Dr. Trisha Pashricha gave a 24/7 lecture at this year’s Ig Nobel Prize ceremony. She subsequently posted a video clip of it on Instagram, saying:
Watch me explain to a room full of actual Nobel laureates how we discovered that taking your smartphone to the bathroom was linked to an increased risk of hemorrhoids.
The 24/7 lecture tradition at the #IgNobel awards meant that I had 24 seconds to give a complete technical description of our study and then seven WORDS to explain it in a way that anyone could understand.
So….how did I do??
The Instagram post quickly racked up more than a half-million views, an uncounted number of them by people watching on smartphones while seated on toilets.