Category: 4. Technology

Bitdefender Labs has identified a rapidly expanding malvertising campaign on Facebook targeting Android users with crypto-stealing malware disguised as a fake TradingView app.

The operation has reportedly been active since July and has surfaced at least 75 malicious advertisements appearing on Facebook. These adverts are designed to trick users into sideloading what is presented as a “TradingView Premium” Android application. Instead, what victims actually download is an evolved form of the Brokewell malware, characterised as both spyware and a remote access trojan (RAT).

Mobile targeting

While such campaigns traditionally targeted desktop users, Bitdefender’s findings suggest a marked shift towards mobile device exploitation. According to their analysis, the Android-specific strand of the campaign has already reached tens of thousands of users across the European Union, despite leveraging what many regard as a trusted social media platform.

When an Android device user clicks the malicious advertisement, they are redirected to a spoofed TradingView website (“new-tw-view[.]online”), where they are encouraged to download a trojanised .apk file. Upon installation, the app immediately requests accessibility permissions while obscuring its true intent behind a fake update prompt, ultimately gaining extensive control over the device.

Malware capabilities

This specific Brokewell variant demonstrates a broad spectrum of malicious capabilities. It scans for cryptocurrency wallet addresses – including Bitcoin (BTC), Ethereum (ETH), and Tether (USDT) – as well as banking details and IBANs. The malware can also extract two-factor authentication (2FA) codes from applications such as Google Authenticator, facilitate account takeover through credential phishing overlays, log keystrokes, record the screen, activate the device’s camera and microphone, and track location via GPS.

Remote access is enabled through communication over the Tor network and WebSockets, allowing attackers to issue commands such as initiating calls, sending SMS messages, and uninstalling applications. Bitdefender notes the application’s multilingual interface, extensive obfuscation via native libraries, decrypted resources to hide its functions, and even self-removal of the dropper application to minimise evidence on compromised devices.

Global reach and deception

The campaign forms part of a wider global malvertising scheme that has previously impersonated a range of well-known brands including Binance, Bitso, Bybit, Exness, and public figures such as Donald Trump. Bitdefender points out the sophisticated use of hyper-localised content: advertisements mimic brands like Lemon.me in Latin America and Exness in Thailand. In the EU, TradingView is the primary tactic for targeting Android users. Local language, cultural adaptation, and device-specific targeting make both detection and removal more challenging for security teams.

Further complicating awareness and take-down, if the malicious links are accessed via non-targeted platforms such as desktops or iOS devices, users are shown non-harmful content, limiting traceability from those environments.

Security advice

Bitdefender recommends the following steps for mobile users: Don’t sideload apps, only install apps from official app stores like Google Play. Treat all ads with scepticism even on trusted platforms. Check URLs, as lookalike domains are common in malware campaigns. Scrutinise permissions, with accessibility access and lock screen PIN prompts being major red flags. Use protection, such as Bitdefender Mobile Security for Android, which detects and blocks threats like this one.

The company also suggests using tools such as Bitdefender Link Checker to examine suspicious links or consulting its AI-powered scam detection assistant, Scamio.

Changing tactics

This campaign demonstrates an evolution in malware distribution tactics, as malicious actors adapt to users’ shifting behaviours and increasing reliance on mobile devices for financial activity. According to Bitdefender, attackers are taking advantage of this change by targeting the mobile ecosystem with more precision and sophistication.

Bitdefender states it continues to monitor the campaign and will update its threat detection capabilities as the situation develops.

2K has confirmed a “reduction” in the headcount at Civilization and XCOM developer Firaxis.

It’s unclear at this time how many developers have been affected by the cuts, but Game Developer suggests the “restructure” impacts “dozens of workers,” several of whom have confirmed the layoffs on LinkedIn.

At the time of writing, neither Firaxis nor 2K acknowledges the layoffs on their social accounts, or detail how the cuts will impact the studio’s most recent release, Civilization 7, which launched in February.

In a statement to Game Developer, a 2K spokesperson confirmed there was a “staff reduction today at Firaxis Games,” as the studio “restructures and optimizes” for “adaptability, collaboration, and creativity.”

The cuts come despite parent company Take-Two Interactive recording a 16% increase in net bookings to $1.42 billion in its first quarter of the fiscal year. This was “significantly above the guidance range” for the period, which was $1.25 billion to $1.3 billion.

This brings the total number of developers who have lost their jobs in 2025 to around 4400, although this figure doesn’t account for instances like today’s cuts at Fireaxis and Dreamhaven where studios have not publicly revealed how many staff were made redundant.

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X’s long-awaited encrypted DMs feature, XChat, is becoming more widely available.

Though the feature shipped in beta in May, XChat is now accessible for more users, including those who do not subscribe to X Premium.

Separate from the existing DM inbox, XChat is end-to-end encrypted. The chat system supports media uploads, group chats, pinned messages, and the ability to mark messages as read or unread. Vanishing mode has been rumored to be in the works as well.

Right now, users can only access XChat if they opt into using it. On desktop, XChat is accessible to some users from the messages tab. There, you can navigate to “Chat” from a menu option that appears above “Message requests.” On mobile, “Chat” appears in the main nav bar on the left, just above Communities.

Before using XChat, you have to set a four-digit code to protect your messages, similar to other encrypted platforms like Signal. It is only after setting the code that you can begin messaging other users who have also opted in.

As it stands, XChat is not a complete replacement of the longstanding DM system. Instead, those messages now appear under a tab that says “unencrypted” in the chat menu.

GRASS VALLEY, Calif.—AJA Video Systems has unveiled new conversion and IP video solutions ahead of IBC2025, Sept. 12-15, at the RAI Amsterdam Convention Center.

The new IP25-R Mini-Converter connects SMPTE ST 2110 networks with 4K SDI/HDMI infrastructures, and UDC-4K provides 12G-SDI/HDMI conversion, 4K/UltraHD/2K/HD scaling and frame synchronization.

The team of Riccardo Levato at UMC Utrecht and Utrecht University, funded by the European Research Council (ERC) is now taking an important step toward printing implantable tissues. Using computer vision, a branch of artificial intelligence (AI), they’ve developed a 3D printer that doesn’t just print, it also sees and even co-designs. Their innovation was published today in Nature. With this innovation, they tackle one of the biggest challenges in 3D bioprinting: improving both the survival and functionality of cells in printed living tissue. But how exactly does that work?

We usually associate 3D printing with building structures layer by layer. But there are other forms, such as volumetric bioprinting. This technique creates a complete structure in a single step, using a light-sensitive gel that solidifies when exposed to cell-friendly laser light. The advantage? It is incredibly fast, taking just seconds, and much gentler on living cells. To produce a high-quality print, it is crucial to understand what’s inside the printing material, so that the printed object is built as optimal as possible. The new technology, called GRACE, makes that possible. It opens up new possibilities for bioprinting functional tissues, and brings us closer to repairing tissues, testing new drugs, and even replacing entire organs.

Why do we need GRACE?

What is 3D-bioprinting?

In 3D bioprinting, researchers use living cells to create functional tissues and organs. Instead of printing with plastic, they print with living cells. This comes with great challenges. Cells are fragile and wouldn’t survive a regular 3D printing process. That’s why Riccardo Levato’s team developed a special bio-ink, a mix of living cells and nourishing gels that protect the cells during the printing process.

Volumetric bioprinting

With the advancements in bio-inks, layer-by-layer 3D bioprinting became possible. But this method is still time-consuming and puts a lot of stress on the cells. Researchers from Utrecht came up with a solution: volumetric bioprinting. 

Volumetric bioprinting is faster and gentler on cells. Using cell friendly laser light, a 3D structure is created all at once. ‘To build a structure, we project a series of light patterns into a spinning tube filled with light-sensitive gel and cells,’ Riccardo Levato explains. ‘Where the light beams converge, the material solidifies. This creates a full 3D object in one go, without having to touch the cells.’ To do this, it is crucial to know exactly where the cells are in the gel. GRACE now makes that possible.

Innovating with laser light

Sammy Florczak, a PhD student in Riccardo’s lab, worked on the development of GRACE, short for Generative, Adaptive, Context-Aware 3D printing. He built a new device in a specialised lab, using advanced laser technologies. Before entering, a red light signaling “LASER” shows whether it’s safe to go in. Laser light plays a crucial role, not just in the printing step, but also in the added imaging step that sets this new technology apart. GRACE combines volumetric bioprinting with this advanced laser-based light-sheet imaging. But what can we do with that?

Smart blood vessels around living cells

One of the biggest challenges in 3D bioprinting is creating functional blood vessels. Blood vessels are essential to provide oxygen and nutrients to the cells, and thus printing these blood vessels at the correct place is key to creating viable tissues. Yet, in conventional printing methods, a 3D design is made before knowing where the cells are located in the light sensitive gel and thus where the blood vessels must be printed. With GRACE, the printer ‘sees’ where the cells are located and, within seconds, designs a network of blood vessels around those cells as effectively as possible. 

 

From blueprint to customisation

‘In the past, printing always depended on the designer’s blueprint. Now, GRACE contributes to the design itself,’ Sammy explains. ‘The printer ‘sees’ what kind of cells are in the material, and where they are. Then, using AI tools, it creates a matching design for the object to be printed. This new printer essentially has its own ‘eyes’ – the laser-based imaging- and ‘brain’ – the new AI software. That level of customization leads to tissues that survive and function better.’

More than just blood vessels

GRACE can do more than create adaptive blood vessels networks. The technology can also align multiple printing steps automatically. Take a piece of printed bone tissue, for example, that later needs a layer of cartilage added. Normally, that is a complex process with a lot of manual work. GRACE scans the existing tissue and automatically designs and prints a second layer that fits perfectly on top. All at the high printing speed of volumetric bioprinting, creating cm³-sized objects within seconds.

Automatically correcting for obstacles

Another challenge in bioprinting is that light can sometimes be blocked, for example by previously printed parts of the structure. This can create shadows and flaws in the final product. GRACE can solve this too. By scanning the surface of any obstacles, the system automatically adjusts the light projection. This makes the print more precise and consistent. Moreover, this allows pre-made objects to be inserted into the printing vial. Think for example of a stent in which you could print blood vessel cells or objects that can release medicines.

Just the beginning

Bioprinting is highly promising, but significant work is still needed to translate this technology to the clinic. Riccardo underlines that further research is needed to determine how printed cells can mature to replicate the functionality of native tissues. Even considering the challenges ahead, Riccardo is not afraid to dream big. ‘This first work on GRACE is just the beginning. We are now working on increasing the amount of cells that can be printed, so that other tissues like heart and liver can also be printed. Moreover, we would like to make this technique openly accessible to other labs, so other could apply it to their printing method.’

 

0:00 spk_0

Because when you follow this path, you start with the problem and then you validate the perception of the problem and then you go and build the solution. If your solution works, it’s guaranteed that you are creating value.And at the end of the day, the journey of business is about value creation. If we create value, we will be successful.

0:29 spk_1

How to y’all, I’m Elizabeth Gore. Welcome to the Big Idea from Yahoo Finance, the show that navigates the world of small business and entrepreneurship. All businesses start with one light bulb moment, and I’m going to take you on a journey with America’s entrepreneurs. As the co-founder of theSmall business funding platform. Hello, Wallace. It has always been my mission to help ensure entrepreneurs have the tools they need to live the American dream. We’re going to get between the spreadsheets with these operators to flow from their smallest failures to their biggest successes. So let’s cowboy up.Today’s big idea question is how do I start a business by solving a problem? Our industry focus is tech. Earlier today, I had the huge privilege to talk to Yuri Levine, author, serial entrepreneur, and co-founder of the driving traffic and navigation app Waze. He also founded Ponterra, the FinTech that’s helping you manage your 401 cases. Yuri has helped.Over a dozen companies throughout his career, two of which have become unicorns. He’s a problem solver at heart and has built a career in creating businesses to do just that. There is no one better to answer the big idea question, how do I start a business by solving a problem? Here’s my conversation with Yuri.All right. Yuri, welcome to the Big Idea. It means the world to me that you’ve joined us today.

1:48 spk_0

Thank you, happy to be here.

1:50 spk_1

Listen, um, I was in a lot of traffic on the way here this morning to the studio, and it’s so funny cause I always go to ways and I just think about you are the person who always is smiling about the problem, not the solution. And I mean, you’re an entrepreneur, you’re an author, you’re a professor. How did, how did, how did you sit and think, OK, I gotta solve this problem with ways?

2:18 spk_0

So, so, you know, the, the reality is that um in general, I would say when I run into a problem.I, I used the frustration as a trigger, as a triggering point to basically start to think about what if we can change that right. Now with traffic, the realization was only some years later once I realized that all I need is to have someone ahead of me on the road to tell me what’s going on. So the magic of ways is that we crowdsource everything and the result is that we can tell you what is traffic like or if there is a speed can, right, or whatever it is.Um, and this is coming from other drivers. Um, and so this is the magic of ways turns out to be very powerful. The reality is that this is an all goodness system because you, when you drive with Wazes, you create more value to the rest of the drivers than the value that you actually get out of the system. So we are doing everything in order to get the value ourselves, but we, while doing that, we create more value to the other people, so it’s a paid forward.

3:23 spk_1

You know, every time I talk to you, um, you seem to receive great joy andGiving value to other people. We were just talking about your professor in Madrid and you love teaching, and, you know, we’ll talk about your next company in a minute where you’re giving back to people’s retirement. Um, so, you know, ways is so interesting to me because how, how, how could you pull that off? Because suddenly you got to go from zero folks on this app to thousands to make it work. I mean, how do you foster a community?

3:57 spk_0

So, so in general, I would say, and this is always at the beginning, um, the most important people at the beginning are the enthusiastic amateurs. They are the people that care about your mission. They are the ones that are going to help you to become successful.

4:10 spk_1

Enthusiastic amateurs.

4:13 spk_0

Enthusiastic.I love that.

4:15 spk_1

I want that on my business card. I’m an enthusiastic amateur.That’s awesome. Go ahead.

4:21 spk_0

You know, the beauty of that is that they care, right? They care more than the other people because the people are not amateurs, right? And they, they care because they’re enthusiastic. So, so the reality is that what happened is that they are going to be the first one that are going to use any product.And they are the ones that uh want you to be successful, and they are the ones that are going to help you to become successful. Um, and so these were the first users, right? And later on, once we started to create some critical mass in some places, then obviously all the driver came on board as well.

4:53 spk_1

And how did you, how did you initially fund the build of ways?

4:57 spk_0

So we raised capital in in we started in Israel, we raised capital from 3 different venture capital firms and obviously that was awesome deal for them. They really hit that the fund maker for all of them.Um, and they have a hard time at the beginning to believe that we are going to pull that off, but, uh, um, but the reality is that traffic is a big problem and commuting is something that we are doing a lot of harm every day and it’s a challenge and, uh, in general, I would say if there’s a problem that uh it’s reoccurrence is every day, it’s definitely worth.

5:33 spk_1

So interestingly,You, you, you, you always talk about the problem versus solution. It sounds like those investors didn’t necessarilyBelieve in the solution yet, but they believed how big the problem was. Is that a fair statement?

5:47 spk_0

No, no, they believe in the solution. They believe that crowds will be able to to actually figure that out, right? But um.But in general, I would say, you know, when we started Fonterra, the focus was on um.People are not doing the right thing with their retirement saving, and this is one of the biggest problems in the world and in particular in the US is that we, when we are young, we don’t care. And when we get older, it will be too late, right, and so, and then in general, I would say we, most of us are not doing the right thing when it comes to long plan term uh saving or long term planning even, right? And so, and we don’t do the right thing because uhMaybe we don’t care, maybe we don’t know, maybe we are afraid to make the the decision and maybe we are not disciplinedenough.

6:34 spk_1

And tell us about Ponterra.

6:37 spk_0

And, and so this is when we started Ponterra, this is what, wait a minute, people are not doing the right thing when it comes to their retirement. They are not necessarily investing in the right thing, they are not um paying the right fees. They’re, they’re not doing the right thing and the result is that they will not have enough when it comes to retirement. And Ponterra is actually have and and the reality is that what you really need to do.I go to your financial advisor. As simple as that, go to your financial advisor if you have one that is already managing your your brokerage account, then ask them to manage your 401k as well. There are $12 trillion of 401k assets.

7:16 spk_1

And a lot of folks just click the button and they don’t dig in, right on their 401ks. Sometimes they don’t choose the right thing.

7:23 spk_0

They are stuck with the default.And to my great embarrassment, I have to say that I, you know, I worked in the company in Long Island back in the 90s and they had over 401K and I signed up to that and I signed up for the default and I forgot about it, right, until 20 years later, realizing that I was stuck with the default account, with the default investment that was in the money market, right? And this is, this is me, right? So if it, it happened to me, it can happen to anyone, right?In general, most people don’t know, and when you don’t know, you’re not going to do it.

7:58 spk_1

So you’re, you know, again, two huge things that we all impact as traffic and then our financial management for our future. You, you have a book that’s out, um, that is called uh Fall in Love with the Problem, not the Solution. Yeah, there it is. So, so if I’m a small business owner and I see a problem, and I think I can fix that, I can make it better, what are the steps that you would suggest on how to think that through?

8:28 spk_0

They always start with the problem and then the next question that you want to ask yourself is who has this problem?Look, if you happen to be the only person on the planet with this problem, you know what, go to a therapist way faster, cheaper than building them. But, but if, but if a lot of people actually have this problem, what you really want to do next is go and speak with those people and understand their perception of the problem and only then start to build a solution because when you follow this path, you start with the problem and then you validate the perception of the problem and then you go and build the solution.If your solution works, it’s guaranteed that you are creating value.And at the end of the day, the journey of business is about value creation. If we create value, we will be successful.So always start with the problem. Now what happens also is that um.You know, the problem is going to serve as the north star of your journey. When you have a North Star, you’re going to make best deviation from the course and you are more likely to be successful.And your story is going to be way more compelling. Just imagine that we would have this show in 2007, just before I started ways, and I will tell you that I’m going to build an AI crowd source based navigation system, which is essentially exactly what I did, right? And you’re going to say, oh yeah, very interesting, but you don’t care. If I will tell you that I’m gonna help you to avoid traffic jams.Then you do care. When your customer care, they want you to be successful and they’re going to help you to become successful. So the first thing that you need to do when you’re building business is figure out your value proposition. Who, who would care?When, when you are offering them something, and make sure that you get badly.

10:14 spk_1

And when you define the problem, let’s say you’re talking to a would-be investor, banker, or the customer themselves, how do you pull a massive problem down into a few short sentences to catch someone’s attention?

10:30 spk_0

So, so, you know, when you tell a story that needs to create emotional engagement, right? Through a problem way easier to do that because then people if they have the problem or if they relate to the problem, then they already care. And, and what you need to tell them is um is the story that will create that emotional engagement that they would want to do something about it.

10:53 spk_1

AndIf they don’t understand it or don’t even know that it’s in their lives, so let’s talk about, let’s go back to Pantera for a second. Uh, I think traffic, we get it. If, if, if I’m thinking about my 401k, I’m so busy, I have so much going on. I think I click the button, I’m good. I mean, how, how can

11:12 spk_0

you one question.

11:14 spk_1

Yes,

11:15 spk_0

you have enough to retire.

11:17 spk_1

No, never.

11:19 spk_0

You don’t know that,

11:20 spk_1

right? Right. Well, my fishing hobbies are very expensive, so.

11:24 spk_0

OK, and then which is awesome, right? So, so, but in general, what I would say is that as soon as we answer ourselves no or we don’t know, that means that we actually do have a problem here.And the thing that you would like to do is, is ask yourself, OK.Can I answer that right?And what do I need to do in order to actually retire with more, right? So, so I would actually have better life or I can retire earlier or which I can actually do what I want to do.Because the reality is that in many cases, we, you know, you just click the button on your 401k, right? You don’t know if you have the right investment there, you don’t know if this is going to yield the right results for you.And and if you don’t know, then trust me, it’s not the right thing.

12:13 spk_1

Yuri, hold that thought, we have to take a quick break and we’ll be right back with a big idea.So if I identify the problem, and I stick to that as my north star, um, is it OK that I’m iterating solutions over and over till I get it right?

12:43 spk_0

Of course, it’s not just OK. This is exactly what you need to do because the reality is that we are not going to get it right for the first time. So we will need to iterate and iterate and iterate and iterate until we get it right. And uh um and, and look, at the end of the day, this is a journey, right? So, so building.A company building a product is a journey, right? And this journey have ups and downs and this journey have a lot of mistakes that we are making and we will need to fix them. And it’s also a relatively long journey.

13:15 spk_1

Well, you, I think you said it’s like riding a roller coaster in the dark.

13:19 spk_0

Um, that’s about fundraising, yes.

13:22 spk_1

So tell me more about that. Tell me about the fundraising side of this.

13:26 spk_0

So, so look, if you need funding for your business, then by and large,You go to a different ball game, you don’t know what’s going on.And, and just imagine the following, right, think of football.I’m right now in my grade. It’s a different football here. It’s a different ball game. If you don’t know the rules, there is no way that you can understand that. And so as soon as you understand the rules, then you can play right.Uh, and usually when you’re an entrepreneur and raising capital for the first time in your life, then you don’t know the rules and then a roller coaster in the dark, you don’t even know what’s coming.

14:08 spk_1

And I, I love that, uh, feeling. I love roller coasters, so I love that feeling when suddenly you don’t know what’s coming in you drop, and you’re scared to death, but suddenly you make it and you go through the other side, right? I mean, that’s the thrill of entrepreneurship. I mean, you make, I love that visual. Um, I, you know, we, we’re talking about iterations and there’s mistakes, and here on the show we talk about dirty unicorns as some of our biggest business mistakes. Can you share one?Uh, with us that you’ve learned from.

14:36 spk_0

So, so the first thing that I would like to say is that I haven’t made my biggest mistake yet. Oh trust me, I will. Call me back. As long as you keep on doing, you will keep on making mistakes, right? And uh, and as long as you have higher aspirations to change the world and make it a better place and keep on building, then you’re probably going to make even bigger mistakes.Um,

15:00 spk_1

Ilove that twist, by the way, sorry, I, I, I just have to say, um, I love that twist because I think new entrepreneurs think, oh, that’s behind me.And if you keep trying, you go bigger and you go bigger, your mistakes are bigger, right? I mean, it’s just part of it.

15:18 spk_0

It’s part of it, right? So the realization that this is a journey of failures, it is what it is, right? So, so we, you know, we’re trying to build something new that no one did before, right? If you take Fonterra, there is no one else that is building a platform that allows financial advisors to manage your 401k. There is no one else, right? And as we move along, it’s not that we can learn from others, right? There are no one else. There is no one else out there, right? And so we, we try.And today, most of it is working, but sometimes it’s not, right? And sometimes we, we actually need to reiterate and iterate and it. So the reality is that once you realize that you are going to build something new that no one did before, then you need to accept that there will be things that don’t work and uh and this is part of the journey. And so what you really want is uh is two things. Number one is don’t be afraid to fail, right? Because if you’re afraid to fail, then in reality,You are not going to try and therefore you already failed.Uh, and the other one is that you want to make those experiments fast.Because when you do be fast, you still have plenty of time to make in her approach, right? If this is about building ways then another version of the product, another version of the product, another version.Until we finally got it right. Uh, if this is uh um about go to market strategy, then you try one target audience and turns out that there is no value for them, and then you try another target audience and there is no value for them and eventually you will find your target audience. Can you

16:53 spk_1

break down failing fast because I, I think it’s important. Can you just spend a minute longer on that? You know, when do I let go of something? And I, I know we all have our sacred cows andUh, when do I just say, hey, that didn’t work. I gotta move on. And what do I say to my team? Because people get a lot of heart into their builds.

17:12 spk_0

Entrepreneurs will never give up.That’s part of their DNA, right? This is part of what makes them successful is to never give up attitude. It’s the perseverance, right? It’s the combination of passion and perseverance that we all, that I will define greed as as that combination, right? And uh and so they will never give up. If you want a good reason to give up, if the problem disappears.

17:39 spk_1

So only give up if the problem disappears.

17:43 spk_0

Because then the the the essence, the reason for your existence, your mission.Is no longer relevant.

17:51 spk_1

You know, you, you focus on so many problems to solve and adding value to the world, but are there ones you just gotta let burn and let go?

18:01 spk_0

Probably no, right, the fact that I was unsuccessful in doing something and the problem still exists does not say that I’m not going to come back.Um, and so in general, I would say if the problem is still there, then um I would try to come back to it.

18:18 spk_1

Is there, um, I have to ask you, Yuri, is there a problem that you haven’t tackled yet that you that you stay up at night thinking about that might be next on the radar?

18:28 spk_0

You know,The good news is that there are a lot of problems, bad news, but there are a lot of problems, right? I’ll give you an example, right, a very simple example. And, and by the way, I’m just going back into this uh retirement savings. This is $12 trillion problem, right.Um, 100 million Americans are not doing the right thing, or maybe some of them do, but many of them are not.But think about medical services.You know, services in the US are 5 times more expensive than they are in Germany.Now it’s not that they’re better, they’re simply 5 times more, more expensive.Then obviously there is something broken here.And uh and so this is a big problem that I would like to think that maybe I will address. Well,

19:16 spk_1

welcome.

19:17 spk_0

Thank you, thank you.

19:19 spk_1

I, I, I, uh, I, I again, I that your sense of optimism just comes through every time I talk to you, and I, I love thinking of um the fact that there’s an infinite amount of problems is also an infinite amount of opportunities to build businesses. I, I love that, that whole concept is quite beautiful.

19:40 spk_0

You know, for me, it’s really simple. At the end of the day, I have a very simple life because I have a purpose.My purpose is about value creation.I’m lucky that I have multiple ways to create value, right? I can build companies that helps a lot of people and I can um I can teach, I can, I wrote a book in order to help entrepreneurs to become more successful. So for me, that’s my mission. It’s about value creation.I want to believe that Fonterra is way bigger in its impact um than than ways. Wow,

20:16 spk_1

wow. So close this out withYour number one piece of advice.To solve a problem.

20:26 spk_0

Speak with the people that you believe have this problem or validate and understand their perception of the problem. Because at the end of the day, there are problems and their perception of the problem. People are going to take action.If this is, if their perception is that there is a problem. No, never, never tell anyone that OK, there is a problem in the market. Tell you the truth, the market does not care. People

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care. People care. The market does not care, people care.

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Wow. And so speak with those people and understand their perception of the problem. Not only then start to think about the solution.Albert Einstein said that um you know, if I would have 1 hour to solve a problem, I would invest 55 minutes thinking of the problem and 5 minutes thinking of the solution.

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Wow. Well, on that, Yuri, thank you for coming on the big idea. Um, you’ve totally flipped the way I’m going to look at the world. Anytime I’m frustrated in traffic, I’m going to think of your huge smile and how you brought us all together to solve this problem andI just appreciate you so much for coming on the show.

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Absolutely happy to be here.

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At the end of each episode, I like to give a shout out to a small business who is doing amazing work. So today,I’d like to shout out to Open House Home and Gift, a gift and home goods store in the center of Philadelphia created by Valerie Safron and chef Marcy Turney. Open House is one of 9 boutiques and restaurants started by the Power couple in their entrepreneurial pursuit to reinvent the city’s 13th Street. From jewelry to home goods to gritty and Dolly Parton prayer candles, Open House has everything you could possibly need.I think I need all that in my house. Check them out at openhouseliving.com. Thank you to Yuri for coming on the show and thank all of you for joining us. We hope you’ve learned a lot. This has been the big idea from Yahoo Finance. Please make sure to scan the QR code below to follow.Yahoo Finance podcast or check us out at the Big Idea wherever you get your podcasts. You can also come see howdy to me at any of my social channels at Elizabeth Gore USA. I’m Elizabeth Gore, and as my grandmother always said, hold your head up high and give them hell. See you next time.

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This content was not intended to be financial advice and should not be used as a substitute for professional financial services.

Amit Kshatriya, a veteran of NASA’s Moon to Mars Program, has been named associate administrator, the agency’s top civil-service role.

“Amit has spent more than two decades as a dedicated public servant at NASA, working to advance American leadership in space. Under his leadership, the agency will chart a bold vision to return to the moon during President Trump’s term,” Acting NASA Administrator Sean Duffy said in a statement on Wednesday (Sept. 3) that announced the selection.