Category: 4. Technology

  • The 11+ Best Buy Tech Deals to Shop During Prime Day 2025

    The 11+ Best Buy Tech Deals to Shop During Prime Day 2025

    Best Buy’s Black Friday in July is here, and the retailer is offering discounts on products from many popular brands, including Apple, Samsung, Garmin and more. The sale runs through July 13, and discounts are available online and in-store.

    I frequently cover shopping events like Amazon Prime Day, Black Friday and Cyber Monday as a writer for NBC Select, so I know how to find deals that are actually worth buying. Below, I rounded up the best deals from Best Buy’s Black Friday in July sale, which are highly rated and at least 20% off. I’ll frequently update this list throughout Best Buy’s event.

    Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.

    Best deals at Best Buy

    4.9-star average rating from 2,508 reviews at Best Buy

    This iPad has an 11-inch screen and a liquid retina display for a crisp, clear picture. It has Apple’s A16 chip for fast processing and 128GB of memory. The battery should last all day, according to Apple, and it has a 12MP ultra-wide front camera for better video conferencing capability.

    4.8-star average rating from 10,897 reviews at Best Buy

    The Apple AirTag is one of our favorite travel accessories due to the fact that it can be a great tool for helping you to keep track of your items. The Airtag pairs with Apple’s FindMy app so you can pinpoint where your AirTag is if it’s within 30 feet. In addition to helping you keep track of your luggage, Airtags can be great for those who may easily lose their wallet or for a kid’s backpack.

    4.6-star average rating from 421 reviews at Best Buy

    This power bank can charge phones up to four times and tablets 1.5 times when fully charged. Plug an iPhone into it and it can reach 50% in 30 minutes, according to the brand. You can also simultaneously charge up to three devices at once.

    4.6-star average rating from 73 reviews at Best Buy

    This charging dock has space for an iPhone and Apple Watch and utilizes MagSafe technology to charge both. It is compatible with iPhone 12 and later and Apple Watch 4 and later. You can also adjust the angle your phone sits at for better viewing as it charges.

    4.9-star average rating from 56 reviews at Best Buy

    This smart watch is made to help people with their workouts. It comes with a two-week battery life, built-in GPS for tracking routes, speeds and distances, and a full-color touchscreen for checking all your fitness and health data.

    4.8-star average rating from 8,857 reviews at Best Buy

    This streaming device is a favorite of multiple NBC Select staffers, who use it to watch shows on apps like Netflix, Apple TV+, Peacock, Youtube and more. It’s super portable, making it easy to plug into the back of different televisions and the remote has preprogrammed buttons to take you to Netflix, Disney+, Apple TV or Prime Video with just one click.

    4.9-star average rating from 21,058 reviews at Best Buy

    In this Nintendo Switch game, Mario sets out to save Princess Peach from Bowser’s wedding plans while exploring new kingdoms and finding hidden collectibles. Mario also has a bunch of new moves in this game, including a cap throw and jump.

    FL: Tech Deals APD link here

    Here are the best Best Buy sales to know about. Keep in mind that not every item from a brand is discounted, as described below.

    1. Up to 25% off Apple
    2. Up to 20% off Speck
    3. Up to 40% off Skullcandy
    4. Up to 57% off Otterbox
    1. Amazon: Up to 70% off
    2. Nordstrom: Up to 50% off
    3. Lululemon: Up to 50% off
    4. Macy’s: Up to 60% off

    How I found the best Best Buy deals

    All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award, Travel Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners. All the products I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews.

    Why trust NBC Select?

    I’m a writer at NBC Select who covers a variety of topics, including home, tech and beauty. I have been covering major shopping events like Amazon Prime Day, Black Friday and Cyber Monday for over a decade. To round up the best Best Buy sales, I found highly rated products that are at least 20% off right now and at their lowest price in at least three months.

    Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.


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  • Best Prime Day speaker deal: Save $131 on Sony ULT Field 5

    Best Prime Day speaker deal: Save $131 on Sony ULT Field 5

    SAVE $131: As of July 8, the Sony ULT Field 5 is on sale for $198 at Amazon. That’s a 40% savings on the list price.


    Looking for a new speaker? Look no further, because we’ve found a cracking Prime Day deal that will save you over $100. As of July 8, the Sony ULT Field 5 is on sale for its lowest-ever price. Get the Sony ULT Field 5 for under $200 this Prime Day.

    This is the perfect speaker for taking with you on the go, built with great portability and durability, with an attached shoulder strap for easy use when traveling. Its big selling point, however, is the built-in ambient lighting. Designed to sync with your music, it’s definitely a vibey option.

    SEE ALSO:

    The best Prime Day Bluetooth speaker deals you can shop

    For sound quality, enjoy a deep, powerful sound with the 10-band equalizer. And just press the ULT button to boost the bass. It has a two-way active design with a dedicated woofer and tweeter that makes sure the sound is solid across all frequencies. And for some extra sound, pair several speakers together with Party Connect.

    The battery life is ideal too, letting you enjoy up to 25 hours of use. And it comes with a quick charge option, giving you two hours of playtime from just a 10-minute charge.

    Mashable Deals

    Get this amazing Prime Day deal from Amazon.

    The best Prime Day deals, hand-picked by Mashable’s team of experts

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  • Microsoft’s Copilot Plus features might arrive on desktop PCs later this year

    Microsoft’s Copilot Plus features might arrive on desktop PCs later this year

    Microsoft’s latest Windows AI features arrived first on new Copilot Plus PCs last year, but they were limited to a special range of laptops. That looks set to change thanks to Intel refreshing its existing Arrow Lake desktop CPUs later this year, that might just deliver Copilot Plus PC features in desktop PC form factors for the first time.

    Intel’s latest Core Ultra desktop CPUs launched in October with an NPU inside, but it wasn’t capable enough to hit the 40 TOPS requirement that Microsoft mandates for Copilot Plus features. ZDNet Korea reports that Intel is now preparing an Arrow Lake Refresh that will include higher clock speeds and a more advanced NPU that should be capable of Copilot Plus features.

    The new NPU design will reportedly move the refreshed Core Ultra 200 lineup to a newer “NPU 4” design, the same NPU architecture found on Intel’s Lunar Lake laptop CPUs that got Copilot Plus AI features in November. This would allow for true desktop PCs with a capable NPU, instead of Copilot Plus only being available on mini PCs and all-in-one PCs that use laptop processors.

    It sounds like a newer NPU will be the main part of Intel’s Arrow Lake Refresh, as it will reportedly not include addition CPU or GPU cores over the existing Core Ultra 200 chips. More space on the chip for NPU features will disappoint gamers who have been waiting for Intel to be more competitive in the desktop CPU space, though.

    The first Arrow Lake chips ran more efficiently and cooler, but the PC gaming performance was disappointing and often behind Intel’s previous Raptor Lake CPUs. Intel admitted that its Arrow Lake launch “didn’t go as planned,” but a series of BIOS updates have done little to change the gaming performance situation. It now looks unlikely that Intel will compete with AMD’s Ryzen 9800X3D and 9950X3D chips in gaming performance until its next generation Nova Lake CPUs launch in 2026.

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  • Hololight Secures €10M to Scale its XR Pixel-Streaming Technology

    Hololight Secures €10M to Scale its XR Pixel-Streaming Technology

    July 8, 2025 – Hololight, a provider of augmented and virtual reality (AR/VR) pixel-streaming technology, has today announced that it has secured a EUR €10 million (USD $10.8 million) investment to support global distribution and further development of its technology.

    The funding round was led by European growth fund Cipio Partners, with participation from existing investors Bayern Kapital, Direttissima Growth Partners, EnBW New Ventures, and Future Energy Ventures.

    Hololight’s pixel-streaming technology enables AR/VR applications to be streamed from central servers to devices without performance loss, regardless of hardware, while maintaining data security. The approach allows companies to scale immersive applications more easily and supports the development of more powerful, user-friendly AR/VR devices, according to Hololight.

    “Our goal is to make every AR/VR application available wirelessly – as easy and accessible as Netflix streams movies,” said Florian Haspinger, CEO and co-founder of Hololight. “By further developing our core technology and launching new products, we are strengthening our pioneering role and our collaboration with partners such as NVIDIA, Qualcomm, Snap, Meta, and others. We are convinced that XR pixel-streaming will become the global standard for AR/VR deployment – ​​and will soon be as commonplace as video streaming is today.”

    The company’s latest product, Hololight Stream Runtime, allows OpenXR-compatible applications to be streamed to AR/VR devices without additional development work, a step Hololight sees as essential for broader enterprise adoption.

    “Hololight’s unique XR pixel-streaming technology opens up the broad application of AR/VR in industry and, in the future, also for consumers,” said Dr. Ansgar Kirchheim, Partner at Cipio Partners. “With this investment, Hololight can not only further scale its existing business but also market its latest innovation, Hololight Stream Runtime, worldwide.”

    Hololight stated that it already has over 150 international customers and partners, including leading technology companies and OEMs, and that it is committed to expanding its position in XR pixel-streaming and driving wider adoption of the technology.

    “Our vision is clear: Anyone who wants to successfully use AR/VR needs XR pixel-streaming,” added Haspinger. “We are ready to take AR/VR to the next level.”

    For more information on Hololight and its technology for streaming AR and VR applications, click here.

    Image credit: Hololight


    Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.

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  • ParrotOS 6.4 lands with key tool updates and kernel upgrade

    ParrotOS 6.4 lands with key tool updates and kernel upgrade

    ParrotOS, known for its emphasis on security, privacy, and development, is widely used by cybersecurity professionals and enthusiasts alike. Version 6.4 delivers a host of updates and community-driven enhancements. The update is expected to be the final release in the 6.x branch.

    The developers describe ParrotOS 6.4 as a culmination of feedback from its active user community, as well as the result of contributions from new developers who have joined the project. Key tool updates include newer versions of Metasploit, Sliver, Caido, and Empire, which are core components for penetration testing and red teaming.

    The release also brings a more recent Linux kernel and the latest LTS version of Firefox, customized with Parrot’s signature privacy-focused patches.

    In addition to tool and system updates, version 6.4 lays important groundwork for Parrot 7. The development team used this release cycle to rewrite and optimize several core build scripts, introducing new levels of automation designed to streamline future development and release processes. While many of these improvements are already in place, others are still being refined and will be integrated in upcoming versions.

    Many ParrotOS packages are now upgraded to their latest version:

    • airgeddon 11.50
    • beef-xss 0.5.4.0
    • metasploit 6.4.71
    • powershell-empire 6.1.2
    • starkiller 3.0.0
    • netexec 1.4.0
    • Linux kernel 6.12.32
    • caido 0.48.1
    • Seclists 2025.2
    • Seclists-lite 2025.2
    • gbp-gef 2025.1
    • enum4linux-ng 1.3.4
    • ruby-cms-scanner 0.15.0

    All the Debian compatible tools provided by Microsoft are now available for installation via apt from the official Parrot repository, they officially support Powershell 7.5, .NET runtime and SDKs from version 5 to version 9 and more.

    ParrotOS is available for download here.

    Must read:

    Subscribe to the Help Net Security ad-free monthly newsletter to stay informed on the essential open-source cybersecurity tools. Subscribe here!

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  • Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences – Samsung Newsroom Malaysia

    Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences – Samsung Newsroom Malaysia

    New innovations including Knox Enhanced Encrypted Protection, updated Knox Matrix threat response and quantum-resistant Secure Wi-Fi strengthen privacy and user control for upcoming Galaxy smartphones

     

    SEOUL, Korea – July 7, 2025 – Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

     

     

    Next-Generation Mobile Security for AI Personalization

    Samsung is introducing Knox Enhanced Encrypted Protection (KEEP),[1] a new architecture designed to safeguard the next generation of personalized, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

     

    Supporting Galaxy’s Personal Data Engine (PDE),[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user’s control.

     

    KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

     

     

    Smarter, More Connected Threat Response with Knox Matrix

    As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.[3]

     

    Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

     

    Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

     

     

    Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

    In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,[4] extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

     

    Quantum computing, once fully realized, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

     

    In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

     

    • Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
    • Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymize device information and help prevent tracking.
    • Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

     

     

    A Trusted Platform with Built-In Safeguards

    In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

     

    • Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
    • Auto Blocker helps provide defense by default, blocking unauthorized app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
    • Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
    • Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorized access.

     

    This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalized AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

     

     

     

    [1] Available on Galaxy smartphones and tablets with One UI 8 or later.
    [2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.
    [3] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.
    [4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.
    [5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.

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  • BMW Motorrad präsentiert die BMW R 1300 R „TITAN“.

    BMW Motorrad präsentiert die BMW R 1300 R „TITAN“.

    Munich. Passion for motorsports, design, and, of
    course, BMW Motorrad.

    A small group of BMW Motorrad employees had the opportunity to bring
    this passion to life. As part of an extraordinary project, Philipp
    Ludwig served as project manager, vehicle designer Andreas Martin,
    Theresa Stukenbrock as colour and graphic designer, and prototype
    builders Paul Summerer and Thomas Becker, who brought their experience
    and passion to the project, worked together to create a unique vehicle.

    The BMW R 1300 R “TITAN” – brute and aggressive,
    beautiful and extraordinary, fast and precise – built to win.

    Its design incorporates the basic styling elements of the new BMW R
    1300 R, translating them into the aggressive lines of a sprint racer.

    The characteristic lines of the BMW R 1300 R tank and fairing are
    reflected in the monocoque typical of racing machines and the striking
    air duct panel of the standard machine continues the dynamics of the
    “TITAN” in an exaggerated sense.

    Visually, the weight is pushed over the front wheel to keep it on the
    tarmac for as long as possible when starting off.

    The motorcycle’s overall proportions are compactly built around the
    centrepiece: the 1300cc boxer engine. It also resembles a predatory
    cat, patiently waiting to sprint off even when stationary.

    In contrast to the forged carbon-fibre underneath, the striking
    graphic captures the impression of movement with a modern, clear
    interpretation complemented by metallic blue accents.

    Akrapovic, a long-standing BMW Motorrad partner, assisted in
    developing the BMW R 1300 R “TITAN.” This collaboration
    enabled the team to design a comprehensive titanium Akrapovic exhaust
    system that enhances the powerful character of this custom bike, both
    visually and acoustically. The exhaust runs out of the two cylinders,
    comes together briefly under the bike, and ends in a boxer-style,
    two-flow outlet under the towering, aggressively rising rear end. 

    The new BMW R 1300 R has a low profile on the tarmac, supported by a
    specially manufactured Wilbers chassis with a long swinging arm. This
    chassis is hard-tuned to ensure that no performance of the
    series-production engine is wasted.

    An aggressive-looking nitrous oxide bottle sits between the two
    titanium rear silencers, injecting the injection system with nitrous
    oxide at the touch of a button. This propels the rider and machine
    toward the finish line with extra power.

    Once the oxygen transporter arrives in the engine, the sheer power
    thrusts the tires into the tarmac via the transmission and shaft
    drive, catapulting the BMW R 1300 R “TITAN” forward.

    The gears slot into place precisely and the Magura HC3 brake lever
    recaptures the released energy after the finish line, decelerating the
    bike to a stop.

    The footrests extend far to the rear, providing Philipp with the
    necessary support during sprint races.

     

    The BMW R 1300 R “TITAN” is a custom bike that embodies BMW
    Motorrad’s passion and precision in every detail!

    You will find press material on BMW motorcycles in the BMW Group
    PressClub at www.press.bmwgroup.com.

     

    In case of queries, please contact:

    Tim Diehl-Thiele, Head of Communications BMW Motorrad

    Tel.: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de

    Ingo Wirth Head of Communication MINI and BMW Motorrad

    Tel.: +49 – 151 – 601-25814, Ingo.Wirth@bmw.de

    Internet: www.press.bmw.de

    E-mail: presse@bmw.de

     

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  • KEF Unveils Innovative New ‘XIO’ Soundbar With Exclusive Intelligent Placement Technology

    KEF Unveils Innovative New ‘XIO’ Soundbar With Exclusive Intelligent Placement Technology

    British Audio brand KEF has taken the wraps off a new high-end 5.1.2-channel soundbar that it claims deploys a whole host of innovations to deliver “a transcendent cinematic sound experience” for both movie and music fans.

    The catchily-named XIO soundbar seeks to live up to this claim – and a premium price by soundbar standards of $2,499.99/£1,999 – with a suite of classic KEF-style features such as Uni-Q MX technology, a P185 low frequency driver with P-Flex system, a new patent-pending Velocity Control Technology, and a version of KEF’s famous Music Integrity Engine (MIE) that’s been adapted to cinema purposes. All deployed with a focus on optimising the soundbar’s performance with all three of the AV world’s most popular spatial sound formats: Dolby Atmos, DTS:X and Sony 360 Reality Audio.

    The 5.1.2 channels of sound, comprising five main channels, one subwoofer channel and a pair of overheads, are delivered by 12 class D amplifiers, and the accuracy with which they place sound effects correctly in a three dimensional spatial soundstage is enhanced by KEF’s new Intelligent Placement Technology – a built in calibration tool that automatically adapts the soundstage to take account of any objects you might have placed around the soundbar.

    Also included among the KEF XIO’s processing features are Night, Music and Dialogue Modes, the latter of which enhances vocal frequencies in a mix while simultaneously reducing background noise.

    As you can see from the images of it accompanying this article, the KEF XIO boasts an unusually slender, vertical-profile design. KEF claims, though, that the stylish enclosure (which features a sleek aluminium top plate and splash-proof fabric and is available in Slate Black or Silver Grey color options) can still provide a bass performance equivalent to a typical four-by-four-inch low frequency driver thanks to an arrangement of twin KEF P185 LF drivers positioned back to back in a mechanical distortion-reducing force-cancelling configuration, enhanced by P-Flex technology.

    Adapted from KEF’s award-winning KC62 and KC92 subwoofers, this low frequency enhancement system essentially resists acoustic pressure within the cabinet, enabling the driver to move more precisely and reduce the potential for distortion.

    The KEF XIO’s new Velocity Control Technology, meanwhile, places a sensor at the heart of the P185 LF driver so that it can monitor cone motion and deploy a negative feedback loop as required to further minimize the effects of distortion and compression.

    Six KEF Uni-Q MX drivers have been included in the soundbar to deliver what the brand says will be a balanced, crisp, accurate and room-filling soundstage. These are smaller versions of the iconic Uni-Q drivers KEF has been using to great acclaim in other speakers for many years now, and feature a decoupler engineered as a precise crossover to separate the driver’s low-frequency cone and high frequency dome. This gives the diaphragm more room to move while leaving the dome isolated to enhance treble precision.

    Further processing support for the XIO’s driver arrangement comes from KEF’s proprietary Music Integrity Engine (MIE) for Cinema, which combines everything from multi-channel processing to virtualisation processing and adaptive placement in its bid to create a compelling three-dimensional sound space in even the most challenging room environments.

    The XIO’s connections include an eARC-capable HDMI port, an optical digital audio output, and an RCA subwoofer line out so that you can add an external subwoofer. It’s even possible to add any KEF subwoofer to the XIO wirelessly courtesy of a specially designed optional extra KW2 RX receiver accessory.

    The XIO is also equipped with a new W2 Wireless Platform that’s been adapted from KEF’s LS Wireless Speaker Collection to obtain premium results from a wide range of the biggest streaming services, including Tidal, Amazon Music, Qobuz, and Deezer.

    Controlling the XIO, finally, can be achieved via an included remote control, a set of buttons attractively integrated into the soundbar’s top panel, or through a KEF Connect app with a visual interface that makes it easier to tune the listening experience to your tastes and space.

    Early access to KEF’s new premium XIO soundbar is available now via KEF’s US and UK Websites.

    JBL Unveils New Soundbar Range—Including 16-Channel, 2,470W Flagship With Groundbreaking AI Sound Boost Technology

    Dolby Atmos Sound Coming To Audi Cars From July

    Marshall Channels Its Rock Star Energy Into Its First Ever Soundbar

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  • Samsung The Frame TV Prime Day Deal 2025

    Samsung The Frame TV Prime Day Deal 2025

    Amazon Prime Day may be here, but the best Prime Day deals aren’t necessarily on the e-tailer’s website. One of Samsung’s best-selling, all-time favorite TVs, the 75-inch The Frame QLED 4K TV, is currently marked down by 55% in the Samsung store right now.

    The hype around Samsung’s The Frame TV is well deserved. Not only can you watch your favorite movies and shows, it transforms into a stunning display for artwork when not in use. A matte coating helps reduce glare, making it look like a true masterpiece in your living room.

    Another perk is the Samsung Tizen OS. You can access your favorite shows as well as get plenty of free channels, thanks to the Samsung TV Plus service. That’s also where you can access the Samsung Art Store, which features a vast collection of artworks—many in collaboration with world-renowned museums like New York’s Metropolitan Museum of Art and Paris’s Musée d’Orsay, among others.

    This particular markdown is the lowest price we’ve seen on this panel. While the 75-inch model has the largest price cut, you’ll find similar savings on the other models, including the 65-inch and the 55-inch. And, if you absolutely need to order from Amazon during Prime Day, you can score the 75-inch model for the same price.

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  • AI Pushes High-End Mobile From SoCs To Multi-Die

    AI Pushes High-End Mobile From SoCs To Multi-Die

    Advanced packaging is becoming a key differentiator for the high end of the mobile phone market, enabling higher performance, more flexibility, and faster time to market than systems on chip.

    Monolithic SoCs likely will remain the technology of choice for low-end and midrange mobile devices because of their form factor, proven record, and lower cost. But multi-die assemblies provide more flexibility, which is essential for AI inferencing and keeping up to date with rapid changes in AI models and communications standards. Ultimately, OEMs and chipmakers must decide the best way to accommodate changes in a design cycle and which market segments to target.

    “SoC vendors not tied to a handset maker have to go after the IoT SoC lower-end capability with AI, and this one is for sure monolithic,” said Hezi Saar, executive director of product management for mobile, automotive and consumer IP at Synopsys, and chair of the MIPI Alliance. “If they need to go after the mid-tier for mobile, that’s higher capabilities than the IoT. It’s also likely a monolithic [SoC], with the potential option to add to it with multi-die. When you go higher end, it becomes apparent that you cannot just do monolithic. You need the ability to do a multi-die in order to accommodate the changes that will happen and the fast time to market, because that’s really where they make most of their money.”

    In other words, the target market determines the architecture. “We see this big trend toward multi-die 3D, and mobile is adopting that, but at a more gradual pace than NVIDIA or AMD with their HPC chips, which have gone whole-hog on 3D and 2.5D with these gigantic 12 chips on the system,” said Marc Swinnen, director of product marketing, Ansys. “Low-end mobile can’t do that. It’s largely a cost issue. They’ve had to really focus on getting as much as possible into a small form factor, into a single chip, with low power and high speed.”

    Monolithic SoCs contain all the components required to operate a system on a single piece of silicon, and may include embedded microcontrollers with one or more processor cores; a memory system, such as RAM or ROM; external interfaces such as cable ports (USB, HDMI); wireless communication (WiFi, Bluetooth); a graphics processing unit (GPU); and other components, such as analog/digital converters, voltage regulators, and an internal interface bus, according to Infineon.

    Despite their compact size — and often because of it — monolithic SoCs are extremely efficient, and they frequently out-perform more complex systems on a per-processor basis. Distances that signals need to travel are short, the power needed to drive those signals is lower, and heat can be removed with a simple heat sink. Many IoT SoC vendors have a monolithic strategy because it saves their customers costs on packaging and integration.

    “It’s always better to have things on a single die, although it’s difficult for us to do it,” said Ananda Roy, senior product manager, low power Edge AI at Synaptics. “It puts us at a competitive advantage, because some of our IoT competitors put two dies in one package, stack them up, or put them side by side, and call it a single-chip solution. But in reality those are just two different chips in one package. We have consciously tried to move toward a single-die solution because, from our customers’ perspective, it’s a lot easier to integrate, a lot easier to design into their hardware systems. We basically build multiple technologies on a single die.”

    Fig. 1: An embedded IoT SoC. Source: Synaptics

    In the high-end of the mobile market, it’s a different story. There, multiple chiplets are used to boost performance, and more interconnects are used to reduce resistance and capacitance. “In such cases, a compute engine is ‘mirrored’ and connected, via a high-performance horizontal die-to-die interface and advanced packaging technology, to scale the compute processing power,” said Mick Posner, senior product group director in Cadence’s Compute Solutions Group. “This technically could be expanded to scale the processing of die vertically in a 3D-IC stack, enabling far higher interconnect bandwidth.”

    Multi-die assemblies also allow for greater diversity in compute elements, which can include a combination of CPUs and GPUs, as well as highly specialized accelerators. “3D stacking is not limited to the same processing units,” Posner said. “An AI or memory accelerator unit could be part of the stack, creating highly efficient, domain-specific application engines. Utilizing advanced 3.5D packaging would enable another die to be connected horizontally, as well, using a more traditional die-to-die interconnect such as UCIe. The other dies would not need to be in the same technology node as the processing nodes. Integration of various nodes enable tradeoffs between performance and cost, while selecting a node most suitable for the application function or for supply chain resilience.”

    In the first couple decades of the Millennium, the mobile market drove much of the leading-edge technology. But with the reduction of benefits from planar scaling in the finFET era, the inability to scale SRAM, and the rising demands for massive compute power in the cloud, systems companies shifted from monolithic SoCs to 2.5D systems with multiple dies connected through an interposer. While the mobile market is still at the leading edge for process scaling, the high end of the mobile market has expanded beyond that to multi-chip assemblies — although it’s not clear if mobile devices will adopt 3D-ICs because they require some type of advanced cooling system, which is impractical today in a mobile device.

    “2.5D is very fast, very effective, ultra-short reach, so very efficient power,” said Synopsys’ Saar. “[The dies can be] fabricated on a different process. This one can be a 2nm — the base die — and the AI accelerator can be something else. They have flexibility.”


    Fig. 2: Monolithic SoC vs. multi-die. Source: Synopsys

    High-end mobile is pushing to the gate-all-around (GAA) 2nm manufacturing process to enable high performance, but it is expensive and has a lengthy production time. “GAA takes X months to get back from the fab,” said Saar. “You need to compress all of this, and this is the biggest challenge. You are taping out something that in the past was production worthy. This time you know you will need to spin at least one more time, and maybe while you spin it there will be another evolution of the spec. I thought I need 7 billion parameters. Now I need 14 billion parameters, because the use-case in phones has changed. And in the future, I don’t know what that’s going to be, but they need to have that in mind when they put those features in. That’s why multi-die seems to be the right answer for the flexibility, uncertainty, and continuous evolution of specifications and risk mitigation on the market side that you must take.”

    Each mobile phone vendor can decide how it will implement AI depending on how many markets it wants to capture, Saar noted. “You can have an AI accelerator on-chip. It can be in a separate chip. It can be a dedicated one. It could be couple of dedicated AI accelerators. It depends on the horsepower that you want. Let’s imagine I want to have a base die that goes for feature phone. I’m adding an AI accelerator die, and that’s a 3D connectivity between the two. And now I’m adding one more on the side for, let’s say, I/O extension, because I want to go to a multimedia market. Now I need more display capabilities. I need EDP (electronic data processing). The SoC vendor can sell the base die — standalone, monolithic — to that feature phone market. They can add the accelerator. Now it’s a smart phone configuration, and they can add the other one on the side. Then it becomes a consumer device, super robotics, or PC, and they can play with all these configurations so they can go attack different markets.”


    Fig. 3: A 3D-IC for the data center (or future high-end mobile) with the AI accelerator on top. Source: Synopsys

    By putting the AI accelerator on the second die, the vendor can get better performance because it’s optimized while still using the same base. “Now, instead of hundreds of millions of dollars of spinning silicon again and again, it’s more stable,” Saar said.

    Another reason to go multi-die is to account for analog and digital signals. For example, Synaptics’ touch controller for foldable mobile OLED displays can differentiate merely holding the device, pocket dialing, water droplets, or sweat. “Our chip has an analog die and a digital die, and the analog is directly connected to the sensors, and the digital die processes all that information,” said Sam Toba, director of product marketing at Synaptics. “Within that digital die, we have an MCU core, and previously we had an in-house custom MCU core, which does have a lot of advantages. But once you get to these foldables, the amount of information that needs to be processed becomes much, much higher, and for that we decided to go with RISC-V. Si-Five’s E7 is a very powerful MCU core that is good for high levels of processing, and our vector co-processor sits just outside it.”

    AI/ML algorithms then can determine the environment and detect real finger touching. “Our chip connects to the touch sensor, looks at all the signals, gets the analog into the analog die, and then processes that on the digital die,” said Toba. “That digital die includes the E7, the Hydra, all the algorithms, and memory. Once the chip determines that touch is meaningful, intentional, then it would report to the host SoC.”

    Memory and communications complications
    Like AI, memory also is changing and can vary with different markets. If an SoC vendor goes after all markets, they have couple of ways to do it, said Saar. “They can do monolithic. However, how would they accommodate the multiple spins of silicon? They have LPDDR 6 right now, which has been defined, but it will keep on moving. UFS 5.0 is defined right now, but it will keep moving. So would they spin another 2nm silicon? Or would they limit that to something else?”

    There also is a wide range of networks to consider. Mobile phone chips need to be flexible enough to support new 5G/6G protocols while continuing to support older technology. “Supporting additional bandwidths in a single system adds complexity to the data processing and means a lot of power consumption, so you have to implement it very efficiently,” said Andy Heinig, head of department efficient electronics at Fraunhofer IIS/EAS. “Otherwise, a mobile device will run out of battery in a very short time on the one side. And you also have to remove the heat on the other side. You have these multi-physics requirements, and you need very efficient accelerators, very efficient implementation of DSPs, data processing, and so on. That’s the reason why everybody is talking more and more about application-specific processors.”

    In leading-edge designs, much of this involves chiplets and heterogeneous integration. And in the analog/mixed signal world of smart phones, this can help offset some of the added costs of multi-die assemblies. This approach allows for “flexibility in picking the best process node for the IP — especially for SerDes I/O, RF, and analog IP that do not need to be on the ‘core’ process node,” according to a Cadence white paper.


    Fig. 4: A decomposed SoC. Source: Cadence

    Power, battery, and thermal considerations
    At the high end of the mobile market, vendors are rushing to enable AI. “The iPhone 15 and 16 has AI hardware that’s been added to the onboard processing and a lot of the smarts and hardware is being put in at the silicon level into those chips,” said Ron Squiers, solution networking specialist at Siemens Digital Industries Software. “Other companies like NVIDIA are building the GPUs. Arm is building Zen 5 [CPUs], which act as an orchestrator for the AI hardware that’s on the platform. Amazon is developing their Trainium training and inferencing chips, so the hyperscalers are doing it as well as the mobile developers.”

    While GPUs always will be needed in mobile for graphics processing, the latest versions can handle AI workloads equally well. For example, in its E-Series GPU, Imagination Technologies vastly changed how it scheduled and executed workloads in the ALU pipelines (see figure 5, below).

    “It used to have a very complex and very deep pipeline with many pipeline stages, and a long pipeline delay,” said Kristof Beets, vice president of technology insights at Imagination. “We were feeding that consistently from a very big register storage, a very big SRAM that is 0.5 megabytes in size in those GPUs — so a very high amount of very closely coupled large memory. The problem is if you’re constantly fetching a lot of data from it on every cycle, then pushing it down this pipeline, and also writing out results on every cycle, that’s a lot of power consumption.”


    Fig. 5: Burst Processors reduces data movement within the GPU. Source: Imagination

    The new design uses a much more lightweight pipeline, with only two pipeline stages, and it re-uses a lot more data locally. “Rather than constantly accessing the really big SRAM, we’re going to try and re-use data we have nearby already. That can be previous results, or data that is in the pipeline next to us, because if you look at a lot of AI cases, you’re very often shuffling and rippling data through a whole array of processing operations, taking data from neighboring pipelines.”

    The resulting frames per second per watt efficiency gains can translate into longer battery life in phones. “It may impact the operating costs, but one of the other interesting things we can do in mobile is turn that extra power saving into a higher clock frequency and higher performance, because we can stay within the same power and thermal budget,” said Beets.

    No matter how a designer is achieving better performance, power remains a key concern. “Everybody’s interested in power these days, even the data center people, but mobile has a much longer traditional business, and they’re battery operated, so they are much more constituent on the low power,” said Ansys’ Swinnen.

    In addition to battery life per day, phone makers must consider battery lifespan. Every aspect of the phone has an impact, including the SIM card. To that end, Infineon developed a tiny, 28nm eSIM, which requires much less energy than a traditional SIM card. eSIMS allow users to easily switch between different service providers, while manufacturers can be more flexible in their designs because physical access is not needed.

    Conclusion
    Mobile phone vendors take different approaches to chip design based on which price tier they are targeting and which AI functions and communications standards they want to enable, either now or in the future.

    Design decisions often come down to business reasons, noted Synopsys’ Saar. “It’s like when you ask why a specific standard is catching on versus one that is probably technically superior. There are many reasons why, and it doesn’t matter right now if it is this or that. If one vendor controls the whole vertical chain, they don’t have to use a standard off-the-shelf virtual production (VP) camera interface or whatever storage interface. They can create their own, even if it’s inferior. In their mind they’re getting whatever level of benefit, maybe in higher level integration and operational excellence.”

    Meanwhile, many new entrants to the market are carving their own path in this highly competitive market segment. “They used to just do handsets. Now they’re also doing the SoC,” said Saar. “For them, it’s a different story. They can optimize it differently. They don’t have to go broad because they only care about their handset. They only care about their use case. Some of them have an AI position in the overall markets, not just mobile. We’re getting into corporate strategy or world strategy that’s definitely beyond hardware. Maybe hybrid does make sense for them, because I want the phone to connect to my AI engine on the cloud because now I have differentiation. You’re buying my phone, you’re connecting to my cloud, you’re connecting to my email. The general SoCs don’t have that. They’re selling hardware.”

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