo’s stock currently trading at approximately a 13.0% discount to this calculated value, the implication is that shares may be undervalued based on the cash flow outlook.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Arlo Technologies is undervalued by 13.0%. Track this in your watchlist or portfolio, or discover 920 more undervalued stocks based on cash flows.
ARLO Discounted Cash Flow as at Nov 2025
Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Arlo Technologies.
The price-to-sales (P/S) ratio is a widely used valuation metric, especially for technology companies like Arlo Technologies, where earnings may be volatile but sales growth remains robust. By comparing a company’s market capitalization to its total revenue, the P/S ratio offers insights into how the market values each dollar of sales. This can be a useful tool for assessing both growing and turnaround businesses.
What counts as a “normal” or “fair” P/S ratio depends on expectations for future growth and the level of risk facing the company. Higher growth prospects and lower risk often justify a higher multiple, while slower growers or higher-risk firms warrant lower ratios.
Currently, Arlo Technologies has a P/S ratio of 3.02x. This compares to the average P/S multiple of its industry peers at 4.71x, and the broader Electronic industry average of 2.42x. These benchmarks give context, but do not adjust for Arlo’s specific factors such as its unique growth profile, profit margin, or risk level.
Simply Wall St’s proprietary “Fair Ratio” estimates a company’s justified multiple by considering not just industry and peer comparisons, but also company-specific details such as expected growth, profitability, market cap, and risk exposure. This deeper analysis suggests Arlo’s fair P/S ratio is 2.13x, which may be a better reflection of the actual value investors might assign given all relevant factors.
Since Arlo’s P/S ratio of 3.02x is noticeably higher than its Fair Ratio of 2.13x, the stock appears somewhat overvalued using this metric, even though it trades below the peer average.
Result: OVERVALUED
NYSE:ARLO PS Ratio as at Nov 2025
PS ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1443 companies where insiders are betting big on explosive growth.
Earlier we mentioned that there is an even better way to understand valuation, so let’s introduce you to Narratives. A Narrative is simply your personal story or perspective on a company, combining your take on its future revenue, earnings, margins, and risks to generate your own fair value for the stock, instead of just relying on analyst numbers or traditional valuation ratios.
On Simply Wall St’s Community page, investors use Narratives to link what they believe about a business (like Arlo’s growth potential, competition, or product launches) to specific financial forecasts, and then to a fair value estimate. This hands-on approach turns financial data into an easy-to-follow story and helps you decide if Arlo fits your investment goals by letting you directly compare your Narrative’s Fair Value to the stock’s market price.
Narratives update dynamically as new earnings reports or news becomes available, so your view stays fresh and relevant. For example, one Arlo Technologies Narrative expects strong subscriber growth, new partnerships, and margin expansion, supporting a bullish price target of $26.00, while a more cautious investor factors in competition and risks and places fair value closer to $22.00. With Narratives, you can tailor your decisions to what you believe, using the same powerful, accessible tools trusted by millions of investors.
Do you think there’s more to the story for Arlo Technologies? Head over to our Community to see what others are saying!
NYSE:ARLO Community Fair Values as at Nov 2025
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include ARLO.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
The fair value target for Watches of Switzerland Group stock has recently been increased from £4.35 to £4.75, signaling greater optimism among analysts. This upward adjustment highlights a strengthened outlook, driven by expectations of improved revenue growth and positive momentum in key markets. Stay tuned to discover how you can keep informed as these analyst perspectives and company fundamentals continue to evolve.
Analyst Price Targets don’t always capture the full story. Head over to our Company Report to find new ways to value Watches of Switzerland Group.
Analyst sentiment toward Watches of Switzerland Group has reflected a shift in outlook, as seen in recent research updates.
🐂 Bullish Takeaways
Deutsche Bank has upgraded Watches of Switzerland to Buy from Hold, indicating greater confidence in the company’s growth potential.
The price target was raised to 450 GBp, highlighting strengthened expectations around improved execution and revenue momentum.
Analysts have cited effective cost management and strategic market positioning as key strengths, contributing to positive sentiment around the stock.
🐻 Bearish Takeaways
Despite the upgrade, some concerns persist regarding valuation levels, with a portion of the upside potentially already reflected in the current share price.
Analysts continue to monitor near-term risks, including market volatility, which could affect overall performance.
These analyst perspectives highlight the importance of execution and growth momentum for Watches of Switzerland Group, while also noting ongoing scrutiny around valuation and market risks.
Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives or begin writing your own Narrative!
LSE:WOSG Community Fair Values as at Nov 2025
Watches of Switzerland Group and Roberto Coin are expanding their strategic partnership with the launch of exclusive Roberto Coin boutiques in high-profile U.S. locations, including Hudson Yards in New York City and The Forum Shops at Caesars Palace in Las Vegas.
The new Hudson Yards boutique showcases Venetian-inspired artistry, featuring a Murano glass chandelier and Roberto Coin’s trademark hidden ruby. This offers customers a unique luxury shopping experience.
This expansion introduces acclaimed Roberto Coin collections such as Venetian Princess and Love in Verona, along with limited-edition releases to a broader North American audience.
The boutique openings coincide with Roberto Coin’s global campaign starring brand ambassador Dakota Johnson. This marks a significant step in increasing both brands’ presence and influence in the luxury jewelry market.
Fair Value Target has increased from £4.35 to £4.75, reflecting a more optimistic valuation outlook.
Discount Rate has declined slightly from 10.30% to 10.19%, signaling modestly reduced perceived risk in future cash flows.
Revenue Growth Projection has risen from 5.68% to 6.18%. This indicates improved growth expectations for the company.
Net Profit Margin estimate has edged higher from 5.33% to 5.35%. This suggests steady profit improvements.
Future P/E Ratio has increased from 13.3x to 14.2x, indicating a higher valuation multiple applied to expected earnings.
Narratives are a smarter, story-driven way to invest. They let you combine real numbers, such as fair value, revenue, and earnings forecasts, with your own perspective on a company’s future. Each Narrative ties together a company’s story, financial forecasts, and fair value in a simple, accessible format right on Simply Wall St’s Community page. Narratives help you decide when to buy or sell by comparing Fair Value to the current Price and update automatically when new insights or news emerge.
Discover the full story in the original Watches of Switzerland Group Narrative and follow along to stay ahead on:
How U.S. expansion and strategic acquisitions could drive revenue growth and market share.
The impact of new luxury jewelry offerings and showroom upgrades on earnings and margins.
Key risks, from slowing UK growth and rising costs to changes in tax policy, that could alter the company’s outlook.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include WOSG.L.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
With entry-level jobs declining as employers continue to deploy AI, Coursera’s CEO has shared his top tips for graduates to stay competitive in the job market and stand out in interviews.
Greg Hart, former technical advisor to Jeff Bezos at Amazon, became president and CEO of online learning platform Coursera in February 2025. He told CNBC Make It that in the age of AI, it’s important for young people to pursue additional learning alongside a degree.
“The advice that I give to my sons… is one of the best things that you can do is to augment your university degree with micro credentials specifically,” he said in the interview.
Micro credentials are short courses that provide a certification for a specific skill or knowledge and they take less time to complete than a traditional degree or diploma. It’s become increasingly important to supplement degrees with additional certifications, as graduate jobs are at risk of being replaced by AI, Hart said.
Major firms have been laying off staff this year and have cited AI as part of the reason, from Amazon making 14,000 workers redundant as it bets on AI to Salesforce slashing 4,000 customer support roles saying AI can do 40% of the tasks at the company.
“Say you’re a young person in university right now, you are generally going to get hired into your first job based primarily on the traits that they see in you.”
Greg Hart
President and CEO of Coursera
Meanwhile, 62% of U.K. employers anticipate that junior, clerical, managerial and administrative roles will be the most likely be lost to AI, according to a recent survey of 2,019 senior HR professionals and decision makers by the Chartered Institute of Personnel and Development (CIPD.)
Additionally, the U.K.’s Institute for Student Employers found in its annual Student Recruitment Survey that 1.2 million applications were submitted for just 17,000 graduate roles, highlighting the intense competition and the limited positions available to young people.
“They [micro credentials] demonstrate to employers that not only did you get whatever university degree you’re studying, but you augmented that with something that is generally much more workforce focused,” Coursera’s Hart added.
As AI dominates, many workers are pursuing upskilling opportunities with LinkedIn’s Skills on the Rise report, earlier this year finding that AI literacy was the most popular skill that people were adding to their profiles.
‘Hiring you for your traits’
Hart explained that fresh graduates going into job interviews should highlight their personality and character traits alongside their experience.
“Say you’re a young person in university right now, you are generally going to get hired into your first job based primarily on the traits that they see in you,” Hart said.
“They’re going to be assessing your mindset and your traits as a human being more than your experience, because by definition, you really don’t have much experience and so they’re not really hiring you for your experience, they’re hiring you for your… personality traits.”
Hart outlined that “one of the most important traits” that employers want to hire for are “people who are proactive and hard working and take initiative, who prove to be ready, learners.”
The best way to show these traits is having micro credentials alongside your degree, especially ones that are tailored to your field. For example, Hart encouraged his son, who is a finance major, to take an additional course on AI for finance.
You’ve just been laid off because of AI — here’s what to do next
In fact, experts previously told CNBC Make It that workers who have been laid off as a result of AI should train themselves up on new skills including increasing AI literacy via short courses, rather than pursuing a new degree which would be more costly and time consuming.
Having the dedication to pursue additional learning demonstrates that you will also bring those traits to the job, they told CNBC.
The good news for rail travel between Manchester and London is that a morning train will continue to link England’s biggest cities in under two hours. The bad news: passengers will no longer be able to get onboard.
The rail regulator has axed one of Britain’s fastest and most lucrative intercity services, the 7am Avanti West Coast from Manchester Piccadilly to London Euston, as part of a timetable shake-up that will take effect in mid-December.
What will heap on frustration for passengers, as well as the operator, is that the exact same train service will continue to run between the stations from 7am each weekday: crewed, fast and empty.
The train and staff still need to travel from Manchester as they are rostered to operate subsequent services out of Euston on the new December timetable, under rail’s complex planning.
The bizarre situation is expected to continue for five months or more until the next timetable change in May, meaning the service could run empty more than 100 times. The move has left rail insiders fuming at the decision by the Office of Rail and Road (ORR).
Business travellers from the north may mourn the end of the express train, non-stop after Stockport in Greater Manchester and timed conveniently to arrive in the capital just before 9am. Revenue collectors even more so: current single fares on the peak-time service are priced at £193, rising to £290 for first class.
The industry expert and rail writer Tony Miles said: “It will be on the platform – people will be able to see it, touch it, watch it leave. But they won’t be able to get on. The taxpayer will be paying five days a week for empty trains.”
Passengers board an Avanti West Coast service at Manchester Piccadilly railway station. Photograph: Christopher Thomond/The Guardian
The service began in 2008 when Virgin Trains ran intercity trains on the west coast mainline but was suspended during the coronavirus pandemic and Avanti’s subsequent troubles, and reinstated when Avanti returned to a full timetable in 2024.
As the only service completing the journey so quickly, at one hour 59 minutes, it has long been a major marketing asset, allowing operators to advertise trains running between England’s capital and the northern city in less than two hours.
Network Rail, as well as Avanti, supported the continuation of the service with passengers, arguing the train would be “using capacity regardless” on the network.
A senior industry source said: “People paid a lot of money to get on that train. If we ever need justification for a guiding mind in the railway, this is the example.”
The train has been removed as the regulator tries to ensure the overall reliability of the railway in the new timetable on 15 December. The new schedule will mainly affect the UK’s other major rail artery, the east coast mainline, but the industry is wary of any potential disruption after the widespread cancellations and delays sparked by the last comparable overhaul, the May 2018 timetable fiasco.
The ORR said the service was no longer feasible in the new timetable as new open access train services, run by First Group’s Lumo to Stirling in Scotland, were due to start. Fare revenue will go to the private operator rather than the Department for Transport, as is the case under the Avanti contract.
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Avanti will be running more services to the north-west overall under the new timetable, the ORR said. Photograph: Christopher Thomond/The Guardian
An Avanti spokesperson confirmed that its fastest service would still run with crew, but no passengers. They said: “We are disappointed with the Office of Rail and Road’s decision not to grant access rights from December for four weekday services that we currently operate, including the 07.00 from Manchester to London fast service, as well as requiring a Sunday service which currently runs from Holyhead to London to terminate at Crewe. This will clearly impact those customers who already use these services.”
The ORR said: “Our decision on the Manchester-London service was based on robust evidence provided by Network Rail that adding services within firebreak paths on the west coast mainline would have a detrimental impact on performance. We identified that this service would run in one of those paths.
“If Avanti operates the service as empty coaching stock, [it] can be run more flexibly – delayed or rerouted – than a booked passenger service. This can assist with performance management and service recovery during disruption.”
Firebreak paths are planned gaps or unused time in the timetable to allow for disruption to services.
Avanti will be running more services to the north-west overall under the new timetable, and other applications from open access companies on the line had been declined, the ORR said.
The fastest trains linking Manchester and London will now take about 2 hours 15 minutes, with those wishing to arrive in the capital by 9am having to catch a 6.29am train.
Northern business leaders hit out at the decision. Henri Murison, the chief executive of the Northern Powerhouse Partnership, said the ORR in backing open access was “denying business people in Manchester access to London on a vital fast peak service” and sacrificing revenue, adding: “Great British Railways’ future finances are being undermined by a regulator disregarding the interests of taxpayers, who will pick up the bill for this poor decision in the name of competition.”
Waiting two decades for another chance to snaffle a prized business acquisition is a luxury not afforded to many executives. The Rothermere family, however, takes a more relaxed approach to time.
While most business boards draw up five-year plans, the Rothermeres, having compiled a feared media empire over more than a century, are used to thinking in terms of generations.
It was in the summer of 2004 that Jonathan Harold Esmond Vere Harmsworth, 4th Viscount Rothermere, the tall, curly haired and immaculately turned out proprietor of the Daily Mail, failed in his bid to acquire the Daily Telegraph and Sunday Telegraph.
By Rothermere’s assessment, the failure delighted Rupert Murdoch because it would have created a stable of rightwing newspapers powerful enough to rival the “unique political leverage” of Murdoch’s own titles, then comprising the Times, Sunday Times, the Sun and News of the World.
The softly spoken Rothermere, however, was able to play a longer game. The Telegraph titles were again put up for sale in 2023. Since then, two prospective owners have come and gone, both after internal Telegraph revolts over their suitability. Rothermere has now swooped.
In the process, the 57-year-old has reaffirmed his family’s obsession with British newspapers, after his forebears bought, sold and smashed together some of the biggest titles of their day.
“Lord Rothermere has got a business head, but he’s not sharply business minded,” said Alex DeGroote, a media analyst who has previously worked closely with Daily Mail and General Trust (DMGT). “This sounds a bit cheesy, but he’s genuinely passionate about journalism. I suspect internally, they’ve wanted to unite media businesses that serve centre-right audiences for decades.”
Lord and Lady Rothermere, for whom media acquisitions are a family affair. Photograph: Finnbarr Webster/PA
Huge issues remain before the hereditary peer’s DMGT group can clinch the titles. Alongside the competition and media plurality concerns, Telegraph insiders are asking how he will stump up the £500m valuation. However, Rothermere’s hopes of creating a conservative media powerhouse have been rekindled.
It was a bold bid for a proprietor who prides himself on staying behind the scenes, often noting his willingness to let the pugnacious and often brutal views of the Daily Mail contradict his own gentler, more pro-European conservatism.
With the Rothermeres, however, media acquisitions are a family affair. A portrait of Alfred Harmsworth, his great-great-uncle who founded the Daily Mail in 1896, dominates Rothermere’s office. One of his earliest memories was of his father, Vere, taking him to the hot-metal newspaper presses.
A young Jonathan would be included in conversations about the difficult start for the Mail on Sunday in 1982. He remembers the stress of the vicious battle in 1987 between the London Daily News and his family’s Evening Standard, which he later sold.
Rothermere himself flirted with journalism, working as a subeditor and reporter on the Sunday Mail in Scotland, before concentrating on the business side of his family’s group. When his father died of a heart attack in 1998, Rothermere is said to have had about 20 minutes upon returning home from the hospital before company calls began, in effect starting his chairing of DMGT, aged 30.
He has previously sold off profitable parts of the business to refocus on the Mail and other newspaper assets. The Telegraph bid is the latest sign of his keenness to reaffirm the family’s media stronghold. “This is a 20-year plus target acquisition,” said a former DMGT executive. “He doesn’t want the Mail as the only newspaper asset he leaves for his son Vere.”
Lord Rothermere looks on as the then Tory leader, David Cameron, looks at a copy of the Evening Standard while visiting a printing plant in Didcot, Oxfordshire, in 2008. Photograph: Jamie Wiseman/Daily Mail/Rex/Shutterstock
Rothermere’s decision to take DMGT private in 2021 has also made the Telegraph pursuit easier. “I don’t have to justify myself to anybody,” he said shortly after the decision.
The long pursuit of the Telegraph does not change the fact that the Mail will always be his first love. Favoured figures from the title are invited to his country estate. “He’s a Mail man, through and through,” said an acquaintance.
So what does this Mail man want with the Telegraph, whose rightwing politics have, to some critics, increasingly become even more astringent than those of the Mail? Radical surgery is not on the cards in the short term. “I would not have turned it tabloid,” Rothermere said, in a rare public reflection on his failed 2004 purchase. “The Telegraph is not the Daily Mail.”
He is targeting growth for both titles in the US, where the Wall Street Journal is relatively unopposed as a national title on the centre right. He also believes the Mail, still primarily driven by advertising and the newsstand, can learn from the Telegraph’s more subscription-based model.
In fact, the family’s involvement in the Telegraph has already begun; Rothermere’s daughter is a business reporter at the title.
It also hosts an extended Daily Mail family. Chris Evans, the Telegraph’s editor, is a former Mail executive. He is one of a series of editors across the British media who learned at the knee of Paul Dacre, the uncompromising former Mail editor who worked with Rothermere and his father.
With British politics seemingly sliding to the right, there are inevitable political concerns about uniting the Mail and Telegraph. Photograph: Vuk Valcic/Zuma Press Wire/Shutterstock
Intervening to change the Telegraph’s politics would be out of character. Dacre, still editor-in-chief at DMG Media, told the Guardian that neither Rothermere nor his father interfered editorially.
“That is the main reason why I turned down very enticing offers to edit the Times and the Telegraph,” he said. “Frankly, I simply didn’t believe that Rupert Murdoch or [the former Telegraph proprietor] Conrad Black would give me that freedom. It’s difficult to overstate how valuable that freedom is to an editor.
“Fleet Street is littered with the corpses of sacked editors who, amid crashing circulations, tried to please their proprietors rather than their readers. The Rothermeres have always understood that. It’s a sacred principle for them that editors are given total editorial autonomy, with the brutally clear understanding that they are dismissed if they produce poor papers.”
Dacre said the hands-off approach came at a cost for Rothermere. “It’s no secret that his own political views were, and are, sometimes at odds with the Mail’s,” he said. “Columnists, news stories, diary items and the paper’s sometimes controversial editorial position would not infrequently cause him embarrassment with his friends and social circle. He never once complained and I cannot tell you how much I admired such fortitude.
“Despite this, he has always enjoyed the company of journalists and counts some as friends. And, yes, he has this extraordinary passion for newspapers which I believe you need if you want to own them because they are irrational beasts that defy normal business logic.
“After the launches of the Mail on Sunday, Metro and MailOnline, the Rothermeres lost countless millions over many years before turning a shilling. And of course, the company lost eye-watering sums on the Standard before reluctantly selling it.”
Rothermere and Paul Dacre (right) in 2007. The former Mail editor said: ‘It’s a sacred principle for them [the Rothermeres] that editors are given total editorial autonomy.’ Photograph: Alan Davidson/Silverhub/Rex/Shutterstock
Another former national newspaper editor was more cynical: “It’s easy not to interfere with the editor if you largely agree with what they put out,” they said.
Rothermere’s light touch approach is perhaps again informed by family history. They have been dogged by criticism over his great-grandfather’s support for fascism and Oswald Mosley’s Blackshirts movement in the pages of the Daily Mail in the 1930s.
As for who would edit the Telegraph under his ownership, Rothermere has explicitly praised Evans in a statement on the Telegraph takeover. While that may signal Evans is a sure thing to stay in post, it is also an understandable gesture, given that the guns of the Telegraph’s newsroom have been turned on previous suitors.
With British politics seemingly sliding to the right, there are inevitable political concerns about uniting the Mail and Telegraph at a time when both have been boosting coverage of Nigel Farage’s Reform UK party.
Many liberal politicians believe the Mail’s abrasive style has become even starker in recent times, pointing to its championing of talking points pushed by Farage on immigration and the “woke” agenda. Some believe the Telegraph has undergone an even more radical shift, often running radical-right opinion pieces that go beyond those of the Mail.
Tim Walker, a former Telegraph diarist, contrasted its current guise with the staid, establishment-friendly paper overseen by the editor Bill Deedes in the 1970s and 80s. “The Telegraph is now less interested in news and more interested in comment,” he said. “It’s become a very shouty paper. Perhaps Dacre, as a news man, might change that.”
Bill Deedes in his office at the Daily Telegraph in 2015. As editor his paper was more staid and establishment-friendly than it is in its current guise. Photograph: Suki Dhanda/The Observer
Senior Labour figures are concerned, along with the Liberal Democrats. “Concentrating so much agenda-setting power in the hands of so few would set a deeply concerning precedent,” said Anna Sabine, the Lib Dem culture spokesperson. The former Conservative cabinet minister David Davis is also opposed.
Dacre argued that Rothermere’s papers were already more diverse than most realise. “Remember, the Standard’s readers were upmarket, liberal and metropolitan and espoused views that were diametrically opposed to the Daily Mail’s,” he said.
“For their part, the Mail and Mail on Sunday backed different sides in the Brexit referendum. The Metro was deliberately designed to be apolitical in order to appeal to the young and the i Paper, whose editorial budget was increased by Jonathan after he bought it, couldn’t be more different from the Mail.
“Today, the British media landscape is unrecognisable from a decade ago. British journalism is in a sad and parlous state. The regional and local press is dying. Several Fleet Street papers are a shadow of what they were. And it’s my hope, indeed my prayer, that the regulators now understand and recognise this.”
There are numerous questions about how someone even with Rothermere’s resources has the cash. Most media analysts believe that a more representative price tag for the titles is in the region of £350m, but Rothermere is willing to pay a premium.
DMGT does not have a ready £500m, the price apparently insisted upon by RedBird IMI as it seeks to recoup the loan that gained it control of the titles two years ago.
A video screengrab showing Lord Rothermere along with Donald Trump in Doha in May. Photograph: Sky News
Rothermere’s previous potential bid for the Telegraph in 2023 involved backers from Qatar. He has developed links in the Middle East, where his events business is performing strongly. In May, he was spotted among delegates with Donald Trump on a visit to Doha.
However, his company has said there will be “no foreign state investment or capital” in the deal, to head off any potential investigation ordered by the culture secretary, Lisa Nandy, under the new laws limiting foreign state ownership. It is understood the plan is to own the Telegraph outright, rather than lead a consortium.
Telegraph staff have numerous other questions. Will RedBird, the fund involved in previous bids, have a role? Will loans lined up for those bids be deployed? Is Rothermere actually paying £500m?
Waiting 20 years has helped Rothermere in some respects. The digital revolution means his team will tell regulators the new group will not be competing with other newspapers, but with the likes of Meta and Google. Meanwhile, the Labour government is pressuring regulators to act in a more “pro-growth” manner.
“Go back five or 10 years and a Mail/Telegraph deal would have been unlikely to go through, and you wouldn’t have seen Comcast [the owner of Sky] look to try and buy ITV’s broadcasting business,” said Becket McGrath, a partner at the law firm Euclid Law. “But deals that historically would not have got through are being done. The [Competition and Markets Authority] is still having a close look, but it is being more flexible with remedies and solutions.”
Some speculate Rothermere may have to offload other titles. That could be painful. He has a personal attachment to Metro. The idea for a London freesheet was first dreamed up by his father, who gave him the task of delivering it.
There have been recent cuts at Metro, which some staff fear is a precursor to a sale. The i Paper also underwent a recent restructure. DMGT figures still feel confident they have a good case for taking on the Telegraph without offloading other titles.
Rothermere has promised to keep the Telegraph and Mail titles editorially separate, regarding them as serving different audiences – broadsheet and mid-market. However, there are concerns inside both titles over cuts and the longer-term plans, given the state of the newspaper industry.
Rothermere’s personal attachment to Metro could make it painful for him if forced to offload it as part of the Telegraph deal. Photograph: Jill Mead/The Guardian
Again, the family has shown a willingness to take drastic action when required. When Rothermere’s father was trying to rescue an ailing Daily Mail in 1971, he merged it with the Daily Sketch, brutally sacking hundreds of journalists in the process. Among them was Barry Norman, subsequently the BBC’s film critic. Walter Terry, the Mail’s political correspondent, was asked to hand out the redundancy letters because everybody liked him.
The Mail made internal redundancies earlier this year, following greater integration of the paper and online product.
However, DeGroote said there were huge backroom savings to be found before newsrooms were touched. “I don’t think they’re going to slash and burn at all, because the journalism is quite different across the two brands. I don’t see there being huge personnel cuts. But the back end of any media organisation will have meaningful procurement benefits.”
Nandy has requested that DMGT and RedBird IMI submit the proposed deal to the government within three weeks, but the outstanding issues will ensure the saga rumbles on well into next year.
“A company that owns the Mail and the Telegraph would have the scale to give both papers a better chance of surviving,” said Dacre. “But, even then, such a company would be a pygmy compared to the giant internet platforms and the BBC from whom most people today get their news. And that news is indisputably, I would argue, presented through a liberal prism. Now that’s a monopoly the regulators would do well to address.”
Vere, 31, Rothermere’s eldest son, is already being groomed to take control of the family empire, holding a senior role in DMGT’s media business. Whether his responsibilities will include control of the Telegraph is the next great chapter in the Rothermere media saga.
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