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Jazz has partnered with easypaisa to bring its proprietary AdTech platform, CallPerks, to easypaisa’s digital banking ecosystem. The collaboration underscores Jazz’s commitment to empowering brands with innovative, data-driven solutions that transform how customers experience brand communication.

CallPerks, developed by Jazz, turns routine outgoing calls into opportunities for meaningful engagement by replacing traditional ring-back tones with personalized, real-time audio messages. Through this partnership, easypaisa and its brand partners will be able to use the platform to reach customers with tailored content that strengthens brand recall and drives more effective communication.

Ali Fahd, Head of Jazz Lifestyle Ventures, said, “Being the market leader, Jazz holds a unique position to reach and engage customers through its CallPerks platform. This partnership enables easypaisa to leverage CallPerks’ innovative AdTech capabilities to effectively reach its target audience with personalized, high-impact communication.”

Khurram Warraich, Chief Digital Lending Officer at easypaisa, said: “We are delighted to partner with Jazz on this innovative initiative. CallPerks aligns perfectly with easypaisa’s mission to enhance customer engagement through digital-first experiences. By integrating this platform into our ecosystem, we can provide our customers and brand partners with more relevant, personalized interactions that add value beyond traditional financial services.”

This partnership not only bridges AdTech and fintech but also sets new benchmarks for how businesses can use voice as a channel for real-time customer engagement. By combining Jazz’s technological innovation with easypaisa’s reach in digital banking, the two companies are driving forward a more connected, data-driven future that enhances everyday experiences for millions of Pakistanis.

CEF Energy is contributing to the development of Europe’s CO₂ networks by funding key transport infrastructure, a central element of the EU’s Industrial Carbon Management Strategy. Since 2019, the programme has invested over €978 million in 28 projects, covering both studies and works across the full CO₂ transport chain – including pipelines, liquefaction terminals, buffer storage sites, and compressor facilities. By linking industrial emitters to permanent storage locations, these projects play a crucial role in reducing industrial emissions and advancing towards climate neutrality by 2050. 

New supported CO₂ projects 

Following the 2024 CEF Energy call for proposals for Projects of Common Interest (PCI) and Projects of Mutual Interest (PMI), the promoters of ten CO₂ projects have signed Grant Agreements with CINEA in 2025, further expanding Europe’s carbon dioxide transport networks. Together, these actions represent an EU investment of around €240 million, covering three construction works projects and seven preparatory studies. They aim to advance detailed design studies, strengthen cross-border connections and facilitate access to underground storage , with the aim to accelerate the development of new infrastructure that will enable the safe transport of captured CO₂ from industrial clusters to permanent storage sites.

Examples of these new projects include the Prinos project in Northern Greece, which received nearly €120 million to develop a CO₂ import terminal and upgrade offshore facilities to create the first carbon capture and storage value chain in the South-Eastern Mediterranean region; the North Sea L10 CO₂ facility on the Dutch continental shelf, awarded €55 million for the construction of an offshore spurline connecting to the Aramis project; and the Norne CO₂ facility in Denmark, granted almost €12 million for construction of the extension of quay walls in the Port of Aalborg within the first implementation phase of the PCI. For studies, the Baltic CCS project is preparing the development of a cross-border CO₂ transport network linking industrial emitters in Latvia and Lithuania to a liquid CO₂ terminal in Klaipėda (Lithuania). CEF support contributes to technical, environmental and economic studies to assess the feasibility and design of the terminal and the wider CO₂ value chain. 

Together, these ten projects represent an important step towards the necessary European CO₂ infrastructure supporting the 2030 target of 50 million tonnes of annual CO₂ injection capacity outlined in the Net Zero Industry Act. They complement earlier initiatives, extend the reach of the carbon dioxide network to new regions, and highlight the EU’s firm commitment to advancing industrial decarbonisation. 

Success story paving the way

Several CEF Energy supported projects are already demonstrating how EU funding is turning CO₂ infrastructure plans into reality. Among them, Porthos stands out for its maturity, progress and impact, showing how coordinated European action is building a connected CO₂ transport and storage system.

The Porthos project, coordinated by the Port of Rotterdam and implemented together with Gasunie and EBN, is developing an open access, cross-border network to transport CO₂ from industrial sources in the port areas of Rotterdam, Antwerp and Ghent to offshore storage locations in the North Sea. CEF supports the construction of a 33 km long onshore pipeline connecting emitters in the port of Rotterdam, a compressor station of 20 MW located at Aziëweg, and a 20 km offshore pipeline that will transport the compressed captured CO₂ to depleted gas fields for storage in the Dutch section of the North Sea. Implemented as part of the PCI CO₂ TransPorts, Porthos is expected to be operational in 2026, and illustrates how public-private investments and cooperation can drive large-scale climate solutions. 

Building synergies across EU programmes

The deployment of CO₂ transport infrastructure in Europe relies on strong complementarities between EU funding programmes managed by CINEA. While Horizon Europe supports research and innovation for new or improved technologies and the Innovation Fund finances large-scale industrial decarbonisation projects that generate the captured CO₂ to be transported and stored, CEF Energy focuses on developing networks and infrastructures with a cross-border dimension to allow the transport of CO₂ from emitters and sources towards permanent geological storage. Together, all three funding programmes support a coherent value chain – from carbon capture to transport and permanent storage – essential to achieve climate neutrality. 

One clear example of this complementarity can be seen between the projects Northern Lights (supported by CEF Energy) and Beccs Stockholm (supported by the Innovation Fund). BECCS is building one of the world’s largest facilities for capturing and permanently storing biogenic CO₂ in Sweden. This CO₂ needs to be safely stored, which is where Northern Lights comes in, as it will enable the storage of up to 900,000 tonnes of biogenic CO₂ annually from Stockholm Exergi, while also offering additional CO₂ storage capacity (up to 5 Mtpa in total) for other European emitters. A positive Final Investment Decision (FID) was reached by the promoters of these projects in March 2025.

CINEA promotes close coordination and knowledge exchange between project promoters and programme teams, helping to identify synergies, avoid overlaps and accelerate progress across funding instruments. This collaborative approach reinforces Europe’s Industrial Carbon Management ecosystem, ensuring that EU investments deliver maximum impact for a competitive, connected, and climate-neutral Europe.

More information

Interactive publication on EU funding to the Industrial Carbon Management