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Ever since Taylor Swift and Travis Kelce announced their pending nuptials on Instagram last week, the pair’s engagement has been one of the biggest stories in the world.

Yet the vast majority of Americans — a full 78% — say they don’t care “at all” about Taylor and Travis’s new relationship status, according to the latest Yahoo/YouGov poll.

The survey of 1,690 U.S. adults, which was conducted from Aug. 29 to Sept. 2, found that just 4% of respondents say they care “a lot” about the engagement; the remaining 18% say they care “a little.”

It’s a surprising level of indifference to what has been, by any measure, a major pop-culture moment — the betrothal of America’s dominant singer-songwriter to one of its most famous football players. The ring has been scrutinized. So have Swift’s songs. Celebrities have “reacted.” Even President Trump weighed in (during a Cabinet meeting, no less).

“I think he’s a great player,” Trump said last Tuesday. “And I think that she’s a terrific person. So I wish them a lot of luck.”

As a result, Americans are certainly aware of the Swift-Kelce engagement. According to the poll, more than three-quarters of them have heard or read a lot (23%) or a little (54%) about it.

It’s just that very few are openly obsessed with it.

Even dividing up the new Yahoo/YouGov data by demographics doesn’t really change that dynamic. Sure, Americans ages 18 to 29 are more likely to say they care “a little” about Taylor and Travis’s engagement (26%) than Americans in general (again, 18%). But 70% of U.S. adults under 30 still say they don’t care at all.

Meanwhile, there’s no statistical difference between the number of men and women who say they care — or don’t.

Perhaps because of this relative disinterest, most Americans are also reluctant to judge Swift and Kelce’s relationship. When offered the option, few say that “Taylor Swift could do better than Travis Kelce” (3%) or that “Travis Kelce could do better than Taylor Swift” (4%). More say that “Taylor Swift and Travis Kelce are good for each other” (23%). But most defer, selecting “It’s not for me to say” instead (60%).

Similarly, 54% of Americans say they’re not sure how long Swift and Kelce’s marriage will last — “if you had to guess.” But among those willing to make a prediction, more say “a few years or less” (22%) — the shortest option — than say “forever” (12%).

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The Yahoo survey was conducted by YouGov using a nationally representative sample of 1,690 U.S. adults interviewed online from Aug. 29 to Sept. 2, 2025. The sample was weighted according to gender, age, race, education, 2024 election turnout and presidential vote, party identification and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. Party identification is weighted to the estimated distribution at the time of the election (31% Democratic, 32% Republican). Respondents were selected from YouGov’s opt-in panel to be representative of all U.S. adults. The margin of error is approximately 3.1%.

EXCLUSIVE: Black Bear, Hope Studios, 2DUX^2, and World Wide Word are underway in London on Anxious People, with Jason Segel joining the cast.

The three-time Emmy nominee joins Oscar winner Jolie and Bafta-winner Aimee Lou Wood in the feature adaptation of Fredrik Backman’s novel.

As we previously revealed, A Man Called Otto and World War Z director Marc Forster is helming from a script by Oscar-nominated screenwriter David Magee.

In Anxious People, “on the day before Christmas Eve, investment banker Zara begrudgingly finds herself mingling with a group of strangers at an open house. When a reluctant bank robber, Grace, inadvertently takes the group hostage, chaos and oversharing ensues, secrets are revealed, and literally nothing goes according to plan.”

Pic is being produced by Fredrik Wikström Nicastro of Hope Studios and Renée Wolfe of 2DUX², with Marc Forster, David Magee, and Neda Backman executive-producing. World Wide Word, the newly formed financing entity of 2DUX², and Black Bear provided financing for the film.

Black Bear is handling the international sales of the movie and WME Independent is repping domestically.

The production will be the first to use the newly launched Pinewood Indie Film Hub, a dedicated production facility for independent filmmakers at Pinewood Studios.

Segel stars in hit comedy series, Shrinking, which he co-writes and executive produces. Next, he will star in Jorma Taccone’s feature, Over Your Dead Body. 

Segel is represented by UTA, Ocean Avenue, and Sloane, Offer.

One of the most respected Indigenous actors of his generation, Graham Greene appeared in more than 200 television shows and movies, including the 1990 blockbuster Dances With Wolves. For his role as a Lakota warrior who allies himself with a Civil War soldier played by Kevin Costner, Greene was nominated for an Academy Award for best supporting actor.

Greene died Monday in Stratford, Ontario, of natural causes, according to a statement provided to NPR by his manager, Gerry Jordan.

In Dances with Wolves, Greene’s dialogue was in the Lakota language. But Greene was part of the Oneida Nation, born on the Six Nations of the Grand River reserve near Brantford, Ontario. Later, he told the Television Academy that learning those lines was his greatest challenge. He studied Lakota for eight hours every day, seven days a week.

“I don’t even speak my own language,” he said in that 2023 interview. “We were taught not to speak it. It’s like forgetting your heart.”

Greene found his way into acting after working as a steelworker and welder and as a roadie for rock bands. He appeared in numerous small roles in huge films, including as a convict in The Green Mile, a detective in Die Hard with a Vengeance and as a tribal chief in two films in The Twilight Saga. He was also a familiar presence on television shows and miniseries such as American Gods, The Last of Us, Tulsa King and Reservation Dogs.

Greene was also a stage actor, who performed at Canada’s prestigious Stratford Festival and at Native Earth Performing Arts, which bills itself as the country’s oldest professional Indigenous theater company.