- Recognitions include ‘Best of the Best’ award for the company’s first film ‘Night Fishing’
- The company was recognized across categories such as Film and Animation, Advertising, Interior Architecture, and Digital Solutions
- These achievements reinforce the company’s global reputation for creativity, sustainability and forward-thinking brand engagement
SEOUL, November 6, 2025 – Hyundai Motor Company achieved nine honors at the prestigious Red Dot Award: Brands & Communication Design 2025, including one Best of the Best award for its film project ‘Night Fishing.’ The accolades celebrated the company’s innovation and creativity across diverse design and communication categories: Film and Animation, Advertising, Interior Architecture, Restaurant & Café, Brand, Brands & Communications Design, and Digital Solutions.
The Red Dot Award: Brands & Communication Design is one of the world’s most esteemed design competitions, recognizing excellence and innovation across branding, communication and design disciplines. By achieving these wins, Hyundai Motor continues to strengthen its global brand image as an innovative and creative leader that excels beyond automotive manufacturing.
Among the highlights of Hyundai Motor’s achievements at this year’s awards are:
- Night Fishing: Hyundai Motor’s innovative short film earned the highest honor, Red Dot: Best of the Best, in the ‘Film and Animation’ category, as well as a Red Dot award in the ‘Advertising’ category. Shot entirely from a car-mounted camera perspective, the film explores evolving content formats and customer engagement in the digital era.
- HMGICS CX Area – Smart Farm: This interactive, robotics-based smart farm immerses visitors in a seed-to-table experience, reflecting Hyundai Motor’s commitment to sustainability and urban agriculture innovation in line with its future mobility vision. It was named a Winner in the ‘Interior Architecture’ category.
- HMGICS Na Oh Restaurant: Located within Hyundai Motor Group Innovation Center Singapore (HMGICS), the Na Oh restaurant celebrates Korean culture and cuisine. The restaurant combines traditional craftsmanship and seasonal menus, establishing a cultural space that redefines the integration of design and food. It received two Red Dot awards, in the ‘Restaurant & Café’ and ‘Interior Architecture’ categories.
- Hyundai Achieves 100M Units Global Production Campaign: Commemorating Hyundai Motor’s milestone of 100 million vehicles produced globally, this campaign highlighted the company’s impact on customers worldwide while showcasing its vision for the future. It was named a Winner in the ‘Brand’ category.
- Mobilet: This playful April Fool’s Day campaign combined humor with Hyundai Motor’s mobility solution. Presented as ‘the world’s first autonomous restroom on wheels,’ Mobilet resonated with audiences, driving engagement and positive sentiment across social platforms. It received a Red Dot award in the ‘Brands & Communication Design’ category.
- Hydrogen Wave: Created in collaboration with UK-based media art group Universal Everything, ‘Hydrogen Wave’ illustrates Hyundai Motor’s vision of sustainable energy and future mobility through striking visual storytelling, focusing on hydrogen-powered green steel production. It was named a Winner in the ‘Film and Animation’ category.
- Hyundai AD Creator for Car Dealers: This AI-powered platform empowers Hyundai Motor’s global employees and dealers with tools to create high-quality, branded advertising content for print, digital and social media. It claimed a Red Dot award in the ‘Digital Solutions’ category.
The recognition from the Red Dot Design Award highlights Hyundai Motor’s ability to showcase its commitment to sustainability, technological innovation and cultural relevance across varied formats such as spatial design, digital solutions, film and advertising. These efforts extend the company’s vision beyond automobiles, underscoring its role as a global innovator.
In addition to the Red Dot awards, many of Hyundai Motor’s projects have received recognition at other leading design competitions, including the iF Design Award, IDEA Design Award and Cannes Lions International Festival of Creativity. Such accolades underscore the brand’s ability to integrate innovative design with storytelling, resonating with audiences worldwide.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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Hee Chon
Global PR Team / Hyundai Motor Company
media@hyundai.com
