Musexpo has announced Kirk Sommer, WME’s senior partner and global co-head of music, as their International Music Person of the Year for 2025.
Sommer will be recognized for his years-long efforts in aiding the careers of Amy Winehouse, Adele, Andrea Bocelli, Artic Monkeys, Benson Boone, Billie Eilish, the Killers and many more at a VIP Awards Gala Luncheon on March 24, 2026 in Burbank, Calif.
As part of a weeklong series of industry gatherings including the global synch and brands summit, the A&R summit, and other marquee events, Musexpo will bring together key decision-makers and innovators from around the world to examine the future of music, media and technology.
Prior to the luncheon, Musexpo will host a keynote conversation with Sommer, offering a rare, in-depth look into his professional journey — from starting in the WME mailroom in 2000 to becoming an industry leader in global music representation.
Sat Bisla, president and founder of A&R Worldwide and Musexpo, stated, “Kirk M. Sommer has not only shaped the careers of some of the world’s greatest musical voices but has also helped redefine what it means to be a leader in today’s ever-evolving music industry. His deep respect for artists, his commitment to mentorship, as well as his strong global perspective and vision make him an exceptional choice for this honor. It’s our privilege to recognize his outstanding contributions to the worldwide music ecosystem.”
+ Lo Ting-Fai, known as Lofai, has been appointed president of Warner Music APAC, at Warner Music Group. Effective Aug. 11, he will be based in Hong Kong, reporting to Robert Kyncl, CEO of WMG. All of the company’s recorded music territory heads across the Asia-Pacific region will report to Lofai.
Lofai joins WMG from telecoms giant PCCW, where he most recently served as CEO of its subsidiary MakerVille, a leading entertainment company which focuses on content creation, artist management, and live events, and COO of Viu, its regional OTT streaming platform. He has also written hit songs under the pseudonym “Yu Ri.”
Lofai said: “I’m excited to be taking up this incredible role. WMG has been rewriting the rules when it comes to how a music company works in our changing industry, and it has massive ambitions for growth in the APAC region. I look forward to collaborating with Robert and WMG’s teams around the world as we help more Asian artists hit the global stage, strengthen our incredible catalog, and find fresh, innovative ways to build passionate, loyal fanbases.”
Kyncl adds: “Lofai will oversee many of our highest priority markets both today and in the future, with culturally diverse music scenes, filled with next generation talent and iconic copyrights. He brings his creative flair, business acumen, and connections throughout the digital economy to this super important role. Together, we’re committed to finding and developing artists with massive creative and commercial impact, evolving our suite of services, and growing our market share across the region.”
+ Red Bull Records has signed country artist and award-winning songwriter Pynk Beard (Sebastian Kole) alongside the release of his new single, “Sip,” the third offering from his debut EP, “Red Dirt Diaries,” coming this fall.
On the signing, Greg Hammer, managing director of Red Bull Records states: “Pynk Beard effortlessly blends his traditional Southern roots with culturally resonant lyrics, creating a sound that is truly original. To watch him build a loyal following before releasing any music officially has been incredibly impressive and speaks to how special he is. We’re thrilled to welcome him to Red Bull Records and we’re confident he has a bright future ahead of him that we’re proud to champion.”
“I’m so grateful to be a part of the Red Bull Records family!” Pynk Beard added. “They have been nothing short of amazing in supporting me in the release of my first two singles ‘I Lived’ and ‘Mine Lord Willing’, and their genuine interest and care for me as an artist has shown in every action. The future here is bright and Pynk.”
+ Los Angeles-based lifestyle and fitness apparel brand YoungLA has tapped artist Lil Baby to star in the brand’s latest campaign drop launching online Aug. 13. “YoungLA x Lil Baby” merges streetwear with Lil Baby’s signature style and influence, and includes standout denim outerwear and bottoms, graphic tees, and a statement leather jacket featuring the Batman emblem.
+ Adidas has announced multi-platinum international DJ-producer Uncle Waffles as the latest global talent to join “Superstar: The Original” a campaign celebrating the sneaker’s long-lasting influence in sports, culture and beyond. The partnership with Uncle Waffles is adidas’ newest installment of its global campaign starring a multi-generational cast of original voices, including Samuel L. Jackson, who narrates the campaign, as well as Missy Elliott, Jennie, Anthony Edwards, Mark Gonzales, GloRilla, Teezo Touchdown and Gabbriette.
+ 5020 Records, a division of Sony Music, has signed singer-songwriter Carla Morrison to its roster.
A three-time Latin Grammy winner and two-time Grammy nominee, Morrison is widely recognized for her blend of indie pop and alternative styles. Originally from Tecate, Baja California, Morrison shared news of her signing with 5020 Records via her official social media channels, posting a welcome letter from the label thanking her for entrusting them with her music.
Launched in 2022, 5020 Records is a Sony Music imprint that represents a dynamic lineup of talent, including Residente, Beele, Ca7riel and Paco Amoroso, Christina Aguilera, Kany García, Nathy Peluso, Kenia OS, and Tini.