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In today’s world where physical and digital experiences blend seamlessly — displays play a pivotal role in every aspect of the customer journey, serving as crucial touchpoints that shape perceptions, guide behavior, and drive decisions.

Operating in diverse business environments, enterprises in Southeast Asia and Oceania (SEAO) are on the lookout for solutions that not only streamline daily operations, but can deliver engaging and effective customer experiences. In 2024, Samsung reaffirmed its position as the world’s leading digital signage manufacturer by claiming the top spot for 16 consecutive years[1]. Since then, Samsung has marked a record-high global market share by volume in the second quarter of 2025[2] and is set to secure the top position for the 17^th year running. With this remarkable industry leadership, Samsung continues to set the benchmark for transformative visual experiences in the commercial display market.

Smart and Sustainable Customer Engagement

From bustling airports to vibrant shopping malls, today’s consumers demand instant and reliable access to information — whether that means clear details on product prices or straightforward directions to their destinations. This expectation for clear communication is integral to a smooth and confident customer journey that enhances overall satisfaction.

Samsung’s Color E-Paper are highly efficient, customizable signage solutions that combine sustainability and performance

Meeting these high demands requires more than static, traditional signs that can quickly become outdated or fail to engage. It calls for a smarter, dynamic solution that combines visual impact, versatility, and operational efficiency. This is where the Samsung Color E-Paper EMDX Series stands out — with its dedicated embedded battery and USB Type-C support, businesses are free to install and use Color E-Paper without being connected to a power source[3]. With a paper-thin depth of just 17.9mm, it enhances various business spaces, allowing for versatile placements on walls, tables, and ceilings[4]. A sophisticated digital alternative, the display also mimics the familiar look and feel of paper while offering the benefits of advanced digital technology.

Measuring 32-inches, these new ultra-light[5] paper-like displays with QHD (2,560 x 1,440) resolution act as digital information boards – showcasing dynamic content that can be updated via Samsung’s broad suite of compatible solutions, either locally through the Samsung E-Paper app[6] or remotely in real-time via Samsung VXT (Visual eXperience Transformation)[7] for optimized content management. 

With ultra-low power consumption, Samsung’s Color E-Paper empowers enterprises with an energy-efficient solution that effectively balances performance with sustainability. It uses significantly less energy than conventional digital signages even during content updates – to enable a seamless and sustainable transition from existing options for every business. 

Elevating Hospitality with Intelligent Entertainment

Elevating Hospitality with Intelligent Entertainment

Today’s hotel guests expect an environment that mirrors the comfort, personalization, and convenience of their own homes. The Samsung HU8000F Hospitality TV Series empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options.

Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management

Available in six sizes ranging from 43-inch to 85-inch, these sleek displays feature Samsung’s Crystal Processor 4K, HDR10+, and Dynamic Crystal Color technology, ensuring vivid color, lifelike detail, and immersive clarity for every guest. The elegant AirSlim design integrates seamlessly with modern hotel décor, supplementing minimalist and visually pleasing ambiances within every guest room.

Entertainment options are also rich and varied, with Prime Video as a new addition to existing streaming services like Samsung TV Plus and Netflix. These can be accessed directly from the intuitive Tizen OS Home, so guests can easily enjoy their favorite content just like they would at home. Whether it’s a thrilling sports game, enthralling music performance, or exciting movie, the HU8000F’s adaptive sound technology will also optimize audio quality, ensuring an immersive viewing experience across all types of entertainment. Apple AirPlay[8] and Google Cast[9] are also available[10], offering easy access to content without the need for additional dongles or login requirements, which creates a seamless viewing experience tailored to each individual’s preferences.

Easing operational processes for hotel managers, the Samsung LYNK Cloud allows for centralized remote management and can help drive incremental revenue through targeted promotions. By using SmartThings Pro and a multi-code remote, hotels can conveniently personalize in-room experiences to enhance guest satisfaction.

Unlocking Unlimited Learning Possibilities

Across SEAO, schools are embarking on a digital transformation journey towards more inclusive and interactive education — a shift that acknowledges the diverse needs of today’s learners and empowers both students and teachers to thrive in collaborative, technology-rich environments. Samsung’s display solutions play a pivotal role in realizing this vision by collaborating with partners to deliver advanced and intuitive solutions.

Interactive displays like the WAF series have demonstrated tangible results in boosting student participation and engagement, and supporting educators with real-time insights. In India, our partnership with edutech leader TagHive involved integrating solutions like Class Saathi, an AI-powered and Bluetooth clicker-based solution with our interactive displays. Beyond the hardware, this holistic education solution has transformed teaching methodologies, personalized learning experiences, and streamlined administrative processes for more than 20,000 schools nationwide and the success has been encouraging. Samsung also recently signed a Memorandum of Understanding with TagHive to strengthen collaboration in the edutech ecosystem to jointly develop localized solutions for schools and institutions across the SEAO region.

Soon to launch in the SEAO region, Samsung’s WAFX-P Interactive Display series ushers in a new era of interactive learning. With embedded AI and digital ink recognition, the display enables educators and students to effortlessly circle handwritten notes on the screen and tap the search icon for to access web results, images, and more — no typing required.

Our suite of display products including the WAFX-P Interactive Display series and Class Saathi solution will be showcased at the upcoming EduTech Singapore 2025 in November, giving educators and academic institutions across the region an opportunity to explore how our solutions can enable interactive learning and digital equity in classrooms, everywhere.

Connected Experiences Enabled by Integrated Content

As organizations continue to embrace digital transformation journeys powered by Samsung display solutions, choosing the right platform like Samsung VXT empowers them to not only keep pace with changing expectations—but to lead, adapt, and create connected experiences that could define their success well into the future.

Built to centralize, manage, and broadcast rich content to screens, from retail promo boards to classroom educational displays, this cloud-based digital signage software solution offers highly intuitive content creation and management capabilities – for every organization to transform content management from a challenge into an opportunity for operational efficiency, brand-building, and long-term impact.

The new and exciting display innovations were showcased to over 120 partners at the Samsung Display Tech Seminar 2025 in Bangkok. Connect with our team today to discover how Samsung’s next-generation display solutions can help elevate your organization’s customer experiences and drive lasting transformation—across every industry and touchpoint.

For more information, visit: https://news.samsung.com/my/

[1] Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

[2] Consumer TVs are excluded. Source: Omdia Q2 2025 Public Display Report.

[3] The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.

[4] The EMDX series’ packaging includes rear holders (2) and hanging brackets (2)

[5] Color E-Paper weight of 2.5kg measured with battery included

[6] Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.

[7] Samsung VXT must be purchased separately.

[8] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.

[9] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region

[10]The features are available through Samsung solution (LYNK Cloud, TEP)

TPG – the parent company of Vodafone – has said a Lebara customer who tried to dial triple zero on an incompatible Samsung device could not make the call and subsequently died.

TPG said in a statement to the ASX that it was informed of the incident – which took place on 13 November in Sydney – at 5.22pm yesterday after advice from NSW Ambulance.

The company was not experiencing a network outage, it said, but early investigations suggest the customer was using a Samsung device using software that was not compatible with making triple-zero calls on the TPG network.

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TPG, Optus and Telstra sent out advisories about some older devices late in October. Under the rules, customers who do not update their handsets after a period of 28-35 days will be blocked from the network.

The customer was on a Lebara service, a company that resells mobile services on the Vodafone network.

“Customer safety remains our highest priority,” the TPG chief executive, Iñaki Berroeta, said.

“This is a tragic incident and thoughts are with the individual’s family and loved ones. Access to emergency services is critical.

“We urge all customers with outdated software to replace or update their devices without delay to ensure they can reach triple zero in an emergency.”

NSW Ambulance was approached for comment.

It is estimated about 50,000 of these older Samsung devices will be blocked from being able to connect to mobile networks, after Telstra and Optus last month advised the older devices were not able to connect to Vodafone’s network in the event both of their networks are unavailable and a user needs to call triple zero.

Under the triple-zero rules, devices that in some circumstances cannot connect to triple zero need to be cut off from mobile networks. The telcos have been advising customers if they need to upgrade their devices but it has not yet been the full amount of notice period required before the devices are due to be cut off.

The device models are:

• Galaxy A7 (2017)

• Galaxy A5 2017

• Galaxy J1 2016

• Galaxy J3 2016

• Galaxy J5 2017

• Galaxy Note 5

• Galaxy S6

• Galaxy S6 Edge

• Galaxy S6 Edge+

• Galaxy S7

• Galaxy S7 Edge

Newer Samsung devices may need a software update in order to continue operating. Samsung has provided a list of those devices on its website.

The device manufacturer told Guardian Australia last month it was working with the carriers on the issue.

It follows a number of deaths during an Optus triple zero outage in September. The Optus independent investigation into the incident is due before the end of 2025. The Australian Communications and Media Authority has also launched an investigation.

– Additional reporting Penry Buckley