Category: 3. Business

 

In today’s world where physical and digital experiences blend seamlessly — displays play a pivotal role in every aspect of the customer journey, serving as crucial touchpoints that shape perceptions, guide behavior, and drive decisions.

 

Operating in diverse business environments, enterprises in Southeast Asia and Oceania (SEAO) are on the lookout for solutions that not only streamline daily operations, but can deliver engaging and effective customer experiences. In 2024, Samsung reaffirmed its position as the world’s leading digital signage manufacturer by claiming the top spot for 16 consecutive years[1]. Since then, Samsung has marked a record-high global market share by volume in the second quarter of 2025[2] and is set to secure the top position for the 17^th year running. With this remarkable industry leadership, Samsung continues to set the benchmark for transformative visual experiences in the commercial display market.

 

 

Smart and Sustainable Customer Engagement

From bustling airports to vibrant shopping malls, today’s consumers demand instant and reliable access to information — whether that means clear details on product prices or straightforward directions to their destinations. This expectation for clear communication is integral to a smooth and confident customer journey that enhances overall satisfaction.

 

 

Meeting these high demands requires more than static, traditional signs that can quickly become outdated or fail to engage. It calls for a smarter, dynamic solution that combines visual impact, versatility, and operational efficiency. This is where the Samsung Color E-Paper EMDX Series stands out — with its dedicated embedded battery and USB Type-C support, businesses are free to install and use Color E-Paper without being connected to a power source[3]. With a paper-thin depth of just 17.9mm, it enhances various business spaces, allowing for versatile placements on walls, tables, and ceilings[4]. A sophisticated digital alternative, the display also mimics the familiar look and feel of paper while offering the benefits of advanced digital technology.

 

Measuring 32-inches, these new ultra-light[5] paper-like displays with QHD (2,560 x 1,440) resolution act as digital information boards – showcasing dynamic content that can be updated via Samsung’s broad suite of compatible solutions, either locally through the Samsung E-Paper app[6] or remotely in real-time via Samsung VXT (Visual eXperience Transformation)[7] for optimized content management. 

 

With ultra-low power consumption, Samsung’s Color E-Paper empowers enterprises with an energy-efficient solution that effectively balances performance with sustainability. It uses significantly less energy than conventional digital signages even during content updates – to enable a seamless and sustainable transition from existing options for every business. 

 

 

Elevating Hospitality with Intelligent Entertainment

Elevating Hospitality with Intelligent Entertainment

Today’s hotel guests expect an environment that mirrors the comfort, personalization, and convenience of their own homes. The Samsung HU8000F Hospitality TV Series empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options.

 

 

Available in six sizes ranging from 43-inch to 85-inch, these sleek displays feature Samsung’s Crystal Processor 4K, HDR10+, and Dynamic Crystal Color technology, ensuring vivid color, lifelike detail, and immersive clarity for every guest. The elegant AirSlim design integrates seamlessly with modern hotel décor, supplementing minimalist and visually pleasing ambiances within every guest room.

 

Entertainment options are also rich and varied, with Prime Video as a new addition to existing streaming services like Samsung TV Plus and Netflix. These can be accessed directly from the intuitive Tizen OS Home, so guests can easily enjoy their favorite content just like they would at home. Whether it’s a thrilling sports game, enthralling music performance, or exciting movie, the HU8000F’s adaptive sound technology will also optimize audio quality, ensuring an immersive viewing experience across all types of entertainment. Apple AirPlay[8] and Google Cast[9] are also available[10], offering easy access to content without the need for additional dongles or login requirements, which creates a seamless viewing experience tailored to each individual’s preferences.

 

Easing operational processes for hotel managers, the Samsung LYNK Cloud allows for centralized remote management and can help drive incremental revenue through targeted promotions. By using SmartThings Pro and a multi-code remote, hotels can conveniently personalize in-room experiences to enhance guest satisfaction.

 

 

Unlocking Unlimited Learning Possibilities

Across SEAO, schools are embarking on a digital transformation journey towards more inclusive and interactive education — a shift that acknowledges the diverse needs of today’s learners and empowers both students and teachers to thrive in collaborative, technology-rich environments. Samsung’s display solutions play a pivotal role in realizing this vision by collaborating with partners to deliver advanced and intuitive solutions.

 

 

Interactive displays like the WAF series have demonstrated tangible results in boosting student participation and engagement, and supporting educators with real-time insights. In India, our partnership with edutech leader TagHive involved integrating solutions like Class Saathi, an AI-powered and Bluetooth clicker-based solution with our interactive displays. Beyond the hardware, this holistic education solution has transformed teaching methodologies, personalized learning experiences, and streamlined administrative processes for more than 20,000 schools nationwide and the success has been encouraging. Samsung also recently signed a Memorandum of Understanding with TagHive to strengthen collaboration in the edutech ecosystem to jointly develop localized solutions for schools and institutions across the SEAO region.

 

 

Soon to launch in the SEAO region, Samsung’s WAFX-P Interactive Display series ushers in a new era of interactive learning. With embedded AI and digital ink recognition, the display enables educators and students to effortlessly circle handwritten notes on the screen and tap the search icon for to access web results, images, and more — no typing required.

 

Our suite of display products including the WAFX-P Interactive Display series and Class Saathi solution will be showcased at the upcoming EduTech Singapore 2025 in November, giving educators and academic institutions across the region an opportunity to explore how our solutions can enable interactive learning and digital equity in classrooms, everywhere.

 

 

Connected Experiences Enabled by Integrated Content

As organizations continue to embrace digital transformation journeys powered by Samsung display solutions, choosing the right platform like Samsung VXT empowers them to not only keep pace with changing expectations—but to lead, adapt, and create connected experiences that could define their success well into the future.

 

Built to centralize, manage, and broadcast rich content to screens, from retail promo boards to classroom educational displays, this cloud-based digital signage software solution offers highly intuitive content creation and management capabilities – for every organization to transform content management from a challenge into an opportunity for operational efficiency, brand-building, and long-term impact.

 

The new and exciting display innovations were showcased to over 120 partners at the Samsung Display Tech Seminar 2025 in Bangkok. Connect with our team today to discover how Samsung’s next-generation display solutions can help elevate your organization’s customer experiences and drive lasting transformation—across every industry and touchpoint.

 

For more information, visit: https://news.samsung.com/my/

 

 

 

[1] Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

[2] Consumer TVs are excluded. Source: Omdia Q2 2025 Public Display Report.

[3] The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.

[4] The EMDX series’ packaging includes rear holders (2) and hanging brackets (2)

[5] Color E-Paper weight of 2.5kg measured with battery included

[6] Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.

[7] Samsung VXT must be purchased separately.

[8] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.

[9] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region

[10]The features are available through Samsung solution (LYNK Cloud, TEP)

TPG – the parent company of Vodafone – has said a Lebara customer who tried to dial triple zero on an incompatible Samsung device could not make the call and subsequently died.

TPG said in a statement to the ASX that it was informed of the incident – which took place on 13 November in Sydney – at 5.22pm yesterday after advice from NSW Ambulance.

The company was not experiencing a network outage, it said, but early investigations suggest the customer was using a Samsung device using software that was not compatible with making triple-zero calls on the TPG network.

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TPG, Optus and Telstra sent out advisories about some older devices late in October. Under the rules, customers who do not update their handsets after a period of 28-35 days will be blocked from the network.

The customer was on a Lebara service, a company that resells mobile services on the Vodafone network.

“Customer safety remains our highest priority,” the TPG chief executive, Iñaki Berroeta, said.

“This is a tragic incident and thoughts are with the individual’s family and loved ones. Access to emergency services is critical.

“We urge all customers with outdated software to replace or update their devices without delay to ensure they can reach triple zero in an emergency.”

NSW Ambulance was approached for comment.

It is estimated about 50,000 of these older Samsung devices will be blocked from being able to connect to mobile networks, after Telstra and Optus last month advised the older devices were not able to connect to Vodafone’s network in the event both of their networks are unavailable and a user needs to call triple zero.

Under the triple-zero rules, devices that in some circumstances cannot connect to triple zero need to be cut off from mobile networks. The telcos have been advising customers if they need to upgrade their devices but it has not yet been the full amount of notice period required before the devices are due to be cut off.

The device models are:

• Galaxy A7 (2017)

• Galaxy A5 2017

• Galaxy J1 2016

• Galaxy J3 2016

• Galaxy J5 2017

• Galaxy Note 5

• Galaxy S6

• Galaxy S6 Edge

• Galaxy S6 Edge+

• Galaxy S7

• Galaxy S7 Edge

Newer Samsung devices may need a software update in order to continue operating. Samsung has provided a list of those devices on its website.

The device manufacturer told Guardian Australia last month it was working with the carriers on the issue.

It follows a number of deaths during an Optus triple zero outage in September. The Optus independent investigation into the incident is due before the end of 2025. The Australian Communications and Media Authority has also launched an investigation.

– Additional reporting Penry Buckley

Highlighting the 450SDM multi-waveform, multi-orbit modem built for mission-critical communications

Herndon, VA, 17 November 2025 – ST Engineering iDirect, a global leader in satellite communications (Satcom), and Black Cat Systems Pty Ltd, a leading provider of satcom solutions and services, are expanding their partnership to establish an Advanced Satcom Technology Demonstration Lab. This initiative will showcase secure, resilient, and multi-layered satcom solutions tailored to the Australian Defence Force (ADF). Central to the demonstration lab is ST Engineering iDirect’s 450 Software Defined Modem (SDM), featuring multi-waveform, multi-orbit capabilities and CSIR™ interference mitigation technology, designed to meet the evolving demands of the defense sector.

Black Cat Systems has procured additional Evolution Defense hubs and 9-Series modems and will showcase the newly introduced 450SDM. Purpose-built for mission-critical communications, the 450SDM delivers unmatched flexibility and performance, supporting multiple orbits—including HEO, GEO, MEO, and LEO—and a variety of waveforms on a single platform. With a 30% reduction in size, weight, and power (SWaP) compared to its earlier modem models, the 450SDM is optimized for both fixed and mobile environments. It offers high data rates, advanced mobility, and robust security features, including TRANSEC and FIPS 140-3 Level 3 compliance.

“Our expanded partnership with Black Cat Systems underscores our commitment to delivering cutting-edge satcom solutions to the Australian Defence Force,” said Terry Bleakley, Asia Regional Vice President, ST Engineering iDirect. “The 450SDM, combined with our Evolution Defense platform, showcases our ability to meet the ADF’s critical communication needs with unmatched flexibility, reliability, security, and performance.”

“Black Cat Systems has been a trusted Australian provider of satcom solutions and services for the ADF for 18 years, and is investing to strengthen the sovereign industrial base through lab systems, advanced training, and local support to ensure a strong secure supply chain, seamless integration, operational excellence and 100% mission focus,” said Keith Rosario, Managing Director, Black Cat Systems. “We are proud to strengthen our partnership with ST Engineering iDirect. Our Advanced Satcom Technology Demonstration Lab will be used to showcase the 450SDM and other advanced technologies from ST Engineering iDirect that deliver secure, resilient, and mission-critical communication capabilities to empower the ADF in current and future environments.”

Paired with the iDirect Evolution Defense 4.6 platform, the 450SDM delivers enhanced security, resiliency, and mobility ideal for defense applications. Its features, such as flexible key exchange for crypto-agility and real-time CSIR interference removal, ensure secure and reliable communications in the most challenging operational scenarios. The 450SDM introduces advanced capabilities that will be further enhanced in the future by the dual Tx/Rx SDM.

The Advanced Satcom Technology Demonstration Lab represents a significant step forward in delivering secure, mission-critical communication capabilities to the ADF. 

*****

Media contact:
Martyn Gettings Tank PR
Email: martyn.gettings@tank.co.uk

 

Baishan, China, November 18, 2025 – ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, in partnership with China Unicom Jilin, has successfully deployed a comprehensive 5G uplink enhancement solution at the Wanliang Ginseng Market in Baishan City, Jilin Province. This integrated technical innovation addresses critical digital inclusion challenges by transforming network coverage into meaningful economic participation for rural merchants engaged in live-streaming e-commerce.

 

The Wanliang Ginseng Market represents the world’s largest ginseng trading hub, accounting for 80% of China’s and 70% of global ginseng transactions. This rural marketplace serves as a critical economic engine, supporting thousands of farmers and merchants who rely on digital commerce platforms to reach nationwide markets. However, despite comprehensive 5G network coverage, merchants encountered a fundamental connectivity barrier: traditional 5G networks optimized for downlink traffic proved insufficient for the substantial uplink capacity demands of simultaneous high-definition live-streaming.

 

During peak trading hours, the convergence of hundreds of concurrent live-streamers transmitting high-definition video simultaneously created network congestion that manifested as frequent interruptions, transaction failures, and lost sales opportunities. Traditional 5G frame structures allocate resources in a three-to-one ratio favoring content consumption, creating a fundamental mismatch with live-streaming commerce requirements. Peak-hour network utilization exceeded seventy percent, with individual cells supporting seventy to ninety concurrent users who exhausted available uplink resources.

 

ZTE’s solution addresses this challenge through systematic integration of four complementary technologies deployed in a phased enhancement approach. The initial phase implemented 1D3U frame structure technology, rebalancing uplink-to-downlink resource allocation from the standard one-to-three ratio to a three-to-one configuration. This software-level optimization increased single-cell uplink traffic by over 100%, establishing the foundation for subsequent enhancements.

 

The second phase deployed QCell digital distribution system with beamforming antennas, replacing traditional macro station coverage with a distributed architecture that doubled cell count while multiplying total system capacity. Beamforming antennas provide spatial signal isolation critical for the large open-market hall structure, while inter-frequency planning eliminates co-channel interference challenges. This hardware transformation increased total uplink traffic by 93%,supporting up to 143 concurrent live-streamers per cell.

 

Advanced optimizations integrated uplink MU-MIMO spatial multiplexing technology and packet aggregation algorithms specifically designed for live-streaming traffic characteristics. Uplink MU-MIMO technology addresses the single-stream limitation prevalent among live-streaming user terminals, achieving spectral efficiency improvements of 15% under 60% PRB utilization conditions, with gains reaching up to 55% at higher loads. Packet aggregation optimization leverages the unique traffic patterns of live-streaming applications—characterized by continuous low-traffic small packets, multiple concurrent users, and time-insensitive delivery requirements—reducing PRB utilization by up to 30% under equivalent load conditions.

 

The cumulative impact of this integrated solution delivers a 583% uplink capacity increase, representing a transformative enhancement that enables merchants to conduct business rather than struggle with connectivity. Performance metrics demonstrate substantial improvements: user uplink speeds tripled from approximately 20 Mbps to 60 Mbps, while peak PRB utilization decreased from over 90% to below 60%. The solution now supports 143 concurrent live-streamers per cell—more than five times previous capacity—enabling each market stall to average 1.6 active streaming terminals.

 

Business outcomes reflect the successful transformation of coverage into commerce. Annual e-commerce transactions exceed 200 million RMB, facilitated by over 500 enterprises conducting business through digital channels and more than 3,000 professional live-streaming merchants actively engaged in digital commerce. This economic participation directly benefits approximately 50,000 farmers who supply the market, creating a sustainable ecosystem that transforms connectivity from passive infrastructure into active economic empowerment.

 

The solution demonstrates exceptional operational excellence, maintaining continuous service with zero network-related complaints—a remarkable achievement given the high user density and intensive traffic patterns characteristic of live-streaming commerce environments. This sustained performance establishes a proven operational track record that validates both technical reliability and user satisfaction.

 

The digital inclusion impact extends beyond technical metrics to encompass social transformation. The majority of live-streaming merchants are women entrepreneurs, highlighting gender empowerment achieved through technology-enabled economic opportunity. Traditional rural merchants now reach national markets without intermediaries, improving pricing power while accessing broader customer bases. The solution demonstrates how application-specific network optimization can transform rural populations’ ability to realize digital inclusion benefits, closing the gap between network deployment and meaningful economic participation.

 

Looking forward, ZTE and China Unicom Jilin continue to expand this proven model to additional rural markets where live-streaming commerce demonstrates strong demand. The standardized deployment approach refined through Wanliang Market experience enables rapid rollout while maintaining operational excellence. Future enhancements will integrate 5G-Advanced capabilities including ultra-reliable low-latency communication optimized for next-generation live-streaming applications, ensuring the solution remains at the forefront of digital inclusion innovation.

 

 

A landmark international study finds that hospitals with better nurse staffing and work environments not only benefits nurses but is significantly associated with less physician burnout and job dissatisfaction. The research, published in JAMA Network Open, provides a clear solution to the global crisis of physician burnout.

A research team, led by Penn Nursing’s Center for Health Outcomes and Policy Research (CHOPR), surveyed more than 6,400 physicians and 15,000 nurses across the United States and six European countries (Belgium, England, Germany, Ireland, Norway, and Sweden). The findings show that hospitals with better nurse staffing, supportive work environments, and effective interdisciplinary teamwork had substantially lower rates of physician burnout, job dissatisfaction, and intent to leave.

“Physician burnout is a global crisis, but few actionable solutions have been identified,” said Linda H. Aiken, PhD, RN, FAAN, FRCN, Professor of Nursing and Sociology and Founding Director, CHOPR. “Our study provides evidence that investing in nurses is a ‘two-for-one’ solution-improving both nurse and physician wellbeing while also strengthening patient care.”

Key findings include:

• In US hospitals, a modest 10% improvement in the nurse work environment including staffing adequacy was associated with a 22% reduction in physician intent to leave, a 25% reduction in physicians unwilling to recommend their hospital as a place to work, a 19% reduction in physician job dissatisfaction, and a 10% reduction in physicians experiencing high burnout.
• In European hospitals, a 10% increase in nurse staffing adequacy was linked to 20% lower physician intent to leave, 27% lower odds of not recommending their hospital, 15% lower physician job dissatisfaction, and 12% lower odds of high burnout.
• Hospitals with stronger physician-nurse teamwork consistently reported better physician outcomes.

The results come at a critical time, as both physicians and nurses face unprecedented levels of stress, burnout, and turnover. According to the study, between 20–44% of physicians surveyed reported intentions to leave their hospital positions due to dissatisfaction, and up to 45% reported high burnout.

“These findings highlight a path forward that hospital leaders can act on immediately,” said Karen B. Lasater, PhD, RN, the Jessie M. Scott Term Chair in Nursing and Health Policy, Associate Professor, and Associate Director, CHOPR. “Improving nurse staffing and creating supportive work environments are organizational reforms that are feasible, evidence-based, and capable of retaining both nurses and physicians.”

The research was conducted by the Magnet4Europe Consortium in collaboration with the U.S. Clinician Well-Being Study Consortium, with support from the National Institute of Nursing Research and the European Union’s Horizon 2020 program. The full study, “Informing Hospital Physician Wellbeing Interventions in Europe and the United States: A Cross-sectional Study,” is available open access in JAMA Network Open.

CORVALLIS, Ore. – Floating solar panels are emerging as a promising clean energy solution with environmental benefits, but a new study finds those effects vary significantly depending on where the systems are deployed.

Researchers from Oregon State University and the U.S. Geological Survey modeled the impact of floating solar photovoltaic systems on 11 reservoirs across six states. Their simulations showed that the systems consistently cooled surface waters and altered water temperatures at different layers within the reservoirs. However, the panels also introduced increased variability in habitat suitability for aquatic species.

“Different reservoirs are going to respond differently based on factors like depth, circulation dynamics and the fish species that are important for management,” said Evan Bredeweg, lead author of the study and a former postdoctoral scholar at Oregon State. “There’s no one-size-fits-all formula for designing these systems. It’s ecology – it’s messy.”

While the floating solar panel market is established and growing in Asia, it remains limited in the United States, mostly to small pilot projects. However, a study released earlier this year by the U.S. Department of Energy’s National Renewable Energy Laboratory estimated that U.S. reservoirs could host enough floating solar panel systems to generate up to 1,476 terawatt-hours annually, enough to power approximately 100 million homes.

Floating solar panels offer several advantages. The cooling effect of the water can boost panel efficiency by an estimated 5 to 15%. The systems can also be integrated with existing hydroelectric and transmission infrastructure. They may also help reduce evaporation, which is especially valuable in warmer, drier climates.

However, these benefits come with questions about potential impacts on aquatic ecosystems, an area that has received limited scientific attention.

“Understanding the environmental risks and the variability in ecological responses to floating photovoltaic deployment is crucial for informing regulatory agencies and guiding sustainable energy development,” Bredeweg said.

The new study used advanced modeling techniques to assess the implications of floating solar panel deployment on entire reservoirs. Researchers examined reservoirs in Oregon, Ohio, Washington, Idaho, Tennessee and Arkansas, analyzing two-month periods in both summer and winter.

They found that changes in temperature and oxygen dynamics caused by floating solar panels can influence habitat availability for both warm-water and cold-water fish species. For instance, cooler water temperatures in summer generally benefit cold-water species, though this effect is most pronounced when panel coverage exceeds 50%.

The researchers note the need for continued research and long-term monitoring to ensure floating photovoltaic systems support clean energy goals without compromising aquatic ecosystems.

“History has shown that large-scale modifications to freshwater ecosystems, such as hydroelectric dams, can have unforeseen and lasting consequences,” Bredeweg said. 

Co-authors of the paper include Ivan Arismendi of Oregon State’s Department of Fisheries, Wildlife, and Conservation Sciences; Sarah Henkel of the Hatfield Marine Science Center at Oregon State; and Christina Murphy of the U.S. Geological Survey’s Maine Cooperative Fish and Wildlife Research Unit.