New study findings conducted by researchers from the Helmholtz Munich Institute for Diabetes Research suggest that maternal factors, including early-life epigenetic influences, could play a protective role in reducing the likelihood for type 1…
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Meet the Women Forging Greenland’s Evolving Jewelry Scene
“I’m inspired by the traditional way, but I have to be economical, too—I’m not able to make everything from scratch,” she says of sourcing her materials locally whenever possible, in addition to attending university and raising two…
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Flags and Christian nationalist slogans feature in soaring attacks on UK mosques | Islamophobia
Attacks on mosques in the UK have soared in recent months, the government’s Islamophobia monitoring partner has said, with more than 40% of incidents featuring British or English flags and Christian nationalist symbols or slogans.
In the past…
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Two asteroid impacts on the Moon filmed by an amateur astronomer
An image showing the Moon and its various asteroid impacts. (Image source: Gunboat_Willie – Pixabay) Continue Reading
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Marketers Urged to Level Up Social Media to Turn Engagement Into Business Value, Says Info-Tech Research Group in New Resource
As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real business value. New insights from Info-Tech Research Group reveal that unclear strategy, inconsistent measurement, and limited resources continue to undermine ROI. The global research and advisory firm’s newly published blueprint, Level Up Your Social Media Game, provides marketing leaders with a two-phase framework to help organizations audit performance, refine tactics, and align social media strategies with measurable outcomes.
TORONTO, Nov. 7, 2025 /PRNewswire/ – Social media remains one of the most powerful channels for brand visibility and customer engagement, yet new findings from Info-Tech Research Group reveal that many organizations continue to find it difficult to achieve consistent results and demonstrate a return on investment (ROI). The global research and advisory firm’s insights reveal that limited resources, unclear audience strategies, and inconsistent measurement practices continue to prevent marketing teams from realizing the full business value of social media.
Info-Tech Research Group’s Level Up Your Social Media Game blueprint provides marketing leaders with a two-phase framework to help organizations audit performance, refine tactics, and align social media strategies with measurable outcomes. (CNW Group/Info-Tech Research Group)
Info-Tech’s newly released resource, Level Up Your Social Media Game, outlines a two-phase, strategic framework to help marketing leaders evaluate their current performance, identify opportunities for improvement, and build a tactical plan that aligns social media activity with organizational goals. The methodology focuses on auditing platforms, optimizing audience targeting, and balancing organic and paid initiatives to strengthen both engagement and measurable ROI.
“Social media has become one of the most visible and influential elements of brand identity. However, activity alone isn’t success,” says Emily Wright, a senior research analyst at Info-Tech Research Group. “By taking a structured, data-driven approach, marketing leaders can uncover what works, focus resources effectively, and connect every post and campaign to tangible business objectives.”
Info-Tech’s Two-Phase Framework to Strengthen Social Media ROI
The recently published insights from Info-Tech highlight several obstacles that continue to limit marketing impact and budget justification, including:
- Algorithm changes and reduced organic reach that restrict visibility.
- Difficulty measuring and proving ROI across platforms.
- Content saturation and rapidly shifting audience expectations.
- Resource constraints that hinder quality and consistency.
- Overextension across too many channels that dilute brand focus.
To help address these challenges, Info-Tech recommends that marketing leaders implement the following structured, two-phase approach outlined in its Level Up Your Social Media Game blueprint:
Phase 1 – Replay & Review Social Media Performance
The firm advises that marketing start with a comprehensive audit of current platforms, content, and audience engagement. This step enables the marketing team to identify top-performing channels, benchmark competitors, and understand audience behavior to uncover where meaningful results can be achieved.Phase 2 – Refine Your Social Media Mission
The next step is translating audit findings into a tactical, business-aligned plan with clear KPIs and ROI targets. This involves defining platform roles, developing engagement strategies, identifying required tools and budgets, and determining the right balance between paid and organic investment to achieve measurable growth.This strategic framework enables organizations and their marketing function to improve decision-making, optimize resources, and clearly demonstrate the link between social media activity and broader business results such as lead generation, brand equity, and customer retention.
“Too often, organizations treat social media as a creative outlet rather than a performance-driven function,” adds Wright. “By auditing regularly, refining strategies, and aligning social initiatives to organizational priorities, marketers can prove real ROI, enhance agility, and ensure their efforts create sustained value.”
The firm’s blueprint includes the Social Media Tactical Plan Template, audience and platform analysis tools, and ROI planning worksheets. By applying Info-Tech’s structured methodology, marketing leaders can build focused, efficient, and measurable social media programs that elevate brand impact and deliver long-term results.
For exclusive and timely commentary from Emily Wright, an expert on marketing and social media strategy, as well as access to the complete Level Up Your Social Media Game blueprint, please contact [email protected].
About Info-Tech Research Group
Info-Tech Research Group is one of the world’s leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organizations.
To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact [email protected].
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
SOURCE Info-Tech Research Group
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In Brazil, Guterres calls for ‘fair, fast and final’ shift to clean energy
The latest push came on Friday in remarks to the Energy Transition Roundtable in Belém, Brazil, held just days before the formal opening of the COP30 climate change conference.
“The fossil fuel age is ending. Clean energy is…
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Kristen Wiig on Being Afraid to Fail and Afraid of Criticism in Career
Kristen Wiig received the Icon Award at the annual WIF Honors gala on Thursday night, where the comedy legend got honest about some fears holding her back in her career.
Wiig’s Palm Royale co-star Kaia Gerber was on hand to present the…
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Meta plans $600 billion US spend as AI data centers expand – Reuters
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Global PMI signals faster output growth but optimism about the year ahead worsens
The worldwide PMI surveys – produced by S&P Global in
association with ISM and IFPSM for J.P.Morgan – signalled a renewed
upturn in worldwide business activity growth in October.The US continued to lead the major developed economies in
terms of output growth, but growth also notably picked up in the
eurozone, while India continued to lead emerging markets as growth
dipped lower in mainland China.However, although current growth picked up in October,
business confidence about the year ahead dropped to one of the
lowest levels seen since the pandemic.Looking ahead, the gap between current global output growth
and business expectations for the year ahead is among the widest
seen in the survey history, suggesting downside risks to growth and
employment in the coming months barring an improvement in business
confidence.Faster global growth in October
A strong start to the fourth quarter was signalled for the
global economy by S&P Global Market Intelligence’s PMI surveys.
The J.P. Morgan Global Composite PMI Output Index, covering
manufacturing and services in over 40 economies, rose from 52.5 in
September to 52.9 in October – the joint-highest over the past 17
months.Historical comparisons indicate that the latest PMI is broadly
consistent with global GDP growing at an annualized rate of 3.0%.
This follows a robust third quarter, for which the PMI signalled a
2.8% pace of growth.The survey data therefore suggest that global economic growth
has improved markedly since the low seen back in April, when
activity slowed in response to US tariff uncertainty, reviving to a
pace close to long-term trend.US leads developed world economic growth to fastest for
one-and-a-half yearsGrowth picked up across the developed economies to the fastest
for nearly one-and-a-half years in October, led again by the US,
which has reported the fastest growth of the largest economies
throughout much of this period. Output rose at an increased rate
across both manufacturing and services in the US, taking the
overall pace of expansion to the second-fastest seen so far this
year.The eurozone also reported a notable improvement in performance,
notching up its best expansion since May 2023, with a marked upturn
in the service sector accompanied by a sustained but more modest
increase in manufacturing output.While UK growth likewise accelerated, led by the service sector,
the increase was flattered by the reopening of production at JLR
and its supply chains, following September’s cyber-attack, which
helped manufacturing rebound.Growth also edged higher in Japan as continued robust service
sector growth was joined by a moderation in the manufacturing
sector’s decline, and Canada reported a return to growth for the
first time since last November. Growth returned to the Canadian
service sector and manufacturing came close to stabilizing.That left Australia as the only major developed economy to
report a tempered performance in October, albeit with its expansion
remaining solid by standards seen over the past two years, thanks
to sustained service sector growth.Sustained emerging market growth reported but Brazil’s downturn
persistsEmerging market growth slowed slightly in October but remained
among the strongest seen over the past year, albeit reflecting
mixed performances.While India again led the four ‘BRIC’ economies in terms of
growth across both goods and services, its rate of expansion slowed
to a five-month low as a softer service sector upturn offset an
improved manufacturing performance.Mainland China also continued to report ongoing growth in
October, recovering further from the brief slip into contraction
back in May, though the pace of expansion cooled thanks to an
export-led slowdown in manufacturing and a moderation of service
sector growth.Output meanwhile fell in Brazil for a seventh straight month
but, after contracting at the sharpest rate for nearly three years
in September, Russia’s economy showed signs of steadying in
October.Global business growth expectations relapse to near three-year
lowLess encouraging was the news on business optimism. Business
expectations about the year ahead fell globally in October as
companies continued to report confusion and uncertainty regarding
US trade policy in particular. Perceived economic growth risks also
remained elevated by historical standards. Sentiment fell globally
in both manufacturing and services.Business sentiment is now back down to the joint-lowest seen
over the past three years if the slump in optimism seen in the
immediate aftermath of April’s US tariff announcements is
excluded.Expectations have fallen further below survey long-run averages
in mainland China, the US, the eurozone and Japan. An exception is
the UK, where business sentiment has improved to meet its long-run
average for the first time in a year. Only India and Spain are
reporting sentiment to be running above their respective long-run
averages.Unusual, but not unprecedented, gap between current and
expected output growthThe extent to which global output expectations for the year
ahead have fallen below current output growth is unusual, and
points to elevated downside risks to the business outlook, both in
terms of output growth and employment, though is not unprecedented.
The last time the global PMI survey has seen such a wide gap
between current and expected future output was during 2019, when
US-China trade tensions escalated during the first Trump
presidency. Back then, moves toward trade agreements in late-2019
helped alleviate outlook concerns, helping to stabilize growth
(only for the COVID-19 pandemic to then derail the recovery).Access the Global PMI press release
here.Chris Williamson, Chief Business Economist, S&P
Global Market IntelligenceTel: +44 207 260 2329
chris.williamson@spglobal.com
© 2025, S&P Global. All rights reserved. Reproduction in whole
or in part without permission is prohibited.
Purchasing Managers’ Index™ (PMI®) data are compiled by S&P Global for more than 40 economies worldwide. The monthly data are derived from surveys of senior executives at private sector companies, and are available only via subscription. The PMI dataset features a headline number, which indicates the overall health of an economy, and sub-indices, which provide insights into other key economic drivers such as GDP, inflation, exports, capacity utilization, employment and inventories. The PMI data are used by financial and corporate professionals to better understand where economies and markets are headed, and to uncover opportunities.
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This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.
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Pakistan rebukes India for distorting Trump’s nuclear tests remarks
The Foreign Office on Friday…
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