Samsung Electronics returned to Gamescom 2025 in Cologne, Germany with a showcase that brought together high-performance gameplay, immersive experiences and strong community connections and industry partnerships across two venues.
The company offered a behind-the-scenes look at how innovation translates into on-screen experiences — reinforcing Galaxy as a go-to choice for gamers worldwide.
At its booth inside the Koelnmesse exhibition hall, Samsung displayed a wide range of products. The company also welcomed attendees to The World of #PlayGalaxy, an event held at Dock² in Cologne-Mülheim. Samsung Newsroom captured some highlights from Gamescom 2025.
▲ The World of #PlayGalaxy at Dock²
Samsung Gaming Forum: Joint Endeavors With Like-Minded Partners
On August 22, Samsung opened The World of #PlayGalaxy with the Samsung Gaming Forum — putting collaboration at the forefront. The panel featured leaders from Google, HoYoverse, Qualcomm and Samsung, along with content creator Rurusama, to explore how joint innovation is advancing the mobile gaming experience.
Panelists highlighted how adoption of the Vulkan Engine for 3D graphics, chipset optimization and new gameplay features is reshaping the Galaxy gaming experience.
“We strongly believe in the vision of Vulkan, so we co-developed a long-term roadmap alongside Samsung and others,” said Scott Carbon-Ogden, Senior Product Manager at Google. He noted that the companies share a vision of building a Vulkan-based Android ecosystem and making Vulkan the standard application programming interface (API) by 2027.
“With Samsung’s support, we successfully adopted Vulkan for Genshin Impact — improving frames per second (fps) by 17.1% better performance at the heaviest game frames, more stable mobile gaming experience,” said Fish Ling, Vice President of Global Business Development at HoYoverse. He also pointed to Game Help, a new feature within Circle to Search that lets players instantly access tips without pausing gameplay.
“The Snapdragon 8 Elite for Galaxy is designed to deliver next-level gaming experiences by maximizing performance while maintaining power efficiency,” said Bobby Oh, Director of Gaming Global Partnerships at Qualcomm. He introduced the chipset as the powerhouse behind recent innovations and optimizations.
▲ (From left) Moderator Craig Chapple, Jungwoo Kim, Scott Carbon-Odgen, Bobby Oh, Fish Ling and Rurusama
The forum underscored that these achievements were the result of collaboration across hardware, software and platforms by Samsung and its partners. The collective effort is helping ensure Galaxy devices remain at the forefront of mobile gaming.
The World of #PlayGalaxy Experience
▲ Visitors gather at The World of #PlayGalaxy.
▲ Visitors gather at The World of #PlayGalaxy.
▲ Visitors gather at The World of #PlayGalaxy.
After the Samsung Gaming Forum, attendees entered The World of #PlayGalaxy to experience a festival of gameplay that spotlighted Galaxy’s latest capabilities.
Fans explored zones created with Samsung’s partners that featured major titles such as PUBG Mobile, Honkai: Star Rail, Genshin Impact and Mongil: Star Dive. Hands-on play showcased the Galaxy devices’ performance, immersive visuals and vivid displays, while also illustrating how collaboration delivers smoother gameplay and richer experiences for users.
▲ Visitors enjoy popular mobile games at the gameplay zone.
▲ Visitors enjoy popular mobile games at the gameplay zone.
Special events added to the energy. PUBG Mobile influencers faced off in one-on-one battles, giving the crowd a taste of pro-level play. At Mongil: Star Dive booth, players raced through time-attack challenges that tested their skills and Galaxy’s performance.
The excitement continued on stage with creator-led talk shows and game-show style segments that blended entertainment and interaction, giving audiences new ways to engage with their favorite games and creators.
More than a device showcase, The World of #PlayGalaxy carried a strong sense of community. From collecting digital coins and snapping photos at the wall to picking up exclusive merchandise and sharing stories between matches, fans immersed themselves not only in the games but also in a culture of connection, creativity and play.
“The World of #PlayGalaxy was more than a product showcase,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “It was designed as an immersive space for mobile gaming fans to come together, experience Galaxy firsthand and celebrate the joy of play.”
▲ Crowds gather at a creator event.
#PlayGalaxy Cup
One of the highlights of The World of #PlayGalaxy was the #PlayGalaxy Cup, a tournament showcasing Galaxy’s performance and the passion of the gaming community.
Interactive elements let fans connect with Team Redox and Team Coa77k before the final showdown, where Team Redox claimed the title. Separate fan tournaments also gave everyday players a chance to compete, form new teams and test their skills under the same lights.
▲ #PlayGalaxy Cup champions Team Redox pose with the trophy.
Galaxy Innovation on Display
Samsung’s booth at Koelnmesse drew gamers from around the world, with attendees lining up to try popular titles on the latest Galaxy devices.
▲ Visitors crowd Samsung’s Gamescom 2025 booth to try out the latest Galaxy features.
▲ Visitors crowd Samsung’s Gamescom 2025 booth to try out the latest Galaxy features.
▲ Visitors crowd Samsung’s Gamescom 2025 booth to try out the latest Galaxy features.
Whether exploring expansive worlds, competing in fast-paced matches or multitasking mid-game, Galaxy devices kept pace — thanks to Samsung’s collaborations with leading studios on direct optimization.
Smooth performance and seamless device compatibility showed how Galaxy innovation meets the needs of both casual fans and competitive gamers while helping shape the future of mobile gaming.
▲ The World of #PlayGalaxy is an immersive space where mobile gaming fans could come together.
▲ The World of #PlayGalaxy is an immersive space where mobile gaming fans could come together.
▲ The World of #PlayGalaxy is an immersive space where mobile gaming fans could come together.
From the roar of the crowds at the #PlayGalaxy Cup to the bustle of the show floor, Samsung brought its gaming vision to life at Gamescom 2025 through its booth and The World of #PlayGalaxy — highlighting performance powered by Galaxy innovation, collaboration with partners and a global community shaping the future of mobile gaming.