Category: 3. Business

  • 10x Genomics Announces Preliminary Select Fourth Quarter and Full Year 2025 Results

    10x Genomics Announces Preliminary Select Fourth Quarter and Full Year 2025 Results

    PLEASANTON, Calif., Jan. 11, 2026 /PRNewswire/ — 10x Genomics, Inc. (Nasdaq: TXG), a leader in single cell and spatial biology, today announced preliminary, unaudited select results for the fourth quarter and full year ended December 31, 2025.

    Preliminary, Unaudited Select Fourth Quarter 2025 Financial Results

    • Revenue of approximately $166.0 million for the three months ended December 31, 2025, representing 11% growth sequentially and 1% growth compared to the corresponding prior year period.
    • Instruments revenue of approximately $15.5 million, representing 29% growth sequentially and a 36% decrease as compared to the corresponding prior year period. Instruments revenue consists of approximately $6.1 million of Single Cell instruments revenue, representing 24% growth sequentially and a 44% decrease year-over-year, and $9.4 million of Spatial instruments revenue, representing 32% growth sequentially and a 30% decrease year-over-year.
    • Consumables revenue of approximately $141.7 million, representing 11% growth sequentially and a 6% increase as compared to the corresponding prior year period. Consumables revenue consists of approximately $100.8 million of Single Cell consumables revenue, representing 9% growth sequentially and 3% growth year-over-year, and $41.0 million of Spatial consumables revenue, representing 16% growth sequentially and 14% growth year-over-year.
    • Services and License and Royalty revenue of approximately $8.8 million, representing a 3% decrease sequentially and 23% growth year-over-year.

    Preliminary, Unaudited Select Full Year 2025 Financial Results

    • Revenue of approximately $642.8 million for the year ended December 31, 2025. Excluding $44.1 million related to patent litigation settlements in the first and second quarters, full year 2025 revenue was approximately $598.7 million, representing a 2% decrease from the prior year.
    • Instruments revenue of approximately $56.8 million, representing a 39% decrease from the prior year. Instruments revenue consists of approximately $22.7 million of Single Cell instruments revenue, representing a 36% decrease year-over-year and $34.1 million of Spatial instruments revenue, representing a 41% decrease year-over-year.
    • Consumables revenue of approximately $507.2 million, representing 3% growth over the prior year. Consumables revenue consists of approximately $363.2 million of Single Cell consumables revenue, representing a 2% decrease year-over-year and $144.0 million of Spatial consumables revenue, representing 19% growth year-over-year.
    • Services and License and Royalty revenue of approximately $34.8 million, excluding $44.1 million of upfront payments related to patent litigation settlements in the first and second quarters, representing 41% growth year-over-year.
    • Increased cumulative Chromium instruments sold to more than 6,400 instruments and cumulative Spatial instruments sold to more than 1,500 as of the end of 2025.
    • Single Cell consumables reactions sold increased by more than 20% compared to the prior year period.
    • Cash, cash equivalents and marketable securities of approximately $520 million as of December 31, 2025.

    “I am incredibly proud of the tenacity and ingenuity our team displayed throughout 2025,” said Serge Saxonov, Co-founder and CEO of 10x Genomics. “While the macro environment was challenging, the team forged even stronger partnerships with customers, made important progress across our product roadmap and maintained tight operational discipline, leading to a significant strengthening of our balance sheet. I am confident that our greatest impact lies ahead and 10x is well positioned for the future.”

    J.P. Morgan Healthcare Conference
    10x Genomics, Inc. is providing these updates in advance of its participation in the 44th Annual J.P. Morgan Healthcare Conference, which begins tomorrow. A live webcast of the company’s presentation and question and answer session, which begins at 8:15 a.m. Pacific Time on Monday, January 12, 2026, will be available on the “Investors” section of the company’s website at: https://investors.10xgenomics.com/. The webcast will be archived and available for replay for at least 30 days after the event.

    Preliminary Select Results Subject to Adjustment
    10x Genomics, Inc. has not completed preparation of its consolidated financial statements for the fourth quarter or fiscal year of 2025. The select results presented in this news release for the fourth quarter and year ended December 31, 2025 are preliminary and unaudited and are thus inherently uncertain and subject to change as we complete preparation of our consolidated financial statements for the year ended December 31, 2025. 10x Genomics, Inc. is in the process of completing its customary year-end close and review procedures as of and for the fourth quarter and year ended December 31, 2025, and there can be no assurance that final results for these periods will not differ from these estimates. During the course of the preparation of 10x Genomics, Inc.’s consolidated financial statements and related notes as of and for the year ended December 31, 2025, we or our independent registered public accountants may identify items that could cause final reported results to be materially different from the preliminary unaudited financial estimates presented herein.

    About 10x Genomics
    10x Genomics is a life science technology company building products to accelerate the mastery of biology and advance human health. Our integrated research solutions include instruments, consumables and software for single cell and spatial biology, which help academic and translational researchers and biopharmaceutical companies understand biological systems at a resolution and scale that matches the complexity of biology. Our products are behind breakthroughs in oncology, immunology, neuroscience and more, fueling powerful discoveries that are transforming the world’s understanding of health and disease. To learn more, visit 10xgenomics.com or connect with us on LinkedIn, X, Facebook, Bluesky or YouTube.

    Forward-Looking Statements
    This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to the “safe harbor” created by those sections. All statements included in this press release, other than statements of historical facts, may be forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “might,” “will,” “should,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “see,” “estimate,” “predict,” “potential,” “would,” “likely,” “seek” or “continue” or the negatives of these terms or variations of them or similar terminology, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include statements regarding 10x Genomics, Inc.’s expected financial results for the fourth quarter and year ended December 31, 2025 and our future opportunities and performance. These statements are based on management’s current expectations, forecasts, beliefs, assumptions and information available to management as of the date hereof. Actual outcomes and results could differ materially from these statements due to a number of factors and such statements should not be relied upon as representing 10x Genomics, Inc.’s views as of any date subsequent to the date of this press release. 10x Genomics, Inc. disclaims any obligation to update any forward-looking statements provided to reflect any change in our expectations or any change in events, conditions or circumstances on which any such statement is based, except as required by law. Although 10x Genomics believes that the expectations reflected in the forward-looking statements are reasonable, it cannot provide any assurance that these expectations will prove to be correct nor can it guarantee that the future results reflected in the forward-looking statements will be achieved or will occur. The material risks and uncertainties that could affect 10x Genomics, Inc.’s financial and operating results and cause actual results to differ materially from those indicated by the forward-looking statements made in this press release include those discussed under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s most recently-filed 10-K, 10-Q and elsewhere in the documents 10x Genomics, Inc. files with the Securities and Exchange Commission from time to time. 10x Genomics’ products are for research use only (RUO) and are not for use in diagnostic procedures. “10x Genomics”, “Chromium” and “Xenium” are trademarks of 10x. 10x trademarks are the sole property of 10x, and are subject to legal protection in the United States and/or certain other countries.

    Disclosure Information
    10x Genomics uses filings with the Securities and Exchange Commission, its website (www.10xgenomics.com), press releases, public conference calls, public webcasts and its social media accounts as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

    Contacts
    Investors: [email protected]
    Media: [email protected]

    SOURCE 10x Genomics, Inc.

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  • Golden Beam Wetherspoons applies for late licence after Otley Run ban

    Golden Beam Wetherspoons applies for late licence after Otley Run ban

    According to the Local Democracy Reporting Service, 22 objections have been made by people living nearby and from Headingley and Hyde Park councillor Tim Goodall.

    Goodall said: “Allowing the Golden Beam to open later is likely to lead to increased consumption of alcohol, which is then likely to lead to an even higher rate of drunk and disorderly crime.”

    When considering the extended hours, councillors will have the option of granting or refusing the application, or allowing it with additional conditions.

    The Golden Beam, which opened in 2021, was allowed to serve Otley Runners across five consecutive Saturdays in September and October using a Temporary Event Notice (TEN).

    The Otley Run, a 19-stop bar crawl through Headingley, attracts thousands of participants every year but has drawn complaints of anti-social behaviour including violence, littering and public urination.

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  • Canada Pushes Forward With New LNG Despite Dangerous Climate Impacts

    Clean energy hit a major milestone in 2024, accounting for more than 40 percent of global electricity generation, driven largely by rapid growth in solar and wind power. Yet even as the world moves decisively toward renewables, the Canadian government continues to back new fossil fuel development—projects that raise questions about a lack of long-term vision.

    On November 13, 2025, Canadian Prime Minister Mark Carney announced a raft of so-called projects of national interest, most of which promote a fossil fuel agenda. One of the approved projects, Ksi Lisims LNG, is facing criticism on a number of fronts, including its potential threat to the British Columbia coastal ecosystem and its heavy investment in fossil fuels—an approach that could lock in emissions at a time when the entire planet needs to change course, and fast.

    The approved project would establish a floating net-zero liquefied natural gas (LNG) export facility—designed to convert natural gas into liquid—on Canada’s northwest coast. The project would be co-developed by US-based energy developer Western LNG, the Nisg̱a’a Nation, and a consortium of Canadian gas producers. Operations are planned to commence by 2028 and could facilitate the transportation of 12 million metric tons of gas stored on a floating platform and loaded onto tanks to ship overseas. According to the NGO Dogwood Initiative, the Ksi Lisims and Prince Rubert Gas Transmission pipelines are also funded by US investment.

    “Ksi Lisims is 100 percent American owned,” said Christina Smethurst of the Dogwood Initiative, who questions how a project can be in the national interest while also being an American project. He noted that stakeholders in the project include Wall Street billionaires such as Stephen Schwarzman, a Donald Trump donor and an adviser in his first administration.

    The project has the support of the Nisga’a Nation, one of the proponents of Ksi Lisims, in whose territory it will be located. The First Nation sees it as an economic opportunity that could benefit their community and beyond. Eva Clayton, president of the Nisg̱a’a Lisims Government, described it as a transformative project that would meet high environmental standards. “The Ksi Lisims LNG and PRGT projects are the next step on our journey,” said Clayton in a statement. “We’re showing BC, Canada, and the world what Indigenous economic independence and shared prosperity can look like.”

    However, the majority of First Nations in British Columbia who were consulted as part of the provincial environmental assessment process are opposed, two of which have launched lawsuits or filed for judicial review in federal court. Of the 10 Indigenous nations participating in the provincial environmental assessment, only two—Gitga’at First Nation and Kitselas First Nation—formally consented to the Ksi Lisims LNG project. The Metlakatla First Nation and Lax Kw’alaams Band cited unresolved concerns ranging from marine impacts to greenhouse gas emissions. The Gitanyow Nation cited threats to salmon in the Nass watershed, severe climate impacts, inadequate consultation, and the absence of Indigenous consent. 

    Smethurst agrees, explaining that an increase in tanker traffic along the coast is a major concern, as is the project’s floating LNG infrastructure and its impact on marine ecosystems in the Nass River estuary and surrounding coastal waters.

    “The primary impacts would be increased tanker traffic in a remote part of the coast, the noise above and below the surface and fuel/chemical spills,” she explained. “A massive amount of wild salmon depend on the Nass, so this project puts them at great risk.”

    The Gitanyow Hereditary Chiefs sent a letter to 43 banks and pension funds, asking them to respect Gitanyow rights and not finance or invest in the project. “This LNG project brings to our Lax’yip salmon habitat destruction and concerns that its impact will be the death knell for at-risk Chinook salmon, which has been declining for more than a decade,” said Gitanyow Hereditary Chief Deborah Good. “We’ve had to go to court to fight for our way of life and especially the continuing health of our salmon stocks. Our lands and rights to salmon are unceded, and this means consent and consultation are required.”

    According to the Gitanyow Nation, under the United Nations Declaration on the Rights of Indigenous Peoples—to which Canada is a signatory—projects such as Ksi Lisims cannot proceed without the free, prior, and informed consent of affected Indigenous communities. The BC government itself has acknowledged these gaps, signaling that more legal and regulatory battles lie ahead.

    This comes on the heels of COP30 in Brazil, where the rights and inclusion of Indigenous peoples were rightly front and center throughout the negotiations.

    Ironically, on the same day, November 13, Ksi Lisims was declared in the national interest, the federal government in Ottowa issued a statement in support of the COP30 climate talks, which took place at that time in Brazil. 

    “The Government of Canada is taking meaningful action to implement the Paris Agreement by working in partnership with Indigenous peoples and other key partners to advance concrete outcomes,” said Julie Dabrusin, minister of environment and climate change, in a statement. “We are all determined to create a clean, affordable, net‑zero future where people and communities thrive. Working closely with local and international climate leaders at COP30 is an important opportunity toward achieving inclusive and innovative solutions.”

    The Canadian government has indicated it might directly subsidize Ksi Lisims, which, according to Tara Marsden/Naxginkw, the Gitanyow sustainability director, is another example of its misdirection.

    “LNG projects are environmentally and financially risky choices,” she said. “Without the substantial government subsidies they receive, they likely wouldn’t be viable. Those subsidies would be better spent supporting a sustainable economy grounded in renewable energy and responsible resource development, like we practice on our territory. Gitanyow won’t stop its fight against LNG projects like Ksi Lisims.”

    The Ksi Lisims LNG project plans to eventually run on clean hydroelectric power, but it has been approved to start operations before that electricity is available. In the meantime, natural-gas–powered barges will provide power, which will significantly increase greenhouse gas emissions. Natural gas, mostly methane, is mainly extracted in BC through fracking. Methane is a potent greenhouse gas that contributes about 30 percent of the recent rise in global temperatures. 

    How can the project be considered net zero when the majority of its emissions occur downstream when the gas is burned in importing countries? “It can’t,” said Smethurst. “The BC government uses tricky math to make fracked gas/LNG appear cleaner than other fossil fuels.”

    Smethurst says the federal and BC governments are taking a huge risk, one that could ultimately destroy salmon habitat and ignore climate targets.

    “Other countries are moving forward faster on renewable energy,” she said. “The fastest expanding energy sectors are solar and wind power. But both BC and Canadian governments lack vision. They’re gambling on short-term gains by locking us into a tired industry with a value controlled by global forces, and they’re using taxpayer money to do it.”


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  • Thiel Gives $3 Million to Group Seeking to Block California Wealth Tax – The New York Times

    1. Thiel Gives $3 Million to Group Seeking to Block California Wealth Tax  The New York Times
    2. Larry Page is officially moving business out of California ahead of a proposed billionaire’s tax  Business Insider
    3. Google Co-Founders Sergey Brin and Larry Page Reduce Ties to California  The New York Times
    4. Nvidia CEO Says He’s ‘Perfectly Fine’ With Billionaires Tax  Bloomberg.com
    5. Exactly  x.com

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  • Mariano’s South Loop to host annual Lunar New Year celebration

    Mariano’s South Loop to host annual Lunar New Year celebration

    CHICAGO (WLS) — Celebrate the Year of the Horse with Mariano’s!

    Lion dances and authentic cuisine will take over Mariano’s South Loop for their annual Lunar New Year celebration. It all kicks off Saturday, February 7th, at 1615 S Clark St, Chicago, IL 60616. You’ll learn about different cultural traditions while trying some amazing dishes.

    Chef Bill Kim, owner of Urbanbelly, visited ABC7 Chicago to talk all about this year’s celebration and show us how to make Japchae, a popular Korean dish.

    Japchae Recipe

    Ingredients

    8 oz sweet potato starch noodles (dangmyeon)

    8 oz white mushrooms, cleaned and sliced

    1 small white onion (about 8 oz), sliced -inch thick

    1 large carrot, peeled and cut into matchsticks (2 inches long, -inch thick)

    cup stir-fried sauce, divided (recipe below)

    3 tbsp olive oil

    1 tsp garlic, minced

    8 oz marinated beef or chicken (recipe below)

    8 oz baby spinach

    1 cup egg crepe, sliced thin (recipe below)

    cup scallions, chopped

    1 tbsp sesame oil

    Stir-Fried Sauce

    cup gluten-free soy sauce

    cup water

    4 tbsp sugar

    2 tbsp sesame oil

    1 tbsp garlic, minced

    1 tbsp roasted sesame seeds

    tsp ground black pepper

    Whisk all ingredients together in a small bowl.

    Egg Crepe Garnish

    2 whole eggs, scrambled

    Pinch of kosher salt

    1 tsp olive oil

    Whisk eggs with salt. Heat oil in a nonstick pan over medium-high. Pour in egg mixture, tilting pan to coat evenly. Cook for 1 minute without browning. Flip, remove from heat, cool 5 minutes, then slice into thin strips

    Marinated Steak (or Chicken)

    8 oz beef skirt steak or chicken breast, cut into -inch strips

    cup stir-fried sauce

    Combine meat with sauce and marinate for at least 1 hour.

    Preparation:

    1. Soak the sweet potato noodles in cold water for 45 minutes until soft. Drain.
    2. Bring 8 cups of water to a boil. Cook noodles for 4 minutes, until soft and translucent. Drain and transfer to a large bowl. Toss with cup stir-fried sauce.
    3. Heat a large sauté pan over medium-high heat. Add olive oil, then garlic, carrots, mushrooms, onions, and scallions. Cook for about 2 minutes until tender and translucent.
    4. Add marinated beef or chicken, remaining stir-fried sauce, and spinach. Cook for 2 more minutes.
    5. Add noodles and cook for 1 additional minute, mixing well.
    6. Transfer to a serving plate. Garnish with egg crepe strips, chopped scallions, and drizzle with sesame oil.

    Copyright © 2026 WLS-TV. All Rights Reserved.

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  • Lincolnshire food waste collections to be rolled out in county

    Lincolnshire food waste collections to be rolled out in county

    Residents will also be provided with an initial roll of caddy liners to help them get started, the council said.

    Waste such as plate scrapings, peelings, tea bags, coffee grounds and other items can be placed in the liner, tied up, and transferred to the outdoor caddy for the weekly collection.

    Collected food waste will then be sent to a specialist anaerobic digestion facility, where it will be converted into renewable energy and nutrient-rich fertiliser, helping to support local farming and power homes and businesses.

    The council’s cabinet member for environment and waste, Councillor Rhys Baker, said: “Many residents are already enthusiastic recyclers and I am sure they will embrace this new system to see where it can take us.

    “This is a simple change with a powerful impact. Together, we can reduce waste, generate clean energy, and make Lincolnshire greener for generations to come.”

    East Lindsey, Boston and South Holland are expected to roll out their own food waste collection service in the autumn.

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  • Trump Firm Sharpens Saudi Property Focus as Prince Opens Market – Bloomberg.com

    1. Trump Firm Sharpens Saudi Property Focus as Prince Opens Market  Bloomberg.com
    2. Trump Organization deepens Gulf push with $10bn in Saudi projects  Financial Times
    3. Dar Global and Trump Organisation launch luxury project in Riyadh’s Diriyah  MSN
    4. Dar Global and Trump Organization launch $10 billion Saudi developments By Reuters  Investing.com

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  • PayPal Supports Trusted AI Checkout with Google

    PayPal Supports Trusted AI Checkout with Google

    The landscape of shopping is undergoing a fundamental shift as AI agents increasingly help consumers discover, compare, and decide what to buy. To power this evolution, commerce infrastructure needs to be open, secure, and interoperable. That’s why we are proud to announce PayPal’s support of Google’s Universal Commerce Protocol (UCP), launched today. As part of our support, PayPal will soon be a payment option available within a new checkout feature on Google, powered by UCP.

    This collaboration and the launch of UCP marks a milestone for the industry. Much like the introduction of other open standards, Google’s UCP is a breakthrough moment that will soon enable merchants to make their products available and purchasable in AI Mode in Google Search and the Gemini app.

    “The next generation of commerce will be defined by how well we build open, trusted infrastructure that serves everyone,” said Michelle Gill, GM of Small Business and Financial Services, PayPal. “Supporting and collaborating with Google on UCP reflects our role in bringing a trusted payments experience layer that makes agentic commerce a reality for consumers.”

    Expanding payment choice

    For merchants, the challenge of agentic commerce has been the complexity of fragmented platforms. PayPal solves this by acting as a trusted infrastructure layer for agentic commerce. For more than 25 years, we have connected hundreds of millions of consumers and tens of millions of merchants through reliable payments and fraud protection, along with our buyer and seller protections.  As commerce becomes more agent-driven, those foundations matter more than ever.

    “Protocols like UCP turn agentic commerce into something merchants can actually adopt at scale,” said Prakhar Mehrotra, SVP and Head of AI at PayPal. “Interoperability is what allows retailers to connect once and reach many environments, while maintaining trust, transparency, and control.”

    The future is built together

    Last year, agentic commerce made the leap from theoretical idea to practical reality for merchants and consumers alike. At PayPal, we’re committed to building the trusted infrastructure that makes this future possible with the ecosystem.

    “For agentic commerce to scale, it’s critical for the industry to align on a common set of standards. We are proud to have PayPal endorse the Universal Commerce Protocol as the foundation for that future,” said Ashish Gupta, VP/GM, Merchant Shopping, Google.

    Our work with Google on UCP is one step in that journey, reinforcing our belief that the next era of commerce should be open, trusted, and built together. Because the future of commerce isn’t about who controls the interface. It’s about who helps the ecosystem work.

    For more information about PayPal’s agentic commerce offerings and approach, visit PayPal.ai.

     


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  • Walmart and Google Turn AI Discovery Into Effortless Shopping Experiences

    Walmart and Google Turn AI Discovery Into Effortless Shopping Experiences

    BENTONVILLE, Ark., Jan. 11, 2026 — Today, Walmart Inc. and Google share plans to launch a new experience that pairs the intelligence of Google’s Gemini with Walmart and Sam’s Club’s unmatched assortment, value and convenience, to make shopping more intuitive, reliable and perfectly aligned with the rhythms of everyday life. The new experience — built by Walmart and accessible directly within Gemini using the Universal Commerce Protocol — addresses several key customer needs:
     

    • Great items, at great prices: Gemini will automatically include Walmart and Sam’s Club in-store and online products when it’s relevant. For example, when a customer asks for advice on camping equipment for the spring season, it will return items from the retailer’s large inventory of products. And since people talk back-and-forth with Gemini, there are more opportunities to show relevant products and services throughout the conversation
    • Personalization and familiarity: When customers discover items in Gemini, Walmart helps them move from inspiration to purchase in a seamless, trusted experience — all within the familiar Walmart and Sam’s environments they know and love. When customers link their accounts, Walmart will recommend complementary items based on their past online and in-store purchases, combine their order with other items they’ve put in their Walmart or Sam’s Club carts, and provide all the benefits of their Walmart+ and Sam’s Club memberships.
    • Fast delivery: Customers and members can get in-store and club items delivered right where and when they want it, with hundreds of thousands of locally curated products delivered in under three hours and as fast as 30 minutes.

     

    “The transition from traditional web or app search to agent-led commerce represents the next great evolution in retail. We aren’t just watching the shift, we are driving it,” said John Furner, President and CEO of Walmart U.S. and incoming President and CEO of Walmart Inc. “We want to help customers get what they need and want, when and where they want it. Partnering with Google to bring the Walmart experience directly into Gemini is another step toward creating seamless shopping experiences for customers and members that are more intuitive and personal than ever before.”

     

    “AI can improve every step of the consumer journey, from discovery to delivery. Walmart is an innovator in retail and we are excited to partner with them on a new open standard to make agentic commerce a reality. Customers will soon be able to experience everything they love about Walmart directly in the Gemini app,” said Sundar Pichai, CEO of Google and Alphabet.

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  • Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI

    Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI

    Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI

    Authentic Brands Group, a global sports, media, entertainment and lifestyle platform, adopts Google’s Gemini and Google Cloud infrastructure to power Authentic Intelligence

    NEW YORK, Jan. 11, 2026 /PRNewswire/ — Today at NRF 2026: Retail’s Big Show, Google Cloud and Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a strategic partnership leveraging Google’s Gemini and Google Cloud’s Vertex AI platform to supercharge collaboration and creativity across the organization.

    As the owner of more than 50 global brands generating over $32 billion in retail sales across 150 countries, Authentic is uniquely positioned to leverage AI to be faster, stronger, and more profitable. To realize that opportunity, Authentic built a proprietary AI platform, Authentic Intelligence, harnessing Google Cloud’s Vertex AI platform as a core component of its technology stack.

    “Authentic Intelligence empowers our teams to create and grow our business with the entrepreneurial spirit our company was built on: independence, hustle and excellence,” said Adam Kronengold, chief digital officer, Authentic. “Building our Authentic Intelligence toolbox with Google Cloud’s AI capabilities allows our teams to rapidly scale workflows, asset creation and reporting, while maintaining consistency across our brands and organizational processes.”

    Currently 80% of Authentic employees across departments—from marketing and creative to finance and business development—use the platform on a weekly basis. In early testing, ad creative for Reebok, enhanced by Authentic Intelligence, delivered up to 60% higher return on ad spend (ROAS) compared to traditional product imagery.

    Authentic Intelligence’s 15+ specialized agents power Authentic’s key business functions including:

    • In business development, agents build comprehensive profiles of potential partners to accelerate lead generation and unlock new licensing opportunities.
    • For brand management and creative, brand-specific agents help maintain authentic brand voice and visual identity across all channels, while integrations with Google Veo generate brand-specific videos from text prompts.
    • In licensing and legal, Authentic Intelligence assists with contract review and analysis, ensuring accuracy and accelerating turnaround times.

    “In an environment that moves fast, you can’t afford to wait weeks for creative ideas. Authentic is using AI to give its teams their time back,” said Jose Gomes, vice president, Retail & Consumer Goods, Google Cloud. “By using Google Cloud and Gemini, Authentic is working faster and smarter—proving that a spark of inspiration can quickly become a global campaign—all while ensuring every piece of content, from SHAQ to Reebok and Juicy Couture, stays true to the brand’s DNA.”

    About Authentic Brands Group
    Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.

    A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $32 billion in annual systemwide retail sales worldwide.

    Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

    For more information, visit authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

    About Google Cloud
    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

     

    SOURCE Google Cloud

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