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Every month, YouGov identifies the brands generating the strongest surge in consumer conversations in Canada.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Word of Mouth, the percentage of people who say they have talked about a brand with friends or family in the past two weeks.

The brands featured here recorded the largest increase in conversation levels over a four-week period, calculated as the difference between their lowest and highest Word of Mouth scores during that time, using a four-week moving average.

Word of Mouth marketing: Brands recording the greatest growth in February 2026

1. Amazon: +7.97 percentage points (from 31.53% on February 1 to 39.50% on February 24)
2. YouTube: +5.16 percentage points (from 24.48% on February 4 to 29.65% on February 27)
3. Walmart: +4.38 percentage points (from 30.51% on February 4 to 34.89% on February 24)

Together, these brands drove the biggest shifts in real-world brand conversations this month.