Samsung Electronics today announced a strategic partnership with KT Studio Genie, a leading content studio in Korea, to bring a curated selection of Genie TV Originals to Samsung TV Plus. The collaboration will bring more Korean dramas, films, original titles and dedicated channels to viewers in Korea and around the world — entirely free and with no subscription required.
Samsung TV Plus is the company’s free, ad-supported streaming TV (FAST) service, available without sign-up on Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. Offering more than 3,500 live channels and 66,000 on-demand titles globally, the platform delivers premium content to a growing international audience with instant accessibility.
Global Debut of Fan-Favorite K-Dramas on Samsung TV Plus
As part of the agreement, select Genie TV Originals will be made available to international audiences on Samsung TV Plus, effectively expanding the reach of these programs to a broader audience outside Korea. Leading the lineup are three standout series: “Lies Hidden in My Garden,” a thrilling drama where two women’s seemingly perfect lives unravel due to a series of mysterious events; “New Recruit,” a military comedy-drama that follows the daily lives and struggles of a group of new army recruits; and “Dear Hyeri,” a romantic drama centered on a news announcer who develops dissociative identity disorder and must navigate the complexities of her two very different lives.
Additionally, select series such as “New Recruit” and “Love Is for Suckers,” the slice-of-life workplace comedy, will be featured as an exclusive FAST offering on Samsung TV Plus for three months.
Dedicated K-Content Channels Deliver Nonstop Viewing Experience
Samsung TV Plus offers 24/7 channels in Korea, giving viewers an easy way to jump into a show at any time — no searching, scheduling or episode tracking required.
With episodes airing in order around the clock, the format supports a variety of viewing habits — whether it’s catching an episode after a long day, relaxing with back-to-back chapters over the weekend or simply dropping in to rediscover a favorite scene. It’s a seamless, flexible way to enjoy K-dramas whenever it fits your routine.
Furthermore, the platform enriches its international appeal by curating a monthly selection of acclaimed Korean series. Each month, beloved titles — such as “Moon in the Day,” which is inspired by the widely loved webtoon — are thoughtfully highlighted, enabling fans to immerse themselves in their favorite stories anytime and anywhere.
A Growing Global Hub for Korean Content
KT Studio Genie joins a growing list of content partners, including CJ ENM and NEW ID, helping expand K-content offering on Samsung TV Plus, which spans drama, film, music, variety shows and live events. With operations in 30 countries and counting, Samsung TV Plus continues to evolve as a key destination for Korean entertainment on the global stage.
“Our partnership with KT Studio Genie reflects Samsung TV Plus’s ongoing commitment to delivering exceptional content and new viewing formats to global audiences,” said Yong Su Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to help bring the richness of Korean storytelling to more viewers worldwide — free, easy to access and ready to stream.”