The TAM receptor family, which includes Tyro3, Axl, and MerTK receptors, has potential as a new therapeutic target for rheumatoid arthritis (RA) therapies, according to a new review published in Cell & Bioscience.1
TAM receptors are broadly expressed throughout the body and seen as important regulators of immune homeostasis and inflammatory resolution, the authors explained. Previous research has shown that mice with a TAM deficiency experienced spontaneous chronic inflammation and autoimmune phenomena, which the authors said may be clinical precursors to RA.2
In humans, the investigators noted that TAM receptors serve as a key inhibitory feedback mechanism.1
“Blocking TAM signaling results in severe defects in the clearance of ACs (apoptotic cells), exacerbates systemic inflammation, and induces overactivation of the immune system, thereby contributing to the onset and progression of RA,” the authors wrote.
Activation of TAM receptors, meanwhile, helps restore tissue integrity, in part by suppressing innate immune cell activation, enhancing AC clearance, and promoting tissue repair.
However, the authors said the different TAM receptors have different roles to play in RA. Axl and MerTK have been shown to have protective benefits in RA.3 Tyro3 appears to exacerbate inflammation and joint destruction, they said.
“This functional dichotomy suggests distinct therapeutic strategies: targeted activation of Axl/MerTK pathways may restore immune balance, whereas Tyro3 inhibition could mitigate synovitis and bone erosion,” the authors wrote, adding that a wave of research has been exploring ways to capitalize on our emerging understanding of TAM receptors.1
One possible application is the use of soluble forms of TAM receptors (sTAM) as biomarkers for evaluating RA disease status, the authors said.
“These soluble variants are generated through metalloproteinase-mediated cleavage of the extracellular domains of their membrane-bound counterparts and are markedly elevated in the synovial fluid of RA patients, showing promise as indicators of disease activity, severity, and prognosis,” the authors said.
Studies have shown correlations between different sTAMs and clinical characteristics, including a link between serum sTyro3 levels and systemic inflammation. However, the authors said it will be important to come up with standardized detection methods for sTAMs, which they said require further investigation and validation.
A number of TAM-targeted therapies are currently in clinical development, the authors noted. The focus, they said, is largely on small molecules that can inhibit receptor-ligand binding and/or suppress kinase activity. The investigators said most of the development thus far has centered on oncology indications, but they said the therapies’ mechanisms of action suggest they can potentially be effective in autoimmune diseases.
Approximately 20 small-molecule TAM inhibitors have entered the clinical evaluation phase, of which 15 remain in active commercial development. They said oncological applications of the therapies have centered on using TAM inhibitors to mediate drug resistance as part of combination strategies.
Additionally, the authors said a diverse range of multiple small-molecule TAM inhibitors are also in the preclinical stage.
“These emerging compounds highlight the continuing diversification of TAM-targeting strategies in preclinical development,” they said.
Future therapeutic development in the RA context “should focus on receptor-specific modulators to overcome structural homology challenges and explore combination strategies with existing therapies,” the authors wrote.
The authors said understanding TAM signaling and its correlation with different diseases and stages will be necessary before drug developers can realize the full therapeutic potential of the TAM pathway.
References
1. Dai M, Yang X, Yao F, et al. From pathogenesis to therapeutic targeting: new insight into TAM receptors in rheumatoid arthritis. Cell Biosci. 2025;15(1):157. Published 2025 Nov 19. doi:10.1186/s13578-025-01503-w
2. Waterborg CEJ, Koenders MI, van Lent PLEM, van der Kraan PM, van de Loo FAJ. Tyro3/Axl/Mertk-deficient mice develop bone marrow edema which is an early pathological marker in rheumatoid arthritis. PLoS One. 2018;13(10):e0205902. Published 2018 Oct 18. doi:10.1371/journal.pone.0205902
3. Gao L, He C, Yang A, et al. Receptor tyrosine kinases Tyro3, Axl, and Mertk differentially contribute to antibody-induced arthritis. Cell Commun Signal. 2023;21(1):195. Published 2023 Aug 3. doi:10.1186/s12964-023-01133-0
Crude oil futures traded flat to higher as ongoing Russia-Ukraine peace talks and an upcoming OPEC+ meeting kept geopolitical risks and potential output changes in focus.
Brent crude oil futures were flat on Friday and US crude futures rose as drawn-out Russia-Ukraine peace talks kept geopolitical risks elevated and traders kept an eye on Sunday’s OPEC+ meeting for clues about potential output changes.
US West Texas Intermediate crude futures resumed trading after being frozen due to a system outage at exchange operator CME Group, blamed on a cooling issue at CyrusOne data centres. Brent trades on the Intercontinental Exchange, or ICE.
Front-month Brent crude futures for January, which expire on Friday, were up 6 cents, or 0.09 per cent, at $63.40 a barrel at 12:44 p.m. EDT (1744 GMT). The more active February contract changed hands at $63.24, up 37 cents, or 0.59 per cent.
WTI crude traded at $59.47 a barrel, up 82 cents, or 1.4 per cent, from Wednesday’s close. There was no settlement on Thursday due to the Thanksgiving holiday in the US
Longest losing streak since 2023
Despite being up more than 1 per cent for the week, both contracts are headed for a fourth straight monthly loss, their longest losing streak since 2023, as expectations for higher global supply weighed on prices.
The strength of fuel refining profit margins has supported crude demand in some places, but the bearish impact of an expected oil surplus is pressuring prices, said Rystad analyst Janiv Shah.
US oil production rose to record highs in September, data from the Energy Information Administration showed on Friday, deepening concerns that the market is heading towards a surplus.
US crude oil output rose 44,000 barrels per day in September to a record 13.84 million bpd, according to the EIA data.
A Reuters survey of 35 economists and analysts showed respondents expect Brent to average $62.23 per barrel in 2026, down from October’s forecast of $63.15. The benchmark has averaged $68.80 per barrel so far in 2025, LSEG data showed.
Signs that a peace deal between Ukraine and Russia might be close pushed oil prices down sharply earlier this week, but they have recovered over the past three sessions as negotiations dragged on.
“Futures had been anticipating some sort of a peace agreement which has kept pressure on prices,” Dennis Kissler, senior vice president of trading at BOK Financial, said in a note on Friday.
“Still, little is known at this time, and no agreement will likely mean even tighter sanctions on Russia’s oil exports.”
On Sunday, OPEC+ is likely to leave oil output levels unchanged at its meetings and to agree on a mechanism to assess members’ maximum production capacity, two delegates from the group and a source familiar with the group’s talks told Reuters.
Saudi Arabia, the world’s biggest oil exporter, is expected to lower its January crude price for Asian buyers for a second month to its lowest in five years, under pressure from ample supplies and the surplus outlook, sources told Reuters on Friday.
Published On Nov 29, 2025 at 07:54 AM IST
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Interactive Brokers Group (IBKR) has caught investor attention as upward revisions to earnings estimates suggest growing confidence in the company ahead of its next quarterly report. This has fueled renewed market activity around the stock.
See our latest analysis for Interactive Brokers Group.
After a strong showing in the latest session, Interactive Brokers Group’s stock reflects building momentum, with a 1-day share price gain of 1.29% and a robust 42.5% share price return so far this year. Despite some short-term fluctuations, the company’s longer-term track record remains impressive, boasting a 36.7% total shareholder return over one year and an enormous 385% over five years.
If you’re curious about what’s catching investor attention lately, it could be an ideal moment to broaden your scope and discover fast growing stocks with high insider ownership
With upgraded analyst outlooks and a history of outperformance, is Interactive Brokers Group still trading at an attractive value, or has the market already factored in all of its future growth potential?
With a fair value estimate of $76.82 from the most widely followed narrative, Interactive Brokers Group’s last close of $65.02 stands notably below this projection. This intensifies the spotlight on the stock’s future prospects.
The introduction of new products and enhancements, such as the strengthened ATS with new liquidity providers and order types, enhancements to the IBKR Financial Advisor Portal, and the launch of securities lending for Swedish stocks, suggests potential for increased trading activity and higher commission revenue. Record client credit balances at $107.1 billion, up 36% over last year, indicate a strong trust in the platform and substantial funds availability for trading, possibly leading to higher net interest income from margin loans as clients leverage their positions.
Read the complete narrative.
Want to know what’s powering this aggressive price target? The secret may lie in new product launches and surging client assets. But there is a bold forecast for future profit margins and growth rates hidden beneath the surface. Find out what assumptions drive this valuation narrative and see if you agree with the analyst consensus.
Result: Fair Value of $76.82 (UNDERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, unexpected shifts in global interest rates or intensifying competition in key markets could challenge Interactive Brokers Group’s growth trajectory and valuation outlook.
Find out about the key risks to this Interactive Brokers Group narrative.
Looking from a different angle, Interactive Brokers Group trades at a price-to-earnings ratio of 31.6x, which is higher than both its industry peers at 23.6x and a market fair ratio of 21.1x. The gap signals the market may be pricing in a lot of future optimism, which could create valuation risk if expectations shift. Could a high rating eventually align with the company’s long-term reality?
See what the numbers say about this price — find out in our valuation breakdown.
NasdaqGS:IBKR PE Ratio as at Nov 2025
If you have a different perspective or want to dive into the numbers yourself, it’s easy to craft your own storyline in just minutes. Do it your way
A great starting point for your Interactive Brokers Group research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.
Smart investors never settle for one opportunity. Expand your outlook and seize potential winners before the crowd does with these powerful ways to generate new ideas on Simply Wall Street:
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include IBKR.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
China’s yuan is on its best run in years, but the country’s central bank already looks like it’s trying to tap the brakes.
What does this mean?
The onshore yuan is on track for a fourth straight monthly gain versus the dollar – its longest winning streak in four years – after touching a 13‑month high. Both the onshore and offshore yuan are up solidly this year, by about 3.2% and 3.7% against the dollar as of early Friday. But traders say that strength doesn’t quite square with China’s softer backdrop, with recent data pointing to weak domestic demand and factory activity still under scrutiny. The rally is mostly riding on a broadly weaker dollar, which is heading for its worst week in four months, with thin US Thanksgiving trading exaggerating moves. That leaves the People’s Bank of China in a tricky spot, and it’s pushing back by setting its daily midpoint fix weaker than market models suggest for a second day in a row, using its 2% trading band to lean against further gains.
Why should I care?
For markets:Currency moves are shouting more than the economy is whispering.
The yuan’s climb is coming even as China’s money markets loosen, with the volume‑weighted overnight repo rate down to around 1.29% – its lowest level in more than two years. Easier cash conditions and ongoing policy support usually point to a weaker, not stronger, currency, which is why the PBOC seems wary of letting the yuan run too far. Morgan Stanley reckons the real driver from here will be the dollar and the Fed, and expects the yuan to gradually strengthen toward 7.0 per dollar by mid‑2026, before easing slightly to roughly 7.05 by the end of that year. In the short term, though, traders are zeroing in on November factory data and the upcoming Central Economic Work Conference – two events that could jolt Chinese stocks, bonds, and regional currencies.
The bigger picture:A stronger yuan does not mean a stronger China just yet.
A firmer yuan can help tamp down imported inflation and project confidence, but it can also squeeze exporters at a time when China’s recovery is still fragile. Recent indicators have underscored weak domestic demand, right as policymakers try to shore up growth with targeted easing and looser funding conditions. That tension helps explain why the PBOC seems comfortable with relative currency stability, but not with an unchecked rally driven mainly by a wobbly dollar. For global investors and governments, how China manages that balance between growth, currency control, and capital flows into 2025 and 2026 will influence trade patterns, commodity demand, and how other Asian central banks steer their own exchange rates.
A newly validated noninvasive scoring tool has shown superior performance in identifying metabolic dysfunction–associated steatohepatitis (MASH) patients with advanced liver fibrosis, offering a potential step forward in reducing reliance on biopsy and improving risk stratification in the most common chronic liver disease worldwide.1
The findings, published by researchers in Spain in Biomarker Research, confirmed that the BMP8A Fibrosis Score (BFS) more accurately classifies patients with severe fibrosis than several widely used diagnostic algorithms while eliminating the grey-zone results that often complicate clinical decision-making.
Although liver biopsy remains the gold standard for staging fibrosis, it is invasive, costly, and impractical to perform routinely. Existing noninvasive scoring systems, such as the Fibrosis-4 (FIB-4) Index, NAFLD Fibrosis Score (NFS), Hepamet Fibrosis Score (HFS), and AST-to-Platelet Ratio Index (APRI), are widely used but have limitations, explained the researchers. Many patients fall into intermediate “grey zones,” where results are inconclusive and further testing is required. Variability in sensitivity and specificity across clinical settings further limits their reliability.
Researchers previously identified circulating bone morphogenetic protein 8A (BMP8A) as a promising biomarker after observing that serum levels rise progressively with fibrosis severity.2 Building on these earlier findings, the team developed the BFS, which integrates BMP8A concentration with patient age and platelet count. In its initial derivation study, BFS showed encouraging accuracy in distinguishing advanced fibrosis in patients with biopsy-confirmed MASH.
To validate the score in an independent population, investigators analyzed serum BMP8A levels in 302 patients with MASH across 7 university hospitals in Spain. Of these, 171 had no or mild fibrosis (F0-F2), and 131 had advanced fibrosis (F3–F4). Serum BMP8A concentrations were significantly higher in patients with advanced fibrosis, averaging 339.6 pg/mL compared with 230.5 pg/mL in earlier-stage disease, with a clear stepwise increase across fibrosis stages.
Diagnostic accuracy was assessed using area under the receiver operating characteristic (AUROC) curves and compared directly against other noninvasive scores. BMP8A alone had an AUROC of 0.669, while the composite BFS achieved 0.750, outperforming FIB-4 (0.747), HFS (0.723), APRI (0.706), and NFS (0.650). Although not dramatically higher, BFS delivered the strongest overall accuracy and, crucially, provided a single cutoff value of 0.46. Unlike competing scores that rely on dual thresholds and create indeterminate zones, BFS eliminates ambiguous results.
Using that cutoff, BFS correctly classified 70.9% of patients with advanced fibrosis, with a specificity of 80.7% and a positive predictive value (PPV) of 69.7%. Its negative predictive value (NPV) of 71.5% and likelihood ratio profile (LR+ 3.0; LR– 0.5) supported both ruling in and ruling out advanced disease. In contrast, FIB-4 at its commonly used ≥2.67 threshold correctly identified only 63.6% of advanced cases and misclassified a substantial proportion due to false negatives and indeterminate outputs. HFS and APRI performed similarly or worse, especially when restricted to higher cutoffs, and NFS showed the lowest diagnostic utility in this cohort.
By eliminating grey-zone classifications, BFS categorized 63.9% of the cohort as F0–F2 and 36.1% as F3–F4, providing a decisive result in every case. The authors noted that this feature may be particularly important in clinical trial screening, where rapid and reliable fibrosis stratification is required without exposing patients to unnecessary biopsy. The group noted that the multicenter design of their study strengthens generalizability, reflecting diverse patient populations and real-world variability across laboratories and hospitals.
However, the researchers acknowledged limitations of their findings. Because BFS requires ELISA-based measurement of serum BMP8A, it may be costlier and less accessible than scores derived exclusively from routine laboratory data.
“This drawback parallels other specialized biomarkers, such as MACK3, which improve accuracy but require additional assays, sometimes not available in commercial laboratories, as is the case with BFS,” wrote the researchers.
They emphasized that additional validation in broader populations, inter-laboratory reproducibility studies, and commercial assay availability will be necessary before widespread adoption. They also noted that BFS, like other biomarkers, should be interpreted alongside imaging tools such as elastography, which continue to play an expanding role in fibrosis assessment.
References
1. Isaza SC, Fernández-García CE, Rojo D, et al. Validation of BMP8A fibrosis score to identify patients with metabolic dysfunction-associated steatohepatitis with advanced liver fibrosis. Biomark Res. Published online November 19, 2025. doi:10.1186/s40364-025-00862-3
2. Marañón P, Isaza SC, Fernández-García CE, Rey E, Gallego-Durán R, Montero- Vallejo R, et al. Circulating bone morphogenetic protein 8A is a novel biomarker to predict advanced liver fibrosis. Biomark Res. 2023;11(1):46. doi:10.1186/s40364-023-00489-2
NEW YORK, Nov. 28, 2025 — Omnicom Group Inc. (“Omnicom”) (NYSE: OMC) previously announced that its merger with The Interpublic Group of Companies, Inc. (“IPG”) closed on November 26, 2025. Upon the closing of the merger, Omnicom or its wholly-owned subsidiaries assumed IPG’s outstanding $2.95 billion of senior notes.
In connection with the merger, on August 11, 2025, Omnicom launched an exchange offer and consent solicitation in which it offered to exchange new Omnicom senior notes for IPG’s outstanding senior notes. Today, Omnicom announced the final results of the exchange offers and consent solicitations, which expired today at 5:00 p.m., New York City time. In the exchange offer, approximately $2.76 billion, or 93.7%, of IPG’s outstanding $2.95 billion aggregate principal amount of senior notes will be exchanged for new notes issued by Omnicom. The remaining approximately $185.0 million, or 6.3%, of IPG’s senior notes will remain outstanding as set forth in Appendix A.
Omnicom expects the exchange offers and consent solicitations to settle on December 2, 2025, at which time Omnicom will issue new notes in exchange for the tendered IPG notes and the proposed amendments to IPG’s existing indentures approved in the consent solicitations will become operative.
About Omnicom
Omnicom (NYSE: OMC) is the world’s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom’s Connected Capabilities unite the company’s world-class agency brands, exceptional talent and deep domain expertise across media, commerce, precision marketing, advertising, production, health, public relations, branding and experiential to address clients’ critical growth priorities and deliver sustainable growth. For more information, visit www.omc.com.
FORWARD-LOOKING STATEMENTS
Certain statements in this press release contain forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. In addition, from time to time, Omnicom or its representatives have made, or may make, forward-looking statements, orally or in writing. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of Omnicom’s management as well as assumptions made by, and information currently available to, Omnicom’s management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “should,” “would,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. These forward-looking statements are subject to various risks and uncertainties, many of which are outside of Omnicom’s control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include:
risks relating to the merger between Omnicom and IPG, including: uncertainties associated with the merger may cause a loss of both companies’ management personnel and other key employees, and cause disruptions to both companies’ business relationships and a loss of clients; Omnicom and IPG have incurred and are expected to continue to incur significant costs in connection with the merger and integration; Omnicom may not integrate the business and operations of IPG successfully in the expected time frame; the merger may result in a loss of clients, service providers, vendors, joint venture participants and other business counterparties; and the combined company may fail to realize all or some of the anticipated benefits of the merger or fail to effectively manage its expanded operations;
adverse economic conditions and disruptions, including geopolitical events, international hostilities, acts of terrorism, public health crises, inflation or stagflation, tariffs and other trade barriers, central bank interest rate policies in countries that comprise Omnicom’s major markets, labor and supply chain issues affecting the distribution of Omnicom’s clients’ products, or a disruption in the credit markets;
international, national or local economic conditions that could adversely affect Omnicom or its clients;
losses on media purchases and production costs incurred on behalf of clients;
reductions in client spending, a slowdown in client payments or a deterioration or disruption in the credit markets;
the ability to attract new clients and retain existing clients in the manner anticipated;
changes in client marketing and communications services requirements;
failure to manage potential conflicts of interest between or among clients;
unanticipated changes related to competitive factors in the marketing and communications services industries;
unanticipated changes to, or the ability to hire and retain key personnel;
currency exchange rate fluctuations;
reliance on information technology systems and risks related to cybersecurity incidents;
effective management of the risks, challenges and efficiencies presented by utilizing Artificial Intelligence technologies and related partnerships in Omnicom’s business;
changes in legislation or governmental regulations affecting Omnicom or its clients;
risks associated with assumptions Omnicom makes in connection with its acquisitions, critical accounting estimates and legal proceedings;
Omnicom’s international operations, which are subject to the risks of currency repatriation restrictions, social or political conditions and an evolving regulatory environment in high-growth markets and developing countries;
risks related to Omnicom’s environmental, social and governance goals and initiatives, including impacts from regulators and other stakeholders, and the impact of factors outside of Omnicom’s control on such goals and initiatives; and
other business, financial, operational and legal risks and uncertainties detailed from time to time in Omnicom’s Securities and Exchange Commission (“SEC”) filings.
The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that may affect Omnicom’s business, including those described in Item 1A, “Risk Factors” and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Omnicom’s Annual Report on Form 10-K for the year ended December 31, 2024 and in other documents filed from time to time with the SEC. Except as required under applicable law, Omnicom does not assume any obligation to update these forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date hereof.
Appendix A
As of 5:00 p.m., New York City time, on November 28, 2025, the principal amounts of IPG notes set forth in the table below had been validly tendered and not validly withdrawn (and consents thereby validly delivered and not validly revoked).
Title of Series of Existing IPG Notes
CUSIP Number of Existing IPG Notes
Title of Series of New Omnicom Notes
Aggregate Principal Amount Outstanding
Tendered Existing IPG Notes
Not Tendered(1)
Principal Amount
Percentage
Principal Amount
Percentage
4.650% Notes due 2028
460690BP4
4.650% Senior Notes due 2028
$500,000,000
$451,426,000
90.29 %
$48,574,000
9.71 %
4.750% Notes due 2030
460690BR0
4.750% Senior Notes due 2030
$650,000,000
$591,859,000
91.06 %
$58,141,000
8.94 %
2.400% Notes due 2031
460690BT6
2.400% Senior Notes due 2031
$500,000,000
$457,358,000
91.47 %
$42,642,000
8.53 %
5.375% Notes due 2033
460690BU3
5.375% Senior Notes due 2033
$300,000,000
$278,341,000
92.78 %
$21,659,000
7.22 %
3.375% Notes due 2041
460690BS8
3.375% Senior Notes due 2041
$500,000,000
$494,331,000
98.87 %
$5,669,000
1.13 %
5.400% Notes due 2048
460690BQ2
5.400% Senior Notes due 2048
$500,000,000
$491,657,000
98.33 %
$8,343,000
1.67 %
$2,950,000,000
$2,764,972,000
93.73 %
$185,028,000
6.27 %
(1) The non-tendered senior notes will remain outstanding obligations of IPG, a wholly-owned subsidiary of Omnicom.
The busiest shopping day of the year is coming to a close. With almost every major retailer offering their best sales of the year, you’ve got only a few hours left to shop Black Friday deals. Those Ugg clogs you’ve been dreaming about? The AirPods at the top of your wishlist? The Lego set that would be a perfect gift for your friend? It’s all discounted, and I found tons of products at their lowest prices ever.
I cover sales regularly as a shopping reporter for NBC Select, so I know how to find deals that are actually worth buying. I combed through thousands of discounts today to find the best Black Friday deals — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or lowest price ever. I’ll continue update this list live throughout Black Friday.
Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.
Best Black Friday overall deals
Lowest price ever
4.7-star average rating from 45,774 reviews on Amazon
I put these trackers in my bags, suitcases and wallet, as well as attach them to my keys, so I always know where my belongings are. AirTags pair with Apple’s Find My app, which shows me where my items are on a map and lets me play a sound on the trackers’ built-in speakers. Each AirTag comes with a replaceable battery that lasts over a year, according to the brand.
Lowest price ever
This Kindle displays books covers and pages in color, plus you can highlight text in different shades. The device has a 7-inch adjustable display, letting you change it from white to amber depending on your lighting conditions. The screen is also glare-free, which NBC Select senior editor Lindsay Schneider says is a game-changer, and a full battery gives you about eight weeks of use, according to the brand — “I rarely ever charge it,” says Schneider. It’s also water-resistant so you can read at the beach, by the pool or in the bath.
4.8-star average rating from 83,578 reviews on Amazon
It’s always a good idea to have extra batteries at home, but they’re especially useful around the holidays to power string lights, toys and remotes. This pack comes with 32 alkaline AA batteries. They have a 10-year shelf life and their packaging is designed to protect against leaks, according to the brand. Energizer’s AAA batteries are also on sale.
Lowest price ever
Ed’s note: This product slightly increased in price since Black Friday began, but because it’s 39% off and one of our favorite products, we think it’s a worthwhile deal.
4.5-star average rating from 30,172 reviews on Amazon
According to NBC Select tech reporter Harry Rabinowitz, the Apple AirPods 4 are some of the best noise-cancelling earbuds for iPhone users. “They have a semi-open fit, meaning no rubber eartips, and they’re small, lightweight and sync easily across all your Apple devices,” he says. You get up to 30 hours of battery life with the included charging case, and Siri virtual assistant is built in.
Lowest price ever
4.5-star average rating from 12,266 reviews on Amazon
“My skin looks clearer and feels smoother since I started using these exfoliating toner pads,” says NBC Select editorial projects manager Rebecca Rodriguez. “You use the embossed side first to remove dead skin cells, then use the smooth side, which is so soothing on my skin.” The pads are made with 4.5% lactic acid (an AHA) and 0.45% salicylic acid (a BHA) to reduce the appearance of pores, refine skin texture and decrease greasiness, according to the brand.
Ed’s note: This product currently matches its October Prime Big Deal Days price.
4.7-star average rating from 570,772 reviews on Amazon
Once you connect devices like lamps, fans and coffee makers to Amazon’s smart plugs, you can control them remotely from the Alexa app or via voice commands. You can also set up routines and schedules in the app for each item connected to a plug. The plugs are compact, so they don’t block your second outlet.
Ed’s note: This product currently matches its October Prime Big Deal Days price.
4.8-star average rating from 122,395 reviews on Amazon
LifeStraw’s personal water filter, which you use like a straw, is ideal for those who frequently hike or camp, and it’s a great addition to anyone’s emergency kit. It removes over 99% of bacteria, parasites and microplastics from water, and you can use it to filter 1,000 gallons before you need a new one, according to the brand.
4.2-star average rating from 72,511 reviews on Amazon
This cordless water flosser, which earned the American Dental Association’s Seal of Acceptance, is an effective alternative to string floss that helps remove gunk between your teeth. It comes with four interchangeable tips that rotate 360 degrees to reach all areas of your mouth, and it has three pressure settings, plus a 7-ounce removable reservoir that holds enough water for 45 seconds of use. One charge gives you up to four weeks of battery life, according to the brand.
Lowest price ever
4.5-star average rating from 16,535 reviews on Amazon
The Birdie is one of our favorite personal safety keychains, and you can hook it to a bag with the included carabiner. When you pull the device’s top pin, it makes a loud siren sound and activates the built-in flashing strobe light, creating a diversion and alerting people around you. The Birdie comes with a replaceable battery that lasts up to 40 minutes, according to the brand.
Lowest price ever
4.6-star average rating from 31,132 reviews on Amazon
This kit comes with all the materials you need to take a saliva sample and send it to Ancestry DNA’s lab. About six weeks later, you’ll get your results online, giving you information about your origins around the world and over 75 traits you may have a propensity for, like cilantro aversion and freckles. You’ll also be able to see and connect with people you share DNA with.
4.2-star average rating from 4,201 reviews on Amazon
Upgrade your electric toothbrush with this rechargeable option from Philips, which has a built-in 2-minute timer and vibrates to scrub your teeth. It comes with a travel case and a charger.
Lowest price ever
4.8-star average rating from 247 reviews on Amazon
Once built, this Lego set becomes decor you’ll be proud to display. It comes with all the pieces you need to make three mini bonsai trees: a ginkgo, a black pine and a wisteria tree. Lego recommends it for those ages 18 and up, and one to three people can construct the trees together.
Ed’s note: This product currently matches its October Prime Big Deal Days price.
4.6-star average rating from 99,216 reviews on Amazon
These are the best teeth whitening strips I’ve tested because they’re effective and easy to use. They’re made with hydrogen peroxide, a bleaching agent, and adhere well to teeth, preventing them from slipping off while you’re wearing them. The Whitestrips come in a pack of 44, enough for 22 treatments: 20 are 45-minute standard treatments, and 2 are 1-hour express treatments.
Lowest price ever
I swapped my phone’s blaring alarm for the Hatch Restore’s pleasant wake-up call years ago, and I use the device as a noise machine every night, too. The brand’s app lets you customize your rise and rest routines by choosing from different light colors, sunrise durations and sounds, and once you set everything up, you can use buttons on the device to control it, creating a phone-free bedroom. If you buy a Hatch+ membership, you also get access to a content library with bedtime stories, meditations, breathing exercises and more.
4.9-star average rating from 13,300 reviews on Amazon
Rodriguez, a former preschool teacher, says Magna-Tiles were the number one toy her students fought over. I’ve played with them myself while babysitting and can attest that they’re always a crowd-pleaser. This set comes with 32 magnetic blocks in square and triangular shapes, in a rainbow of colors. Kids can use them to make 3D and 2D structures.
Best Black Friday tech deals
4.6-star average rating from 66,998 reviews on Amazon
Once you plug Amazon’s Fire Stick into your TV’s HDMI port, you can stream movies, shows and music from your favorite platforms in 4K Ultra HD. It also lets you play video games via Xbox Game Pass without a console and control compatible smart home devices. Plus, when you’re not using the TV, the streaming stick displays art, photography or widgets like a calendar in Ambient Experience mode. You get an Alexa Voice Remote with your purchase.
Lowest price ever
4.2-star average rating from 6,431 reviews on Amazon
Rabinowitz says the Oura Ring 4 is the best smart ring you can buy. It tracks over 50 health metrics like sleep, activity, stress and heart rate, all of which are displayed as scores in the brand’s app. You get up to 8 days of battery life on a single charge, and the ring is water-resistant up to over 300 feet, according to the brand. The first month of an Oura membership is included with your purchase, but you’ll need to purchase a subscription afterward to continue using the device.
Lowest price ever
I rely on the TheraGun Mini to relieve sore muscles pre- and post-workout, as well as to minimize tension in my back and shoulders after hunching over the computer. It comes with three interchangeable attachments and has three speeds and a travel lock. The massage gun connects to the Therabody app via Bluetooth, letting you use pre-programmed routines, and it offers about 180 minutes of battery life when fully charged, according to the brand.
Lowest price ever
4.7-star average rating from 13,699 reviews on Amazon
Marshall’s portable Bluetooth speaker gives you a surround-sound experience with rich, clear audio, and you get up to 30 hours of playtime on a single charge, according to the brand. It’s also dust- and water-resistant, so you can bring it outdoors without worrying. The speaker, which looks like a mini amp and doubles as home decor, pairs with the brand’s app if you want to customize sound settings, although doing so isn’t required.
4.7-star average rating from 10,732 reviews on Amazon
The PlayStation 5 console displays games in 4K, making graphics look vibrant and smooth, and it has 3D sound output to immerse you in different worlds. There’s 1 TB of storage built in, and it comes with a DualSense wireless controller that’s equipped with haptic feedback. In addition to thousands of PS5 games, the console is “backwards compatible,” so it works with most PS4 games, too
Best Black Friday home deals
4.4-star average rating from 119,321 reviews on Amazon
Shark’s upright vacuum cleans up messes on carpets and bare floors, and it’s equipped with a HEPA filter to trap dust and allergens. It has a detachable pod you can carry around your home to reach above doorframes, under furniture and stairs. The appliance also comes with interchangeable attachments like a dusting brush, pet power brush and crevice tool, as well as an extension tool.
4.4-star average rating from 101,550 reviews on Amazon
I’ve used this spot cleaner to get coffee, red wine, pet accidents and mud out of light-colored carpets and fabric furniture, so it’s a miracle worker in my book. You fill one of its tanks with water and cleaning solution, then use the nozzle to spray and scrub the stain before suctioning it up. The dirt goes into a separate tank, and the appliance comes with a self-cleaning tool that helps you rinse out its hose after each use.
4.7-star average rating from 17,261 reviews on Amazon
I have Aura’s digital picture frame displayed in my living room, and I love watching it flip through my favorite memories — my guests often compliment it, too, so I’ve gifted it to a few loved ones. You can upload an unlimited amount of photos and videos to it via the brand’s app, and invite family and friends to do the same. The frame has a 10-inch HD display, built-in speakers and interactive touch bar. It also turns on and off automatically with the lights in your home.
Lowest price ever
4.2-star average rating from 30,826 reviews on Amazon
This robot vacuum cleans the floor for you. Its powerful suction and multi-surface brushes remove dirt, and it maps your home to avoid obstacles like furniture and stairs. It connects to the Roomba Home app so you can schedule cleans, get progress updates and view maintenance alerts. The Roomba also responds to voice commands, too, and comes with a charging base.
5.0-star average rating from 16,177 reviews at Lola Blankets
I’m not exaggerating when I say Lola’s double-sided blankets are some of the softest I’ve ever felt, and snuggling in mine is always the most relaxing part of my day. The blankets, available in multiple sizes and colors, are made from a non-shedding polyester-spandex faux fur. They’re also machine-washable — I constantly clean mine as directed and it never loses its feel.
Best Black Friday kitchen deals
Lowest price ever
4.8-star average rating from 19,588 reviews on Amazon
I always buy more food containers during the holiday season to store leftovers and to help me prep ingredients before cooking meals for celebrations. This set comes with 22 containers in various sizes, each of which comes with a matching secure lid. They’re made from a BPA-free material that’s safe to put in the microwave, dishwasher and freezer, and they stack and nest into one another so they stay organized in storage.
Lowest price ever
4.8-star average rating from 21,507 reviews on Amazon
I take my iced coffee and smoothies on the go in this 42-ounce, dishwasher-safe tumbler. It’s made from stainless steel and has double-wall vacuum insulation, which helps keep drinks hot or cold for hours, in my experience. The large handle makes the cup easy to hold, its base is cup holder-compatible and it comes with a straw lid that you can take apart for easy cleaning. I also appreciate that the exterior of the cup doesn’t produce condensation, so whatever surface I put it on stays dry.
4.4-star average rating from 4,604 reviews on Amazon
This single-serve machine lets you brew 8-, 10- or 12-ounce cups of coffee using its large 42-ounce removable water reservoir, so you can make a few cups before refilling it. The drip tray is removable, giving you room to put a travel mug under the spout, and there’s a strong brew setting for a more powerful taste.
4.60-star average rating from 3,021 reviews on Amazon
You can put 20 ounces of coffee in this insulated, stainless steel tumbler, which keeps your beverages hot for up to 6 hours or cold for up to 24 hours, according to the brand. It comes with a splash-resistant lid that has a sippy spout.
4.2-star average rating from 115,749 reviews on Amazon
When you put this kitchen gadget on top of an aluminum can and press the start button, it automatically rotates around the lid to cut it off. The electric can opener leaves behind a smooth edge to prevent cuts and runs on two AA batteries.
4.3-star average rating from 6,340 reviews on Amazon
“I use this Fellow kettle more than any other kitchen appliance I own,” says NBC Select updates editor Mili Godio. “The gooseneck makes pouring extremely precise, and I love that I can set it to the exact temperature I need (and keep it at that temperature, too). It’s the perfect kettle to use for a traditional Argentinian tea called mate, which I drink every day.” The electric kettle, which has a 0.9-liter capacity, also lets you schedule boils in advance, and it automatically shuts off after a period of non-use.
Best Black Friday beauty and wellness deals
4.6-star average rating from 5,815 reviews on Amazon
Kiehl’s Ultra Facial Cream is one of my go-to daily moisturizers because it’s gentle on my sensitive skin, never makes me break out and hydrates even the driest, flakiest patches. It’s made with ingredients like 4.5% squalane to nourish and soften skin while repairing its barrier and preventing water loss, according to the brand. The cream is also lightweight and absorbs quickly, so I can wear it under makeup.
Ed’s note: This product currently matches its October Prime Big Deal Days price.
4.6-star average rating from 96,008 reviews on Amazon
Cosrx’s essence is made with 96% snail mucin, an ingredient that brightens, plumps and hydrates skin, as well as reduces the appearance of fine lines and wrinkles, according to the brand. It has a lightweight, non-sticky and non-greasy feel. The essence also absorbs into the skin quickly, letting you layer other skin care products and makeup over it.
Lowest price ever
This lightweight, travel-friendly hot tool dries and styles your hair with interchangeable attachments. You can twist the base into two positions: one lets you use it as a blow dryer with the included concentrator, and the other turns it into a hot air brush and curler with the included auto-wrap curlers, oval brush and paddle brush. The FlexStyle measures heat as you use it to maintain consistent air temperatures and prevent hair damage, according to the brand. There’s also a model for curly and wavy hair that comes with a diffuser.
4.3-star average rating from 104,139 reviews on Amazon
4.7-star average rating from 57,173 reviews on Amazon
Olaplex’s No. 7 Bonding Oil is a staple in my hair care routine to control frizz, add shine and create softness. It’s also a heat protectant up to 450 degrees Fahrenheit, according to the brand, and I use it to break the cast on my curls when I style them with gel. You can use the hair oil on a wet or dry head, and since two or three drops is all you need, the small bottle lasts a while, in my experience.
Lowest price ever
4.9-star rating from 2,240 reviews at Jolie
I’ve tested over 10 filtered showerheads, but I always come back to Jolie’s, which I’ve used for over two years. Its filter removes chlorine, heavy metals and other contaminants from water, and it comes with all the materials and instructions you need for installation (which takes less than 10 minutes). Since using the Jolie, my hair is softer and stronger, and my skin feels dry. You have to change the filter every 90 days — replacements are currently 25% off.
4.3-star average rating from 104,139 reviews on Amazon
Color Wow’s Dream Coat spray helps hair repel moisture and humidity to prevent frizz, and it makes hair look glossy and smooth. “I’ve been using the spray for over two years and I don’t remember what it was like to blow dry my hair without it,” says associate commerce social editor Caitlin Cusack. “It makes a noticeable difference in my frizz and leaves my hair feeling soft for days between washes.” The brand recommends reapplying it every three to four shampoos, and there’s also a version for curly hair that I swear by.
4.4-star average rating from 50,398 reviews on Amazon
This foot peel transforms my feet from cracked and calloused to soft and smooth. Each package comes with two exfoliating booties made with lactic acid, glycolic acid and botanical extracts. You wear the booties for an hour, rinse your feet off and wait. Five to seven days later, the dead skin layer starts peeling off. Peeling usually lasts about a week, according to the brand.
Lowest price ever
4.4-star average rating from 28,325 reviews on Amazon
“I have a variety of face masks in my vanity, but Biodance’s are the only ones I consistently re-buy,” says Rodriguez. “They feel soothing and hydrating the instant I put them on, and leave my skin glowy the next morning.” The sheet masks come individually wrapped in a pack of four and are soaked in a serum made from ingredients like niacinamide, collagen peptides and hyaluronic acid. Once you apply the mask, the serum absorbs into your skin in about three to four hours, at which point it becomes translucent.
4.0-star average rating from 1,911 reviews at Alo
Alo’s Warrior Mat is the complete package in my book, and I’ve relied on it during hot yoga, HIIT and pilates classes for years. It’s cushioned enough to protect my body from the hard floor, but not too much that I feel unstable while standing on it. The mat also has a grippy, moisture-wicking surface to prevent sweat from pooling, so I never worry about slipping. It’s oversized, giving me ample room to work out, and on the heavier side, which is one of my favorite parts about it — the Warrior Mat never moves around while I’m jumping or running in place.
Best Black Friday travel deals
Lowest price ever
4.4-star average rating from 8,374 reviews on Amazon
I never travel without this foldable wireless charging pad, which repowers my phone, earbuds and Apple Watch when it’s flat. You can also fold it into a phone stand, as well as a compact disc that takes up very little space in your bag — for easy access, I slip it into an outside pocket of my backpack or suitcase.
4.3-star average rating from 8,266 reviews on Amazon
No matter how much I beat up my Samsonite luggage, it still works perfectly and looks pristine. This set comes with a 19-inch carry-on and a 28-inch checked bag, both of which have a scratch-resistant hard outer shell, 360-degree spinner wheels and internal organization systems. The carry-on bag comes with a built-in charging system, while the checked bag has a built-in TSA lock.
Best Black Friday sales
Here are the best Black Friday sales to know about. Keep in mind, not every item from a brand is discounted as described below.
Best sales overall
Amazon: Up to 60% off select deals now, and save even more during Amazon’s Black Friday Week through Dec. 1
Walmart: Up to 50% off site- and store-wide, plus get 50% off a Walmart+ membership
Target: Up to 50% off sitewide online and in stores through Nov. 29
Best Buy: Up to 50% off online and in stores, with new limited-time deals constantly added
Home Depot: Shop discounts site- and store-wide through Dec. 3
Lowe’s: Up to 50% off select products sitewide
Nordstrom: Up to 60% off sitewide and up to 40% off designer clearance through
Sephora: Up to 50% off sitewide, plus new deals daily up to 30% off, through Dec. 4
Ulta: Up to 50% off select products sitewide
Macy’s: Up to 75% off sitewide
Wayfair: Up to 80% off sitewide through Dec. 3
Bookshop.org: Up to 25% off select titles with code BOOKISH through Nov. 30
MasterClass: 50% off sitewide through Dec. 1
Urban Outfitters: Up to 40% off through Dec. 1
Minted: Up to 20% off sitewide plus free shipping with code BF2025 through Nov. 28
Crate & Barrel: Up to 50% off sitewide, plus free shipping on orders $55 or more through Dec. 3
Ring Concierge: Up to 30% off sitewide through Dec. 2
Béis: Up to 30% off sitewide, plus daily doorbusters
Chasing Paper: Up to 20% off sitewide through Dec. 1
Best streaming service sales
HBO Max: Get the Basic with Ads plan for $2.99 per month for a year (70% off) through Dec. 1
Apple TV: $5.99 per month for six months (over 50% off)
Disney +, Hulu Bundle: $4.99 per month for a year (61% off) through Dec. 1
Paramount+: $2.99 per month for two months when you sign up for a monthly plan through Dec. 2
Starz: $2.99 per month for three months (73% off) when you sign up for a monthly plan
Best tech sales
Tile: Up to 41% off Tile trackers sitewide through Dec. 29
Sonos: Up to 30% off headphones, speakers and home theatre products through Dec. 1
JBL: Up to 70% off Bluetooth speakers, headphones, earbuds, home audio and more
JLab: Up to 50% off tech sitewide
RadioShack: Up to 50% off sitewide through Dec. 4
Ray-Ban Meta: 20% off all Ray-Ban Meta (Gen 1) models through Dec. 1
Garmin: Up to $500 of smartwatches and tech for sports, fitness, outdoor recreation and more
Hatch: $30 off the Hatch Restore
Whoop: Up to 70% off devices, plus discounts on memberships, through Dec. 2
Sony: Up to 55% off headphones, cameras, TVs, soundbars and gaming gear
Casetify: Up to 35% off sitewide through Dec. 1
Logitech: Up to 50% off sitewide through Dec. 1
Panasonic: Up to 32% off tech sitewide
Best home sales
Sleep Number: Up to 50% off smart beds, mattresses, bedding and more
Ettitude: Up to 30% off sitewide, plus up to 60% off final sale products, through Dec. 8
Avocado Green Mattress: Up to 20% off sitewide through Dec. 8
Bearaby: Up to 30% off sitewide through Dec. 4
Canopy: Up to 50% off humidifiers, filters and more sitewide through Dec. 4
Joybird: Up to 45% off sitewide through Dec. 1
Eight Sleep: Up to $700 Eight Sleep systems through Dec. 1
Magnolia Home: Up to 65% off sitewide
Branch Basics: Up to 25% off sitewide through Dec. 1
Crane & Canopy: Up to 20% off bedding, sheets, home decor and more with code EPIC through Dec. 2
Tumble: Up to 45% off sitewide through Dec. 3
Parachute: Up to 25% off sitewide through Dec. 1
Printique: 25% off sitewide with code BFCM25 through Dec.1
Ruggable: Up to 40% off sitewide through Nov. 30
Funboy: 25% off sitewide with code 25OFF through Dec. 1
Rifle Paper Co: Up to 50% off sitewide through Dec. 5
Artifact Uprising: 35% off holiday cards with code BLACKFRIDAY through Nov.
Coop Sleep: Up to 60% off through Nov. 30
Kathy Kuo Home: Up to 40% off sitewide through Dec. 3
Woof: 20 to 30% off sitewide through Nov. 30
Leatherology: Up to 25% sitewide with code HOLIDAY25 through Dec. 1
Bissell: Up to 50% off select products through Dec. 6
Blueland: 20% off sitewide, plus 30% off new autoship deliveries through Dec. 1
The Laundress: Up to 25% off sitewide through Nov. 30
Tinkr: Up to 30% off sitewide, plus free shipping on orders $60 or more, through Dec. 1
My Sheets Rock: Up to 25% off sheets, pillows and comforters with code EPIC35 through Dec. 2
Madison Park: Up to 25% off sitewide through Dec. 1
SimpliSafe: Up to 70& off home security systems
The New Savant: Up to 40% off sitewide through Dec. 2
Windmill: Up to 40% off air purifiers, up to $150 off air conditioners and more savings on accessories
Best kitchen sales
Great Jones: Up to 50% off sitewide
Our Place: Up to 35% off sitewide
Hydro Flask: 25% off sitewide (limited exceptions), plus 50% off the sale section, through Dec. 1
Made In: Up to 30% off cookware and kitchen tools sitewide through Dec. 7
Zwilling: Up to 65% off through Dec. 31
Staub: Up to 65% off through Dec. 31
Caraway: Up to 20% off sitewide
OmieBox: 20% off sitewide through Dec. 2
Culligan: Up to 30% off sitewide through Dec. 8
Beast Health: Up to 20% off blenders and accessories through Dec. 21
Fable: Up to 30% off sitewide plus free shipping through Dec. 1
Fellow: Up to 25% off through Dec. 1
Mill: Up to $300 off the food recycler through Dec. 1
GreenPan: Up to 75% off sitewide
KitchenAid: Up to 35% off sitewide through Dec. 4
De’Longhi: Up to $500 off select machines through Dec. 6
Keurig: Up to 25% off sitewide with code WINTER2025 through Dec. 27, plus free shipping through Dec. 3
Gonzey: $100 off most ovens and 20% off all accessories through Dec. 24
Bentgo: 20% off sitewide through Dec. 2
Aeropress: Up to 25% off through Dec. 1
Terra Kaffe: Up to $600 select machines and bundles through Dec. 5
Best beauty sales
Mario Badescu: 30% off sitewide, plus additional limited-time offers with deeper discounts, through Dec. 14
Glossier: Up to 25% off sitewide
Color Wow: Up to 30% off bestselling hair care through Dec. 1
Laneige: 30% off sitewide through Dec. 1
Foreo: Up to 50% off sitewide with code BLACKFRIDAY
Grace & Stella: Up to 52% off sitewide
Jones Road Beauty: Up to 20% off sitewide through Dec. 1
Bluemercury: Up to 30% off sitewide
Starface: 30% off sitewide through Dec. 1
Peace Out Skincare: 30% off sitewide through Dec. 2
Billie: 20% off all purchases $20 or more with code SWIPE20 through Dec. 5
YSE Beauty: Up to 25% off sitewide through Dec. 1
Soko Glam: Up to 25% off sitewide through Dec. 8
True Botanicals: Up to 50% off sitewide through Dec. 3
Dermstore: Up to 30% off sitewide, plus loyalty members get 2x points on select brands, through Dec. 1
L’ange: Up to 70% off sitewide with code BLACKFRIDAY through Dec. 8
Quip: Up to 20% off through Dec. 3
Nécessaire: Up to 25% off sitewide through Dec. 1
Athena Club: Up to 20% off sitewide through Dec. 1
Isdin: Up to 30% off sitewide
Ursa Major: Up to 25% off sitewide through Dec. 1
Patrick Ta Beauty: 20% off sitewide
Evolvetogether: 20% off sitewide through Dec. 2
Dieux: Up to 30% off sitewide through Dec. 1
Harry’s: Up to 35% off sitewide through Dec. 3
Cocokind: Up to 25% off sitewide through Dec. 1
Smashbox: Up to 30% off sitewide through Dec. 3
Merit: Up to 44% off sitewide through Dec. 1
Joannah Czech: Up to 30% off skin care sitewide through Nov. 30
Ilia: Up to 20% off sitewide through Dec. 1
Tatcha: Up to 25% off sitewide through Dec. 3
Tarte Cosmetics: Up to 40% off sitewide with code CYBER through Dec. 2
Moroccanoil: 45% off sitewide with code UNWRAP25 through Dec. 3
Glamnetic: Up to 35% off sitewide through Dec. 2
Hero Cosmetics: Up to 20% off sitewide through Dec. 1
Tower 28: 28% off sitewide
Dibs Beauty: Up to 25% off sitewide through Dec. 2
Kora Organics: Up to 25% off sitewide through Dec. 1
Marie Veronique: Up to 20% off sitewide through Dec. 1
Rodan + Fields: Up to 20% off sitewide through Dec. 1
Mane: Up to 25% off sitewide with code PINKFRIDAY through Dec. 1
Etoile: Up to 30% off sitewide through Dec. 1
Ghd: Up to 30% off sitewide through Dec. 9
Noyz: Up to 25% off through Dec. 1
Best apparel, accessory and footwear sales
Aritzia: 20 to 50% off sitewide online and in stores through Dec. 1
La Sportiva: 20% off footwear through Dec. 1
Land’s End: Up to 60% off sitewide
Spanx: Up to 50% off sitewide through Dec. 2
Gorjana: Up to $100 orders through Dec. 1
Hanna Andersson: 40% off sitewide
Bombas: 25% off sitewide
Wrangler: 30% off sitewide through Dec. 2
Saucony: Up to 25% off sitewide (excluding Endorphin, Triumph and Hurricane styles) through Dec. 1
Merrell: Up to 50% off sitewide, plus select doorbuster deals, through Dec. 3
Birdy Grey: Up to 75% off sitewide through Dec. 1
Saks Off Fifth: Up to 85% off sitewide through Nov. 30
UntuckIt: Up to 60% off sitewide through Dec. 1
Reformation: Up to 25% off sitewide through Dec. 1
Abercrombie: 25% to 50% off sitewide through Dec. 1
Hollister: Up to 30% off sitewide through Nov. 30
Reef: Up to 30% off sitewide through Dec. 2
DSW: Up to 30% off sitewide through Nov. 30
Allbirds: Up to 50% off
StitchFix: Up to 40% off sitewide through Dec. 27
Summersalt: Up to 35% off sitewide through Dec. 2
Free People: Up to 50% off select Free People and FP Movement pieces through Nov. 28
Outdoor Voices: Up to 40% off sitewide, plus additional markdowns on OV Extra, through Dec. 1
Bogg: Up to 25% off sitewide through Dec. 1
Perfectwhitetee: Up to 30% off sitewide through Dec. 1
Lake Pajamas: Up to 25% off sitewide through Dec. 1
Municipal: Up to 70% off sitewide through Dec. 3
Dearfoams: Up to 30% off sitewide through Dec. 1
Kizik: Up to 60% off bestsellers through Dec. 1
Quay: Up to 50% off sitewide through Dec. 3
Shopbop: Up to 25% off sitewide through Dec. 1
Life is Good: Up to 30% off sitewide through Dec. 1
Pair Eyewear: Up to 30% off sitewide through Dec. 31
Liverpool Los Angeles: Up to 30% off sitewide with code CYBER30 through Dec. 1
Underoutfit: Up to 60% off sitewide through Dec. 1
Set Active: Up to 30% off sitewide through Dec. 2
Marie Oliver: Up to 30% off sitewide with code THANKFUL25 through Nov. 30
Lily Pulitzer: Up to 30% off sitewide through Dec. 2
Caitlyn Minimalist: Up to 40% off sitewide through Dec. 3
HeyDude: Up to 25% off sitewide, plus an extra 30% to 40% off sale styles, through Dec. 7
Hoka: Hoka members (which you can become for free) get 20% off all styles through Dec. 1
Guess Jeans: Up to 30% off sitewide through Dec. 1
EBY: Up to 30% off sitewide through Nov. 30
Best wellness and fitness sales
Bala: 25% off sitewide with code PLAYTIME25 through Nov. 30
Pvolve: 20% off sitewide wide code BF20 through Dec. 8
HigherDose: 20% off sitewide with code BFCM2025 and 30% off bundles
Larq: Up to 30% off sitewide
Flaus: 25% off sitewide and up to 40% off bundles through Dec. 4
CorePower Yoga: 20% off All Access memberships, plus 30% off retail in-studio and online through Dec. 1. Also, take free classes at studios nationwide on Friday, Nov. 28
Chirp: Up to 20% off sitewide through Dec. 2
AG1: 25% off your first subscription order through Dec. 1
Slate Flosser: Up to 40% off electric flossers and bundles though Dec. 2
LifeStraw: Up to 40% off sitewide through Nov. 29
Best kids and baby sales
Willow: Up to 50% off sitewide through Nov. 30
Elvie: Up to 50% off sitewide through Nov. 30
Lovevery: Up to 25% off sitewide through Dec. 7
Owlet: Up to $110 off products through Dec. 1
Little Sleepies: Up to 30% off sitewide with code COMFY
Best travel sales
Away: 25% off sitewide, plus an extra 10% off when you spend $750
Samsonite: Up to 40% off sitewide
Calpak: Up to 60% off select items and 20% off sitewide through Dec. 8
July: Up to 25% off orders of two products or more through Dec. 1
Cadence: Up to 30% off sitewide
Trtl: Up to 70% off sitewide through Dec. 3
Carl Friedrik: 30% off sitewide through Dec. 1
Delsey Paris: Up to 50% off sitewide through Nov. 30
Jansport: Up to 20% off sitewide plus free shipping through Nov. 30
Monos: Up to 25% off sitewide
Caraa: 25% off sitewide through Dec. 1
Aloha Collection: Up to 50% off sitewide through Dec. 2
American Tourister: Up 40% off select items sitewide through Dec. 9, plus an extra 10% off full-price items with code THANKS10 through Dec 3
How I found The Best Black Friday Deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or lowest price ever.
I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.
Why Trust NBC Select?
I’m a reporter for NBC Select who has covered Black Friday deals and sales for over five years. I’ve also written about the history of Black Friday and explained what to buy and what to skip. I’ve appeared in Black Friday-related NBC News NOW broadcast segments and co-hosted a For What It’s Worth livecast episode about the sale, too. Prior to Black Friday, I sorted through sales across retailers to find worthwhile discounts you should know about.
Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
The Federal Reserve’s likely interest rate cut has investors watching closely. Bart Melek, Global Head of Commodity Strategy at TD Securities, stated that the forecasted economic slowdown in 2026 and the Fed’s potential rate reduction are expected to draw investors back into gold. Melek added that gold performs well in low-interest-rate environments.
Recent dovish comments from Fed Governors, including Christopher Waller and John Williams, along with weaker economic data, have heightened expectations for a rate cut next month. Currently, there is an 87% chance of a rate reduction in December, up from 50% last week.
Jim Wyckoff, Senior Analyst at Kitco Metals, noted that the technical chart for silver shows a strong upward trend, attracting speculative buying in the precious metals market.
Weak Demand in Key Asian Markets:
Gold demand in major Asian markets softened this week due to high prices, despite the start of India’s wedding season. In China, the removal of tax exemptions for gold purchases has further impacted consumer demand.
Despite this, platinum and palladium saw strong performances. Platinum increased by 4%, reaching $1,672.50 per ounce, up 10.7% for the week, while palladium rose by 0.8% to $1,450.16, with a 5.6% weekly increase.
This continued surge in precious metal prices highlights growing investor interest amid expectations of a shift in U.S. monetary policy and ongoing market volatility.
The rapid rise of information technology has transformed finance, particularly in the areas of investing (D’Acunto and Rossi 2021), lending (Buchak et al. 2018), and payment services (Higgins 2024). Mobile payments exemplify this shift: by 2024, over 4.3 billion people worldwide used them, with adoption exceeding 80% in many countries, including China, India, Kenya, Singapore, South Korea, Sweden, and Tanzania. However, the development is often overlooked because mobile payments typically involve small, everyday transactions and are often linked to existing credit or debit cards in advanced economies.
In Agarwal et al. (2025), we examine the real effects of FinTech by exploiting Singapore’s 2017 nationwide mobile payment rollout. In contrast to prior studies that separately analyse the impact of FinTech on households (Agarwal et al. 2024), merchants (Hau et al. 2024), and financial intermediaries (Buchak et al. 2018), we document how mobile payments simultaneously reshape all three sectors and how cross-sector interactions amplify the overall economic impact. Beyond showing that mobile payments spur small business formation and alter consumer spending habits, we highlight that the aggregate impact depends crucially on how traditional financial institutions, particularly banks, adapt their payment and credit strategies in response to the technology shock.
Singapore’s adoption of QR payment technology and data sources
Singapore offers an ideal setting for studying mobile payments. In 2016, despite 73% smartphone use and 98% banking coverage, only 3% of retailers accepted mobile payments, with cash still used for 60% of transactions. In 2017, the government championed digitalisation to boost efficiency and innovation while banks developed the supporting infrastructure. DBS Bank launched QR code payments in April 2017, enabling low-fee, instant, and secure mobile transactions, which other banks soon adopted. The Association of Banks introduced PayNow on 10 July 2017 for fee-free interbank transfers via mobile or ID numbers, followed by PayNow Corporate in June 2018. By contrast, the US FedNow, launched in July 2023, supports instant transfers but lacks PayNow’s person-to-person feature.
Singapore provides a natural experiment to assess the impact of mobile payments on businesses, consumers, and banks. Using business-level data from Singapore’s Accounting and Corporate Regulatory Authority and 2016–2018 transaction-level data from 138,448 representative customers of DBS (which served 82% of residents), we find that mobile payment use rose from 8.6% to 33.4%, sign-ups from 31.9% to 47.9%, and transaction values increased by tenfold within a year.
We hypothesise that the widespread adoption of QR payment technology is likely to reshape the business landscape, consumer behaviour, and the retail banking sector. To assess these effects, we compare changes before and after mobile payment adoption between an affected group and a distinct control group, controlling for industry, time, and interaction effects.
Business creation and the adoption of mobile payments
Mobile payment adoption offers the greatest benefits to small, cash-reliant merchants by lowering transaction costs, speeding up payments, improving record-keeping, and reducing cash-handling risks, all of which can drive business growth.
Thus, we compare business entries in consumer-to-business (C2B) and in business-to-business (B2B) industries after the April 2017 adoption of PayNow (C2B mobile payments) but before the June 2018 adoption of PayNow Corporate (B2B mobile payments). We find that entry rates were similar before April 2017 but diverged sharply afterward: C2B entries rose by over 18% relative to B2B, with a cumulative increase of 268% in the 15 months following. Among small firms, the C2B–B2B gap widened from 18% to 24%, while for large firms it fell from 18% to 7.7%. These results hold across industries with both high and low exit rates.
Refinements confirm the pattern: excluding ambiguous sectors strengthened the results, cash-heavy industries and low-income neighbourhoods showed the largest entry gains, and no effects were observed in affluent or tourist districts. The C2B–B2B difference disappeared after June 2018, when PayNow Corporate extended mobile payments to B2B transactions, confirming the C2B-specific effect.
Among DBS clients, 3.7% were self-employed. After mobile payment adoption, they saw 6.9% higher cash inflows, 2.9% higher outflows, 2.9% lower liquidity holdings, and 3% higher spending, all of which are statistically significant. These results suggest that Singapore’s mobile payment rollout enhanced the formation of small businesses, income, and operational efficiency among self-employed merchants.
Consumer responses to the adoption of mobile payments
We next examine consumer responses to mobile payment adoption. Using DBS data, we define affected consumers as adopters of PayLah! (DBS Bank’s digital wallet launched in 2014) between April 2017 and the rollout of PayNow, matched to similar non-adopters via propensity score matching based on pre-2017 demographics and financial information.
From April 2017 to April 2018, adopters showed clear differences:
Mobile payment spending rose by SGD 3.1 per month.
ATM withdrawals declined.
Total and credit card spending increased.
Bill payments were unchanged.
Overall spending rose 4.1% – about SGD 172 monthly (SGD 2,064 annually) per consumer – equivalent to over SGD 100 million in annual aggregate spending in our sample, which was only 5% of the DBS consumer base. Thus, the overall effect is economically substantial.
We find that the spending increase was not driven by income growth and the consumption increase was strongest among previously cash-reliant consumers, suggesting mobile payments eased liquidity constraints and boosted purchases from small merchants. Credit card data also confirmed more frequent and higher-value transactions at small retailers. The increase in credit card spending could be attributed to banks expanding their credit card facilities. We find no signs of impulsive or debt-driven spending emerging, as delinquency rates and spending composition remained stable.
Changes in retail banking strategies
We examine how banks adjusted their retail strategies after the adoption of mobile payments. Before QR payments, approximately 3–3.2 million Singapore residents held cards, but cash still accounted for 60% of transactions. The rise of free mobile payments prompted banks to streamline ATMs and expand credit card offerings.
DBS data show accelerated ATM closures in cash-heavy, low-cost districts, while credit card ownership, number of cards per user, and credit limits all increased: mobile payment users were 1.6% more likely to become cardholders. A comparison of single- versus multi-bank customers suggests that these changes reflect a strategic adaptation to mobile payments, rather than competitive pressure.
Conclusion
FinTech has transformed finance, yet the broader effects of digital payments on consumers, businesses, and banks remain underexplored. Using national business data and DBS transaction records, our study examined Singapore’s rollout of consumer-to-business mobile payments.
Within a year, adoption expanded rapidly, triggering three key shifts: (i) small business formation increased, and self-employed owners experienced higher revenues, lower liquidity needs, and greater spending; (ii) consumers benefited from eased cash constraints and increased total expenditure, using both mobile payments and credit cards as their credit access expanded; and (iii) banks reduced ATM deployment in historically cash-intensive areas while expanding credit provision.
These findings demonstrate the tangible economic impact of low-cost digital payments and highlight the need to study their broader welfare effects.
References
Agarwal, S, P Ghosh, J Li, and T Ruan (2024), “Digital payments and consumption: Evidence from the 2016 demonetization in India”, The Review of Financial Studies 37(8): 2550–85.
Agarwal, S, W Qian, Y Ren, H-T Tsai, and B Yeung (2025), “The real impact of fintech: Evidence from mobile payment technology”, Management Science, forthcoming.
Buchak, G, G Matvos, T Piskorski, and A Seru (2018), “Fintech, regulatory arbitrage, and the rise of shadow banks”, Journal of Financial Economics 130(3): 453–83.
D’Acunto, F, and A Rossi (2021), “Robo-advising”, in Handbook of Technological Finance, Palgrave Macmillan.
Hau, H, Y Huang, H Shan, and Z Sheng (2024), “FinTech credit and entrepreneurial growth”, Journal of Finance 79(5): 3309–59.
Higgins, S (2024), “Financial technology adoption: Network externalities of cashless payments in Mexico”, American Economic Review 114(11): 3469–512.
