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Persol has taken a meaningful step forward in helping strengthen its commitment to ‘Eyes on Circularity’, recently launching repair and care initiatives that extend the life of its products while honoring its legacy of timeless design. 

Persol has now launched Care Week, putting craftsmanship at the heart of the consumer experience and Care Tips to raise awareness about care for their eyewear.

From Nov. 3-9, a Care Week event is being held for the first time at Persol’s Brera boutique in Milan, inviting consumers to meet an artisan in-store and restore their beloved Persol eyewear. Dedicated services, such as frame polishing, fit & adjustments, and screw and nose pad replacement, offered a tangible way to give new life to iconic pieces — reflecting Persol’s commitment to impeccable quality and enduring appeal.  

Through Care Tips, visitors to www.persol.com can now discover simple yet essential guidelines on how to protect, clean, maintain and wear their eyewear that preserve the beauty of the frames over time.  

Collaborative Circularity in Action

Persol’s sustainability journey mirrors other initiatives underway across EssilorLuxottica, underscoring a strong collaboration between its Operations and Retail teams.  

Ray-Ban now offers permanent renewal services in one store in the US and 12 stores across EMEA. This initiative engages consumers with the opportunity to renew their sunglasses and eyeglasses by entrusting them to expert staff directly at points of sale, promoting the concept of circularity and extending the product life cycle.

Eyes on Circularity, a Key Pillar of the EssilorLuxottica Sustainability Program

As part of its ‘Eyes on the Planet’ sustainability program, the ‘Eyes on Circularity’ pillar reflects  EssilorLuxottica’s dedication to circularity goals along its value chain, leveraging sustainable innovation expertise across materials, processes, products and services.  

In recent years, the Group has expanded its Direct-to-Consumer initiatives, positioning its retail operations as hubs for circularity by offering consumers specific services to extend product life or give products a second life.