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Black Friday and Cyber Monday are just around the corner, with Amazon Europe’s Black Friday Week running from 20 November through 1 December.

Black Friday will once again offer customers great deals. As one of the biggest shopping events of the year, it is the perfect time to check items off your festive shopping list, saving money whilst doing so.

Whether you’re a seasoned Black Friday shopper or new to the game, this guide covers everything you need to know about Black Friday 2025, and Cyber Monday 2025, in the EU. So, let’s dive in.

What is Black Friday?

For many of our customers, Black Friday is the first major Christmas shopping event of the year, becoming synonymous with great discounts. It is closely followed by Cyber Monday.

Black Friday 2025 falls on 28 November this year, meaning it is only a few weeks away, and Cyber Monday is the following Monday, 1 December 2025.

Do you have to be an Amazon Prime member to get Black Friday deals?

While you don’t need to be a Prime member to shop on Amazon during Black Friday, having a Prime membership on your local European Amazon Store with its many delivery options and perks can help.

Don’t forget, you can also use Amazon gift cards when doing your Black Friday shopping.

What are the best deals during Black Friday?

During Black Friday Week, shoppers can find deals including: Amazon Devices, Beauty, Books and Kindle, Fashion & Fitness, and more!

How can I join Amazon Prime before Black Friday?

Prime helps customers get the most out of Amazon—which means it comes with a number of great benefits including fast, free delivery. If you want to take advantage of this during the festive season and beyond, now’s a great time to join.

Customers who haven’t joined Prime yet can sign up now or begin a free trial to unlock access to exclusive savings and benefit from fast, free delivery on millions of products.