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  • Wedgwood to freeze production at Staffordshire factory for 90 days | Staffordshire

    Wedgwood to freeze production at Staffordshire factory for 90 days | Staffordshire

    The owner of the ceramics business Wedgwood has said it will freeze production at its factory in Staffordshire for 90 days in a move that will place 70 workers on temporary leave.

    The shutdown, which the firm’s owner, Fiskars Group, described as a short-term measure, will start on 29 September in response to weaker demand in some of its most important markets.

    It will also pause factory tours at its World of Wedgwood tourist attraction, with plans to restart them early next year.

    Wedgwood, which can trace its heritage to the 18th century, makes porcelain and luxury home accessories.

    It is headquartered in Barlaston near Stoke-on-Trent, where it employs 274 people. The company said it had many more people working globally for the business in markets such as China and Japan, where it has the majority of its stores.

    The pottery and ceramics sector has struggled in recent years under the pressure of rising costs and energy bills. A number of potteries have collapsed in Staffordshire, including the nearly 200-year-old Royal Stafford in February.

    A Wedgwood spokesperson said: “This short-term measure is being taken to address elevated inventory levels caused by lower consumer demand in some of our key markets.

    “Barlaston and its community are of key importance to Fiskars Group and Wedgwood.”

    The company said its artisans still used techniques pioneered by founder Josiah Wedgwood, who was born in Staffordshire in 1730.

    “This living tradition reflects our commitment to craftsmanship, the value of Made in England and Barlaston’s enduring role in our heritage and operations,” a Fiskars spokesperson said.

    Fiskars, which employs 6,850 people across its group, also owns Royal Doulton and the Danish porcelain brand Royal Copenhagen, among others.

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    The business, which is listed in Finland, reported net sales of €1.2bn (£1bn) in its 2024 financial year, up slightly from €1.1bn in the previous year. Its pre-tax profit, however, fell by 77% from €79.7m to €18.5m.

    The group lowered its profit guidance for the year in June, blaming the impact of US tariffs on retailer demand. The US accounts for about 30% of its overall sales.

    Wedgwood dates back to 1759, when Josiah Wedgwood started as an independent potter in Staffordshire. He invented new ceramic materials such as jasperware and black basalt, and was among the first makers to stamp his name on his product. He was the grandfather of Charles Darwin.

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  • Two big reasons the Galaxy A56 outshines your A55

    Two big reasons the Galaxy A56 outshines your A55

    The Galaxy A56, released earlier this year, is one of the best mid-range phones Samsung has ever made. It goes beyond a yearly iterative refresh, and Galaxy A55 owners should consider two key factors if they’re thinking of upgrading their phones. Let’s talk about it.

    It’s not always worth recommending a yearly upgrade, especially now that mobile phones seem to evolve at a slower rate. Yearly upgrade recommendations are even harder to make for phones at lower price points, but significant leaps can happen sometimes. Such a leap happened with the launch of the Galaxy A56 earlier in 2025.

    Two key factors that make the Galaxy A56 a worthy yearly upgrade

    Beyond the arguably refined design, the improved build quality, the slightly larger and brighter display, the faster charging, and the extended firmware support, there are two key aspects that we want to highlight if you are a Galaxy A55 owner thinking of an upgrade.

    In our view, these two aspects make the upgrade from the A55 to the A56 all worth it.

    Vastly superior battery life

    Samsung has advertised two-day battery life for a long time, but the Galaxy A56 is the first in the series to actually achieve that.

    Honestly, battery life is one of the things that surprised us about the Galaxy A56 the most. It’s really good, and you will certainly notice the difference if you replace your Galaxy A55 with the sequel.

    Significantly smoother performance

    The other aspect that impressed us the most is the phone’s performance in One UI. It very rarely stutters, and for the most part, it feels as fast as any Galaxy S flagship all around One UI. The same cannot be said for the Galaxy A55.

    The Galaxy A56 features the newer Exynos 1580 chip, up from the Galaxy A55’s Exynos 1480 SoC.

    We’re not sure if the Exynos 1580 is the only reason the Galaxy A56 feels as smooth as it does. Extra optimization might also play a part. But regardless, the Galaxy A56 performs significantly better than the A55 across the UI, so if you are bothered by stutters on your 2024 model, don’t hesitate to test the A56 if you get a chance.

    If you want to read or learn more about the Galaxy A56, you should check out our video below and read our full review.


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  • Regions on Asteroid Explored by NASA’s Lucy Mission

    Regions on Asteroid Explored by NASA’s Lucy Mission

    The IAU (International Astronomical Union), an international non-governmental research organization and global naming authority for celestial objects, has approved official names for features on Donaldjohanson, an asteroid NASA’s Lucy spacecraft visited on April 20. In a nod to the fossilized inspiration for the names of the asteroid and spacecraft, the IAU’s selections recognize significant sites and discoveries on Earth that further our understanding of humanity’s origins.

    The asteroid was named in 2015 after paleoanthropologist Donald Johanson, discoverer of one of the most famous fossils ever found of a female hominin, or ancient human ancestor, nicknamed Lucy. Just as the Lucy fossil revolutionized our understanding of human evolution, NASA’s Lucy mission aims to revolutionize our understanding of solar system evolution by studying at least eight Trojan asteroids that share an orbit with Jupiter.

    Donaldjohanson, located in the main asteroid belt between the orbits of Mars and Jupiter, was a target for Lucy because it offered an opportunity for a comprehensive “dress rehearsal” for Lucy’s main mission, with all three of its science instruments carrying out observation sequences very similar to the ones that will occur at the Trojans.

    After exploring the asteroid and getting to see its features up close, the Lucy science and engineering team proposed to name the asteroid’s surface features in recognition of significant paleoanthropological sites and discoveries, which the IAU accepted.

    The smaller lobe is called Afar Lobus, after the Ethiopian region where Lucy and other hominin fossils were found. The larger lobe is named Olduvai Lobus, after the Tanzanian river gorge that has also yielded many important hominin discoveries.

    The asteroid’s neck, Windover Collum, which joins those two lobes, is named after the Windover Archeological Site near Cape Canaveral Space Force Station in Florida — where NASA’s Lucy mission launched in 2021. Human remains and artifacts recovered from that site revolutionized our understanding of the people who lived in Florida around 7,300 years ago.

    Two smooth areas on the asteroid’s neck are named Hadar Regio, marking the specific site of Johanson’s discovery of the Lucy fossil, and Minatogawa Regio, after the location where the oldest known hominins in Japan were found. Select boulders and craters on Donaldjohanson are named after notable fossils ranging from pre-Homo sapiens hominins to ancient modern humans. The IAU also approved a coordinate system for mapping features on this uniquely shaped small world.

    As of Sept. 9, the Lucy spacecraft was nearly 300 million miles (480 million km) from the Sun en route to its August 2027 encounter with its first Trojan asteroid called Eurybates. This places Lucy about three quarters of the way through the main asteroid belt. Since its encounter with Donaldjohanson, Lucy has been cruising without passing close to any other asteroids, and without requiring any trajectory correction maneuvers.

    The team continues to carefully monitor the instruments and spacecraft as it travels farther from the Sun into a cooler environment.

    Stay tuned at nasa.gov/lucy for more updates as Lucy continues its journey toward the never-before-explored Jupiter Trojan asteroids, and download a postcard commemorating the Donaldjohanson encounter.

    By Katherine Kretke
    Southwest Research Institute

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  • Long Covid linked to heavier periods and risk of iron deficiency | Health

    Long Covid linked to heavier periods and risk of iron deficiency | Health

    Women with long Covid are prone to longer, heavier periods, which could put them at greater risk of iron deficiency that exacerbates common symptoms of the condition, doctors say.

    The findings emerged from a UK survey of more than 12,000 women, which also found that the severity of long Covid symptoms rose and fell across the menstrual cycle and became worse when women had their periods.

    Preliminary tests revealed hormonal changes and excessive inflammation of the womb lining in women with long Covid, but more work is needed to establish the knock-on effects. There was no evidence that long Covid harmed ovary function.

    The work points to a two-way effect, with long Covid affecting women’s periods and hormonal changes over the menstrual cycle affecting the severity of long Covid symptoms.

    “Our hope is that this will allow us to develop really specific treatments for women with long Covid who are suffering with menstrual disturbance,” said Dr Jacqueline Maybin, a reader and honorary consultant gynaecologist at the University of Edinburgh. “It may also lead to female-specific treatments for long Covid itself, which we know can be quite prevalent in women of reproductive age.”

    An estimated 400 million people worldwide either have long Covid or have recovered from the condition. Nearly 2 million people in England alone self-report as living with long Covid, defined as symptoms that persist for at least four weeks after catching the virus.

    Doctors have recorded more than 200 long Covid symptoms, but the most common include fatigue, brain fog, difficulty breathing, digestive issues, headaches and changes to smell and taste. The ailments appear to be driven by an array of problems, from residual infection and ongoing inflammation to disruption of the immune system and mitochondria, the powerhouses of the cells.

    Maybin and her colleagues analysed data from 12,187 UK women who completed an online survey between March and May 2021. More than 1,000 had long Covid, while more than 1,700 had recovered from the virus. More than 9,400 had never tested positive for Covid.

    Women with long Covid had longer, heavier periods and more bleeding between their periods than other women, the researchers found. A follow-up survey with 54 women revealed that the severity of their symptoms fluctuated over the menstrual cycle and worsened in the two days before and during their periods.

    The researchers went on to analyse blood from 10 women with long Covid. Tests revealed inflammation in the womb lining and higher-than-usual levels of the hormone dihydrotestosterone. Both could be drivers of heavier periods.

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    Importantly, according to the study in Nature Communications, the tests found no evidence that long Covid harmed the normal functioning of the ovaries.

    Many women of child-bearing age are iron-deficient, and heavy periods often contribute to the issue. This leads to symptoms such as fatigue, shortness of breath and dizziness, all of which are common in long Covid. “If you have long Covid on top of iron deficiency, it’s unsurprising that these women are really debilitated and unable to function,” Maybin said.

    Dr Viki Male, who studies reproductive immunology at Imperial College London, said inflammation in the uterus was associated with heavy menstrual bleeding, so this could be the link between long Covid and prolonged or heavy periods. “Anti-inflammatory drugs are already used to treat heavy periods, so these findings suggest they might also be helpful for people who experience heavy menstrual bleeding as a symptom of long Covid,” she said.

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  • How to build AI scaling laws for efficient LLM training and budget maximization | MIT News

    How to build AI scaling laws for efficient LLM training and budget maximization | MIT News

    When researchers are building large language models (LLMs), they aim to maximize performance under a particular computational and financial budget. Since training a model can amount to millions of dollars, developers need to be judicious with cost-impacting decisions about, for instance, the model architecture, optimizers, and training datasets before committing to a model. To anticipate the quality and accuracy of a large model’s predictions, practitioners often turn to scaling laws: using smaller, cheaper models to try to approximate the performance of a much larger target model. The challenge, however, is that there are thousands of ways to create a scaling law.

    New work from MIT and MIT-IBM Watson AI Lab researchers addresses this by amassing and releasing a collection of hundreds of models and metrics concerning training and performance to approximate more than a thousand scaling laws. From this, the team developed a meta-analysis and guide for how to select small models and estimate scaling laws for different LLM model families, so that the budget is optimally applied toward generating reliable performance predictions.

    “The notion that you might want to try to build mathematical models of the training process is a couple of years old, but I think what was new here is that most of the work that people had been doing before is saying, ‘can we say something post-hoc about what happened when we trained all of these models, so that when we’re trying to figure out how to train a new large-scale model, we can make the best decisions about how to use our compute budget?’” says Jacob Andreas, associate professor in the Department of Electrical Engineering and Computer Science and principal investigator with the MIT-IBM Watson AI Lab.

    The research was recently presented at the International Conference on Machine Learning by Andreas, along with MIT-IBM Watson AI Lab researchers Leshem Choshen and Yang Zhang of IBM Research.

    Extrapolating performance

    No matter how you slice it, developing LLMs is an expensive endeavor: from decision-making regarding the numbers of parameters and tokens, data selection and size, and training techniques to determining output accuracy and tuning to the target applications and tasks. Scaling laws offer a way to forecast model behavior by relating a large model’s loss to the performance of smaller, less-costly models from the same family, avoiding the need to fully train every candidate. Mainly, the differences between the smaller models are the number of parameters and token training size. According to Choshen, elucidating scaling laws not only enable better pre-training decisions, but also democratize the field by enabling researchers without vast resources to understand and build effective scaling laws.

    The functional form of scaling laws is relatively simple, incorporating components from the small models that capture the number of parameters and their scaling effect, the number of training tokens and their scaling effect, and the baseline performance for the model family of interest. Together, they help researchers estimate a target large model’s performance loss; the smaller the loss, the better the target model’s outputs are likely to be.

    These laws allow research teams to weigh trade-offs efficiently and to test how best to allocate limited resources. They’re particularly useful for evaluating scaling of a certain variable, like the number of tokens, and for A/B testing of different pre-training setups.

    In general, scaling laws aren’t new; however, in the field of AI, they emerged as models grew and costs skyrocketed. “It’s like scaling laws just appeared at some point in the field,” says Choshen. “They started getting attention, but no one really tested how good they are and what you need to do to make a good scaling law.” Further, scaling laws were themselves also a black box, in a sense. “Whenever people have created scaling laws in the past, it has always just been one model, or one model family, and one dataset, and one developer,” says Andreas. “There hadn’t really been a lot of systematic meta-analysis, as everybody is individually training their own scaling laws. So, [we wanted to know,] are there high-level trends that you see across those things?”

    Building better

    To investigate this, Choshen, Andreas, and Zhang created a large dataset. They collected LLMs from 40 model families, including Pythia, OPT, OLMO, LLaMA, Bloom, T5-Pile, ModuleFormer mixture-of-experts, GPT, and other families. These included 485 unique, pre-trained models, and where available, data about their training checkpoints, computational cost (FLOPs), training epochs, and the seed, along with 1.9 million performance metrics of loss and downstream tasks. The models differed in their architectures, weights, and so on. Using these models, the researchers fit over 1,000 scaling laws and compared their accuracy across architectures, model sizes, and training regimes, as well as testing how the number of models, inclusion of intermediate training checkpoints, and partial training impacted the predictive power of scaling laws to target models. They used measurements of absolute relative error (ARE); this is the difference between the scaling law’s prediction and the observed loss of a large, trained model. With this, the team compared the scaling laws, and after analysis, distilled practical recommendations for AI practitioners about what makes effective scaling laws.

    Their shared guidelines walk the developer through steps and options to consider and expectations. First, it’s critical to decide on a compute budget and target model accuracy. The team found that 4 percent ARE is about the best achievable accuracy one could expect due to random seed noise, but up to 20 percent ARE is still useful for decision-making. The researchers identified several factors that improve predictions, like including intermediate training checkpoints, rather than relying only on final losses; this made scaling laws more reliable. However, very early training data before 10 billion tokens are noisy, reduce accuracy, and should be discarded. They recommend prioritizing training more models across a spread of sizes to improve robustness of the scaling law’s prediction, not just larger models; selecting five models provides a solid starting point. 

    Generally, including larger models improves prediction, but costs can be saved by partially training the target model to about 30 percent of its dataset and using that for extrapolation. If the budget is considerably constrained, developers should consider training one smaller model within the target model family and borrow scaling law parameters from a model family with similar architecture; however, this may not work for encoder–decoder models. Lastly, the MIT-IBM research group found that when scaling laws were compared across model families, there was strong correlation between two sets of hyperparameters, meaning that three of the five hyperparameters explained nearly all of the variation and could likely capture the model behavior. Together, these guidelines provide a systematic approach to making scaling law estimation more efficient, reliable, and accessible for AI researchers working under varying budget constraints.

    Several surprises arose during this work: small models partially trained are still very predictive, and further, the intermediate training stages from a fully trained model can be used (as if they are individual models) for prediction of another target model. “Basically, you don’t pay anything in the training, because you already trained the full model, so the half-trained model, for instance, is just a byproduct of what you did,” says Choshen. Another feature Andreas pointed out was that, when aggregated, the variability across model families and different experiments jumped out and was noisier than expected. Unexpectedly, the researchers found that it’s possible to utilize the scaling laws on large models to predict performance down to smaller models. Other research in the field has hypothesized that smaller models were a “different beast” compared to large ones; however, Choshen disagrees. “If they’re totally different, they should have shown totally different behavior, and they don’t.”

    While this work focused on model training time, the researchers plan to extend their analysis to model inference. Andreas says it’s not, “how does my model get better as I add more training data or more parameters, but instead as I let it think for longer, draw more samples. I think there are definitely lessons to be learned here about how to also build predictive models of how much thinking you need to do at run time.” He says the theory of inference time scaling laws might become even more critical because, “it’s not like I’m going to train one model and then be done. [Rather,] it’s every time a user comes to me, they’re going to have a new query, and I need to figure out how hard [my model needs] to think to come up with the best answer. So, being able to build those kinds of predictive models, like we’re doing in this paper, is even more important.”

    This research was supported, in part, by the MIT-IBM Watson AI Lab and a Sloan Research Fellowship. 

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  • Man charged with racially abusing Leeds United’s Ethan Ampadu

    Man charged with racially abusing Leeds United’s Ethan Ampadu

    A man has been charged with racially abusing Leeds United captain Ethan Ampadu during a match earlier this year.

    The alleged offence took place as Ampadu left the pitch following Leeds’ 2-1 win over Sunderland at Elland Road on 17 February.

    Steven Patterson, 66, of Stranton Street, Bishop Auckland, County Durham, will appear at Leeds Magistrates’ Court on 17 October to answer a charge of causing racially aggravated harassment, alarm or distress, according to West Yorkshire Police.

    A Leeds United spokesperson said the club had been supporting Wales international Ampadu, 25, adding: “There is no room for racism in football or society.”

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  • Tottenham vs Villarreal Predictions: Richarlison to fire star in Spurs win

    Tottenham vs Villarreal Predictions: Richarlison to fire star in Spurs win

    We’re backing Spurs in this one as Thomas Frank aims to get off to a winning start in Europe against El Submarino Amarillo.

    Tottenham vs Villarreal betting Predictions

    All odds are courtesy of bet365, correct at the time of publishing and subject to change.

    Spurs to make home advantage count

    There’s an interesting element to this tie given Tottenham Hotspur’s awful record against Spanish teams, and Villarreal’s struggles against English ones. The Spaniards have never beaten a Premier League side in the Champions League. Also, Spurs have only won two of their last 14 matches against Spanish opposition.

    Spurs have plenty of injury concerns, with the likes of Yves Bissouma, James Maddison and Dejan Kulusevski all out of action, and Mathys Tel not registered for this competition. Dominic Solanke could return, even if on the bench, but Thomas Frank does have options to pick from.

    They’ve already had seven different goalscorers this season, and aren’t really struggling in the goals department. Furthermore, after demolishing West Ham, they’ll be high on confidence against a Villarreal side who haven’t won either of their last two matches. Home advantage should play out.

    • Tottenham vs Villarreal Prediction 1: Tottenham to win @ 17/20 on bet365

    There are goals to be scored

    Spurs have played five games across all competitions this season, and scored two or more goals in four of them. The shock defeat at home to Bournemouth was a blow, but they bounced back well at London Stadium. We expect them to be on the scoresheet once again this week.

    The Spaniards have kept two clean sheets in four games this season, but both came at home against Real Oviedo and Girona. Tottenham’s attacking options will pose a much bigger threat, and Atletico got two over the weekend in their 2-0 win. Celta Vigo also found a way past Marcelino’s side as they drew 1-1.

    The Yellow Submarine have averaged two goals per game themselves, so they do have a chance to cause problems. It looks like the Lilywhites will be able to outscore them.

    • Tottenham vs Villarreal Prediction 2: Tottenham to score over 1.5 goals @ 4/5 on bet365

    Richarlison’s big threat

    As previously mentioned, Spurs have got goals from all over the place this season. Richarlison, however, is the only striker that’s got on the scoresheet up to now. His brace against Burnley got him off the mark, and he set one up in the win over Man City, but hasn’t scored since.

    That could well change this week after a bit of a break against the Hammers. He’s set to come back into the side as Tel makes way up front, and Marcelino will be very wary of the Brazilian’s threat. Ayoze Perez is seen as Villarreal’s most likely scorer, followed by Georges Mikautadze, but with Spurs likely to dominate, we’re backing their number nine.

    Gerard Moreno will be a handful for Spurs if he features, but there are question marks over his availability. Also, Randal Kolo Muani will be desperate to register his first goal for Spurs if given the chance. ‘Richi’ is likely to lead the line, and will be out to cause problems for the La Liga outfit.

    • Tottenham vs Villarreal Prediction 3: Richarlison as anytime goalscorer @ 6/4 on bet365

    Our analysis: Form of both teams

    It’s been a hot and cold start to the season for Tottenham Hotspur. They surrendered the Super Cup after leading 2-0 against Paris Saint-Germain, but then thumped Burnley 3-0 and put two goals past Manchester City. A home defeat to Bournemouth followed, but they’ll be boosted by a 3-0 victory over West Ham United over the weekend.

    Villarreal head to London on the back of a 2-0 defeat at the hands of Atletico Madrid, but their 2025/26 start has been solid. They beat Real Oviedo, hammered Girona and then drew away at Celta Vigo. They also managed to beat Arsenal in pre-season, and sit fifth in La Liga – so they won’t be easy to defeat.

    Predicted lineups for Tottenham vs Villarreal

    Spurs expected lineup: Vicario, Porro, Romero, Van de Ven, Udogie, Sarr, Palhinha, Bergvall, Kudus, Richarlison, Simons

    Villarreal expected lineup: Junior, Mourino, Foyth, Veiga, Cardona, Pepe, Gueye, Parejo, Moleiro, Perez, Mikautadze

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  • 2 billion people will be able to see ‘God of Chaos’ asteroid Apophis when it buzzes Earth in April 2029

    An asteroid once thought to pose a threat to Earth may be visible to the naked eye for up to two billion people when it safely whizzes past our planet in 2029.

    “Apophis is a large, 340-meter asteroid that will pass safely past the Earth closer than geosynchronous satellites on April 13, 2029, which happens to be a Friday, because nature has a sense of humor,” said Richard Binzel, a professor of planetary sciences at the Massachusetts Institute of Technology (MIT), in a keynote lecture at the EPSC-DPS Joint Meeting 2025 in Helsinki on Sept. 8.

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  • See A Once-A-Decade Event As Huge Asteroid Flies Close To Earth

    See A Once-A-Decade Event As Huge Asteroid Flies Close To Earth

    A near-Earth asteroid the size of two football fields end-to-end is to have a relatively close encounter with Earth on Thursday, Sept. 18, 2025, according to scientists.

    It will be a perfectly safe flyby at 523,000 miles (842,000 kilometers) —twice the average Earth-moon distance — but for such a large object to come so close to Earth is rare.

    Asteroid 2025 FA22’s Close Encounter

    “While this is an absolutely safe approach, it is still remarkable: a similarly close encounter, involving an object of that size coming that close, happens on average one time every 10 years,” said astronomer Gianluca Masi at The Virtual Telescope Project, in an email, referencing the JPL Center for NEO Studies.

    Called 2025 FA22, the near-Earth asteroid is 530 feet (158 meters) in diameter, according to JPL, which lists the “potentially hazardous object” on its Next Five Asteroid Approaches web page.

    Will Asteroid 2025 FA22 Hit Earth?

    According to the European Space Agency, 2025 FA22 was discovered using the Pan-STARRS 2 telescope in March this year. It was initially thought that the asteroid was on a trajectory that could impact Earth in 2089, and was immediately installed at the top of ESA’s Risk List. However, it was removed from that list in May after its orbit was recalculated using data from multiple follow-up observations.

    According to the Earth Impact Effects Program calculator, developed by Imperial College in London, U.K., a stony asteroid the size of 2025 FA22 could cause a crater 2.5 miles (4 kilometers) wide.

    How And When To See Asteroid 2025 FA22

    2025 FA22 will reach magnitude 13.2 between Sept. 18 and 22, bright enough to be seen by even small backyard telescopes. The Virtual Telescope Project will host an online observation on Sept. 18, beginning at 03:00 UTC (Sept. 17 at 10:00 p.m. EST), during which it will stream live images from robotic telescopes in Manciano, Tuscany, Italy.

    The Night Sky This Week

    2025 FA22 will safely fly by Earth on the same day as a delicate crescent moon shines above Venus an hour before sunrise, with bright star Regulus in Leo nearby. The latter two points of light will be extremely close 24 hours later, before sunrise on Sept. 19. It’s part of a fast-disappearing planet parade that also includes Jupiter and Saturn as naked-eye worlds.

    Saturn will be shining brightly because it’s on the cusp of its annual opposition on Sept. 21, when it rises at sunset and sets at sunrise. On the same day is a new moon, which in the Southern Hemisphere will cause a solar eclipse as sunrise seen only from New Zealand, Antarctica and the western South Pacific region.

    Wishing you wide eyes and clear skies.

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  • B2C sales forecasting with economic data: drivers, approaches, and practical tips

    B2C sales forecasting with economic data: drivers, approaches, and practical tips

    Building on our previous webinar, “Sales forecasting using economic data: tips, tricks, and common pitfalls”, this session takes a deeper look at forecasting for B2C sales and markets.

    We will explore the key economic drivers beyond GDP, including private consumption, inflation, earnings, and disposable income, among others, and explain why they matter for consumer markets. The session will also cover common challenges such as irregular periods and limited data histories, and share anonymised case studies showing how these can be addressed while balancing statistical accuracy with economic logic.

    This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

    Speakers

    Alex Mackle

    Alex Mackle is a Corporate Advisory Engagement Lead in the US Macro Consulting team based in New York. Alex focuses on scenarios and stress testing, as well as CECL/IFRS9 scenarios. He also frequently gives training sessions on the Global Economic Model, focusing on scenarios and stress testing capabilities.

    Prior to joining the US Macro Consulting team in 2017, Alex worked in the Scenarios team in London, contributing to the Global Scenario Service and various stress testing exercises. He has also worked on several modelling projects, including a macro model for the Central Bank of Oman.

    Corporate Advisory Engagement Lead

    Gerardo Moran

    Gerardo Moran

    Gerardo Moran is an Associate Director in the EMEA Macro Consulting team at Oxford Economics. He leads bespoke consulting engagements for corporate clients, helping them connect the dots between macroeconomic trends and business planning, with a particular focus on sales and market forecasting.

    Gerardo holds a degree in Economics from CIDE (Mexico) and an MBA from IESE Business School. Before joining Oxford Economics, he was Head of Research at FocusEconomics and gained extensive experience in market intelligence and strategic planning at multinational companies including Cisco and Wärtsilä.

    Associate Director, EMEA Macro Consulting, Macro Consulting

    Luke Miller

    Luke Miller

    Luke leads the Data Science and Machine Learning team across Economic Impact at OE with over 7 years’ experience working as a professional econometrician. He holds extensive experience building and deploying econometric models, with a focus on leveraging machine learning and artificial intelligence technologies.

    Head of Data Science and Machine Learning for EI, Economic Impact


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