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Honda positions the “environment” and “safety” as priority issues that need to be addressed in order for Honda to continue offering the joy and freedom of mobility to people in a sustainable manner. Based on this belief, Honda has set ambitious goals of achieving “carbon neutrality for all of its products and corporate activities” and “zero fatalities from traffic collisions involving Honda motorcycles and automobiles,” globally by 2050.

As announced at the 2025 Honda Business Briefing held in May of this year, Honda is working to further strengthen the competitiveness of its electric vehicles (EV) and hybrid-electric vehicles (HEV) and offer new value to customers through electrification and enhanced application of intelligent technologies.

In the meantime, Honda will continue to pursue its value proposition in the electrified era: the “joy of driving” experienced by the driver while driving with a sense of oneness with their vehicle.　Regardless of powertrain type, EV or HEV, Honda will continue to build its products based on the Honda M/M Concept^*1, a human-centric approach to Honda car design, and pursue the “joy of driving,” offering comfort and fun not only to the driver but to all occupants.

Under the concept of “Enjoy the Drive” which represents the value proposition of Honda automobile products, which is centered on the M/M Concept and the “joy of driving,” Honda will remain committed to making steady advancements of next-generation automotive technologies. At the workshop, Honda unveiled new technologies being developed to embody the unique approach and value system of Honda.