Learn more about the Samsung executives who partcipated in The First Look at CES 2026.
Dr. TM Roh, CEO and President, Device eXperience Division
Samsung Electronics Co., Ltd.
Dr. TM Roh is Chief Executive Officer, President, Head of Device eXperience Division and Head of Mobile eXperience (MX) Business at Samsung Electronics. In his roles, he drives strategies to progress innovation in the industry and ensures synergy across Samsung’s business units including Visual Display Business, Digital Appliances Business, Health & Medical Equipment Business, MX Business and Networks Business.
Underpinned by his business philosophy of meaningful innovation, open collaboration and operational agility, TM has cemented Samsung MX’s transformation, growth and industry leadership. He spearheads the company’s vision to deliver “Open Innovations” that bring personalized experiences to more people while prioritizing sustainable impact for the planet.
Previously, TM served as EVP & Head of R&D for the Mobile Communications Business since 2017, before becoming President and CTO of the Mobile Communications Business in 2020 where he led the development of Samsung’s renowned Galaxy smartphone series. Prior to that, TM served as Head of Product Strategy at Samsung Mobile, where he managed the entire product portfolio and roadmap for the division. In 2022, he joined the Board of Directors at Samsung Electronics as an Executive Director.
Over the past 27 years, TM has played an instrumental role in the development of some of Samsung’s most innovative and market-leading products, such as the Galaxy S, Galaxy Note, Galaxy Tab, and Galaxy Book series, and its line-up of smartwatches and other wearables including the Galaxy Ring. He is also credited with bringing foldable smartphones to the mainstream with the Galaxy Z series, while continuing to push the boundaries in form factor innovations with new foldable devices and the Galaxy XR headset.
For being the first in the world to commercialize 5G smartphones and foldable phones, TM was awarded the Gold Tower Order of Industrial Service Merit in 2023, the highest honor recognizing economic development in Korea. In 2024, TM’s leadership helped Galaxy open a new era of mobile AI with the launch of Galaxy S24 and its first-of-a-kind Galaxy AI capabilities.
TM is the youngest President ever appointed at Samsung. He is a three-time recipient of the Samsung Award of Honor, which recognizes individuals who have demonstrated excellence in their field and have made significant contributions to Samsung. TM joined Samsung Electronics in 1997 and earned a PhD in Electrical and Electronic Engineering from Pohang University of Science and Technology.
Mr. Cheolgi (CK) Kim, Executive Vice President, Head of Digital Appliances Business
DX Division, Samsung Electronics Co., Ltd.
CK Kim is the Executive Vice President and Head of the Digital Appliances (DA) Business, which is part of the Device eXperience (DX) Division at Samsung Electronics.
A seasoned sales and marketing professional, CK joined the DA Business in April 2025, with a mission to lead a new phase of growth by applying expertise and insights gained through years of global experience across all products and services.
Having started in the company’s automotive division, CK has built a robust foundation in component technology and quality assurance. Over nearly three decades, he has held key leadership roles across the mobile devices, home appliances, and visual display businesses, demonstrating deep expertise in both technology and global sales strategy.
His previous roles include leading the Visual Display (VD) Strategic Marketing Team, heading sales innovation for the Mobile eXperience (MX) Business, and serving as PM Group Leader across multiple regional markets including Europe, Southeast Asia, and CIS. CK also served as Head of SAVINA-S in Vietnam and held senior positions in Malaysia and Singapore, gaining extensive on-the-ground market experience.
In late 2024, he was appointed as Head of Strategic Marketing for the MX Business, where he led global sales operations, leveraging his cross-product insights and commercial acumen.
CK holds a bachelor’s degree in electronic engineering from Kyungpook National University in Korea.
Mr. Seok Woo (SW) Yong, Corporate President and Head of Visual Display Business
Samsung Electronics Co., Ltd
Mr. Seok Woo (SW) Yong serves as Corporate President and Head of Visual Display Business at Samsung Electronics Co., Ltd.
Mr. Yong started his career as a engineer at Samsung Electronics in 2003, and was promoted to Corporate President and appointed as the head of VD Business in December 2023.
Mr. Yong is a TV expert who is said to have led Samsung Electronics’ No. 1 market share in TVs for 19 years while working in various fields such as R&D, marketing and strategy.
The industry expects that Mr. Yong will solidify the foundation of the No. 1 position in the TV business through challenge and innovation and lead the technological leadership.
Mr. Yong holds a master’s degree of Electrical Engineering from Polytechnic University of NY.
Sukhmani Mohta, Vice President & CMO, Home Entertainment
Samsung Electronics America
Sukhmani Mohta is an award winning marketing and channel executive with over 20 years of experience in the telecom, technology and electronics industries. She currently serves as the VP and Chief Marketing Officer (CMO) for the Home Entertainment division at Samsung Electronics America, leading the team’s efforts in driving growth and brand awareness for the TV, audio, monitor, and memory portfolios.
Sukhmani joined Samsung in 2016, holding several roles at the company in her nearly decade-long tenure. This includes VP and CMO of the Display division, where she led consumer, channel, and B2B channel marketing efforts and built the marketing function from the ground up. She also served as Chief of Staff for the EVP and GM of B2B Mobile, and led vertical marketing and events for the Mobile division. Prior to Samsung, Sukhmani was Director of Product Marketing for a mid-size telco in India where she introduced many new products in partnership with Cisco, Polycom and many others.
Sukhmani holds an MBA from The Johnson School at Cornell University and a BA (Honors) in Economics from Delhi University.
Liz Anderson, Head of Demand Generation, Digital Appliances
Samsung Electronics America
Liz Anderson is Head of Demand Generation for Digital Appliances at Samsung Electronics America, where she leads strategies to drive growth, engagement and performance across Samsung’s digital appliance portfolio. During her nine-year tenure at Samsung, Anderson has held multiple leadership roles, including leading Channel Marketing and Retailer Strategy, where she was instrumental in expanding Samsung’s presence in more retail channels while improving business performance and growing brand share.
Prior to joining Samsung, Anderson worked at The Estée Lauder Companies on the global e-commerce team, helping to define and execute global marketing strategy across digital platforms. A strategic e-commerce leader, she brings deep experience delivering results across both consumer-facing and operational functions, building high-performing teams and leading organizations through periods of growth and change.
Praveen Raja, Vice President, Digital Health
Samsung Research America
