Category: 3. Business

[London, United Kingdom, December 12, 2025] At the 13th annual Global Telecoms (Glotel) Awards, Huawei earned the BSS/OSS Modernization Excellence Award with Safaricom Kenya, the Delighting the Customer Award with Telkomsel, and Highly Commended of Security Solution of the Year with China Mobile.

Hosted by Telecoms.com — Informa’s telecom industry media title — Glotel recognizes companies that make outstanding contributions to the evolution and transformation of the communications industry. The awards are a testament to Huawei’s and its partners’ innovation and business achievements in the intelligent operations landscape.

AI is becoming the driving force for intelligence in the OSS/BSS (Operations Support System/Business Support System) domain of operators. Safaricom partnered with Huawei to pioneer an AI-powered Idea-to-Cash (I2C) platform based on a CBS (Convergent Billing System). Leveraging generative AI models and asset accumulation in the telecom domain, I2C automates data-driven offer design, instant configuration and hyper-personalized marketing, using natural language commands. I2C has significantly improved the agility of services，shortened Time-to-market (TTM) from months to days, achieved 90% higher configuration accuracy than using manual configuration, conversion rates doubled compared to traditional campaigns, and resulted in significant ARPU growth on I2C-created offers. Moreover, I2C advances digital inclusion, identifies underserved users, and provides tailored solutions like data validity extensions and complimentary bundles.

In Indonesia’s competitive market, with 356 million mobile network connections and 125% mobile penetration, Telkomsel partnered with Huawei on AI-Augmented Digital Twins project. Leveraging Spatio-Temporal Digital Twin and LLM capabilities, Telkomsel enabled real-time OSS/BSS orchestration with Self-X functions for dynamic NPS (Net-Promoter-Score) monitoring, creating the industry’s first digital NPS measurement to integrate Network, Service, and Product NPS. The initiative delivered a 15% NPS uplift, 22% data usage increase through enhanced QoE (Quality-of-Experience), and 1.5% ARPU (Average-Revenue-Per-User) growth, driving significant revenue gains, demonstrating a pioneering new means of experience monetization.

Huawei and China Mobile built an intelligent operation and control capability for AI+BOSS, covering pre-event prevention, in-event control, and post-event auditing. We also developed and deployed a comprehensive “AI + Data Security” protection solution to enhance the overall data lifecycle security protection capabilities across the entire network, achieving data that is perceivable, controllable, visible, and traceable. Through this solution, China Mobile has achieved significant achievement in pre-event with sensitive-data classification and identification accuracy exceeds 99%, in-event with risk analysis completed within 30 seconds for normal operations and 12 seconds for high-risk operations, and in post-event with auditing efficiency improved by 95%.

With the rapid development of AI, intelligence operations have been integrated in the whole process of operators’ value chain, Huawei Services & Software is committed to working with global operators to actively embrace the new opportunities brought by intelligence. We aim to enhance business automation and deliver an exceptional user experience across more value scenarios along the user journey, jointly creating a path toward fully intelligent operations and unlocking new growth.

100% AI-generated campaign showcasing the power of agentic commerce to transform business operations

PARIS & BOSTON – December 12, 2025 – Mirakl, the leading provider of eCommerce software solutions, today announced the launch of its first-ever advertising campaign, ‘Santa Quits’, a groundbreaking 60-second holiday film that is 100% AI-generated. Created in collaboration with AiCandy, Australia’s first fully AI-powered creative production company, the campaign marks Mirakl’s bold entry into brand advertising while demonstrating the transformative potential of AI in both commerce and creativity.

The campaign can be viewed here.

The campaign arrives at a pivotal moment as the eCommerce industry stands on the brink of its next major evolution: agentic commerce, where AI agents autonomously handle product discovery, comparison, and purchasing on behalf of consumers and businesses.

The lighthearted narrative carries a powerful business message: even the most established operations need modern infrastructure to meet today’s impossible expectations. Just as Santa couldn’t manage Christmas alone, businesses need AI-powered platforms to scale operations, optimize complex workflows, and deliver seamless customer experiences.

The choice to create an entirely AI-generated campaign reflects Mirakl’s commitment to innovation and its position at the intersection of AI and commerce. The campaign spotlights Mirakl Nexus, the company’s infrastructure designed to power agentic commerce.

“This campaign represents a milestone for Mirakl, not just as our first advertising effort, but as a statement about who we are as a company,” said Hugo Weber, Vice-President of Mirakl. “We chose to create a 100% AI-generated film because we don’t just talk about innovation, we embody it. Just as we help the world’s leading enterprises harness AI to transform their commerce operations, we’ve used AI to reimagine how we tell our own story. It’s bold and it reflects the same pioneering spirit we bring to solving our customers’ most complex challenges.“

Santa Quits’ will run globally across digital and social channels throughout the 2025 holiday season. The campaign features three core activations: LinkedIn sponsored video targeting enterprise decision-makers, programmatic media placements on leading technology publications (with a business, tech and retail focus), and YouTube pre-roll ads appearing alongside agentic commerce and AI automation content.The 60-second film was strategically timed for release in the final days before Christmas, reinforcing the narrative that Mirakl’s platform helps solve seemingly impossible challenges with moments to spare.

Models used : Veo, Kling, Runway, Sora, Seedance, Suno and Topaz

Executive Producers: Hugo Weber & Romain Séchan (Mirakl)

Creative & AI Production: AiCandy, Australia

AiCandy, Head of Creative: Marcus Tesoriero

AiCandy, Head of Production: Kent Boswell

AiCandy, AI Film Director: Dr Machakil

Sound Designer: Matt Perrott (Mighty Sound)

Colourist: Keiran Lee

Media Agency: SPN part of Cosmo5

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About Mirakl

Mirakl is the leading provider of eCommerce software solutions. Mirakl’s suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by Airbus, Best Buy, Decathlon, Macy’s, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.

Media Contact

Press@mirakl.com

MANILA, Philippines — Asian shares rose on Friday, tracking Wall Street’s climb to records despite a sell-off for Oracle as worries persisted about a potential bubble in artificial-intelligence technology.

U.S. futures fell while oil prices advanced.

Japan’s Nikkei 225 index climbed 1.2% to 50,768.12, rebounding from the previous session’s losses.

Investors remain cautious ahead of next week’s policy meeting of the Bank of Japan, where it is expected to raise interest rates, but technology shares helped lead broad gains.

Softbank Group’s 6% jump in early trading slipped to a 1% gain by midday.

In Chinese markets, Hong Kong’s Hang Seng index rose 1.4% to 25,881.66 while the Shanghai Composite index picked up 0.2% to 3,882.40.

An annual planning meeting, the annual Central Economic Work Conference in Beijing on Wednesday to Thursday, setting China’s priorities for 2026. According to state media reports, those include working to reverse a decline in investment and to boost consumer spending. However, no major policy shifts were reported.

In Australia, the S&P/ASX 200 rose 1.3% to 8,700.80.

In Seoul, South Korea’s Kospi rose nearly 0.7 to 4,138.64.

Taiwan’s Taiex index added 0.2% while India’s BSE Sensex rose 0.4%.

On Thursday, the S&P 500 inched up 0.2% to 6,901.00 and eked past its prior all-time closing high, which was set in October. The Dow Jones Industrial leaped 1.3% to 48,704.01, to top its own record set last month. The Nasdaq composite lagged behind and slipped 0.3% to 23,593.86 because of weakness in AI stocks.

It’s the latest return to records for the market following what had appeared to be a debilitating set of worries. Some of the most recent included concerns about what the Federal Reserve will do with interest rates and whether all the dollars flowing into AI chips and data centers will produce profits and productivity as prolific as proponents are promising.

The Fed on Wednesday cut its main interest rate for the third time this year and indicated another cut may be ahead in 2026. Wall Street loves lower interest rates because they can boost the economy and send prices for investments higher, even if they potentially make inflation worse.

But a return to records for the U.S. stock market does not mean all worries are gone.

Oracle dropped 10.8% and had briefly been on track earlier in the day for its worst loss since 2001, when the dot-com bubble was still deflating. Doubts remain about whether all the spending that Oracle is doing on AI technology will be worth it.

Such doubts are weighing on the AI industry broadly, even as many billions of dollars continue to flow in.

Nvidia, the chip company that’s become the poster child of the AI boom and is raking in close to $20 billion each month, fell 1.5% Thursday. It was the heaviest weight on the S&P 500 because of its massive size.

In other dealings early Friday, U.S. benchmark crude oil gained 52 cents to $58.12 per barrel. Brent crude, the international standard added 49 cents to $61.77 per barrel.

The U.S. dollar rose to 155.70 Japanese yen from 155.58. The euro slid to $1.1737 from 1.1739.

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AP Business Writers Stan Choe and Matt Ott contributed.

This international award showcases Garanti BBVA’s prowess across a broad range of transaction banking services, including cash management, liquidity solutions, trade finance, and value-added digital products designed to support the daily financial running of a business. Euromoney cited the bank’s innovation-driven approach, flexible solution design, and customer-centric service model as key factors in the selection process.

Garanti BBVA’s latest accolade is another feather in its cap, as the bank had previously received Euromoney’s Türkiye’s Best Cash Management Bank award on three separate occasions. This year’s award in the transaction banking category marks yet another achievement, illustrating the breadth of its offering and cementing its international standing in a different but closely related field.

Sinem Edige, Head of BBVA Corporate & Investment Banking (CIB) in Türkiye, said that the award was a testament to Garanti BBVA’s agile and tech-focused service model that turns digital transformation into tangible value for corporate clients. She pointed to the bank’s efforts to develop comprehensive solutions that help businesses become more operationally efficient, mitigate risks, and manage cash flows more effectively in a rapidly evolving economic environment.

Fellow Deputy CEO Cemal Onaran noted that the accolade demonstrates Garanti BBVA’s long-standing pledge to deliver practical, value-added solutions for businesses operating across Türkiye. He said the bank continues to prioritize responsiveness to changing client needs while maintaining a long-term partnership approach rooted in its radical client perspective.

Currently in its 56th year, the Euromoney Awards assess financial institutions at the sectoral, national, regional, and global levels. Banks are benchmarked on criteria such as product strength, technological infrastructure, client experience, and innovation capacity. The transaction banking category covers a broad spectrum of services enabling companies to operate efficiently in increasingly complex and fast-moving business environments.

I would like to sincerely thank Patrick for his dedication and contributions, which have helped position the company for its next phase. On behalf of the leadership team, I wish him all the best in his future endeavors.

With Robert Erni, we welcome a highly qualified CFO with deep roots in the global logistics sector and a proven track record of driving process and cost efficiency as well as growth on a global scale. His extensive international experience and strong leadership profile make him an excellent fit for the Maersk team, and I look very much forward to working with him.