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Nieuwsbericht04-12-2025 | 12:32
A strategic opportunity for Dutch Agritech companies in the Western Balkans
Beeld: © The 93rd International Agricultural Fair Banner / Agricultural Fair Banner
From 16–21 May 2026, Novi Sad, Serbia will host the 93rd International Agricultural Fair — the oldest, largest, and most influential agricultural fair in the Western Balkans. With up to 300,000 visitors, including high-level officials, agri-industry leaders, and key decision-makers, the fair stands as the regional platform where innovation meets market demand.
For Dutch Agritech companies aiming to expand in Southeast Europe, this event offers direct access to a rapidly developing agri-food sector that actively seeks modern, sustainable, and efficient solutions — areas where the Netherlands leads globally.
Beeld: © People visiting Agricultural Fair in Novi Sad, Serbia / Mila Mirkovic
Why the Western Balkans market matters for Dutch Agritech
Agriculture is a key economic sector in Serbia and the surrounding region, and the Western Balkans are modernizing rapidly. Developments driven by EU alignment, sustainability goals, digital transformation, and climate-related challenges are creating strong demand for advanced, efficient, and future-proof agricultural solutions.
Farmers, processors, and distributors across the region are actively looking for new technologies, knowledge, and partnerships that can help improve productivity, quality, and resilience. As a global leader in agricultural innovation, the Netherlands is well positioned to support this transition — and the Novi Sad International Agricultural Fair provides an ideal platform to demonstrate Dutch expertise and connect with regional stakeholders.
Beeld: © People visiting Agricultural Fair in Novi Sad, Serbia / Mila Mirkovic
The Orange Pavilion 2026: Your Gateway to Regional Visibility
The LAN Team of the Netherlands Embassy in Belgrade intends to once again organize the Orange Pavilion at the 2026 fair. Built on the success of previous editions, this joint national stand has become a trusted and well-recognized platform for Dutch companies entering or expanding in the region.
Benefits for Dutch Agritech companies:
Maximum Visibility
The Orange Pavilion is one of the most visited and photographed stands at the fair, attracting:
- Government delegations
- Regional agribusiness leaders
- Importers and distributors
- Media and press outlets
- Investors and project partners
This ensures your technology stands out in a crowded marketplace.
Full Logistical Support
The Embassy manages the design, construction, organization, and basic services of the national stand — allowing you to focus entirely on business development and client meetings.
Direct Access to Buyers and Partners
Connect with thousands of potential clients in one week, including farmers, cooperatives, processors, retailers, and input suppliers.
Networking Events and Seminar
The Embassy will host:
- A networking reception
- A professional seminar
- Tailored B2B introductions
These events provide valuable opportunities to build the right connections and explore partnerships in Serbia and the wider Western Balkans.
Interested in joining? Let us know — we’d love to have you as part of the Orange Pavilion in 2026! For more information, please contact us at BEL-LVVN@minbuza.nl
*Final decision on the Pavilion depends on interest shown (expected January 2026).
