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Market demand drives product, channel innovation
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Maersk Latin America Market Update – November 2025
As part of our commitment to provide you with the most up-to-date and relevant information on the logistics industry, we share our Market Update on the Latin American market.
You will find information and interesting data on the update of the state of the ports, the most important transport routes and relevant news.
We hope you’ll find the following information helpful, as well as inspiring to boost your business and keep your cargo moving.
Topic of the Month: Lessons from Past Peak Seasons: How Latin American Logistics Are Adapting in 2025
Over the past few years, logistics teams across Latin America have faced a series of disruptions that have reshaped how they approach peak season. From the COVID-19 pandemic and geopolitical tensions to inflation and climate-related events, these challenges have exposed vulnerabilities in traditional supply chain models and accelerated the need for transformation.
In a region marked by diverse geographies, regulatory complexities, and growing e-commerce demand, the stakes during peak season are especially high. Companies have had to adapt quickly rethinking sourcing strategies, investing in technology, and building more resilient networks to meet shifting consumer expectations and operational pressures.
Now, in 2025, logistics leaders across Latin America are applying lessons learned from past peak seasons to navigate the current one with greater agility, foresight, and innovation. This topic of the month explores how those lessons are shaping smarter, more resilient logistics operations across the region, and how teams are turning disruption into opportunity.
The Legacy of Disruption
Over the past five years, Latin America’s logistics sector has been shaped by a series of global and regional disruptions that exposed vulnerabilities and accelerated transformation. From pandemic-induced bottlenecks to geopolitical tensions and economic instability, these events have left a lasting impact on how logistics teams prepare for peak seasons.
COVID-19 and Its Aftermath
The COVID-19 pandemic triggered widespread disruptions across Latin American supply chains. Lockdowns, labor shortages, and port congestion led to delays and inventory imbalances. According to a study by the U.S. Cybersecurity and Infrastructure Security Agency, 62% of firms globally, including many in Latin America, reported supply chain disruptions affecting between 20% and 80% of their total volume.
In Latin America, the pandemic highlighted the fragility of just-in-time models and overreliance on distant suppliers. Different pressures pushed companies in the region to invest in digital tools, diversify sourcing, and strengthen local supplier relationships to build more resilient operations.
Geopolitical and Economic Volatility
Beyond the pandemic, Latin American logistics teams have had to navigate a shifting geopolitical landscape. Trade tensions, have led to rerouted freight flows and increased insurance costs. The rise of protectionism and resource securitization has made access to critical inputs more politically sensitive.
In addition, Latin America’s economic outlook remains fragile. According to ECLAC, the region is expected to grow only 2.2% in 2025, with Central America and Mexico facing even slower growth due to weakened external demand from the U.S. This economic volatility has prompted logistics teams to proactively build contingency plans, diversify supplier networks, and strengthen regional partnerships to ensure continuity.
Climate-Related Disruptions
Climate change is also emerging as a long-term disruptor. Extreme weather events, such as floods, droughts, and hurricanes, are increasingly impacting ports, highways, and distribution centers across Latin America. While the pandemic was a temporary shock, climate-related disruption will continue and require fundamental changes in infrastructure and planning.
What’s Different in 2025?
After years of disruption, logistics teams across Latin America are entering peak season 2025 with a new mindset, one shaped by experience, technology, and a growing emphasis on resilience. The reactive strategies of the past are giving way to proactive, data-driven approaches that prioritize agility, visibility, and long-term sustainability. This transformation is visible across four key dimensions:
1. Earlier and Smarter Planning
This year, Latin American logistics teams are planning earlier—and smarter. The use of large language models (LLMs) and advanced analytics is enabling companies to simulate demand scenarios, anticipate bottlenecks, and optimize inventory flows well ahead of peak season.
This shift is particularly relevant in a region where infrastructure limitations and regulatory complexity can amplify delays. By leveraging predictive tools, companies in Argentina, Brazil, and Colombia are improving demand forecasting accuracy and reducing last-minute adjustments that previously led to inefficiencies and increased costs.
According to the Latin American Artificial Intelligence Index (ILIA 2025), AI adoption in logistics is accelerating, with Chile and Brazil leading the way in integrating machine learning into supply chain planning. These technologies are helping teams move from reactive firefighting to strategic scenario planning, turning uncertainty into a manageable variable.
2. Technology-Driven Operations
Technology is no longer a support function, it’s at the core of logistics operations. In 2025, Latin American companies are integrating AI, robotics, and digital twins to automate processes, monitor cargo in real time, and simulate disruptions before they occur.
Digital twins, in particular, are gaining traction in the region. These virtual replicas of physical supply chains allow teams to test contingency plans, optimize routes, and assess the impact of external shocks, such as port closures or extreme weather, without interrupting actual operations.
A report by MIT Sloan highlights how AI is being used to solve fragmented supply chain challenges, improve routing, and enhance fraud detection. In Latin America, this translates into smarter warehouse automation, dynamic fleet management, and improved visibility across multimodal networks.
Companies are also investing in IoT-enabled tracking systems to monitor cargo conditions and location in real time, which is especially critical for temperature-sensitive goods and high-value shipments during peak season.
3. Partnering with Logistics Integrators
A growing number of companies in Latin America are turning to logistics integrators to streamline operations and gain end-to-end visibility. These integrators, offer bundled services that combine transportation, warehousing, customs management, and digital platforms under a single umbrella.
This model is particularly valuable during peak season, when coordination across multiple vendors can lead to delays and miscommunication. By partnering with integrators, companies benefit from centralized control, real-time data sharing, and scalable infrastructure that adapts to seasonal demand spikes.
These partnerships are helping companies reduce complexity, improve service levels, and respond faster to disruptions. In regions like Central America and the Southern Cone, integrators are also playing a key role in enabling nearshoring strategies, offering multimodal solutions that connect manufacturing hubs with consumer markets more efficiently.
4. Resilience Through Diversification
Perhaps the most significant shift in 2025 is the strategic focus on resilience, not just efficiency. Latin American logistics teams are actively diversifying supplier bases, nearshoring operations, and building regional partnerships to reduce dependency on volatile global trade routes.
The e-book Beyond Basics: Elevating Supply Chain Resilience in Latin America, launched in collaboration with Financial Times Longitude, emphasizes the need for Latin American supply chains to become anti-fragile, able to absorb shocks and continue performing under pressure. The study identifies key threats such as geopolitical tensions, climate change, digital disruption, and shifting consumer behaviors, and encourages companies to build supply chains that can thrive despite them.
Nearshoring is gaining momentum, particularly in Mexico and Central America, as companies seek to shorten lead times and reduce exposure to Asia-Pacific volatility. This trend is supported by regional trade agreements and infrastructure investments aimed at strengthening intra-Latin American logistics corridors.
Predictive modeling and digital twins are also being used to simulate risk scenarios, such as supplier failure or port congestion, and guide strategic decisions around sourcing, inventory allocation, and transportation modes.
In summary, 2025 marks a turning point for logistics in Latin America. The region’s supply chains are becoming smarter, more adaptive, and more resilient, driven by technology, strategic foresight, and a commitment to long-term sustainability. These changes are not just helping companies survive peak season, they’re helping them lead it.
As Latin America enters peak season 2025, logistics teams are no longer operating in survival mode, they’re leading with strategy, technology, and resilience. The disruptions of the past five years have served as a catalyst for transformation, pushing companies to rethink how they plan, operate, and collaborate across the supply chain.
From earlier planning powered by AI and predictive analytics, to deeper partnerships with logistics integrators and diversified sourcing strategies, the region’s logistics landscape is evolving rapidly. These changes are not just responses to past challenges, they’re proactive steps toward a more agile and future-ready supply chain ecosystem.
Latin American logistics teams are proving that resilience is not just about bouncing back, it’s about building smarter, more adaptive systems that thrive under pressure. As peak season unfolds, the companies that have embraced these lessons are positioned not only to meet demand, but to turn complexity into competitive advantage.
The road ahead will continue to bring uncertainty, but with the right tools, partnerships, and mindset, Latin America’s logistics sector is more prepared than ever to navigate it.
Ocean Updates
Trade lane
Comments
Trade lane
East Coast of South America to Intra-Americas
CommentsBrazex Service Update:
We will conclude our participation in the Brazex service. The last northbound voyage will be on M/V CMA BERLIOZ 544N (or substitute), departing Paranagua on November 1, 2025.
We will continue to serve the Caribbean, US Gulf, and Mexico through our UCLA and Gulfex services, ensuring reliable coverage for your cargo needs.Tango Service Adjustments:
Norfolk suspension extended, cargo will be handled via transshipment in Cartagena.
Rio de Janeiro biweekly call remains in place until further notice.ECSA Shuttle – New Rotation:
Starting November, the ECSA Shuttle will operate on a biweekly basis with the following rotation:
Paranagua → Santos (DP World) → Manzanillo (Panama)
This setup enhances connectivity to the Caribbean, US, and South America West Coast, giving you more flexibility for regional and intercontinental shipments.
Main port status
ECSA: Terminals across ECSA continue to face operational pressure, with persistent congestion in different terminals. Santos, mainly driven by adverse weather conditions, high yard occupancy at Santos Brasil, and accumulates vessel delays from prior weeks. Parangua and Itapoa terminals are mantaining elevated yard utilizations levels (around 80%) and are furter impacted by ongoing bad weather and intermittent closures. In Buneos Aires the yard remains high, and T4 continues to experience performance challenges due to crane breakdowns. Overlapping vessels arrivals and channel transit delay, the operations in Montevideo have resumed folowwing several days of strike action; however, berth productivity remaisn at approximately 50%, impacted by ongoing new system imprementation, Montevideo is currently operating under a First-In, First-Out rule until the line-up stabilizes (2-3 days of Wtime for vessels on window) and Rio Grande remains highly constraines, operating solely under BW conditions, with no significant recovery expected before the end of the year.
WCSA: Port operations are navigating a mixed environment of security concerns and fluctuating terminal performance. Terminal productivity varies significantly; while Guayaquil/TPG recently reported the highest performance , others like Puerto Bolivar and Guayaquil/Contecon are under strain, with key terminals like Callao/APMT and Posorja under Hypercare status.
CAC: Actions are being taken to mitigate yard levels and their impacts on cargo flow. Panama Terminals and Cartagena, COL for Maersk flows in good conditions, vessels out of window may face 1 o 2 days of wt.
1-3 Days
Latin America
1-3 Days
San Lorenzo, Caucedo, Puerto Barrios, Sto Tomas de Castilla, Puerto Cortes, Santos Brasil, Paranagua, Montevideo, Rio de Janeiro, Zarate
Rest of World
1-3 Days
Houston
Landside updates
Central America, Andina and the Caribbean Sea Area
El Salvador/Guatemala: During the high season at the end of the year, import and export volumes in the region increase significantly. In this context, it is common for importers to face challenges in their supply chain, affecting the continuity of their shipments. Having transportation, operational personnel, and advance planning to respond quickly to fluctuations in cargo volumes or last-minute needs will be essential during this season. If your operation is experiencing volume increases or requires immediate pickup coordination, our team can assist with transportation scheduling and customs management. An agile supply chain doesn’t end at the port, that’s why we strengthen our inland solutions, ensuring capacity, delivery speed, and coverage for both import routes and cross-border movements between Guatemala and El Salvador.
East Coast South America Area
Manaus Region:The dry season in the Manaus region is already impacting river levels, which is affecting both capacity and volumes. As a result, we anticipate delays and vessel capacity restrictions in the coming weeks. On the landside, we do not expect capacity restrictions; however, we foresee a reduction in volumes due to ocean-side limitations caused by low river levels.
Paraguay – Barge Service:In Paraguay, where we operate our barge service, the dry season is also beginning. We expect delivery delays and potential restrictions in the coming weeks due to low water levels.
Brazil – Key Certifications:
We are pleased to share two important achievements in Brazil in recent months:
AEO Certification – A significant milestone that enhances our compliance and operational efficiency.
SASSMAQ Certification for our own fleet operating at Santos Port – This is a key step in strengthening our support for chemical industry customers in that location.
Highlights
Deliver quality avocados no matter the distance
Avocados face a demanding journey from Colombia’s farms to international markets. With every touchpoint comes the challenge of preserving freshness and quality. Overcoming these hurdles requires more than effort; it requires the right cold chain solutions, the right expertise, and a dedication to delivering on time and in perfect condition.
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Panama’s newest warehouse keeps you moving
From reducing lead times to supporting specific vertical needs, our latest facility in Panama Pacifico is designed to fast-track your cargo movement and enable your business growth. How does the warehousing facility manage to do this?
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Learn more from the global Maersk team
Learn what’s happening in our regions by reading our Market Updates by region.
Europe
North America
Asia PacificBe sure to visit our “Insights” pages where we explore the latest trends in supply chain digitalisation, sustainability, growth, resilience, and integrated logistics.
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ITV in talks to sell television business to Sky
ITV has said it is in “preliminary” discussions to sell its broadcasting business to Sky for £1.6bn, a move that could reshape the UK’s television landscape.
The talks focus on ITV’s Media and Entertainment division, which includes its free-to-air TV channels as well as the ITV X streaming service.
The discussions with Sky, which is owned by US-based Comcast, come as the television industry faces fierce competition from streaming services such as Netflix and Disney+.
The deal would not include ITV’s production arm – ITV Studios – which makes popular programmes such as Love Island and I’m a Celebrity… Get Me Out of Here.
Comcast, which owns Universal Studios, bought Rupert Murdoch’s Sky in 2018 and is a major player in the US media landscape.
It owns NBCUniversal, which contains the NBC and CNBC channels, DreamWorks Animation and streaming service Peacock.
Media analyst Ian Whittaker told the BBC’s Today programme that a combination of Sky and ITV would mean they had “70% plus” of the UK TV advertising market, which he said “in normal circumstances” would be rejected by regulators because of the dominance it would give them.
But he added that with rising competition from the streaming services raising questions over the future of TV, a takeover could be seen as almost a rescue deal.
Sir Peter Bazalgette, television executive and producer, who was chair of ITV until September 2022 and is a shareholder in the company, told the Today programme that the deal made sense given the pressure from streamers.
On the question of whether a Sky-ITV link up would run up against competition issues, Sir Peter said the regulator needed to “redefine” what the advertising market is.
He said Google and Facebook owner Meta should be treated as the rivals, not the traditional TV advertising market.
Talking about ITV’s TV channels, he said: “Free to air channels across world are not seen to have a great amount of value,” adding that “there’s going to be an inevitable consolidation of domestic broadcasters all across Europe”.
Mr Whittaker said streaming was where the growth was for broadcasters – even though with established streamers “the penetration rates have started to level off in the past couple of years” in the UK.
He added that competition was also now coming from YouTube TV, which showed live events such as sports and news.
A recent report from media regulator Ofcom found that YouTube has become the UK’s second most-watched media service, behind only the BBC.
Big live sporting events, traditionally shown on television, may also increasingly move to streamers as sporting giants such as UEFA seek to cash in on the huge streaming market.
ITV Studios, which makes programmes for several platforms including the BBC, Netflix and Amazon, has reportedly been the subject of takeover talks in the past.
It made the hit TV series Alan Bates vs The Post Office, and popular anime series One Piece on Netflix.
ITV’s share price was up 15% at about 78p following news of the takeover talks, although that remains well below the high of 258p reached in 2015.
Liberty, one of ITV’s biggest shareholders, recently sold half of its 10% stake in the broadcaster.
But Liberty might be “kicking itself” at this move, said Dan Coatsworth, an analyst at AJ Bell.
He said it was “a surprise” there was an interest in ITV’s TV channels, describing it as a “ball and chain” compared with ITV Studios, which he called “the jewel in ITV’s crown”.
Sky’s interest was “Christmas come early for management and shareholders”, he added, saying ITV Studios could be “an instant takeover target itself” as content-hungry streamers seek a hub to generate more programmes to feed their platforms.
On Thursday, ITV forecast that its advertising revenue would be 9% lower in the last three months of 2025, saying that advertisers were being cautious ahead of expected tax rises in the Budget.
The broadcaster also said it would carry out a further £35m in cost savings, which would lead to some programmes being delayed until next year.
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