EFU Life partners with Mindshare to drive digital transformation – Business & Finance

KARACHI: Mindshare has partnered with EFU Life, a leading life insurance and family takaful provider, to drive the brand’s digital marketing strategy. This collaboration aims to introduce a data-driven media approach that communicates the benefits and importance of life insurance and financial well-being.

Mohammed Ali Ahmed, CEO & MD EFU Life, expressing his thoughts on the partnership…

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News Source: www.brecorder.com