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Copenhagen – The polycrisis-driven disruptions in global supply chains show no signs of abating – and likely won’t for the foreseeable future. That’s the key takeaway from a comprehensive survey conducted by Maersk among its European customer base. The findings reveal that a significant majority of cargo owners expect the current volatile environment to persist for at least another 12 to 24 months.
The survey, which gathered insights from over 900 companies across Europe, highlights the continued strain on supply chains amid geopolitical tensions, shifting trade policies, and tariff uncertainties.
More than 78% of the supply chain professionals surveyed said they anticipate that geopolitical dynamics, trade tariffs, and international trade regulations will impact their operations over the next one to two years. Nearly half (48%) expressed deep concern about the geopolitical climate, and 4 out of 5 recognised supply chain challenges as a factor impacting their business growth.
To counter these challenges, businesses are actively diversifying their sourcing strategies. Three out of four respondents indicated they are either already sourcing from multiple geographies or plan to do so – a notable increase from Maersk’s 2024 survey, where only 53% were considering new sourcing locations. Furthermore,
4 out of 5 businesses are strengthening the relationship with their logistics provider and key suppliers,
3 out of 5 businesses are investing in supply chain visibility and agility to increase resilience,
3 out of 4 businesses said they’re adapting to alternative trade routes.
European businesses certainly haven’t had it all their own way over the past five years, and the ever-changing global environment facing them is definitely here to stay for the near future. Ultimately, though, it’s about turning the prevailing uncertainty into opportunities. One shared attitude among our customers has become abundantly clear: Now is not the time to lament the cards we’ve been dealt – now is the time to take action and grow. More and more European businesses are refusing to sit back and wait for volatility to ease. Instead, they are looking to build smarter, more resilient networks that support their ambitions for growth.
Waiting and doing nothing is the worst thing cargo owners can do, Lars Karlsson confirms. Maersk’s Global Head of Trade & Customs Consulting knows this from more than four decades’ experience in customs and tariffs. Tariffs stand for the most recent heavy disruption for global trade. Lars Karlsson and Maersk’s global team of 2,700 Maersk customs brokers helped cargo owners across the globe to stay on top of the dynamic developments when the US tariffs hit virtually overnight any possible country.
“That left many supply chain managers without sleep at night,” Lars Karlsson remembers the days and weeks after the US announced its import tariff package to the world in April. “However, with the right tools and partners you can control even such a black swan event,” he continues. “You need to be proactive and become more agile in a geopolitical environment like today. To achieve this, you need full control of your global customs data, have it digitally in one central platform where you can blend it with the data of sudden tariff changes as they happen.”
Recent work of his team has proven that those companies who instantly started to gather their global customs data on the “Maersk Trade and Tariff Studio” platform after the announcement of the US import tariffs in April, have been much better prepared for any following overnight tariff changes than those that took a ‘wait-and-see’ approach.
That tariffs will stay on top of the agenda going forward is strongly supported by the survey’s results. The Top 3 challenges that European businesses expect from evolving geopolitics are:
46% of the participants in the survey told Maersk that they expect fluctuations in import and export costs,
43% expect increased trade tariffs,
40% expect uncertainty in global trade policies.
Read the full report here: European Business Growth 2025 | Maersk
About Maersk
A.P. Moller – Maersk is an integrated logistics company working to connect and simplify its customers’ supply chains. As a global leader in logistics services, the company operates in more than 130 countries and employs around 100,000 people. Maersk is aiming to reach net zero GHG emissions by 2040 across the entire business with new technologies, new vessels, and reduced GHG emissions fuels*.
*Maersk defines “reduced GHG emissions fuels” as fuels with at least 65% reductions in GHG emissions on a lifecycle basis compared to fossil of 94 g CO2e/MJ.
For further information, please contact:
Rainer Horn
Senior Media Relations Manager, Logistics & Services business
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The pace of grocery inflation in Britain slowed last month as retailers ramped up promotions before Christmas, providing a little relief for consumers bracing for further tax rises in this month’s budget.
Grocery inflation stood at 4.7% in the four weeks to 2 November, easing from 5.2% in the previous four weeks, according to figures from Worldpanel by Numerator, formerly known as Kantar.
Official data published last month showed overall UK inflation held steady at 3.8% in September, with food inflation slowing. The next official figures are due on 19 November, shortly before the chancellor, Rachel Reeves, presents her budget on 26 November.
Worldpanel said prices were rising fastest in markets such as chocolate confectionery, fresh meat and coffee and were falling fastest in household paper, sugar confectionery and dog food.
It said grocery sales grew 3.2% year on year over the four-week period – with spending on deals rising 9.4% compared with an increase of 1.8% on full priced goods.
Fraser McKevitt, the head of retail and consumer insight at Worldpanel, said: “Christmas ads are hitting our screens and the race to the big day is on in the supermarket sector. Retailers are very alive to the financial struggles that some households are facing, not least ahead of this year’s budget.
“They’re eager to show how they’re offering shoppers value for money, putting the emphasis on price cuts rather than multibuy offers.
“It’s not just the Grinch who’s looking for savings, with just shy of 30% of consumer spending at the grocers on promoted items in October, a figure that we expect to go even higher as we get closer to Christmas.”
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The Worldpanel data showed strong sales at Ocado – which registered a 15.9% jump in sales compared with a year earlier – Lidl and Tesco, which has made significant gains on rivals so far this year. Asda continued to struggle, with sales down 3.9%.
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