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  • 9 Tech Companies With Names Inspired by ‘the Lord of the Rings’

    9 Tech Companies With Names Inspired by ‘the Lord of the Rings’

    “The Lord of the Rings,” or LotR to those in the know, isn’t just standard reading among those in the tech industry.

    It also inspires their ventures.

    Billionaire PayPal cofounder Peter Thiel, for instance, has started several companies inspired by the J.R.R. Tolkien series.

    The fantasy trilogy, a sequel to 1937’s “The Hobbit,” was first published in the mid-1950s. It follows an unlikely hero, Frodo Baggins, as he and a team of allies adventure across Middle Earth to destroy a powerful ring that could bring darkness to the world if it fell into the hands of Sauron, the dark lord.

    On Halloween in 2018, the Salesforce Tower, a hallmark of the San Francisco skyline, was lit to resemble the ever-watchful “Eye of Sauron.”

    “‘Lord of the Rings’ represents a group of people going out and doing something extraordinary,” Quinn Reilly, a longtime fan who helped organize the Salesforce tower lighting, previously told BI. “That’s not unlike the mission that most startups set out to go on.”

    Here is an ongoing list of Silicon Valley’s top “Lord of the Rings”-inspired companies.

    Erebor


    Palmer Luckey, wearing a Hawaiian shirt with a pineapple print, speaking at a conference.

    Palmer Luckey pays homage to Tolkien with his latest endeavor, Erebor.

    Getty Images/Patrick T. Fallon



    Billionaire tech founder Palmer Luckey’s new digital bank for startups and cryptocurrency companies is named after the Lonely Mountain, the wealthy subterranean kingdom and Dwarven stronghold in “The Lord of the Rings.”

    The bank is set to be valued at $2 billion, sources told BI, and has funding from Thiel, via his Founders Fund, and Joe Lonsdale, via 8VC.

    Anduril


    Two hands present a sword with an enscription

    The ‘Anduril’ sword belongs to Aragorn, the hero of “The Lord of the Rings” series. This was a prop used in the film trilogy. Anduril is also the name of Palmer Luckey’s defense tech startup.

    Peter Macdiarmid/Getty Images



    Another Luckey venture, the defense-tech startup Anduril, founded in 2017, is named after the legendary sword used by Aragorn, a hero in “The Lord of the Rings” story. Anduril means “Flame of the West.”

    The company has been at the forefront of AI-powered innovations in warfare, from drones to autonomous weapons systems.

    Palantir

    Palantir — founded in 2003 by Peter Thiel, Joe Lonsdale, Stephen Cohen, and Alex Karp — is a government-focused software giant. It takes its name from the mystical, all-powerful seeing stone in “The Lord of the Rings” series.

    Mithril Capital


    : Entrepreneur and venture capitalist Peter Thiel visits "FOX & Friends" at Fox News Channel Studios on August 09, 2019 in New York City.

    Billionaire Peter Thiel has named several of his companies after “The Lord of the Rings.”

    John Lamparski/Getty Images



    Thiel launched Mithril Capital in 2012 to invest in late-stage startups. The firm, which counts Vice President JD Vance among its alumni, takes its name from a valuable and rare precious metal used to make armor and jewelry in “The Lord of the Rings.” It’s a symbol of wealth and status.

    Durin Mining

    The startup, founded by Ted Feldmann last year, builds and automates drill rigs for mineral discovery. Its name is inspired by a lineage of dwarf kings in “The Lord of the Rings.” Dwarves are famous for their mining skills.

    Rivendell One LLC


    rivendell lord of the rings

    A scene from Rivendell, the fictional elven sanctuary, in “The Lord of the Rings” movies.

    New Line Cinema



    Rivendell, often described in the novels as a hidden sanctuary in Middle Earth, is home to the elven kingdom. It is also a trust that Thiel uses to invest and manage his Facebook shares.

    Lembas LLC

    Lembas, another investment vehicle Thiel founded, is a special food made by elves in “The Lord of the Rings” series. It’s light and nutritious and a good snack that sustains elves as they travel across Middle Earth.

    Valar Ventures

    Valar Ventures, a venture capital firm cofounded by Thiel, Andrew McCormack, and James Fitzgerald, is a reference to a group of powerful beings with godlike powers revered in Middle Earth.

    There’s also a startup called Valar that is building gigasites for nuclear reactors.

    Sauron Systems


    Sauron

    The Eye of Sauron in “The Lord of the Rings.”

    YouTube/Warner Bros



    This home security system that leverages AI is named after Sauron, the main character of “The Lord of the Rings,” who seeks the powerful ring to rule all of Middle Earth. The Eye of Sauron is ever-watchful and all-seeing.


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  • Where China’s own investors are urged to hide out in the second half

    Where China’s own investors are urged to hide out in the second half

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  • With iPhone 17 and Galaxy S26, Apple and Samsung are diverging hardware strategies

    With iPhone 17 and Galaxy S26, Apple and Samsung are diverging hardware strategies

    Apple and Samsung smartphones have often been called identical in many ways, and to an extent that is very true: modern flagship phones don’t differ much in power and cameras. However, two separate reports have come in from reputable sources about the Galaxy S26, and it seems that it will differ in one key aspect compared to the iPhone 17.The reports, courtesy of two reliable sources, pertain to both companies’ upcoming flagship products: the Samsung Galaxy S26 Ultra and the iPhone 17 Pro Max. While previous reports have alleged that the next Pro Max will increase in thickness, these new reports add on to that and reveal that the Ultra will be even slimmer.

    From what I can tell, Samsung is applying its design philosophy for the Galaxy S25 Edge to its top tier model, while Apple is opting for more battery space instead.

    If current rumors (not confirmed reports) are anything to go by, then the iPhone 17 Pro Max will come with a 5,000 mAh battery. However, so will the S26 Ultra, with some predicting that Samsung may finally use denser battery technology to achieve the same capacity in less space.

    The S25 Ultra continued Samsung’s trend of 5,000 mAh batteries. | Video credit — Samsung

    According to the reports, the iPhone 17 Pro Max will be 8.76 mm thick, and the S26 Ultra will be less than 8 mm but over 7 mm. The current iPhone 16 Pro Max is 8.25 mm thick, which means that Apple is no longer trying to slim down its flagship model each year. If an Apple user wants a slimmer experience, they’ll have to go for the iPhone 17 Air, which will only have a battery capacity of 2,800 mAh.

    Apple is doing what I’ve been wanting phone companies to do for a long time: increasing battery capacity instead of slimming down an already very slim phone. And if Samsung really is continuing to slim down its phones, then the following few years will introduce a major difference between the iPhone and Galaxy phones.

    Chinese phones are hitting the limit of silicon batteries, with some phones even reaching 8,000 mAh capacities: like the Honor Power. While 5,000 mAh on the iPhone 17 Pro Max isn’t much, it’s still more than its predecessor. I’m glad that at least one of these two top dogs is moving in what I think is the right direction.

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  • Microsoft exec tells laid-off workers to use AI to cope

    Microsoft exec tells laid-off workers to use AI to cope

    While the mood on the ground is bleak, one senior executive at the Xbox Game Studios Publishing division chose to offer a surprising, if not baffling, solution: turn to artificial intelligence, he said; it can help you cope with the depression of being laid off.

    ‘The best advice I can give’

    In a LinkedIn post that garnered widespread attention after being shared by game developer Brandon Sheffield on the social network Bluesky, Matt Turnbull, a senior producer at Xbox, wrote: “I know these types of tools engender strong feelings in people, but I’d be remiss in not trying to offer the best advice I can under the circumstances.”

    According to him, he has recently been exploring ways to integrate AI-based tools, such as ChatGPT and Microsoft Copilot, to help laid-off workers deal with the emotional and cognitive burden that comes with losing a job.

    Turnbull explained that he created a collection of prompts that could ease the burden on those feeling overwhelmed. Among other things, he suggested using AI as a personal career coach—asking it to help identify new job directions, improve résumés, or even rewrite the “About Me” section on LinkedIn.

    Some of Turnbull’s recommendations include ready-made texts that can be sent to former colleagues or industry contacts, such as: “Hey, just wanted to let you know I’m exploring new opportunities,” or a message expressing interest in a new job.

    But the moment the post veered into the almost surreal came in a section Turnbull titled “Emotional Clarity and Self-Confidence.” There, he suggested turning to emotionless AI tools to help cope with feelings of worthlessness. One recommended prompt: “I’m struggling with imposter syndrome after being laid off. Can you help me reframe this experience in a way that reminds me what I’m good at?”

    The backlash was swift

    Perhaps Turnbull’s comments might have been received differently under other circumstances. There’s been talk about the benefits of consulting AI tools, even in the realm of mental health support (though typically with tools specifically designed for this purpose, rather than general-purpose chatbots like ChatGPT). But given the current situation at Microsoft and Xbox, many found the advice tone-deaf.

    The original post has since been deleted and is no longer viewable on LinkedIn. However, on Bluesky, the responses came quickly and harshly. One commenter wrote, “Gross.” Another added, “This is completely detached from reality. I’m sure he meant well, but what the hell was he thinking?”

    Turnbull himself acknowledged that “these tools provoke strong emotions in people”—a statement that could be seen as disconnected, especially considering the intensity of criticism facing a company that simultaneously pushes the development and adoption of AI while conducting wave after wave of mass layoffs.

    At a time when many view artificial intelligence as a threat to jobs, human creativity, and even mental health, the suggestion to use it as a support tool for freshly laid-off workers—especially when coming from a top company executive—felt to many like insensitivity, or worse: mockery of the unfortunate.


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  • James Gunn Says ‘Superman’ Is An ‘Immigrant’ Story Of ‘Human Kindness’

    James Gunn Says ‘Superman’ Is An ‘Immigrant’ Story Of ‘Human Kindness’

    Long established as an allegory for the immigrant experience, especially when viewed through the personal histories of Superman‘s comic book co-creators — second-generation Jewish immigrants Jerry Siegel and Joe Shuster — DC Studios co-CEO James Gunn said his forthcoming film entry of Kal-El keeps in tune with the original 1938-created vision.

    “I mean, Superman is the story of America,” the Superman helmer told The Times U.K. in a new profile. “An immigrant that came from other places and populated the country, but for me it is mostly a story that says basic human kindness is a value and is something we have lost.”

    When asked how the blockbuster may be perceived in predominantly red versus blue states, especially amid prevailing anti-immigrant and refugee sentiment, Gunn responded, “Yes, it plays differently, but it’s about human kindness and obviously there will be jerks out there who are just not kind and will take it as offensive just because it is about kindness. But screw them.”

    Releasing July 11 in theaters, David Corenswet stars as the iconic bespectacled superhero, depicted in the movie as an already established reporter at the Daily Planet dating Lois Lane (Rachel Brosnahan). When he gets drawn into conflict at home and abroad, the Man of Steel — and his trusty flying dog Krypto — must contend with swiftly shifting public opinion as tech billionaire Lex Luthor (Nicholas Hoult) spots an opportunity to ascend.

    “Yes, it’s about politics,” Gunn said of his take. “But on another level it’s about morality. Do you never kill no matter what — which is what Superman believes — or do you have some balance, as Lois believes? It’s really about their relationship and the way different opinions on basic moral beliefs can tear two people apart.”

    While Gunn said the Warner Bros. Pictures movie aims to balance its message and fun family appeal, the ultimate goal is to tell a human story.

    “This Superman does seem to come at a particular time when people are feeling a loss of hope in other people’s goodness,” the Guardians of the Galaxy director shared. “I’m telling a story about a guy who is uniquely good, and that feels needed now because there is a meanness that has emerged due to cultural figures being mean online.”

    He continued, “And I include myself in this. It is ad infinitum, millions of people having tantrums online. How are we supposed to get anywhere as a culture? We don’t know what’s real, and that is a really difficult place for the human brain to be. If I could press a button to make the internet disappear I’d consider it. And, no, I don’t make films to change the world, but if a few people could be just a bit nicer after this it would make me happy.”

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  • Michael Rider evolves a winning formula in debut for Celine in Paris | Fashion

    Michael Rider evolves a winning formula in debut for Celine in Paris | Fashion

    After a year of musical chairs in fashion, September is gearing up to be one of its biggest show months ever: with debut collections slated from new creative directors at brands including Matthieu Blazy at Chanel and ex-Balenciaga designer Demna at Gucci.

    On Sunday in Paris, Michael Rider, who recently succeeded Hedi Slimane at Celine, decided to get a head start.

    Acting as a sort of amuse bouche for how he plans to shape the brand’s future, Rider showed a mixture of men’s and womenswear.

    The show took place at the brand’s sprawling atelier, a short hop from the Tuileries Garden. Guests included the actor Naomi Watts and, fresh from 18 months of South Korean military service, Kim Taehyung, from the K-pop band BTS, who attempted to shelter from the rain under a giant silk foulard that had been erected above a courtyard.

    It was a full-circle moment for Rider, an American designer who previously worked under Phoebe Philo during her tenure at the brand from 2008 to 2017.

    Celine spring 2026 collection. Photograph: Photo: Fior/Dragone/Gorunway.com

    While fans of her work, known as “Philophiles”, had hoped Rider would reinstate that era of louche tailoring and minimalism, his opening looks quickly curtailed such expectations. Instead of oversized silhouettes, there was a series of skinny jeans and even skinner trousers, hugging calves so tightly, they should have come with a circulation warning.

    These lean silhouettes were a nod to his predecessor, Slimane, who honed his signature sharp-edged style during his stints at Saint Laurent and Dior Homme before introducing it to Celine.

    Despite initial criticism, Slimane proved lucrative for Celine’s parent company LVMH. According to analysts, he was estimated to have doubled Celine’s annual sales to €2.5bn (£2.1bn), transforming it into LVMH’s third-largest brand, sitting behind Louis Vuitton and Dior. However, in October, he resigned with rumours of failed contract negotiations to blame.

    It’s now up to Rider to pick up that moneyed baton.

    Rider’s appointment comes at a difficult time in the fashion industry, with a significant slowdown across luxury markets (for the first quarter of 2025, LVMH reported a 4% sales drop across fashion and leather goods).

    At the annual general meeting in April 2024, LVMH’s chief executive, Bernard Arnault, said: “Celine is chic, hip, sexy fashion for young people even if the prices are what they are, and it works.”

    Rather than wiping the slate clean, during this period of uncertainty, it appears that Rider is set on evolving on the brand’s existing tried and tested formula.

    Speaking backstage after the show, Rider said he “did not want there to be a sense of erasure”, adding that “there was a foundation to build on. That to me felt modern, it felt ethical, it felt strong.”

    Rider balanced this homage to the past by intertwining it with his own fashion story. There were nods to his American roots and recent stint as design director of Polo Ralph Lauren, with punchy, coloured knitted V-neck jumpers, neat Oxford shirts and striped ties. Simple evening looks in black including an off-the-shoulder dress and satin lapelled blazers seemed to subtly recall his previous time at Celine.

    Accessories, which are easier for luxury brands to shift than a £5k coat, were a focus. Models’ fingers came covered in multiple gold and primary coloured rings. Chunky bangles were stacked on forearms. Giant chain link necklaces were mishmashed. Keyrings jingled with everything from dices to miniature Eiffel Towers.

    Rider said he wanted to inject an element of fun. “I would never want to be perceived as cynical. Having a sense of humour in the luxury space is a beautiful thing,” he said.

    Bags ranging from colossal woven baskets and enormous leather totes to dainty pouches were emblazoned with logos ranging from a simple C to a “Triomphe” monogram, first created by the house’s founder Céline Vipiana in 1971.

    Rider said he was drawn to a logo’s fluid nature. “They can move from something really tasteful to quickly something that is very different from that. They can be many things.”

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  • Tiling Shell makes Ubuntu multitasking feel just as good as Windows

    Tiling Shell makes Ubuntu multitasking feel just as good as Windows

    Switching to a new operating system can feel like a daunting task, especially when you have to learn a whole new paradigm for how to use your computer. However, things really aren’t as dire as they might seem before you start, and there are tools you can use to make your transition easier. I’ve used Windows all my life, but after recently spending time with Ubuntu, I also wanted something that would make window management as easy as FancyZones does on Windows 11.

    Enter Tiling Shell, a window management tool that’s pretty much just an Ubuntu version of FancyZones. This GNOME extension quickly became one of the most important tools on my PC, just as FancyZones tends to be on Windows, and it works wonderfully.

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    Installing GNOME extensions

    You need to set up things a bit first

    Screenshot of an Ubuntu desktop showing the GNOME Extension manager

    First things first, Tiling Shell is a GNOME extension, and you have to set that up first. GNOME extensions are a very important part of the Ubuntu experience for me, but it takes a little bit of work to get them going. Initially, I installed extensions through my web browser using the browser plug-in, but the experience isn’t the best in my experience.

    Instead, I recommend installing the GNOME Extensions manager app, which provides a dedicated UI for installing and managing your installed extensions. All you need to do to get started is run this command in the terminal:

    sudo apt install gnome-shell-extension-manager

    The extension manager will show up on your app list, and then you can find Tiling Shell through there to install it. It’s fairly easy, all things considered.

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    Easily manage and choose layouts

    Tiling Shell is available at a moment’s notice

    Once it’s installed, Tiling Shell lives in the menu bar along the top of your screen, making it even easier to use than FancyZones, which would require you to open the app. By clicking the Tiling Shell icon, you can instantly switch between the available layouts. Tiling Shell provides a few by default, but you also get a button for editing them or creating a while new one, so you can create the perfect layout for you.

    Creating and editing layouts is also fairly easy. Once you get started, just click anywhere along the screen to create a new horizontal split in the current area. To create a vertical split, hold Ctrl on the keyboard while clicking the mouse. This lets you easily create the perfect setup for your specific needs and wants, and you can also resize areas more precisely once you’ve created the split, so you can get things just right.

    I actually have a very basic use case for this. I usually create two main areas of the same size on my 32:9 monitor, then create a third smaller area on the far right of the screen so I can have my messaging apps there, whether it’s Slack or Beeper. This is the perfect workflow for me, and while it’s not overly complex, it can only really be done with a tool like Tiling Shell, so it’s completely indispensable to me.

    However, depending on the size and resolution of your monitor, you may want to go a lot crazier with this, and that’s where the real magic lies. Ubuntu has a decently capable window manager, but much like Windows 11, it requires dragging windows to the edges of the screen, and there are only so many combinations you can have. Tiling Shell gives you a ton more flexibility and the ability to quickly snap apps into a specific area of the current layout, so it’s a huge step up.

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    You’ll need to change some settings

    There will be some conflicts

    Screenshot of an Ubuntu desktop showing active edge settings

    As I just mentioned, Ubuntu does offer a tiled window manager out of the box that’s quite similar to Windows, albeit far more responsive. That sounds like a good thing, but I did find myself accidentally triggering it while trying to use Tiling Shell, which caused some conflicts between the two.

    To make things easier on yourself, I recommend changing a couple of settings. First, in Tiling Shell itself, I would scroll down and disable the option to drag windows to the screen edges to resize them. Despite being shown here, this feature actually seems to tie into Ubuntu’s built-in window management feature, and it interferes with the behavior I’d expect from FancyZones.

    Once you’ve changed this setting, go into the Ubuntu Settings app and open the Multitasking section to make sure the Active Edges feature is also turned off. If both settings are off, you can now use your preferred layout for pinning apps far more easily without accidentally triggering a different tiling system.

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    Tiling Shell makes Ubuntu nearly perfect for me

    I’ve talked at length about how FancyZones or an equivalent tool is absolutely essential to how I use my desktop PC, so the fact that Tiling Shell exists and works as well as it does is fantastic for me. With this, I can use my PC basically just as well as I would on Windows, and it really doesn’t hold me back from having a great experience. This and other tools can help make sure your transition away from Windows goes smoothly, so I can’t recommend it enough.

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  • Dua Lipa Nails Easy-Breezy Parisian Dressing

    Dua Lipa Nails Easy-Breezy Parisian Dressing

    This coming week, the couture shows in Paris will be filled with delightful, hand-crafted fashions on the runway—and the front rows will be filled with A-listers, too. Ahead of all the stylish action kicking off in the City of Light, one such star—Dua Lipa—has already been spotted checking in to and enjoying the opulence of the Ritz hotel. (Where all the fashion VIPs are known to stay during Fashion Month). And naturally, Lipa nailed a perfectly effortless Parisian look.

    The pop star—who has been busy touring this summer—found an ideal day-off look that struck the right balance of chic, yet easy-breezy. It’s the French girl way! She paired summery staples like straight-leg blue wash jeans and a striped button-up dress shirt (styled completely open, safe for one button) with more fashion-minded accessories, like a golden quilted Chanel 25 bag and stiletto sandals.

    Photo: Backgrid

    Now, will Ms. Dua Lipa dial up the fashion ante for sitting front row at the shows this week? You can count it. She was already photographed making a store visit to Schiaparelli, which means we can likely count on seeing her at that star-studded affair. But even before all of the couture chaos begins, the star clearly knows a thing or two about dressing like a local—and eating and drinking like one. Her last trip—avec partner and husband-to-be Callum Turner—saw the pair head to buzzy bistro Chez Janou, the opulent Costes hotel, and for an intimate late-night dinner at Bistrot des Tournelles.

    With this elevated casual look, Lipa looked like a true Parisian heading to the café for a croissant. It’s what Emily In Paris fashion only aspires to be.


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  • Best Prime Day Apple Watch Deals 2024

    Best Prime Day Apple Watch Deals 2024

    While the Apple Watch SE is the brand’s most affordable smartwatch, it makes a few concessions to reach that price. At 40mm or 44mm, its display is slightly smaller than its more expensive counterparts, and it lacks some of the advanced health sensors found on the Apple Watch Series 10 and Ultra 2. However, for most users looking for solid performance and essential health features at a budget-friendly price, the SE remains a very worthwhile choice.

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  • Herolaser: Laser cutter for consumers can process thicker metal

    Herolaser: Laser cutter for consumers can process thicker metal

    The new Herolaser can cut metal precisely (Image source: Herolaser)

    The Herolaser 700 is a new device for effortless metal processing. Compared to typical laser cutters, it can be used to create highly durable parts. Even though it’s supposed to be quite user-friendly, this gadget is primarily designed for enthusiasts and demanding users.

    We’ve previously reported on laser cutters, which is a type of product that has become quite affordable, as evidenced by numerous offerings on Amazon. These cheaper devices can be used to work with softer materials like wood or plastic, but they quickly hit their limits when processing thicker metal. The Herolaser, which is now crowdfunding on Kickstarter, claims that it can handle metal and offer more possibilities for tinkerers.

    Using this kind of laser cutter it isn’t as easy as with plastic-cutting lasers, as it requires gases like argon or nitrogen, which also make it more costly. That said, this device is available in two model variants, namely the C700 and C700 Pro. The Pro version can cut stainless and carbon steel that’s up to 4 mm thick, and aluminum up to 2 mm thick. The base model can only cut steel half as thick, as the laser has a wavelength of 1,080 nm.

    The working area of this laser cutter measures 400 x 300 mm (15.7 by 11.8 inches), which could be too small for larger projects. The precision or deviation is specified as 0.03 mm. The Herolaser 700 can also be used as a handheld device in order to process bigger pieces of metal. Furthermore, the T700 Pro system can be used for welding and cleaning. The C700 base kit is priced at approximately $3,299 as part of the ongoing crowdfunding campaign, but international customers may be on the hook for additional import fees. Deliveries are expected to start in September, and as with all crowdfunding campaigns, backers should be aware of the usual financial risks if the product never makes it into production.

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