TechCrunch Mobility: Tesla’s ride-hailing gambit

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Tesla CEO Elon Musk is in what one might describe a suboptimal position. He’s pushed hard to get shareholders to view Tesla as an AI and robotics company, not a maker of EVs. And yet, the company’s most visible products, which generate the bulk of its revenues, are its electric cars.

Yes, Tesla EVs are advanced, particularly when it comes to its underlying vehicle architecture and software. And its driver-assistance system known as Full Self-Driving Supervised, which can be used on highways and city streets and requires hands on the wheel and the driver to be ready to take over, is considered among the most capable on the market today. But to Musk, the ultimate illustration of an AI and robotics company is self-driving cars and humanoid robots. And today, neither of them exist at any scale.

Tesla’s first notable step toward that goal was in June when it launched a limited robotaxi service in Austin, Texas. Those Robotaxi-branded vehicles, which invited customers can hail via an app, have a Tesla employee sitting in the front passenger seat. But it’s still far from Musk’s original vision of a “general solution” that would allow a Tesla owner to earn money by renting out their vehicle as a robotaxi service.

The clock is ticking and Musk needs to show more progress — or at the very least tease upcoming launches to keep antsy shareholders content. Which is perhaps why Tesla is embarking on this ride-hailing gambit in California.

Earlier this month, Musk noted that Tesla would be launching a robotaxi service in the Bay Area “in a month or two” — regulatory approvals being the primary hang-up.

The problem? Tesla hasn’t even applied for the permits that would allow it to operate a robotaxi service. I checked Friday morning with the California DMV, which regulates driverless testing, and Tesla has not yet applied for the necessary permits. (A spokesperson did tell me the DMV met with Tesla to discuss the company’s plans to test autonomous vehicles in the state.)

So, instead Tesla has launched a ride-hailing service in the Bay Area. And yeah, users keep calling these robotaxis.

To be clear, while folks — including Musk’s brother and Tesla board member Kimbal Musk — may refer to these as robotaxis, they are not driving autonomously. (And if they are, it would be a violation of current regulations.) Again, Tesla does not currently have the permits to do anything beyond pay its own employees to use its fleet of EVs to drive people around the Bay Area. No autonomous driving in any way, shape, or form. You can read a recent explainer here that will take you through all of the various permits Tesla needs.

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