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  • Pure Wallet Delivers First Mobile Experience for Gas-Free,

    Pure Wallet Delivers First Mobile Experience for Gas-Free,

    Pure Wallet sets a new standard for mobile crypto security, offering ISO 27001-certified, offline transactions with zero gas fees. Its proprietary blockchain enables ultra-fast, self-custodial transfers, while a successful in-app pre-sale and growing global adoption underscore its practical, internet-independent utility.

    Photo Courtesy of Pure Wallet

    HOUSTON, Aug. 19, 2025 (GLOBE NEWSWIRE) —  Pure Wallet, a mobile application built for secure, offline crypto transactions, has become the first to deliver a fully mobile experience that requires no internet connection and incurs zero gas fees. Built to operate without any internet connection or additional hardware, Pure Wallet introduces a mobile-based cold wallet solution that allows users to store and transfer crypto directly from their smartphones.

    Unlike traditional wallets that require constant network connectivity, Pure Wallet uses proprietary offline blockchain technology to execute crypto transfers securely and instantly with transmission speeds under one millisecond and no gas fees. Tokens are stored directly on the user’s device, creating a secure self-custodial experience that doesn’t rely on cloud storage or third-party intermediaries.

    The application has achieved ISO 27001 certification, underscoring its commitment to high-level information security. This makes Pure Wallet one of the few mobile-based cold wallets to meet globally recognized cybersecurity standards.

    “Offline is the most disruptive technology of our time, serving as the missing link between quantum, AI, and global adoption,” said Andrew Cha, the company’s Founder.

    Since launching its pre-sale in February 2025, the Pure Wallet team has onboarded over 2,000 users and raised more than $2 million in early token participation. Uniquely, the pre-sale was conducted directly within the wallet itself, with no online interfaces or exchanges required, a first-of-its-kind achievement in the space.

    Pure Wallet is currently available for download on the Apple App Store, holding a 4.3-star average rating, and has surpassed 1,000 installs globally. Adoption has been strongest in Vietnam, Nigeria, and the United States, where offline functionality and mobile-first access resonate with growing demand for secure, independent digital asset tools.

    Transactions within Pure Wallet are signed and executed completely offline using advanced cryptographic protocols. Assets remain stored on the mobile device, and private keys are never exposed to a network. This architecture eliminates common vulnerabilities associated with online wallets, browser extensions, or cloud-based services.

    The company has also successfully deployed its mainnet, laying the foundation for a broader ecosystem anchored by Pure Chain, a proprietary blockchain designed to support decentralized applications that function without internet connectivity. Planned services include Pure Contract, Pure Certificate, and Pure Ticket, each offering real-world utility in both connected and disconnected environments.

    In addition to its technical foundation, Pure Wallet is designed for accessibility. Unlike hardware wallets that require physical devices and setup procedures, Pure Wallet is a mobile app available to anyone with a smartphone. It removes the barriers of online infrastructure while providing enterprise-grade protection for everyday users.

    The product has gained attention at global blockchain events including Bitcoin 2025 and Blockchain Life 2025, where it was recognized for its fully offline, gas-free transaction model.

    Over the next 12 months, the team plans to continue developing Pure Chain and onboarding developers interested in building decentralized applications that operate in offline or constrained environments. The longer-term goal is to establish Pure Wallet as the gateway to a full ecosystem of offline-capable Web3 tools.

    With growing concerns over gas fees, data privacy, and online threats, Pure Wallet offers a simple and effective alternative: a mobile cold wallet that combines military-grade security with full offline functionality.

    Pure Wallet is currently available for download on the Apple App Store and Google Play. For more information, kindly visit https://purewallet.ai/

    About Pure Wallet

    Pure Wallet is a next-generation mobile application that enables secure, offline storage and transfer of cryptocurrency assets. Powered by proprietary offline blockchain technology, the app allows users to manage digital assets without an internet connection, gas fees, or external hardware.

    Certified under ISO 27001, Pure Wallet combines cold wallet security with mobile convenience, offering ultra-fast transaction speeds and complete self-custody. The app serves as the foundation of a broader decentralized ecosystem under development, including the offline-capable blockchain network, Pure Chain.

    Contact Information

    DaHye Kim
    Marketing Manager
    Pure Wallet LLC
    d-h.kim@purewallet.ai
    https://purewallet.ai/
    Texas, USA

    A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1807d578-e3df-49dc-acc0-2630a5eb2de3

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  • Andreeva/Medvedev defeat Danilovic/Djokovic in 2025 US Open mixed doubles – US Open Tennis

    1. Andreeva/Medvedev defeat Danilovic/Djokovic in 2025 US Open mixed doubles  US Open Tennis
    2. U.S. Open mixed doubles live updates: New-look format down to semifinals – The Athletic  The New York Times
    3. US Open mixed doubles: Novak Djokovic, Olga Danilovic fall to Andreeva, Medvedev  Tennis World USA
    4. Watch: Novak Djokovic arrives at US Open. The game is on!  MSN
    5. Novak Djokovic Highlights US Open Mixed Doubles Problem Behind Carlos Alcaraz and Others’ Early Exit  EssentiallySports

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  • Collins/Harrison beat Townsend/Shelton in all-American MXD QF at 2025 US Open – US Open Tennis

    1. Collins/Harrison beat Townsend/Shelton in all-American MXD QF at 2025 US Open  US Open Tennis
    2. Danielle Collins’ dog Quincy crashes US Open mixed doubles press conference  Tennis.com
    3. Collins/Harrison Vs Bencic/Zverev Live Streaming, US Open 2025: When, Where To Watch Round Of 16 Match  Outlook India
    4. Danielle Collins Makes Priorities Clear as She Eyes US Open Mixed Doubles’ Biggest Prize  EssentiallySports
    5. Americans Collins/Harrison shock Bencic/Zverev in 2025 US Open Mixed Doubles R1  US Open Tennis

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  • Early intervention anti-Aβ immunotherapy attenuates microglial activation without inducing exhaustion at residual plaques | Molecular Neurodegeneration

    Early intervention anti-Aβ immunotherapy attenuates microglial activation without inducing exhaustion at residual plaques | Molecular Neurodegeneration

    Mice

    All animal experiments were approved by the Ethical Review Board of the Government of Upper Bavaria. Mice were group housed with littermates in standard sized, individually ventilated cages on a 12-hour light/dark cycle, with enriched environment and ad libitum access to food and water. Both sexes were used for all experiments. APP-SAAki/ki x hTfRki/ki (APP-SAA x hTfR KI) mice [47,48,49] were acquired from Denali Therapeutics or bred in our mouse facility and maintained on a C57BL/6J genetic background. hTfR KI was bred into these mice in preparation of future antibody dosing studies that exploit antibody transport vehicle (ATV) technology, but was not investigated in the current study and was previously not found to impact microglia phenotypes in response to Aβ [49] (and Fig. S1). Shipped mice were acclimated for a minimum of two weeks before entering experiments. For anti-Aβ treatment, the chimeric anti-Aβ antibody Aducanumab was used, which contains a mouse IgG2 Fc domain with full effector function [31]. For isotype control, the antibody 4D5 was used, which has a mouse IgG2 Fc domain and is raised against human HER2, a non-existent target in mice [50]. Mice were randomly assigned to a treatment arm and two mouse cohorts underwent treatment. For cohort 1, isotype antibody was dosed at 1 mg/kg and for cohort 2, 10 mg/kg isotype antibody was dosed at 10 mg/kg. Anti-Aβ antibody was dosed at 1 mg/kg, 3 mg/kg or 10 mg/kg. Mice were treated from the average age of 4.48 ± 0.12 months (cohort 1) or 4.68 ± 0.14 months (cohort 2) via weekly intraperitoneal (i.p.) injection of antibody, which was thawed at 4 °C and diluted with phosphate-buffered saline (PBS). Mice from cohort 1 underwent FBB-PET and mice from cohort 2 were subjected to FDG-PET at 8 months of age. Mice were sacrificed by cardiac perfusion 7 days after the last antibody injection, at an average age of 8.26 ± 0.13 months (cohort 1) or 8.62 ± 0.15 months (cohort 2). From cohort 1, one hemibrain was fixed for immunofluorescent staining and another snap frozen for protein extraction (Fig. 1A). From cohort 2, terminal cerebrospinal fluid (CSF), blood plasma and microglia were collected for microglial RNA-seq and lipidomics, and CSF proteomic analysis.

    Fig. 1

    Chronic anti-Aβ treatment reduces Aβ levels in a dose-dependent manner. (A) Schematic of the study design and collected materials of anti-Aβ or isotype (4D5) antibody treatment cohorts. (B) Axial and coronal FBB-PET distribution volume (VT), and coronal FBB-PET (percent change from isotype) per group projected upon a standard magnetic resonance imaging (MRI) T1 atlas. (C) Quantification of FBB-PET (VT). (D) Western blot showing soluble (s)APP and Aβ in the formic acid (FA) extracted brain fraction. (E) Representative immunofluorescent images of sagittal cortical sections showing DAPI (grey), thiazine (purple) and Aβ (3552 antibody, orange) with insets showing thiazine and Aβ. (F) Quantification of percent cortical thiazine+ plaque area size and number. (G) Quantification of percent cortical pan-Aβ (3552) area size and number. (H) Example of concentric plaque regions of interest (ROIs) and quantification of Aβ (3552) signal in these ROIs. (I) ELISA quantification of FA extracted insoluble Aβ. *: P < 0.05; **: P < 0.01; ***: P < 0.001, ****: P < 0.0001. One-way ANOVA with Tukey’s post hoc test (C, F, G, H, I). Schematic (A) was created with BioRender.com. For (B, C): n = 5 f, 3 m per group. For (F, G, H): isotype n = 5 f, 3 m, 1 mg/kg n = 5 f, 4 m, 3 mg/kg n = 5 f, 5 m, 10 mg/kg n = 5 f, 4 m. For (I), isotype n = 5 f, 3 m, 1 mg/kg n = 5 f, 4 m, 3 mg/kg n = 5 f, 5 m, 10 mg/kg n = 5 f, 4 m

    Small animal PET/MRI

    All rodent PET procedures followed an established standardised protocol for radiochemistry, acquisition times, and post-processing [51] which was transferred to a novel PET/MRI system [52]. In brief, [18F]-FBB-PET (florbetaben) and [18F]-FDG-PET (fluorodeoxyglucose) were used to measure fibrillar amyloidosis and glucose metabolism respectively after antibody treatment. We studied PET images of 8.12 ± 0.13-month-old APP-SAA mice (n = 32) for FBB-PET and 8.48 ± 0.20-month-old APP-SAA mice (n = 35) for FDG-PET using at least n = 8 per treatment group and tracer. All mice were scanned with a 3T Mediso nanoScan PET/MR scanner (Mediso Ltd., Budapest, Hungary) with a triple-mouse imaging chamber. Isoflurane anaesthesia was applied for all PET experiments (1.5% at time of tracer injection and during imaging; delivery 3.0 L/min). Two 2-minute-long anatomical T1 MR scans (sagittal and axial) were performed after tracer injection (head receive coil, matrix size 96 × 96 × 22 mm3, voxel size 0.24 × 0.24 × 0.80 mm3, repetition time 677 ms, echo time 28.56 ms, flip angle 90°). Injected dose was 13.1 ± 2.1 MBq for [18F]-FBB and 19.1 ± 1.5 MBq for [18F]-FDG delivered in 200 µl saline via venous injection. PET emission was recorded in a dynamic 0–60 min window for FBB-PET and in a static 30–60 min window for FDG-PET. List-mode data within 400–600 keV energy window were reconstructed using a 3D iterative algorithm (Tera-Tomo 3D, Mediso Ltd., Budapest, Hungary) with the following parameters: matrix size 55 × 62 × 187 mm3, voxel size 0.3 × 0.3 × 0.3 mm3, 8 iterations, 6 subsets. Decay, random, and attenuation correction were applied. The T1 image was used to create a body-air material map for the attenuation correction. Framing for FBB-PET was 6 × 10 s, 6 × 30 s, 6 × 60 s, 10 × 300 s.

    All analyses were performed by using PMOD software (version 3.5, PMOD Technologies, Basel, Switzerland). To normalise FBB-PET data we generated VT images with an image-derived input function [53, 54] using the methodology described by Logan et al. implemented in PMOD [55]. The plasma curve was obtained from a standardised voxel of interest (VOI) placed in the myocardial ventricle. A maximum error of 10% and a VT threshold of 0 were selected for modelling of the full dynamic imaging data. Normalization of the injected activity for FDG-PET was performed by generating standardised uptake values (SUV), reflecting the common read-out in clinical setting. A cortical volume-of-interest (comprising 40.9 mm3) was selected and served for extraction of FBB-PET values. FDG-PET values were extracted from a bilateral entorhinal VOI (comprising 13.0 mm3) which was delineated by regions of the Mirrione atlas [56].

    Mouse brain, CSF, and plasma sampling

    CSF collection was performed as previously described from treatment cohort 2 [57]. Briefly, mice were anesthetised using a mix of medetomidine (0.5 mg/kg), midazolam (5 mg/kg), and fentanyl (0.05 mg/kg) (MMF) injected i.p. After complete anaesthesia, mice were head-fixed in a stereotaxic frame and the cisterna magna was surgically exposed. The dura was punctured using a borosilicate glass capillary (Sutter, B100-75-10) attached to medical-grade tubing and CSF was gently extracted by applying a negative pressure on the tubing using a syringe (equipped with a 28G needle). CSF samples were deposited from the capillary into protein Lo-Bind tubes (Eppendorf, 0030108094) and kept on ice until centrifugation at 2000 g for 10 min at 4 °C to pellet any red blood cells and visually check for contamination. After CSF collection, blood was extracted via cardiac puncture using a syringe, inserted into Microvette® 500 EDTA K3E tubes (Sarstedt, 20.1341.100), slowly inverted 10 times and kept on ice. Within 1 h, blood was centrifuged at 12700 rpm at 4 °C for 10 min in a tabletop centrifuge. Plasma was then transferred to a protein Lo-Bind tube and snap-frozen. Mice were perfused via cardiac puncture with ice-cold PBS. For cohort 1, brains were split into two hemispheres and one hemisphere was fixed in 4% paraformaldehyde (PFA) with 0.05% NaN3 for 48 h. The other hemisphere was snap-frozen in liquid nitrogen and stored at -80 °C. For cohort 2, brains were kept in Hanks’ buffered salt solution with Ca2+ and Mg2+ (HBSS) (Gibco, 14025092) + 7 mM HEPES (Gibco, 15630080) + 2x GlutaMAX (Gibco, 35050061) on ice until proceeding with microglia isolation.

    Immunofluorescence staining of mouse brain

    50-µm brain sections were cut using a vibratome and stored in 15% glycerol + 15% ethylene glycol in PBS for 2 days at 4 °C, before transferring them to a -20 °C freezer for long-term storage. For immunostaining, free-floating sections were washed 5x in PBS on a shaker to remove storage medium. Antigen retrieval was performed in citrate buffer (pH 6) or Tris-EDTA buffer (pH 8 or pH 9) at 80–95 °C for 30 min, depending on the antibody. After antigen retrieval, sections were cooled down to room temperature (RT), briefly washed in PBS and incubated in 10% normal donkey serum (NDS) in PBS + 0.3% Triton X-100 (blocking solution) on a shaker for 1–1.5 h. Section were incubated overnight in blocking solution containing primary antibodies. The next day, sections were washed 3x in PBS + 0.3% Triton X-100 and incubated in secondary antibodies in blocking solution for 1–2 h. In case of co-staining with Thiazine Red (Morphisto, 12990.001), the dye was added to the secondary solution, sections were washed 3x in PBS + 0.3% Triton X-100. For Methoxy-X04 (MX-04, Tocris, 4920) co-staining, sections were incubated in 50% EtOH in PBS with MX-04 for 30 min at RT, washed 5 min in 50% EtOH in PBS, and washed 3x in PBS. In case of HS169 (courtesy of Peter Nilsson, Linsköping University, Sweden) staining, dye was incubated 1:2500 in PBS for 15 min and washed 3x in PBS. If applicable, 40,6-diamidino-2-phenylindole (DAPI) was added to the secondary antibody solution (1:1000). Sections were mounted onto Superfrost Plus slides with ProLong Gold antifade reagent (Thermo Fisher, P36980) or Fluoromount-G (Thermo Fisher, 00-4958-02). After 24 h of drying, slides were stored at 4 °C.

    Primary antibody

    Concentration

    Catalogue number

    Company

    Rabbit anti-Aβ (3552)

    3.7 µg/mL (1:1000)

    n/a

    See ref [58]

    Mouse anti-Aβ (NAB288)

    n/a, (1:500)

    2450

    Cell Signaling Technology

    Rabbit anti-IBA1

    n/a, (1:500)

    019-19741

    Wako

    Guinea pig-anti-IBA1

    2 µg/mL (1:500)

    234 308

    Synaptic Systems

    Goat anti-APOE (HJ6.3/b)

    n/a, (1:300)

    n/a

    See ref [59]

    Rat anti-LAMP1 (1D4B)

    1 µg/mL (1:500)

    121,602

    Biolegend

    Rabbit anti-GFAP (Dako)

    n/a, (1:500)

    GA52461-2

    Agilent

    Sheep anti-TREM2

    1.3 µg/mL (1:150)

    AF1729

    R&D Systems

    Rat anti-CD68 (FA-11)

    1 µg/mL (1:500)

    1,370,002

    Biolegend

    Rat anti-MHC Class II (I-A/I-E)

    1 µg/mL (1:500)

    14-5321-82

    Thermo Fisher Scientific

    Goat anti-Galectin 3

    0.4 µg/mL (1:500)

    AF1197

    Cell Signaling Technology

    Rabbit anti-PU.1 (9G7)

    n/a (1:500)

    2258

    Cell Signaling Technology

    Rabbit anti-Laminin

    25 µg/mL (1:200)

    L9393

    Sigma

    Rabbit anti-P2RY12

    1 µg/mL (1:200)

    AS-55,043 A

    Anaspec

    Secondary antibody

    Concentration

    Catalogue number

    Company

    Donkey anti-rabbit Alexa Fluor Plus 488 IgG (H + L)

    (1:1000)

    A32790

    Invitrogen

    Donkey anti-rabbit Alexa Fluor Plus 647 IgG (H + L)

    (1:1000)

    A32790

    Invitrogen

    Donkey anti-mouse Alexa Fluor Plus 488 IgG (H + L)

    (1:1000)

    A32766

    Invitrogen

    Donkey anti-mouse Alexa Fluor Plus 647 IgG (H + L)

    (1:1000)

    A32787

    Invitrogen

    Donkey anti-rat Alexa Fluor Plus 647 IgG (H + L)

    (1:1000)

    A32795

    Invitrogen

    Donkey anti-goat Alexa Fluor Plus 647 IgG (H + L)

    (1:1000)

    A32849

    Invitrogen

    Donkey anti-sheep Alexa Fluor Plus 647 IgG (H + L)

    (1:1000)

    A21448

    Invitrogen

    Donkey anti-guinea pig Alexa Fluor Plus 647 IgG (H + L)

    (1:1000)

    A21450

    Invitrogen

    Prussian blue staining of haemosiderin deposits in mouse brain

    For quantification of haemosiderin deposits, slides were mounted onto Superfrost Plus slides and dried for 2 h at room temperature (RT). Slides were rehydrated in PBS and incubated in Prussian blue solution (2 g potassium hexacyanoferrate (II) trihydrate (Sigma, P9387) in 100 mL dH2O) for 20 min and in 0.1% Nuclear Fast Red solution (Morphisto, 10264.00500) for 5 min and washed in dH2O. Slides were dehydrated from 70 to 100% EtOH and mounted using VectaMount Express Mounting Medium (Vector Labs, VEC-H-5700). The number of Prussian Blue deposits was quantified from 5 brain sections of each mouse by stereology using the Leica DMi8 fluorescence microscope. Images of deposits were acquired using a 40x air lens (0.65 NA, Leica). Area and number of observed deposits was quantified from images using Fiji [60].

    Microscopy and image acquisition

    Epifluorescence images were acquired with a Leica DMi8 equipped with a mercury lamp (EL6000, Leica) using a 20x air lens (0.4 NA, Leica) or an Olympus VS200 Slideview slide scanner using a 20x air lens (0.8 NA, 0.274 μm/pixel). Leica scanned tiles were acquired using the Leica Application Suite X software using an overlap of 10% per image and a resolution of 1024 × 1024 (0.651 × 0.651 μm per pixel). Confocal images were acquired with a 63x oil immersion lens (1.4 NA, Zeiss), using a Zeiss LSM800 confocal microscope and the ZEN 2.5 Zeiss software package, at a resolution of 2048 × 2048 (0.0495 × 0.0495 μm per pixel).

    Quantification of plaque number and microglia/plaque association

    Image analysis was conducted blinded using a semi-automated ImageJ pipeline, where the user draws the outline of the region of the brain in each image to be analysed and inputs Gaussian filter values and thresholds for each channel. For each image, the pipeline then automatically applies a difference-of-Gaussian filter using Clij2 [61], followed by automated thresholding and subsequently measures total area and intensity of the selected channels. For individual plaque analysis, the total plaque region of interest (ROI) is split into individual ROIs, then using the ROI Manager, each ROI is given a unique name and subsequently area and intensity are measured for each plaque. For concentric ring analysis, the plaque ROI is enlarged and using logical operations (XOR) the original ROI is subtracted from the enlarged ROI to generate concentric rings with a user defined increase in size around the original selection (here 3 × 10 μm). Each concentric ring is given the same name as the original ROI they were generated from + a suffix to denote its increase in size. For each of these rings and the plaque ROIs, the total ROI size as well as selected channel area and intensity within these ROIs is measured. To quantify the area that a selected channel occupies in the vicinity of each plaque specifically within microglia, a threshold for Iba1 is set to obtain an ROI for the entirety of microglia. Then, using logical operators with the ROI manager (AND), ROIs corresponding to microglia colocalizing with plaque ROIs and concentric rings are obtained. Lastly, the total ROI size as well as selected channel area and intensity within these ROIs is measured. For each processed image a.csv file is created, which was subsequently processed, analysed and plotted using R (4.1.1) and R Studio (2024.09.0 + 375) [62]. For percent area calculations, thresholded signal area was divided by the total ROI area and multiplied by 100.

    3D evaluation of plaque morphology and microglial clustering around plaques

    For the evaluation of plaque size, sphericity and proximity of microglia and Aβ to plaques, 5 plaques per mouse were picked randomly and 63x confocal z-stacks were acquired along the cortex (z-distance 1.7 μm). First, images were deconvolved using point spread functions generated with the PSF generator Fiji plugin (Hagai Kirshner and Daniel Sage, Biomedical Imaging Group at EPFL) with the Born & Wolf optical model and 10 iterations of Richardson-Lucy deconvolution with the CLIJx plugin [61]. Then, using an automated Fiji script, a 3D difference-of-Gaussian filter was applied and images were made isotropic using Clij2. Then, using the 3D ROI manager [63] individual ROIs were imported from each microglia nucleus (based on PU.1+ nuclei) or Aβ (3552), from each thiazine+ plaque (excluding objects touching the image edges, as well as top and bottom z-slices) and from the total image volume. 3D measurements of each plaque (volume, sphericity, etc.), distance of each PU.1+ nucleus or Aβ ROI to each plaque and colocalization between each plaque and the total volume of microglia were obtained using 3D manager built-in functions. These measurements were exported as.csv files and further processed, analysed and plotted using R (4.1.1) and R Studio (2024.09.0 + 375). Measurements of 5 plaques per mouse were averaged and images where PU.1+ ROI separation was not achieved were excluded. Representative 3D isotropic images were made using napari [64].

    Protein extraction

    Whole hemispheres were lysed following a previously published protocol [65] and kept at 4 °C during all steps. Briefly, hemispheres were lysed in DEA buffer (0.2% diethylamine in 50 mM NaCl, pH 10, and protease inhibitor mix (Sigma, P8340) using the Precellys homogeniser in 2-mL Tissue Homogenizing CKmix tubes (Precellys, P000918-LYSK0-A). Lysate was centrifugated 10 min at 4000 g and supernatants were ultracentrifugated at 100 000 g before collection. Samples were neutralised by adding 10% of 0.5 M Tris-HCl buffer (pH 6.8) to each sample (DEA fraction). Remaining pellets in Precellys tubes were lysed in RIPA buffer (20 mM Tris-HCl (pH 7.5), 150 mM NaCl, 1 mM EDTA, 1% NP-40, 1% sodium deoxycholate, 0.1% SDS, and protease inhibitor mix). RIPA lysates were centrifuged 10 min at 4000 g, and the supernatants were ultracentrifuged at 100 000 g for 60 min before collection (RIPA fraction). The remaining material in Precellys tubes was resuspended in 70% formic acid with protease inhibitor mix and sonicated for 7 min. Samples were centrifuged at 20 000 g for 20 min and collected supernatant was diluted 1:20 in pH-neutralizing 1 M Tris-HCl buffer (pH 9.5) (FA fraction). Protein concentration was measured using Pierce Bicinchoninic acid (BCA) assay (Thermo Scientific, 23225).

    Enzyme-linked immunosorbent assay (ELISA)

    Aβ levels in FA fraction and CSF were determined using the Meso Scale Discovery (MSD) platform and the V-PLEX Plus Aβ Peptide Panel 1 (6E10) Kit (Meso Scale Discovery, K15200G). FA samples were diluted 1:10 in dilution buffer (Diluent Assembly 9), CSF was diluted 1:60. Cxcl10/IP-10 levels in DEA fraction were measured using the MSD U-PLEX Mouse IP-10 Assay (Meso Scale Discovery, K152UFK) at a dilution of 1:2.

    TREM2 levels in DEA and RIPA fractions, as well as CSF, were measured using the MSD platform as described previously [66]. Briefly, MSD-gold Streptavidin-coated 96-well plates (Meso Scale Discovery, L15SA-1) were coated in 3% bovine serum albumin (BSA) + 0.05% Tween 20 in PBS (blocking buffer) overnight at 4 °C. Sample is diluted in 1% BSA + 0.05% Tween 20 in PBS + protease inhibitor mix (Sigma, P8340), 1:10 for DEA, 1:2 for RIPA, and 1:35 for CSF. The plate is incubated with 25 µL/well capture antibody in blocking buffer for 90 min, followed by 120 µL/well sample for 2 h, detection antibody 50 µL/well for 60 min and SulfoTAG antibody 25 µL/well for 60 min at 600 rpm at RT. In between each incubation the plate is washed 3x with 0.05% Tween 20 in PBS. Before read-out, the plate is washed 2x in PBS, 150 µL/well MSD Read buffer T (Meso Scale Discovery, R92TC-1) is added and is read immediately.

    Capture Antibody

    Concentration

    Catalogue number

    Company

    Goat anti-Trem2 biotinylated

    0.125 µg/mL (1:800)

    BAF1729

    R&D Systems

    Detection Antibody

         

    Rat anti-Trem2 (5F4)

    1 µg/mL (1:1000)

    n/a

    In-house, see ref [27]

    Rabbit anti-Trem2 (HL1738)

    n/a (1:10.000)

    MA5-31267

    Thermo Fisher

    SULFO-TAG Antibody

         

    Goat anti-rat-SULFO-TAG

    0.5 µg/mL (1:1000)

    R32AH-1

    Meso Scale Discovery

    Goat anti-rabbit-SULFO-TAG

    0.5 µg/mL (1:1000)

    R32AB

    Meso Scale Discovery

    Western blot

    4x Laemmli Buffer (Biorad, 1610747) + 10% β-mercaptoethanol was added to all samples. For Aβ immunoblotting DEA and FA lysates were loaded on Novex WedgeWell 10 to 20%, Tris-Tricine, 1.0 mm gels (Thermo Fisher, EC66255) and run in 1x Tris-Tricine-SDS buffer. For Trem2 and APP analysis, samples were run on 12% freshly cast Tris-Glycine gels in Tris-Glycine-SDS buffer. Protein was transferred to nitrocellulose membrane using wet transfer in Tris-Glycine buffer (25 mM Tris, 192 mM glycine, pH 7.5). Membranes were boiled in PBS for 15 min before blocking 1–2 h in 0.2% I-Block Protein-Based Blocking Reagent (Applied Biosystems, T2015) and 0.1% Tween 20 in Tris-buffered saline (TBS) (blocking buffer). Membranes were incubated in primary antibody in blocking buffer O/N at 4 °C while shaking. After 3 × 10 min washes in TBS + 0.05% Tween 20 (TBS-T) membranes were incubated with secondary antibody in blocking solution for 1 h at RT while shaking. Membranes were developed using Pierce ECL Western Blotting-Substrate (Thermo Scientific, 32106) and signals visualised using autoradiographic development using Fujifilm Medical X-ray Film Super RX-N (Fujifilm, 47410) or using the Amersham ImageQuant 800.

    Primary antibody

    Concentration

    Catalog number

    Company

    Rat anti-Aβ (2D8)

    1:50 from hybridoma supernatant

    n/a

    n/a

    Rat anti-TREM2 (5F4)

    1 µg/mL (1:1000)

    n/a

    In-house, see [27]

    Rabbit-anti-APP (Y188)

    0.384 µg/mL (1:1000)

    ab32136

    Abcam

    Secondary antibody

    Concentration

    Catalog number

    Company

    Goat anti-Rat IgG (H/L): HRP

    (1:1000)

    5204 − 2504

    Biorad

    Goat anti-Rabbit IgG (H/L): HRP

    (1:1000)

    5196 − 2504

    Biorad

    Magnetic-activated microglia sorting (MACS) from mouse brain

    Prior to microglia isolation, meninges were removed by gently rolling brains on a clean piece of Whatman paper. Cerebellum, pons and olfactory bulb were removed, the two hemispheres were split and any remaining meninges were removed with Dumont forceps using a dissection microscope. Each hemisphere was cut into pieces using a scalpel and brain tissue was dissociated following manufacturer’s instructions using the Neural Tissue Dissociation Kit (P) (Miltenyi, 130-092-628) supplemented with 5 µM Actinomycin D (Cell Signaling Technology, 15021) and 2 µM Anisomycin (Cell Signaling Technology, 2222) in gentleMACS C-tubes (Miltenyi, 130-096-334) using a gentleMACS Dissociator (Miltenyi). Homogenised tissue was run through a 40-µm cell strainer (Corning, 352340) and pelleted by centrifugation. Pellets were resuspended in HBSS with 0.25% fatty acid-free BSA (Sigma-Aldrich, A8806), incubated with magnetic Cd11b+ MicroBeads (Miltenyi, 130-093-634) and run twice over MS columns (Miltenyi, 130-042-201). Viable cells were counted using trypan blue, aliquoted into tubes, centrifuged, and snap frozen in liquid nitrogen until further processing.

    Sample preparation for mass spectrometry

    CSF samples were prepared as described previously [57]. Briefly, a volume of 5 µL CSF was used for proteolytic digestion. Proteins were reduced by the addition of 2 µL of 10 mM dithiothreitol (Biozol, Germany) in 50 mM ammonium bicarbonate and incubated for 30 min at 37 °C. Cysteine residues were alkylated by the addition of 2 µL 55 mM iodoacetamide (Sigma Aldrich, US) and incubated for 30 min at room temperature in the dark. Afterwards, the reaction was quenched by adding another 2 µL of 10 mM dithiothreitol. Proteolytic digestion was performed using a modified protocol for single-pot solid-phase enhanced sample preparation (SP3) [67]. After binding proteins to 40 µg of a 1:1 mixture of hydrophilic and hydrophobic magnetic Sera-Mag SpeedBeads (GE Healthcare, US) with a final concentration of 70% acetonitrile for 30 min at room temperature, the beads were washed four times with 200 µL 80% ethanol. For proteolytic digestion, 0.1 µg LysC and 0.1 µg trypsin (Promega, Germany) were added in 20 µL 50 mM ammonium bicarbonate followed by an incubation for 16 h at room temperature. The magnetic beads were retained in a magnetic rack and the supernatants were filtered with 0.22 μm spin filters (Spin-X, Costar) to remove remaining beads and dried by vacuum centrifugation.

    Liquid chromatography tandem mass spectrometry (LC-MS/MS) of CSF

    Dried peptides were dissolved in 20 µL 0.1% formic and 5.5 µL were separated on a nanoElute nanoHPLC system (Bruker, Germany) on an in-house packed C18 analytical column (15 cm × 75 μm ID, ReproSil-Pur 120 C18-AQ, 1.9 μm, Dr. Maisch GmbH) using a binary gradient of water and acetonitrile (B) containing 0.1% formic acid at flow rate of 300 nL/min (0 min, 2% B; 2 min, 5% B; 62 min, 24% B; 72 min, 35% B; 75 min, 60% B) and a column temperature of 50 °C. The nanoHPLC was online coupled to a timsTOF Pro mass spectrometer (Bruker, Germany) with a CaptiveSpray ion source (Bruker, Germany). A Data-Independent Acquisition Parallel Accumulation-Serial Fragmentation (diaPASEF) method was used for spectrum acquisition. Ion accumulation and separation using Trapped Ion Mobility Spectrometry (TIMS) was set to a ramp time of 100 ms. One scan cycle included one TIMS full MS scan with 26 windows with a width of 27 m/z covering a m/z range of 350–1001 m/z. Two windows were recorded per PASEF scan. This resulted in a cycle time of 1.4 s.

    Mass spectrometry data analysis

    The software DIA-NN version 1.8.1 was used to analyse the data [68]. The raw data was searched against a one-protein-per-gene database from Mus musculus (UniProt, 21709 entries, download: 2024-02-19) combined with a database of common human contaminations (123 entries) using a library-free search. Trypsin was defined as protease and two missed cleavages were allowed. Oxidation of methionines and acetylation of protein N-termini were defined as variable modifications, whereas carbamidomethylation of cysteines was defined as fixed modification. The precursor and fragment ion m/z ranges were limited from 350 to 1001 and 200 to 1700, respectively. An FDR threshold of 1% was applied for peptide and protein identifications. The mass accuracy and ion mobility windows were automatically adjusted by the software. The match between runs option was enabled.

    The statistical analysis was performed with the software Perseus version 1.6.2.3 [69]. First, a one-way ANOVA was used to determine statistically significant differences between the means of the groups. Afterwards, individual Student’s t-tests were applied to evaluate proteins with a significant abundance difference between 1, 3, and 10 mg/kg anti-Aβ compared to isotype control treatment. Additionally, isotype control samples were compared with sample from 3-month-old untreated mice. A permutation-based false discovery rate estimation was used with a FDR of 5% at s0 = 0.1 as threshold [70].

    RNA isolation, RT‑qPCR, and library preparation

    To prepare for RNA-seq, approximately 100 000 CD11b+ microglia isolated by MACS were used for RNA extraction by the RNeasy Plus Micro Kit (Qiagen, #74034). The extracted RNA was then resuspended in nuclease-free water for RNA-seq library preparation. Libraries for 30 total RNA samples were prepared using the Lexogen QuantSeq 3′ mRNA-Seq V2 Library Prep Kit FWD with Unique Dual Indices (Lexogen 193.384) and the UMI Second Strand Synthesis Module, following the manufacturer’s protocol to identify and remove PCR duplicates. In brief, total RNA was used as input for oligo(dT) priming during reverse transcription, followed by RNA removal. Unique Molecular Identifiers (UMIs) were incorporated during second-strand synthesis. The cDNA was purified using magnetic beads, amplified with 18 cycles of PCR, and subsequently purified again. Library quantity and quality were assessed using a TapeStation D1000 ScreenTape (Agilent 5067–5582). Equimolar pooling of libraries was performed, and sequencing reads were generated on one lane of an Illumina NovaSeq X 10B cartridge (75 bp single-end) by SeqMatic (Fremont, CA, USA).

    RNA-seq data analysis

    RNA-seq data was processed using nf-core/rnaseq v3.11.2 (https://doi.org/10.5281/zenodo.1400710) of the nf-core collection of workflows [71]. Reads were aligned to the GRCm39 release of the mouse genome, and gene annotations were obtained from Gencode M31. To account for the use of UMIs in the library preparation protocol, the following arguments were passed to the STAR aligner (version 2.7.9a [72]),: –alignIntronMax 1,000,000 –alignIntronMin 20 –alignMatesGapMax 1,000,000 –alignSJoverhangMin 8 –outFilterMismatchNmax 999 –outFilterType BySJout –outFilterMismatchNoverLmax 0.1 –clip3pAdapterSeq AAAAAAAA. After alignment, UMIs were extracted with the following regular expression: ^(?P.{6})(?P.{4}).*. As each transcript is only represented by a single sequence, the –noLengthCorrection parameter was passed to the salmon (version 1.10.1 [73]) gene-level quantitation step. The pipeline was executed with Nextflow v23.10.0 [74]. Downstream analysis was performed using R (version 4.4.0) using the limma/voom workflow [75] to fit linear models for each quantifiable gene. Library sizes were estimated using the TMM method [76] and we fit a linear model with treatment group and sex as fixed covariates, and takedown-batch as a random effect with the voomLmFit function from the edgeR R package (version 4.2.0 [75]),. Sample weights were included by setting the sample.weights argument to TRUE. Differentially expressed genes were identified with the eBayes function from the limma R package (version 3.60.0 [77]),, setting the robust = TRUE argument. P-values were corrected for multiple-testing according to [78]. Gene set enrichment analyses were performed with the fgsea R package (version 1.30.0 [79]),, with gene sets obtained via the msigdbr package (7.5.1, doi: https://doi.org/10.32614/CRAN.package.msigdbr).

    Lipid extraction

    Cell pellets (100 000 MACS-sorted cells) were suspended in 400 µL of a 3:1 butanol/methanol extraction buffer with stable isotope-labeled internal standards and mixed for 5 min at 600 rpm on a plate shaker at room temperature. Plates were stored for one hour at -20 °C and centrifuged at 21 000 g for 5 min at 4 °C. After centrifugation, 200 µL of the supernatant was collected and dried under a continuous stream of nitrogen gas. The dried extracts were reconstituted in 200 µL of LC-MS-grade methanol for subsequent analysis.

    LC-MS analysis of lipids

    Lipid analysis was performed using an Agilent Infinity II 1290 UHPLC coupled with a QTRAP 6500 + mass spectrometer. Lipids were analysed in both positive and negative ionization modes and resolved on a UPLC BEH C18 column (150 × 2.1 mm, 1.7 μm, Waters Corp.) at 55 °C with a 0.25 mL/min flow rate, following the buffer and gradient schedule as described previously [80]. Data acquisition, peak integration, and quantification were conducted using MultiQuant (version 3.3, ABSciex) with a minimum signal-to-noise ratio of 5 and at least 8 points across the baseline.

    Statistical analysis

    Unless indicated otherwise in the methods, statistical analysis was performed in R studio (R version 4.2.3) [62]. Data are shown with the mean and standard error of the mean (± SEM), unless indicated otherwise. For normally distributed data a one-way ANOVA was applied. Statistical evaluations are displayed as follows: *P < 0.05; **P < 0.01; ***P < 0.001; ****P < 0.0001. Graphs were plotted using the tidyverse package and statistical significance was plotted using the ggsignif package [81, 82].

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  • HP Inc. (HPQ) Launches New Gaming Desktops, Headsets & Mics at Level Reforge LA

    HP Inc. (HPQ) Launches New Gaming Desktops, Headsets & Mics at Level Reforge LA

    HP Inc. (NYSE:HPQ) is one of the AI Stocks In The Spotlight For Investors. On August 14, the company announced the launch of new gaming desktops, headsets and microphones at its Level Reforge event in Los Angeles.

    The company introduced its OMEN MAX 45L Gaming Desktop, designed for gamers that desire elite performance, complete control, and effortless upgradability. The desktop has been designed to stay cool under-pressure, maximize air flow, power, and control.

    HP also introduced the OMEN 35L Gaming Desktops for gamers, including a Stealth Edition model that serves as the official PC for League of Legends Esports and the VALORANT Champions Tour.

    HP Inc. (HPQ) Launches New Gaming Desktops, Headsets & Mics at Level Reforge LA

    A gaming enthusiast in front of a widescreen monitor, lost in the game.

    Meanwhile, the OMEN AI, its intelligence gaming optimization feature, has expanded its capabilities and now supports top titles like Valorant, League of Legends, Apex Legends, and Fortnite.

    The HyperX gaming peripheral lineup includes the Cloud Alpha 2 Wireless headset offers 2x longer battery life than competitors’ gaming headsets and simultaneous wireless connections.

    Finally, the HyperX FlipCast is a microphone with both USB and XLR connectivity options.

    “Gamers expect more than just raw power. They want gear that aligns with how they play. From AI-enhanced performance to our most powerful OMEN desktops and personalized HyperX gear, this lineup is designed to deliver at every level, including the highest tiers of competitive play.” – Josephine Tan, Senior Vice President and Division President of Personal Systems Gaming Solutions, HP Inc.

    While we acknowledge the potential of HPQ as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

    READ NEXT: 10 AI Stocks Analysts Are Watching Closely and 10 Trending AI Stocks in Focus This Week.

    Disclosure: None.

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  • The US military vets helping Afghans fight deportation

    The US military vets helping Afghans fight deportation

    Regan Morris

    BBC News in San Diego, California

    BBC Monique stares at the camera, wearing a black baseball cap that says US Army, and an olive-green t-shirt. In the background is a fluorescent hallway and a man in a gret t-shirt and the same black army cap. Several ICE officers, masked and in black hoodies, are also in the hallwayBBC

    Monique Labarre is part of the Battle Buddies, a group of army vets who show support for Afghan refugees at immigration hearings

    As a journalist in Afghanistan, Abdul says he helped promote American values like democracy and freedom. That work, he said, resulted in him being tortured by the Taliban after the US withdrew from the country in 2021.

    Now he’s in California applying for political asylum, amid the looming threat of deportation.

    “We trusted those values,” he said. “We came here for safety, and we don’t have it, unfortunately.”

    But when Abdul walked into a San Diego court to plead his case, he wasn’t alone.

    Ten veterans showed up for his hearing – unarmed, but dressed in hats and shirts to signify their military credentials as a “show of force”, said Shawn VanDiver, a US Navy vet who founded ‘Battle Buddies’ to support Afghan refugees facing deportation.

    “Masked agents of the federal government are snatching up our friends, people who took life in our name and have done nothing wrong,” he said.

    Approximately 200,000 Afghans relocated to the US after Kabul fell to the Taliban in August 2021, as the US left the country in chaos after two decades fighting the war on terror.

    Many say they quickly felt embraced by Americans, who recognised the sacrifices they had made to help the US military and fight for human rights.

    But since the Trump administration has terminated many of the programmes which protected them from deportation, Afghans now fear they will be deported and returned to their home country, which is now controlled by the Taliban.

    Mr VanDiver, who also founded #AfghanEvac in 2021 to help allies escape the Taliban when the US withdrew, said US military veterans owe it to their wartime allies to try and protect them from being swept up in President Trump’s immigration raids.

    “This is wrong.”

    The Battle Buddies say they have a moral and legal obligation to stand and support Afghans. They now have more than 900 veteran volunteers across the country.

    Many of the federal agents working for ICE and the Department of Homeland Security are veterans themselves, he said, and the Battle Buddies think their presence alone might help deter agents from detaining a wartime ally.

    “Remember, don’t fight ICE,” Mr VanDiver told his fellow Battle Buddies outside court before Abdul’s hearing, referring to the Immigration and Customs Enforcement, known as ICE.

    “If somebody does fight ICE, capture it on video. Those are the two rules.”

    As Abdul and his lawyer went into court, the veterans stood in the corridor outside in a quiet and tense faceoff with half a dozen masked federal agents. It was the same hallway where an Afghan man, Sayed Naser, a translator who says he worked for the US military, was detained 12 June.

    “This individual was an important part of our Company commitment to provide the best possible service for our clients, who were the United States Military in Afghanistan,” says one employment document submitted as part of Naser’s asylum application and reviewed by the BBC’s news partner in the US, CBS News.

    “I have all the documents,” Mr Naser told the agents as he was handcuffed and taken away, which a bystander captured on video. “I worked with the US military. Just tell them.”

    Mr Naser has been in detention since that day, fighting for political asylum from behind bars.

    Department of Homeland Security Assistant Secretary Tricia McLaughlin told the BBC that there is nothing in his immigration records “indicating that he assisted the US government in any capacity”.

    Whichever way Mr Naser’s case is decided, his detention is what inspired veterans to form the Battle Buddies. They say abandoning their wartime allies will hurt US national security because the US will struggle to recruit allies in the future.

    “It’s short sighted to think we can do this and not lose our credibility,” said Monique Labarre, a US Army veteran who showed up for Abdul’s hearing. “These people are vetted. They put themselves at substantial risk by supporting the US government.”

    EPA A large crowd of people waving papers in front of a line of men with guns.EPA

    Afghans attempting to flee the country in August 2021 gathered outside Hamid Karzai International Airport in Kabul

    President Trump has repeatedly blamed President Biden for a “disgraceful” and “humiliating” retreat from the country.

    But the US’s withdrawal from Afghanistan was initially brokered by President Trump during his first term.

    In their wake, American troops left behind a power vacuum that was swiftly and easily filled by the Taliban, who took control of the capital city, Kabul, in August 2021. Afghans, many who worked with the US military and NGOs, frantically swarmed the airport, desperate to get on flights along with thousands of US citizens.

    Over the ensuing years, almost 200,000 Afghans would relocate to the US – some under special programmes designed for those most at risk of Taliban retribution.

    The Trump administration has since ended this programme, called Operation Enduring Welcome. It also ended the temporary protections which shielded some Afghans, as well as asylum seekers from several other countries, from deportation because of security concerns back home.

    “Afghanistan has had an improved security situation, and its stabilising economy no longer prevent them from returning to their home country,” Department of Homeland Security Secretary Kristi Noem said in a statement about terminating Temporary Protected Status for Afghans.

    She added that some Afghans brought in under these programmes “have been under investigation for fraud and threatening our public safety and national security”.

    Afghans in the United States scoff at the suggestion that they’d be safe going back, saying their lives would be in danger.

    “I couldn’t work,” said Sofia, an Afghan woman living in Virginia. “My daughters couldn’t go to school.”

    With the removal of temporary protected status, the Trump administration could deport people back to Afghanistan. Although that is so far rare, some Afghans have already begun to be deported to third countries, including Panama and Costa Rica.

    Sofia and other members of her family were among the thousands of Afghans who received emails in April from the Department of Homeland Security saying: “It is time for you to leave the United States.”

    The email, which was sent to people with a variety of different kinds of visas, said their parole would expire in 7 days.

    Sofia panicked. Where would she go? She did not leave the United States, and her asylum case is still pending. But the letter sent shockwaves of fear throughout the Afghan community.

    When asked about protecting Afghan wartime allies on 30 July, President Trump said: “We know the good ones and we know the ones that maybe aren’t so good, you know some came over that aren’t so good. And we’re going to take care of those people – the ones that did a job.”

    Advocates have urged the Trump administration to restore temporary protected status for Afghans, saying women and children could face particular harm under the Taliban-led government.

    Advocates are hopeful that Naser will soon be released. They say he passed a “credible fear” screening while in detention, which can allow him to pursue political asylum because he fears persecution or torture if returned to Afghanistan.

    The Battle Buddies say they plan to keep showing up for wartime allies at court. It’s not clear if their presence made a difference at Abdul’s hearing – but he wasn’t detained and is now a step closer to the political asylum he says he was promised.

    “It’s a relief,” he said outside court while thanking the US veterans for standing with him. But he said he still fears being detained by ICE, and he worries that the US values he believed in, and was tortured for, might be eroded.

    “In Afghanistan, we were scared of the Taliban,” he said. “We have the same feeling here from ICE detention.”

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  • Japan's Nikkei to ease off record peak as trade honeymoon fades: Reuters poll – Reuters

    1. Japan’s Nikkei to ease off record peak as trade honeymoon fades: Reuters poll  Reuters
    2. Japan’s Nikkei ends at record high  Business Recorder
    3. Tokyo stocks hit a fourth all-time high in six trading days  The Japan Times
    4. Not time yet to upgrade Japan equities  UBS
    5. Japanese Stocks Climb as Investors Await Inflation Data, Fed Meeting and Ukraine Talks  MarketScreener

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  • Sanex shower gel ad banned over racial stereotype

    Sanex shower gel ad banned over racial stereotype

    A TV advert for Sanex shower gel which showed black skin as cracked and white skin as smooth has been banned for reinforcing a racial stereotype.

    The ad shows two models with dark skin – one has itchy skin and the other has dry skin – followed by a white woman with no skin problems.

    The Advertising Standards Authority (ASA) upheld two complaints which said the depiction of dark skin as dry, cracked and itchy “could be interpreted as suggesting that white skin was superior to black skin”.

    Colgate-Palmolive, which owns Sanex, said it used models with different skin colours as part of its commitment to diversity.

    The brand said it made products for all skin types and the use of different models was to show a “before and after” scenario, not to compare different skin colours or ethnicities.

    The ad, which was broadcast on TV in June, shows a model with dark skin scratching their body, making bright orange, paint-like stripes with their fingertips.

    A voiceover says: “To those who might scratch day and night”.

    Another dark-skinned model is then seen covered in cracked, clay-like material, and the voiceover continues “to those whose skin will feel dried out even by water”.

    A white model is seen showering with water and foam moving over her skin which has no visible problems or graphics to suggest any.

    The voiceover says: “Try to take a shower with the new Sanex skin therapy and its patented amino acid complex. For 24-hour hydration feel.”

    The tagline for the ad was: “Relief could be as simple as a shower.”

    The ASA ruled the ad breached its broadcast code and banned it from being shown again in the same format.

    “The white skin, depicted as smoother and clean after using the product, was shown successfully changed and resolved,” the ruling said.

    “We considered that could be interpreted as suggesting that white skin was superior to black skin.”

    The ASA said it accepted that this message was not intentional but warned Colgate-Palmolive to “ensure they avoided causing serious offence on the grounds of race” in future.

    Clearcast, which approves or rejects ads for broadcast on television, said the advert did not perpetuate negative racial stereotypes.

    One model with darker skin was depicted in a “stylised and unrealistic way” to demonstrate dryness, but their skin tone was otherwise not a focal point, the agency said.

    A second model, also with darker skin, was shown with itchy skin, but this was portrayed through scratching visibly healthy skin and the resulting marks, and was therefore more about sensation than any visible skin condition, it added.

    Sanex told BBC News: “We take note of the ASA Council’s ruling. Our advert was intended to highlight how our Skin Therapy range supports healthy skin across a variety of skin types.

    “At Sanex, our mission is to champion skin health for all, which is portrayed across our brand communications.”

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  • Earth Premiere Draws 9.2M Views Globally In First 6 Days

    Earth Premiere Draws 9.2M Views Globally In First 6 Days

    Alien: Earth seems to have hit the ground running with the premiere episode raking in 9.2M views globally across FX, Hulu and Disney+ in its first six days, Disney revealed Tuesday.

    This seems to be a very strong premiere outing for Noah Hawley‘s continuation of the iconic Alien franchise. However, it is not often that Disney reports viewership on its titles, particularly those at FX, making direct comparisons quite difficult. Like Netflix, Disney measures views as hours watched divided by the title’s runtime.

    For context, some of the more recent performances that Disney has touted include the first episode of Agatha All Along‘s 9.3M views in the first seven days of availability. The Acolyte hit 11.1M views in five days, and Zombies 4 reached 9.3M views in 10 days. 

    Last year, the company said that the Season 3 premiere of The Bear amassed 5.4M views in its first four days. FX did not release any numbers for the Season 4 premiere.

    Things are made even trickier by the fact that Alien: Earth is also airing on FX’s linear channel. The titles listed above were streaming-only, which would likely impact viewership, though typically most of the television audience comes from streaming regardless nowadays.

    If FX reports further viewership numbers as the season progresses, that will help orient the premiere audience, as will Nielsen’s streaming data once it’s released for Alien: Earth‘s debut week in about a month.

    When the mysterious deep space research vessel USCSS Maginot crash-lands on Earth, “Wendy” (Sydney Chandler) and a ragtag group of tactical soldiers make a fateful discovery that puts them face-to-face with the planet’s greatest threat in FX’s Alien: Earth.

    In the year 2120, the Earth is governed by five corporations: Prodigy, Weyland-Yutani, Lynch, Dynamic, and Threshold. In this Corporate Era, cyborgs (humans with both biological and artificial parts) and synthetics (humanoid robots with artificial intelligence) exist alongside humans. But the game is changed when the wunderkind Founder and CEO of Prodigy Corporation unlocks a new technological advancement: hybrids (humanoid robots infused with human consciousness).

    The first hybrid prototype, named Wendy (Chandler), marks a new dawn in the race for immortality. After Weyland-Yutani’s spaceship collides with Prodigy City, Wendy and the other hybrids encounter mysterious life forms more terrifying than anyone could have ever imagined.

    Episode 3 debuts Tuesday night, following the team as they return home with unexpected cargo. An unsettling experiment occurs, and a new talent is discovered. The episode is written by Noah Hawley and Bob DeLaurentis and is directed by Dana Gonzales.

    Future episodes of the eight-episode season will premiere on Tuesdays on Hulu and Disney+ beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

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  • Earl Sweatshirt ‘Live Laugh Love’ Album Release Date & Track List

    Earl Sweatshirt ‘Live Laugh Love’ Album Release Date & Track List

    Earl Sweatshirt has announced the release date for his upcoming sixth album Live Laugh Love and revealed the cover art and track list.

    Earl took to Instagram to post a snippet along with the release date, album art and a LeBron James meme of the NBA legend smiling through it all in disbelief of the life he’s currently living, which may explain the album title as Earl and his wife, comedian and actress Aida Osman, have recently welcomed a baby girl into their lives.

    Osman posted maternity pics the couple took on her Instagram to coincide with the album announcement and included the caption that reads: “We never made it to a studio to take maternity photos but right before I got induced Thebe suggested we do self-timer in the backyard. It’s always perfect because it’s ours! Live Laugh Love everyone.”

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    The track list doesn’t have any features, but it does include a footnote acknowledging the producers: Theravada, Navy Blue, Black Noi$e, Child Actor and Earl himself.

    Last week, according to Complex, the West Coast rapper held a listening party where he didn’t attend, but trotted out an imposter to perform some of his songs and those in attendance were given zines that included a long list of contributors that included names like actor Steven Yeun, singer Liv.e, his mother Cheryl Harris, The Alchemist, Sage Elsesser aka Navy Blue, BKTHERULA, Dave Chappelle, Donald Glover, Vince Staples, director Hiro Murai and his wife.

    The last project Earl released was The Alchemist-produced Voir Dire in 2023.

    Check out the track list and the release date below.

    “gsw vs sac”
    “FORGE”
    “INFATUATION”
    “Gamma (need the <3)”
    “WELL DONE!”
    “Live”
    “Static”
    “CRISCO”
    “TOURMALINE”
    “Heavy Metal aka ejecto seato!”
    “exhaust”

    Live Laugh Love is set to drop soon on Aug. 22.


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