Prime Day starts today, and iPad prices are reflecting that fact.
Though Apple deals can range from decent to great at Amazon year-round, the annual members-only sale tends to bring a higher concentration of can’t-miss deals. With Prime Day 2025 now live through Friday, July 11 (making it the longest Prime Day ever), the retailer has put every single iPad model on sale. Not only that, but many of them have fallen to new record-low prices — including the latest iPad mini and iPad Air.
SEE ALSO:
Prime Day 2025: Live updates on the top deals
If you have summer travel on the calendar (or just plan to stay inside to avoid ever-rising summer temps), an iPad offers endless hours of entertainment. With these Apple tablets, you can stream our favorite summer shows, read a binge-worthy novel, or check on that work presentation.
Below, you’ll find our running guide to the best Prime Day iPad deals we’ve spotted so far (sorted by model and price). Also worth noting: If you happen to be looking for a MacBook upgrade, we’re seeing Prime Day discounts on all of the latest MacBook models, too.
Best iPad deal
Why we like it
Check out Mashable’s full review of the Apple iPad mini (7th generation).
Mashable Deals
The iPad mini may not be the best tablet for creatives or professionals who need the highest-powered tablet out there. However, for folks who mostly enjoy using their tablet for streaming or reading, this ultra-portable tablet checks the boxes. The 128GB of storage will likely be more than enough for less intensive tasks, and at 8.3 inches, it feels comfortable to hold for longer periods of time. Plus, the smaller size will be great for summer travel. (For anyone not particularly into the tech color e-readers are offering at the moment, this iPad gives a great alternative with some more versatility.)
Apple is in talks to acquire the US broadcast rights to screen Formula 1 when the contract becomes available next year, the Financial Times reported on Wednesday, following the success of Brad Pitt-starrer “F1: The Movie”.
The report follows the strong box office performance of Apple’s high-octane racing film “F1: The Movie”, which has grossed $293 million in its first 10 days, according to Variety and other outlets.
The iPhone maker is challenging current US broadcaster ESPN, owned by Disney, for the Formula 1 rights next year, the FT report said, citing sources familiar with the matter.
Reuters could not immediately confirm the report.
Netflix’s “Formula 1: Drive to Survive” series helped boost the sport’s popularity in the United States, a momentum Apple now hopes to capitalise on.
Several media outlets reported in February that Netflix is among the contenders for Formula 1’s US broadcasting rights from the 2026 season as ESPN’s exclusivity period to negotiate a new contract with F1 expired.
Apple and F1 did not immediately respond to Reuters request for comment.
From black-hole evaporation to neutron-star interiors, extreme environments and complex dynamics often outpace even the most powerful supercomputers. Enrique Rico Ortega and Sofia Vallecorsa explain how quantum computing will change that.
High fidelity A researcher peers into the vacuum chamber of a trapped-ion quantum computer at PSI. Credit: E Brucke/PSI
In 1982 Richard Feynman posed a question that challenged computational limits: can a classical computer simulate a quantum system? His answer: not efficiently. The complexity of the computation increases rapidly, rendering realistic simulations intractable. To understand why, consider the basic units of classical and quantum information.
A classical bit can exist in one of two states: |0> or |1>. A quantum bit, or qubit, exists in a superposition α|0> + β|1>, where α and β are complex amplitudes with real and imaginary parts. This superposition is the core feature that distinguishes quantum bits and classical bits. While a classical bit is either |0> or |1>, a quantum bit can be a blend of both at once. This is what gives quantum computers their immense parallelism – and also their fragility.
The difference becomes profound with scale. Two classical bits have four possible states, and are always in just one of them at a time. Two qubits simultaneously encode a complex-valued superposition of all four states.
Resources scale exponentially. N classical bits encode N boolean values, but N qubits encode 2N complex amplitudes. Simulating 50 qubits with double-precision real numbers for each part of the complex amplitudes would require more than a petabyte of memory, beyond the reach of even the largest supercomputers.
Direct mimicry
Feynman proposed a different approach to quantum simulation. If a classical computer struggles, why not use one quantum system to emulate the behaviour of another? This was the conceptual birth of the quantum simulator: a device that harnesses quantum mechanics to solve quantum problems. For decades, this visionary idea remained in the realm of theory, awaiting the technological breakthroughs that are now rapidly bringing it to life. Today, progress in quantum hardware is driving two main approaches: analog and digital quantum simulation, in direct analogy to the history of classical computing.
Optical tweezers In this neutral-atom experiment at Stanford University, atoms are confined in a lattice by highly focused laser beams (see inset). Credit: Stanford/Choi Research Group
In analog quantum simulators, the physical parameters of the simulator directly correspond to the parameters of the quantum system being studied. Think of it like a wind tunnel for aeroplanes: you are not calculating air resistance on a computer but directly observing how air flows over a model.
A striking example of an analog quantum simulator traps excited Rydberg atoms in precise configurations using highly focused laser beams known as “optical tweezers”. Rydberg atoms have one electron excited to an energy level far from the nucleus, giving them an exaggerated electric dipole moment that leads to tunable long-range dipole–dipole interactions – an ideal setup for simulating particle interactions in quantum field theories (see “Optical tweezers” figure).
The positions of the Rydberg atoms discretise the space inhabited by the quantum fields being modelled. At each point in the lattice, the local quantum degrees of freedom of the simulated fields are embodied by the internal states of the atoms. Dipole–dipole interactions simulate the dynamics of the quantum fields. This technique has been used to observe phenomena such as string breaking, where the force between particles pulls so strongly that the vacuum spontaneously creates new particle–antiparticle pairs. Such quantum simulations model processes that are notoriously difficult to calculate from first principles using classical computers (see “A philosophical dimension” panel).
Universal quantum computation
Digital quantum simulators operate much like classical digital computers, though using quantum rather than classical logic gates. While classical logic manipulates classical bits, quantum logic manipulates qubits. Because quantum logic gates obey the Schrödinger equation, they preserve information and are reversible, whereas most classical gates, such as “AND” and “OR”, are irreversible. Many quantum gates have no classical equivalent, because they manipulate phase, superposition or entanglement – a uniquely quantum phenomenon in which two or more qubits share a combined state. In an entangled system, the state of each qubit cannot be described independently of the others, even if they are far apart: the global description of the quantum state is more than the combination of the local information at every site.
A philosophical dimension
The discretisation of space by quantum simulators echoes the rise of lattice QCD in the 1970s and 1980s. Confronted with the non-perturbative nature of the strong interaction, Kenneth Wilson introduced a method to discretise spacetime, enabling numerical solutions to quantum chromodynamics beyond the reach of perturbation theory. Simulations on classical supercomputers have since deepened our understanding of quark confinement and hadron masses, catalysed advances in high-performance computing, and inspired international collaborations. It has become an indispensable tool in particle physics (see “Fermilab’s final word on muon g-2”).
In classical lattice QCD, the discretisation of spacetime is just a computational trick – a means to an end. But in quantum simulators this discretisation becomes physical. The simulator is a quantum system governed by the same fundamental laws as the target theory.
This raises a philosophical question: are we merely modelling the target theory or are we, in a limited but genuine sense, realising it? If an array of neutral atoms faithfully mimics the dynamical behaviour of a specific gauge theory, is it “just” a simulation, or is it another manifestation of that theory’s fundamental truth? Feynman’s original proposal was, in a sense, about using nature to compute itself. Quantum simulators bring this abstract notion into concrete laboratory reality.
By applying sequences of quantum logic gates, a digital quantum computer can model the time evolution of any target quantum system. This makes them flexible and scalable in pursuit of universal quantum computation – logic able to run any algorithm allowed by the laws of quantum mechanics, given enough qubits and sufficient time. Universal quantum computing requires only a small subset of the many quantum logic gates that can be conceived, for example Hadamard, T and CNOT. The Hadamard gate creates a superposition: |0>→ (|0> + |1>) / √2. The T gate applies a 45° phase rotation: |1>→ eiπ/4|1>. And the CNOT gate entangles qubits by flipping a target qubit if a control qubit is |1>. These three suffice to prepare any quantum state from a trivial reference state: |ψ> = U1 U2 U3 … UN |0000…000>.
Trapped ions A quantum simulator at the University of Innsbruck. Credit: C Lackner/Innsbruck
To bring frontier physics problems within the scope of current quantum computing resources, the distinction between analog and digital quantum simulations is often blurred. The complexity of simulations can be reduced by combining digital gate sequences with analog quantum hardware that aligns with the interaction patterns relevant to the target problem. This is feasible as quantum logic gates usually rely on native interactions similar to those used in analog simulations. Rydberg atoms are a common choice. Alongside them, two other technologies are becoming increasingly dominant in digital quantum simulation: trapped ions and superconducting qubit arrays.
Trapped ions offer the greatest control. Individual charged ions can be suspended in free space using electromagnetic fields. Lasers manipulate their quantum states, inducing interactions between them. Trapped-ion systems are renowned for their high fidelity (meaning operations are accurate) and long coherence times (meaning they maintain their quantum properties for longer), making them excellent candidates for quantum simulation (see “Trapped ions” figure).
Superconducting qubit arrays promise the greatest scalability. These tiny superconducting circuit materials act as qubits when cooled to extremely low temperatures and manipulated with microwave pulses. This technology is at the forefront of efforts to build quantum simulators and digital quantum computers for universal quantum computation (see “Superconducting qubits” figure).
The noisy intermediate-scale quantum era
Despite rapid progress, these technologies are at an early stage of development and face three main limitations.
The first problem is that qubits are fragile. Interactions with their environment quickly compromise their superposition and entanglement, making computations unreliable. Preventing “decoherence” is one of the main engineering challenges in quantum technology today.
The second challenge is that quantum logic gates have low fidelity. Over a long sequence of operations, errors accumulate, corrupting the result.
Finally, quantum simulators currently have a very limited number of qubits – typically only a few hundred. This is far fewer than what is needed for high-energy physics (HEP) problems.
Superconducting qubits A 17-qubit quantum computer at ETH Zurich (top). A schematic of the printed circuit board (black square) is shown on the schematic above, where qubits (yellow) are connected by wires that control the qubits by generating microwave pulses (red and blue lines). The gold ports in the photograph connect signal lines to the outside of the chip. During operation, the device is suspended below a cryostat and cooled to 10 mK. Credit: J-C Besse/Quantum Device Lab, ETH Zurich
This situation is known as the noisy “intermediate-scale” quantum era: we are no longer doing proof-of-principle experiments with a few tens of qubits, but neither can we control thousands of them. These limitations mean that current digital simulations are often restricted to “toy” models, such as QED simplified to have just one spatial and one time dimension. Even with these constraints, small-scale devices have successfully reproduced non-perturbative aspects of the theories in real time and have verified the preservation of fundamental physical principles such as gauge invariance, the symmetry that underpins the fundamental forces of the Standard Model.
Quantum simulators may chart a similar path to classical lattice QCD, but with even greater reach. Lattice QCD struggles with real-time evolution and finite-density physics due to the infamous “sign problem”, wherein quantum interference between classically computed amplitudes causes exponentially worsening signal-to-noise ratios. This renders some of the most interesting problems unsolvable on classical machines.
Quantum simulators do not suffer from the sign problem because they evolve naturally in real-time, just like the physical systems they emulate. This promises to open new frontiers such as the simulation of early-universe dynamics, black-hole evaporation and the dense interiors of neutron stars.
Quantum simulators will powerfully augment traditional theoretical and computational methods, offering profound insights when Feynman diagrams become intractable, when dealing with real-time dynamics and when the sign problem renders classical simulations exponentially difficult. Just as the lattice revolution required decades of concerted community effort to reach its full potential, so will the quantum revolution, but the fruits will again transform the field. As the aphorism attributed to Mark Twain goes: history never repeats itself, but it often rhymes.
Quantum information
One of the most exciting and productive developments in recent years is the unexpected, yet profound, convergence between HEP and quantum information science (QIS). For a long time these fields evolved independently. HEP explored the universe’s smallest constituents and grandest structures, while QIS focused on harnessing quantum mechanics for computation and communication. One of the pioneers in studying the interface between these fields was John Bell, a theoretical physicist at CERN.
Just as the lattice revolution needed decades of concerted community effort to reach its full potential, so will the quantum revolution
HEP and QIS are now deeply intertwined. As quantum simulators advance, there is a growing demand for theoretical tools that combine the rigour of quantum field theory with the concepts of QIS. For example, tensor networks were developed in condensed-matter physics to represent highly entangled quantum states, and have now found surprising applications in lattice gauge theories and “holographic dualities” between quantum gravity and quantum field theory. Another example is quantum error correction – a vital QIS technique to protect fragile quantum information from noise, and now a major focus for quantum simulation in HEP.
This cross-disciplinary synthesis is not just conceptual; it is becoming institutional. Initiatives like the US Department of Energy’s Quantum Information Science Enabled Discovery (QuantISED) programme, CERN’s Quantum Technology Initiative (QTI) and Europe’s Quantum Flagship are making substantial investments in collaborative research. Quantum algorithms will become indispensable for theoretical problems just as quantum sensors are becoming indispensable to experimental observation (see “Sensing at quantum limits”).
The result is the emergence of a new breed of scientist: one equally fluent in the fundamental equations of particle physics and the practicalities of quantum hardware. These “hybrid” scientists are building the theoretical and computational scaffolding for a future where quantum simulation is a standard, indispensable tool in HEP.
Further reading
M C Bañuls et al. 2020 Eur. Phys. J. D74 165. Y Alexeev et al. 2021 PRX Quantum2 017001. C W Bauer et al. 2023 PRX Quantum4 027001. A Di Meglio et al. 2024 PRX Quantum5 037001. T A Cochran et al. 2025 Nature642 315. D González-Cuadra et al. 2025 Nature642 321.
Barracuda Networks launched Barracuda Entra ID Backup Premium – a comprehensive, cost-effective solution to safeguard Microsoft Entra ID environments from accidental and malicious data loss.
With fast, reliable recovery of vital identity data, the new offering strengthens cyber resilience and helps ensure secure, uninterrupted access to business applications and services.
Seamlessly integrated with the BarracudaONE platform, Barracuda Entra ID Backup Premium provides users with centralized visibility into backup status, data health and storage insights through a unified dashboard. It is built to support both single and multi-tenant environments, making it an ideal solution for IT teams and managed service providers (MSPs) looking to simplify and scale identity protection management.
“Identity is the control plane of today’s digital business – any disruption can halt operations and expose organizations to security risks,” said Neal Bradbury, CPO at Barracuda. “With Entra ID Backup Premium, we are closing a critical gap in the identity protection lifecycle by adding fast, reliable recovery to our proven detection and response capabilities. Unlike point solutions that focus only on backup or monitoring, Barracuda delivers a unified, end-to-end approach that makes Entra ID protection simpler, stronger and more resilient so organizations can stay secure, compliant and operational.”
Closing the identity protection gap
As organizations increasingly rely on Microsoft’s cloud-based identity and access management platform, the risk of identity data loss – from cyberattacks or human error – continues to grow. Microsoft retains Entra ID data for only 30 days and recommends third-party backups. Barracuda Entra ID Backup Premium addresses this gap with long-term, scalable data preservation, empowering organizations to recover data well beyond Microsoft’s default limits.
Barracuda Entra ID Backup Premium protects the 13 most essential identity components needed to maintain a secure and resilient Microsoft Entra ID environment. This includes users, groups, roles, administrative units, app registrations, audit logs, authentication and access policies, BitLocker keys, device management configurations, and more.
“As a trusted MSP, we understand how essential Microsoft 365 is to our customers’ operations – which makes protecting and restoring Entra ID security components absolutely mission-critical,” said John Quatto, channel partner manager at Zobrio. “Ransomware attacks can cripple access to users, groups and core systems. With Barracuda Entra ID Backup Premium, Barracuda has closed a gap in identity and access protection. Its integration into the BarracudaONE platform delivers a comprehensive, unified cybersecurity solution that’s simple to deploy, easy to manage and built to scale – giving our customers the confidence to recover quickly and stay resilient against evolving threats.”
Easy to Deploy, Effortless to Use
The cloud-based, software-as-a-service (SaaS) solution is built for simplicity and speed – no installation, configuration or manual patching is required. Customers connect their Microsoft 365 tenant and start backing up Entra ID data in just minutes.
Advanced search, real-time monitoring, detailed audit logs, and five levels of role-based access control (RBAC) provide the visibility and control needed to manage identity protection efficiently and securely.
Availability
Barracuda Entra ID Backup Premium is now available globally through Barracuda’s extensive network of resellers and MSPs. The solution can be purchased as a standalone offering or as a subscription with Barracuda Cloud-to-Cloud Backup.
Zenni Optical introduces Zenni ID Guard, a privacy-focused lens technology that reflects near-infrared light to help disrupt unwanted tracking. It’s a shield for your face, built right into your everyday glasses, all at an accessible price.
The growing use of infrared-based biometric surveillance and facial recognition, often used without your knowledge, has sparked global privacy concerns. Zenni ID Guard is pioneering an accessible eyewear solution to disrupt this unwanted tracking, identifiable by its subtle iridescent pink sheen – the visible sign your privacy is protected.
“We live in a world where our faces are becoming a form of digital currency. From security cameras to biometric scans, invisible infrared light is being used to track us, often without our knowledge,” says Dr. Steven Lee, Zenni’s Director of Digital Innovation. “Zenni ID Guard empowers you to take back control, giving you better ownership over your digital rights and personal security in an increasingly surveilled world. Zenni ID Guard offers a practical, wearable solution to help manage how your biometric data is collected.”
Privacy you can wear: Zenni ID Guard offers next level peace of mind. Its advanced anti-infrared coating directly reflects invisible IR light, disrupting systems that rely on IR for facial and iris mapping. In extensive testing, the lens reflected up to 80% of near-infrared wavelengths, a key indicator of its effectiveness. This coating is also scratch resistant, reduces glare, and is water resistant, meaning your glasses are easier to clean and more comfortable to wear.
Seamless integration and advanced protection: Zenni ID Guard is now available on Zenni Blokz (blue light blocking), Clear daily standard lenses, and EyeQLenz with more lens options coming soon. It is included at no extra cost with Zenni EyeQLenz – the revolutionary multi-spectrum protection lens, offering the ultimate all-in-one solution.
The EyeQLenz with Zenni ID Guard offers multi-spectrum protection for comfortable vision indoors and outdoors:
Zenni ID Guard: Reflects near-infrared light often used by devices to collect eye biometrics—plus added protection from the sun’s IR rays.
Blue-light filtering: Filters blue light to support visual comfort during screen-heavy days.
Light adaptive: Darkens in sunlight, stays clear indoors, for all-day wear.
100% UV protection: Blocks UVA/UVB rays to shield your eyes outdoors.
Users may find that Zenni ID Guard can interfere with facial recognition features like Face ID and Windows Hello that rely on infrared light. This interference is a direct testament to the coating’s effectiveness in reflecting the infrared light these systems utilize, confirming its privacy-enhancing capabilities.
Tilta has released three new camera cages, each available in two configurations to suit different needs. The latest models include a vintage-style cage for the FUJIFILM GFX100RF (Travel or Light Kit), a similar retro-inspired design for the Leica Q3 (Travel or Base), and a full cage for the Canon R50 V (also available in a pared-down Base version). Let’s take a closer look.
Tilta is known for their camera support gear for both photography and cinematography. Back in May, they introduced a cage for the Panasonic LUMIX S1RII, S1II, and S1IIE, which we covered in our podcast that month. At NAB this year, Tilta was also named co-winner of the CineD Best-of-Show Award in the Camera Support category for the Nucleus-M II, a redesigned wireless lens control system with a new FIZ unit offering four channels of control plus several other notable new features. Now, Tilta has added three new camera cages to their expanding lineup.
Vintage Camera Cage Travel Kit for the FUJIFILM GFX100RF. Image credit: Tilta
Vintage Camera Cage for FUJIFILM GFX100RF – Lightweight and Travel Kits
Tilta has released a Vintage Camera Cage designed specifically for the FUJIFILM GFX100RF, available in two versions: the Lightweight Kit and the more fully featured Travel Kit. Both share the same L-bracket foundation, machined from aluminum and paired with a wood-textured handgrip. A slim top plate offers protection while maintaining access to controls, and the cage avoids overbuilding, keeping the camera’s medium-format form factor relatively intact.
Vintage camera cage for FUJIFILM GFX100RF. Image credit: Tilta
The Travel Kit includes a few additions for practical use on the move, like strap connection points, a baseplate compatible with ARCA-Swiss mounts, and a battery door flap for bottom access without removing the cage. The Lightweight Kit is more minimal and skips those extras while maintaining the same structural frame. Visually, both Kits have a retro aesthetic with a warm-toned walnut grip, slim top plate, and a premium leather half-case that gives the setup a classic look without interfering with the GFX100RF’s handling or ergonomics.
Leica Q3 Vintage Camera Cage Travel Kit. Image credit: Tilta
Vintage Camera Cage for Leica Q3 – Base and Travel Kits
Tilta’s Vintage Camera Cage for the Leica Q3 offers lightweight support without altering the camera’s shape. Made from aluminum and wood, it adds grip and mounting points while keeping the footprint compact.
Vintage Camera Cage Travel Kit for the Leica Q3. Image credit: Tilta
The Base Kit includes a low-profile L-bracket that attaches via the hot shoe. It maintains access to the battery and features a tilting screen, along with a thumb grip, lens cap, and two leather strap buckles for a shoulder strap. The detachable hot shoe cover can hold a flash or a small accessory, and while there are no built-in tripod threads, the base works with ARCA-Swiss plates. The Travel Kit adds a leather-textured top plate with thumb support, a rotating ARCA quick-release base with ¼”-20 threads, and a strap for cross-body or shoulder carry. Both versions keep the Q3’s clean design while offering just enough added function in a minimal frame.
Camera Cage for Canon R50 V Base Kit. Image credit: Tilta
Full Cage and Base Kit for the Canon R50 V
Tilta’s cage for the Canon R50 V is designed with compact video rigs in mind and comes in two versions: a Full Cage and a minimal Base Kit. Both share the same aluminum bottom plate, silicone-lined grip, and side-mounted accessories. The Base Kit offers a pared-down setup without top coverage, suited for lighter builds that still benefit from some added structure. The Full Cage has a top plate that wraps around the camera for added protection and includes extra mounting points, which could be useful for rigging accessories like a monitor or microphone.
Full Camera Cage for Canon R50 V. Image credit: Tilta
Both versions feature a modular system that includes an ARCA-Swiss compatible bottom plate, NATO rail, cold shoe receiver, and ¼”-20 threads with locating points. A built-in, multifunctional, magnetic screwdriver is included, and all ports and the battery remain accessible. Of the three Tilta cages released, this one is the most fully equipped for video setups while still staying light and compact.
Price and availability
All three Tilta camera cages are now available for purchase on the Tilta website at a 10% discount until July 11th. Pricing depends on the camera model and kit configuration. The Leica Q3 Base Kit is priced at $89, while the Travel Kit is $159, which includes additional accessories. The FUJIFILM GFX100RF Lightweight Kit is currently priced at $44, and the Travel Kit at $107. The Canon R50 V Full Cage is priced at $69, while the more minimal Base Kit is available for $80.
Also of interest are Tilta’s current Summer Flash and Amazon deals – worth checking out if you’re looking for some new gear!
Do you prefer a minimalist cage with just the essentials or a full wraparound rig with all the mounting options? What kind of camera cage are you currently using, if any? Let us know in the comments.
Pastel-colored dials for the women’s watches return of the white dial a gold-tone dial for an exquisitely refined baumatic timepiece a sport-chic spirit inspired by the French riviera.
Ever swift to capture the spirit of the times and become the companion for each of life’s occasions, the Riviera collection brings its enchantment to the summertime, celebrating the casual elegance and unparalleled conviviality of this season. The legendary dodecagonal silhouette of the timepiece lends itself to particularly radiant new versions. Pastel dials brighten three new women’s pieces: warm silver (Riviera M0A10810), light blue (M0A10811), and pink (M0A10812). The white dial (Riviera M0A10829) makes its big comeback since the reintroduction of the Riviera in 2021, joining the range of blues, blacks, and greens that have made the collection so successful. A gold-tone dial with a vintage aesthetic brings exquisite refinement to a men’s timepiece equipped with a Baumatic movement (M0A10822).
Each of these watches brilliantly embodies the sport-chic spirit of the collection, bringing with it the irresistible allure of the French Riviera, its organic beauty, and its liberating lifestyle where luxury meets indulgence. The passion for shape watches and the savoir-faire of Baume & Mercier are expressed in each surface, each angle, each material, and each shade of this high-contrast universe, reflecting the Riviera’s refined personality, natural elegance, and geographic versatility, from sea to land to mountains.
These five new watches are a lighthearted invitation to celebrate the summer season with the whimsical allure so distinctive of the Brand.
The art of crafting shape watches, magnificently exalted in summer colors
When the ultimate shape watch echoes a season as inspiring and expressive as the summer, the result is a bright aesthetic approach that unleashes lavish creativity. Since it was launched in 1973, the Riviera collection has delighted in endless reinventions while remaining forever loyal to itself. It plays on its own codes, lending the twelve sides of its atypical design to a variety of stylistic inspirations and watchmaking complications.
Meticulously crafted details, fresh tonalities, and refined textures sculpt the tight lines and precise angles of the new Riviera models, warming their dials with a sunny glow.
The three women’s pieces are an ode to color, bursting with crisp pastel tones. Their intensity is truly stunning. This chromatic palette will delight every woman, offering options for every taste and every moment of the day. The summer atmosphere radiates on each woman’s delicate wrist, where effortless style meets comfort and reliability.
The Riviera M0A10810 has a warm silver dial that is one of the Brand’s signature tones, already available on a self-winding version and another with a gem-set dial. This hue evokes the radiant sun that brings a fiery, incandescent caress to the transparent wave and mountain patterns and sets ablaze the polished satin-polished steel of the case and bracelet. The Riviera M0A10811, with its azure blue dial, captivates the eye with its clear, fresh hue inspired by the rolling waves of the sea or the sparkling depths of a pool beckoning with refreshment. The Riviera M0A10812 is an irresistible temptation in playful, vibrant pink, setting the tone for the cheerful, sweet, carefree times to come.
The summer takes on fresh white in the form of a men’s model for a clear, clean timepiece expressing serene simplicity and elite purity. Its black outer flange boldly frames it against its steel case, echoing the crisp contrasts of the Riviera Chronograph M0A10827 revealed at Watches & Wonders.
The quintessence of sophistication, a special men’s edition with a gold-tone dial offers a spectacularly glamorous vintage charm. This precious piece reverberates with the magic of the French Riviera’s festive summer nights and the opulence of its luxurious villas. It is powered by a self-winding Baumatic Manufacture movement, guaranteeing the precision and reliability that expresses the desire for excellence of the gentleman who wears it. This piece embodies prestige, success and elegance without ostentation.
Relaxing, festive moments with friends in the signature Baume & Mercier style
Baume & Mercier accompanies all of life’s occasions, making them unique, unforgettable sources of emotion. It dedicates its watchmaking expertise and designer savoir-faire to these precious moments of friendship and sharing. Ease and conviviality prevail, punctuated with laughter, leisure, and recreation. The French Riviera sets the scene with paradisaical coastlines, wild coves, and the streamlined architecture of its chic villas. Here, life drifts by in effortless leisure: warmed by the sun, shaded by a parasol, or stretched next to a sparkling blue pool where a pink float invites the swimmer to lounge and linger, or simply to plunge a hand into its placid surface for instant invigoration. The refreshment of an ice cream cone, the juicy red flesh of a watermelon, or a glass of homemade ice cream. A pink lounge chair welcoming relaxation. The amber scent of tanning oil mingling with the sun-drenched landscape in a sunrise palette of blue, pink, and warm silver. Pops of color flash from beach towels, sunglasses, and popsicles. A hymn to the summer in the hues of the new Riviera Summer watches by Baume & Mercier.
Both elegant and casual, the Riviera is also the perfect companion at sundown for even the most lavish evenings. Its pastel, white, or gold-tone allure and refined finishes bring each one that special aura which makes it so irresistible. More than a watch, it is the natural yet sophisticated expression of a unique style.
RIVIERA M0A10810: the warm silver of a sun-drenched summer
The dial of this timepiece could be a dazzling tribute to Helios, the Ancient Greek sun god, known in Egypt as Ra and in Ancient Rome as Sol. The transparent wave-and-mountain transfer decoration against the warm tone of sun-satin silver and the scintillating gold-tone hour markers sweep the imagination away to an enthralling, incandescent French Riviera. The Roman numerals, riveted indexes, and faceted hands are adorned with a flamboyant 5N gold plating highlighted with white Superluminova (blue glow). The date clearly appears in a white aperture at 3 o’clock.
The refinement of this model extends to its perfectly proportioned case so distinctive of Baume & Mercier. Its 33 mm diameter and restrained thickness of 9.22 mm brilliantly reconcile the lightness and daintiness of this exquisitely feminine watch. This balance, emanating from the savoir-faire of master watchmakers, brings out the legendary beauty of the twelve-sided bezel. Protected by a scratch-resistant sapphire crystal with an anti-glare coating on both sides, it is crafted in satin-polished stainless steel, like its bezel, which is adorned with four screws. The solid case back, in the same dodecagonal shape, may be custom-engraved. The free octagonal crown is adorned with an embossed Phi logo.
This watch is mounted on an integrated three-row bracelet in satin-polished stainless steel. It is not only interchangeable: it may be easily removed and replaced without the need for tools thanks to a very reliable, robust system. It fastens with a triple folding clasp in stainless steel with security push-pieces.
The hours, minutes, and dates are driven by a quartz movement with a 10-year autonomy. The water-tightness of the timepiece is 5 ATM (approximately 50 m).
RIVIERA M0A10811: the azure blue of a Mediterranean summer
Not to be missed this summer, the Riviera collection takes on a new blue timepiece inspired by the aquatic world. This Riviera offers a refreshing plunge into the waves of its transparent transfer decorations, sprinkled with Roman numerals, riveted indexes, and faceted hour and minute hands, all rhodium-plated and coated with white Superluminova (blue glow). An aperture at 3 o’clock reveals the date.
With a diameter of 33 mm and a thickness of 9.22 mm, the satin-polished stainless steel case highlights the chic side of this sporty watch, topped with a scratch-resistant sapphire crystal with an anti-glare coating on both sides. Fastened by four screws, the bezel is crafted in polished and sun-satin stainless steel. The solid dodecagonal case back may be custom-engraved. The free octagonal crown is adorned with the embossed Phi logo.
The integrated three-row bracelet in satin-polished stainless steel is interchangeable. A very reliable, robust system makes it possible to remove it and replace it without the need for tools. The triple folding buckle, featuring security push-pieces, is crafted in stainless steel.
Powered by a quartz movement with a 10-year autonomy, this model is water-resistant to 5 ATM (approximatively 50m).
Summertime is even more irresistible with this cheerful, impish watch, featuring a sun-satin pink dial decorated with transparent transfers of waves and mountains. The designs appear to dance with peaks and valleys. The Roman numerals and riveted indexes are rhodium-plated and coated with white Superluminova (blue glow), like the faceted hour and minute hands. The date appears in a white aperture at 3 o’clock.
This particularly feminine pastel pink version brings a great deal of softness to the satin-polished stainless steel case with perfect proportions: 33 mm in diameter and 9.22 mm in thickness. It is protected by a scratch-resistant sapphire crystal with an anti-glare coating on both sides. Also crafted in polished and sun-satin stainless steel, the bezel is decorated with four screws; the solid dodecagonal back may be engraved. Adorned with the embossed Phi logo – the Brand’s symbol representing the Golden Ratio and its divine proportions –, the free crown is octagonal.
The integrated strap features three rows of satin-polished stainless steel links. It is interchangeable thanks to a very reliable, robust system. Featuring security push-pieces, the triple folding buckle is also crafted in stainless steel. Water-resistant to 5 ATM (approximately 50m), this timepiece, powered by a quartz movement, offers 10 years of autonomy.
Carrying the very essence of this collection with a subtle balance between its sparkling, pure white dial – perfect for the summer – and the black of the flange that surrounds it, this timepiece takes a very sought-after aesthetic approach for a beautifully contrasted effect. Against the decoration of waves and mountains, the time is displayed on rhodium-plated Roman numerals and indexes coated with white Superluminova (blue glow). The faceted hour and minute hands are also rhodium-plated and coated with white Superluminova (blue glow), offering a harmonious complement to the dial. Echoing the contrast of the black edge, the black seconds hand brings depth to this immaculate aesthetic. The Phi logo, the Brand’s emblem that represents its pursuit of perfection and fine crafting, appears as a counter-balance. An aperture at 3 o’clock reveals the date.
With a diameter of 42 mm and a thickness of 10.66 mm, the satin-polished stainless steel case frames this watch and its well-structured design. It is protected by a scratch-resistant sapphire crystal with an anti-glare coating on both sides. Fastened by four screws, the bezel is crafted in polished and sun-satin stainless steel. Four screws also appear on the back, where a sapphire crystal reveals the fascinating spectacle of the watch movement. The case back may be engraved. The octagonal steel crown is free and adorned with the embossed Phi logo and a black line.
The integrated three-row bracelet is crafted in satin-polished stainless steel. It features a very reliable, robust system that enables it to be changed without the need for tools. It fastens with a triple folding clasp in stainless steel with security push-pieces.
The self-winding movement offers a 38-hour power reserve and oscillates at a frequency of 4Hz (28,800 vph). It is water-resistant to 10 ATM (approximately 100 m).
RIVIERA M0A10822 – Special Baumatic Edition: the gold tone of a sunny summer
Its well-structured silhouette beautifully combines gold tone and steel; retro charm and contemporary appeal; and various delicately contrasted finishes, including vertical satin, satin polish, snailing, and rhodium plating. The summer dresses up in luxury and glamor for a style lesson in timeless, sophisticated elegance.
The dial asserts vertical satin effects that bring it a depth and texture that flatter its beauty. Its gold tone draws its warmth and softness from its vintage inspiration. The meticulous choice of colors masterfully balances the surge of invigorating energy with the restraint of sobriety. A snailed minute track sets the pace for the dial surround, dotted with riveted tone-on-tone golden indexes. The hours and minutes are displayed on rhodium-plated, openworked hands, while the seconds are indicated by a blued steel hand adorned with the Phi logo as a counter-balance. The date appears in a wide gold-tone aperture.
In satin-polished stainless steel, the case – with a diameter of 39 mm and a thickness of 10.2 mm – is protected by a scratch-resistant sapphire crystal with an anti-glare coating on both sides. The polished and sun-satin finishes of the bezel, secured by four screws, highlight the luminous aspect of its stainless steel crafting. A delicate “Special Edition” engraving adorns the dodecagonal back, which is topped with a sapphire crystal and fastened with four screws. Up until now, the Riviera Baumatic models have always been adorned with a transparent sapphire dial. This is the first Special Edition Riviera Baumatic to feature an opaque dial in order to flatter its golden color. The free octagonal crown is embossed with a Phi logo. It is decorated with a blue line, reflecting the blued steel of the seconds hand.
The integrated three-row bracelet in satin-polished stainless steel is a harmonious extension of the case. It features a very reliable, robust system that enables it to be changed without the need for tools. The triple folding buckle is crafted in stainless steel and features security push-pieces.
A self-winding Baumatic Manufacture movement (BM13-1975A) drives this exquisitely crafted watch, showcasing its elaborate watchmaking expertise. Its resistance to everyday magnetic fields reaches 1,500 Gauss; it oscillates at a frequency of 4Hz (28,800 vph); its power reserve lasts 5 days for 120 hours of autonomy; and it offers water-resistance to 10 ATM (approximately 100m).
Its magnificent finishes demonstrate the same refined details: the bridges are circular-grained; the baseplate is sand-blasted and snailed; and the oscillating weight is gold-tone and openworked with Côtes de Genève and snailed decorations. It also bears a unique Baume & Mercier engraving.
Furthermore, like all Baumatic models, it benefits from a warranty extension of 6 years in addition to the standard 2 years of the international warranty. Simply register the piece on the Baume & Mercier website within 60 days after purchase and activate the extension.
Les nouvelles Riviera de Baume & Mercier sont résolument une invitation à vivre l’été pleinement, et à donner à chaque seconde cette dimension radieuse que leur cadran coloré, blanc ou doré insuffle.
Apple quietly acquired the Israeli company TrueMeeting earlier this year for an undisclosed amount. According to a report by the Israeli Competition Authority, the deal was officially approved in January The acquisition, which has remained under the radar until now, strengthens Apple’s work in the 3D space.
TrueMeeting, previously known as CommonGround AI, was founded by Amir Bassan-Eskenazi (CEO and co-founder) and Rani Oz. Its backers include Dov Moran’s Grove Ventures and Matrix Partners, among others. The founders were also behind BigBand Networks, which went public on Nasdaq in 2007.
TrueMeeting’s main focus is on developing technology that allows users to create responsive 3D avatars in real time by scanning their faces with smartphones. These avatars can be used in various video applications. According to the report, the company has raised about $45 million to date.
Apple’s development centers in Israel are built on a series of local acquisitions and an intensive recruitment push in recent years. In December 2011, Apple bought Anobit Technologies for $400 million. Anobit developed a chip that optimizes flash memory using proprietary signal-processing technology. The company’s chips were integrated into Apple’s flagship products, including the iPhone, iPad, and MacBook Air, even before the acquisition.
In 2013, Apple acquired PrimeSense for $345 million. PrimeSense, well known as the company behind Microsoft’s Kinect motion-sensing system for the Xbox 360, developed technology that translates body motion into computer input. Its system, combining both software and hardware, includes a 3D sensor that can detect and recognize movements and facial expressions.
Other Israeli companies acquired by Apple include LinX Computational Imaging in 2015, RealFace (formerly Pickeez) in 2017, and the photography startup Camerai in 2019.
Apple is gearing up to launch its highly anticipated iPhone 17 series soon, with a new addition making its debut—the iPhone 17 Air, which is set to replace the usual Plus variant. The upcoming lineup is expected to feature four models: the regular iPhone 17, the sleeker iPhone 17 Air, and the premium iPhone 17 Pro and iPhone 17 Pro Max. Apple is expected to debut its iPhone 17 series around mid-September 2025. While the official launch date remains unconfirmed, tech analyst David Phelan predicts the announcement will most likely take place on September 9.
iPhone 17 Pro and iPhone 17 Pro Max design:
The newest renders provide the most detailed look yet at the iPhone 17 Pro and iPhone 17 Pro Max, highlighting a shifted Apple logo and a reimagined MagSafe magnetic ring layout. Leaks suggest that the logo will be relocated—most likely centered within a new glass section—positioning it lower on the rear panel compared to earlier versions.
The iPhone 17 Pro lineup is also expected to feature an aluminum frame paired with a redesigned camera module, taking design cues from the iPad Pro. To support wireless charging, Apple is said to incorporate a glass panel within the aluminum housing, placed just below the camera setup.
iPhone 17 Pro and iPhone 17 Pro Max camera:
The iPhone 17 series is set to get a significant boost in selfie camera performance, with a new 24MP front-facing lens—twice the resolution of the 12MP sensor used in the iPhone 16 models. This upgrade was later confirmed by well-known Apple analyst Ming-Chi Kuo in January 2024.
Back in October 2024, analyst Jeff Pu also revealed that the iPhone 17 Pro would feature a redesigned rear camera layout, switching to a horizontal triple-lens arrangement. Among the upgrades is a 48MP telephoto camera offering 3.5x optical zoom.
iPhone 17 Pro and iPhone 17 Pro Max price:
Apple is expected to maintain its traditional pricing strategy for its standard iPhone lineup in 2025. According to early reports, the iPhone 17 could launch in India with a starting price of Rs 89,900, while the newly introduced iPhone 17 Air might debut at approximately Rs 99,900.
For those interested in higher-end models, the iPhone 17 Pro is anticipated to carry a price tag of Rs 1,39,900, and the flagship iPhone 17 Pro Max could be priced at Rs 1,64,900. However, some reports also suggest that prices could see a slight increase.
In the world of cycling safety, Dutch startup Headfirst is challenging the status quo with its ingenious approach to helmet design. The company’s philosophy is simple but impactful: “We believe the safest helmet is the one you actually want to wear”. This user-centric approach combines innovative safety technologies with sleek aesthetics and intelligent features, leading Headfirst to develop its flagship product Echo Pro.
Echo Pro helmet by Headfirst
At the heart of Echo Pro is Headfirst’s patented SafeFit system, which addresses one of the key issues in helmet usability: a proper fit. As most helmets are not accurately sized, their protection is reduced by half, putting cyclists at risk. The SafeFit technology uses a flexible fitting system that adapts to individual head shapes with a simple push-to-fit mechanism. This proves to be not only a safety feature but also allows the helmet to grow as children age, and to be shared with different users because of its adaptability. Additionally, it makes the helmet more comfortable, as pressure is distributed evenly instead of focused on specific points.
Echo Pro helmet by Headfirst
Remarkably, Headfirst has identified and addressed a critical oversight in the industry’s standard safety testing protocols, which do not evaluate for damage on the back of the head. When the company tested its Echo Pro against traditional helmets, it provided twice the protection in this area. This oversight is particularly concerning given the vital importance of the occipital region, which controls key functions like vision and coordination, yet it remains vulnerable in cycling accidents. This research highlights a dangerous disconnect between testing standards and real-world impact scenarios, and Echo Pro ensures that cyclists receive comprehensive protection rather than just meeting minimum regulatory requirements.
Echo Pro helmet by Headfirst
Beyond passive protection, the Echo Pro helmet also integrates smart technology through its motion-sensing brake light system. This feature allows light to automatically activate when the rider slows down, in the same way a car’s brake lights work. Its visibility adapts to day and night conditions and becomes useful in interactions with fellow riders, as well as with pedestrians or other vehicles. This represents a thoughtful integration of IoT technology into safety equipment, addressing the need for cyclist visibility especially in metropolitan environments.
Echo Pro helmet by Headfirst
Headfirst’s design philosophy centres on eliminating the traditional compromise between safety and style. To do this, they partnered with Studio APE, an Amsterdam-based collective with four senior industrial designers from TU Delft. The result is a lightweight construction with breathable padding and an easy to use magnetic buckle, which prioritises user comfort without sacrificing protection. The helmet’s sleek aesthetic moves away from the bulky, unfashionable designs that have historically dominated the safety market. By focusing on this user experience, they’ve created a product that cyclists will actually want to wear consistently, thereby improving overall safety outcomes.
Echo Pro helmet by Headfirst
Headfirst is currently crowdfunding on Kickstarter and has attracted significant attention, earning €58,000 in pledges out of a €20,000 initial goal. The helmet is also certified for multiple activities like skating and scooting, expanding its market appeal beyond traditional cycling demographics. This innovative approach signals a broader shift in equipment design, where user experience and look are no longer secondary considerations. As urban micro-mobility continues to evolve, products like the Echo Pro represent the future of protective equipment: intelligent, adaptable, and designed for the modern user who refuses to compromise. The company’s success hopes to inspire others, potentially changing an industry that has long prioritised compliance over its user’s experiences.
