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Squire Patton Boggs has advised CloudRock, a global consultancy specialising in HR and Finance digital transformation, on the acquisition of SuccessDay, one of Europe’s leading HRIT and Finance Advisory and AMS partners.

The cross-border team advising CloudRock, a company backed by GCP, was led by Corporate partners Selma Baouch in Amsterdam and Julian Ciecierski-Burns in London, and included Thijs Van der Vegt, Matt Lappin and Andy Kirkham.

With this acquisition, CloudRock and SuccessDay form one of the largest independent consultancies in Europe, combining deep advisory expertise, scalable global delivery, and end-to-end capabilities across the full HRIT and Finance lifecycle. SuccessDay will continue to retain its brand, culture, and leadership team, while benefiting from the scale, reach, and investment of the wider CloudRock group.

CloudRock is a global consultancy specialising in HR and Finance digital transformation. With expertise across Workday, ServiceNow, Oracle, SAP, Dayforce and data-driven transformation, and a global footprint across the UK, Portugal, India, Australia, and the US, CloudRock partners with organisations to deliver strategy, implementation support, AMS, and innovation. SuccessDay is a leading independent HRIT and Finance advisory, services, and AMS partner headquartered in the Netherlands, supporting clients across the Benelux, DACH, and Nordic regions.

Selma Baouch said, “Our international team is delighted to have assisted CloudRock on this transaction. Our special thanks go to Dan Lee, Alex Thomson, Minos Ataliotis and Ani Kyriacou and all teams involved at CloudRock, GCP and SuccessDay for the excellent collaboration. We wish SuccessDay and CloudRock continued success in the next phase of their journey.”

Dan Lee, Investment Director at GCP, commented: “Squire Patton Boggs did an excellent job throughout the transaction. Led by Selma Baouch and Julian-Ciecierski-Burns, their cross-border engagement was seamless, and they expertly navigated a complex, multi-geography transaction to achieve a great outcome. Drawing on Selma’s expert local knowledge and on Julian’s ever-reliable commercial approach to deals was invaluable. It was genuinely a pleasure working with the whole team.”