Trend – Gaming hardware makers are launching handheld consoles featuring two built-in displays. These innovative form factors offer secondary-screen tools and novel control layouts, thus widening the number of playable games and usable software. The second screen also streamlines multitasking workloads.
Insight – Avid tech-savvy gamers seek more unique and functional on-the-go experiences, such as easily-viewable guides, chat windows or maps alongside core gameplay, while nostalgia seekers are drawn to dual-screen designs. Fierce competition from established handhelds pushes brands to experiment with form factors, entice premium buyers and generate media buzz. Brands respond with dual-screen devices to satisfy demands for productivity, social sharing and fresh user interfaces in portable gaming.
Workshop Question – How can your brand leverage dual-functionality or multi-screen features to enhance user experience and expand your product’s versatility?