As both brands invest in clinically backed solutions, they mark a new chapter in hormone health—moving from reactive to preventative, and from fertility-centric to full-cycle support.
DITTO: smart nutrition for the hormone cycle
Founded by female scientists and healthcare professionals, DITTO has launched the Cycle Supplement, a first-of-its-kind, daily formula designed to support people experiencing PMS, PMDD, PCOS, endometriosis and perimenopause.
Its unique formulation includes 10 bioavailable nutrients, each supported by randomised, placebo-controlled trials.
The supplement uses advanced beadlet technology for enhanced absorption and is designed to target core hormonal symptoms such as cramps, mood swings, fatigue, bloating and hormonal acne.
“Hormonal symptoms respond best to daily, consistent nutritional support,” says Dr Asha Malik, a biomedical scientist and adviser to DITTO.
“We created this formula not as a patch, but as a foundation—one that stabilises and supports across the entire cycle, not just the worst days.”
DITTO also distinguishes itself through sustainability: the supplement is delivered in plastic-free, bio-based packaging and is compatible with hormonal contraception — removing common barriers to use.
Fairhaven Health: a legacy brand expands its vision
Meanwhile, Fairhaven Health — a trusted name in reproductive nutrition — is expanding its focus from fertility to a broader women’s health mission.
Best known for its FH PRO for Women, which has been shown to increase clinical pregnancy rates by 23%, the company is now rolling out a suite of supplements supporting menstrual regularity, vaginal microbiome balance, lactation and menopause symptoms.
The shift is driven by consumer demand and emerging clinical evidence, reflecting a lifecycle view of hormone health.
“Women’s health doesn’t begin with a fertility journey or end with menopause,” said Suzanne Munson, VP of Product Development at Fairhaven Health.
“We’re meeting women where they are—whether they’re managing cycle irregularities, transitioning through menopause, or just trying to feel good every day.”
This evolution includes reformulations of core products with newer clinical ingredients, and a refreshed focus on quality, transparency and practitioner collaboration.
Shared vision: clinically proven lifecycle-oriented care
Both DITTO and Fairhaven Health represent a broader industry pivot: moving beyond trend-driven products to science-backed, personalised solutions for hormone health.
Each brand has committed to randomised clinical validation, clear ingredient transparency and a holistic approach to care — meeting the needs of women at all stages of life.
“This isn’t just about supplements; it’s about restoring confidence in women’s health science,” says Malik.
“With DITTO and companies such as Fairhaven leading the way, we’re finally seeing research and real-life needs align.”
