Google makes Jules, its AI coding agent, available to everyone with free and paid plans

Google LLC said today it’s launching its artificial intelligence coding agent Jules in general availability, following a successful, months-long beta testing phase. An asynchronous agent, its purpose is to help users write, test and improve software code.

The company first revealed Jules in December 2024 as a Google Labs project, before launching it in beta in May, shortly after it was showcased at Google I/O 2025. Now, after three months of extensive testing from developers and AI enthusiasts, it’s finally being made available to paying customers.

While Jules is clearly aimed at developers, Google also thinks it can be helpful for anyone who’s dabbling in things like website design, app building or automation, and believes it can be especially powerful for enterprise workers, even if they lack formal coding skills.

Google said Jules is powered by Gemini 2.5 Pro, which is the company’s most advanced and sophisticated large language model, optimized for tasks that require reasoning and advanced planning. It has the ability to handle multiple tasks at once, in parallel, making it ideal for multistep workflows, the company said.

It has also been updated, with a more streamlined user interface and new features such as multimodal support, allowing it to display visual outputs from web applications. In addition, Jules can now reuse past setups, visualize test results and integrate GitHub Issues, creating a more seamless development loop.

According to Google, beta testers submitted hundreds of thousands of tasks to Jules, with more than 140,000 code improvements being shared publicly.

In an interview with TechCrunch, Google Labs Director of Product Kathy Korevec said Jules runs asynchronously in a virtual machine, setting it apart from other popular AI coding agents, such as Cursor, Lovable and Windsurf. In contrast, those coding agents all work synchronously, which means that users have to be more involved, watching the output they generate after each prompt.

“Jules operates like an extra set of hands. You can basically kick off tasks to it, and then you could close your computer and walk away from it if you want and then come back hours later,” Korevec explained. “Jules would have those tasks done for you, versus if you were doing that with a local agent or using a synchronous agent, you would be bound to that session.”

Google’s agentic AI push

Jules is not the only AI coding tool Google has built. The Gemini app possesses programming skills, and the company recently launched a new vibe-coding app called Opal. But unlike those apps, Google is actually planning to use Jules internally to help with its own projects.

Korevec said the company has already tested it on some internal coding tasks, and is now making a “big push” to use it in “a lot more projects.”

While Google’s staffers will presumably have unlimited access to Jules, everyone else will have to pay up if they want to go beyond the 15 individual daily tasks and three concurrent tasks allowed with the free version. To increase the number of tasks, users are required to pay for a Google AI Pro or Ultra subscription, which cost $124.99 and $199.99 per month, respectively.

The launch of Jules is part of a broader push by Google to integrate its Gemini-based AI agents with all of its products, beyond developer tools. With its task-oriented agents, Google is betting that AI can be far more productive than just responding in a chat window, automating various aspects of work.

AI agents can plan, take actions and learn over time, and they have the potential to enhance productivity in almost every aspect of business operations, and perhaps even assist in our personal lives, too.

Image: Google