Fall and winter bring a surge in respiratory illnesses such as flu, COVID-19, and RSV. For community pharmacies, this means a sharp increase in demand for vaccines, treatments, and patient support. Preparing well in advance can help ensure efficient operations and high-quality care during these busy months.
The first step is to secure supplies early. In addition to vaccines, pharmacies should stock antivirals, over-the-counter fever reducers, masks, and hand sanitizer. Placing vaccine orders in late spring or early summer and basing quantities on past demand helps avoid shortages when cases rise in September and October. Managing patient flow is also important. Offering both scheduled appointments and limited walk-in hours during peak times can keep service steady without overwhelming staff.
Patient engagement is another key factor. Vaccine hesitancy remains a challenge, often fueled by misinformation. Pharmacists and staff can address concerns by asking open-ended questions, listening without judgment, and providing clear, fact-based information. Targeted outreach to high-risk groups, such as older adults, young children, and people with chronic conditions like asthma, COPD, diabetes, or heart disease, can increase vaccination rates where they matter most.
Strong community connections also make a difference. Collaborating with local health departments, primary care providers, and other healthcare partners can expand reach and improve coordination. Keeping state immunization records up to date helps identify patients who need vaccines, while sharing information about pharmacy hours, services, and capabilities can drive referrals.
For long-term readiness, pharmacies can invest in dedicated immunization spaces, secure ongoing supply agreements, and strengthen partnerships with local organizations. Partnering with pharmacy schools to host interns during flu season can provide valuable extra support. Finally, reviewing each season’s successes and challenges ensures better preparation for the next year.
With early planning, effective communication, and strong partnerships, pharmacies can play a leading role in protecting their communities during respiratory disease season.
Drug Topics® recently sat down with Timothy Hudd, PharmD, RPh, AE-C, professor of pharmacy Practice at Massachusetts College of Pharmacy and Health Sciences, to discuss the most important steps community pharmacies should take to prepare for respiratory disease season, how pharmacies can effectively manage vaccine inventory and anticipate patient demand, and what strategies can help pharmacies engage patients who may be vaccine hesitant or unaware of their eligibility.
READ MORE: Immunization Resource Center
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