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BRUSSELS, November 26, 2025 – More than 200 CEOs and senior executives from the world’s leading businesses in hydrogen are gathering next week in Seoul, South Korea for the Hydrogen Council’s Global CEO Summit, to align on action needed to accelerate hydrogen deployment and unlock commercial-scale demand by 2030.

Co-hosted by Hyundai Motor Group Vice Chair Jaehoon Chang, Co-Chair of the Hydrogen Council, the Summit will be joined by Korean political leadership – such as Vice Minister of Climate, Energy and Environment and the Governor of Jeju, government officials from France, Germany, Switzerland, The Netherlands, Saudi Arabia, Australia and Indonesia, and top representatives from international organizations such as the International Organization for Standardization (ISO). In addition, a delegation of Hydrogen Council CEOs will participate in the World Hydrogen Expo and a high-level pre-meeting with Korea’s Minister of Climate, Energy and Environment, Sung-hwan Kim.

With USD 110 billion in committed investment across more than 500 projects past financial investment decision (FID), in construction or operation globally – a ten-fold increase since 2020 – the technology is proven, projects are being built, and the industry is ready to scale. Against this backdrop, discussion at the CEO Summit will focus on shaping the next chapter of hydrogen build-out through action on demand, regulations, infrastructure and standards.

The CEO Summit will make history as the world’s first major international business event to use 100% -powered transportation. Attendees will ride exclusively in Hyundai NEXO vehicles and fuel cell buses, providing a real-world demonstration of hydrogen mobility.

“As Co-Chair of the Hydrogen Council, we are honored to host the Global CEO Summit 2025 and proud to welcome global leaders to South Korea where we are delighted to showcase the strength and progress of Korea’s hydrogen industry,” said Jaehoon Chang, Vice-Chair of Hyundai Motor Group. “This Summit not only highlights the industry’s dedication to hydrogen technology but also reinforces our collective commitment to turn vision into action. As demand becomes our next big test, public-private collaboration will be essential to realize hydrogen’s full potential in the next phase of scale-up.”

Ivana Jemelkova, CEO of the Hydrogen Council, said: “In just five years, the global clean hydrogen sector has scaled at remarkable pace, with investment growing over 50% year-over-year. As the world’s largest and only CEO-led business initiative on hydrogen, the Hydrogen Council brings together top global leaders to work together, and with governments, to unlock the next stage of growth.”