Category: 3. Business

  • Japan’s Nikkei Drops As BoJ Signals Policy Shift

    Japan’s Nikkei Drops As BoJ Signals Policy Shift

    but manufacturing is struggling and business sentiment is fading under cost pressures. Meanwhile, investors are also digesting signals from Japan’s new, dovish prime minister and the added complication of potential new US tariffs, both of which are clouding the outlook for trade and investment.

    Why should I care?

    For markets: Volatility returns as policy shifts unsettle investors.

    Japanese stocks have benefited from ultra-low rates for years, but the prospect of tighter policy is already sparking volatility. The Nikkei’s notable drop shows investors are weighing the risks of rate hikes and persistent inflation against wavering business confidence. Rate-sensitive sectors – as well as those tied to global trade – could be especially vulnerable if US tariffs escalate or Japanese rates increase faster than markets expect.

    The bigger picture: Japan’s turning point could echo throughout global finance.

    Japan has long served as a source of cheap capital for world markets. A shift toward higher rates may redirect investment flows, impact the yen, and disrupt Asian manufacturing supply chains. At the same time, changes in Tokyo’s political climate and US trade policy add layers of uncertainty, making Japan’s next moves a key watchpoint for global investors tracking the world’s third-largest economy as it tries to balance inflation and growth.

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  • Malaysia: TotalEnergies Signs New Renewable Power Agreement with Google to Supply Data Centers

    Malaysia: TotalEnergies Signs New Renewable Power Agreement with Google to Supply Data Centers

    Download the Press Release

    Paris, December 16, 2025 – TotalEnergies and Google have signed a 21-year Power Purchase Agreement (PPA) to supply Google with a total volume of 1 TWh (equivalent to 20 MW) of certified renewable power from the Citra Energies solar plant in the northern Kedah province. The solar farm, which is scheduled to enter construction in early 2026, will support Google’s data center operations in Malaysia. The Malaysian Energy Commission awarded the project to TotalEnergies (49%) and its local partner MK Land (51%) in August 2023, as part of Malaysia’s Corporate Green Power Programme (CGPP).

    The agreement reflects Google’s strategy of enabling new, clean energy to the grid systems where they operate, and builds upon the PPA announced by TotalEnergies in November to supply renewable power to Google’s data centers in the United States.

    “We’re thrilled to build on our collaboration with TotalEnergies in Malaysia. This agreement is a key part of our strategy to make meaningful investments that benefit the economies where we operate. By enabling this new clean capacity, we are supporting local growth of the electricity system hosting our infrastructure”, said Giorgio Fortunato, Head of Clean Energy & Power, Asia Pacific, Google.

    “We are delighted to strengthen our collaboration with Google through this agreement to supply renewable electricity to their new data center in Malaysia”, said Sophie Chevalier, Senior Vice President Flexible Power & Integration at TotalEnergies. “This PPA illustrates our Company’s ability to offer competitive power solutions tailored to the needs of major tech groups, both in mature markets, such as the United States and Europe, and in emerging countries like Malaysia. It also contributes to achieving our target of 12% profitability in the power sector.”

    The PPA will take effect upon the project’s Financial Close, expected in the first quarter of 2026.

    ***

    TotalEnergies’ tailored PPA solutions for its clients

    The PPA with Google follows similar contracts signed by TotalEnergies with companies such as Data4, STMicroelectronics, Saint-Gobain, Air Liquide, Amazon, LyondellBasell, Merck, Microsoft, Orange and Sasol, and provides a further illustration of TotalEnergies’ ability to develop innovative solutions by leveraging its diverse asset portfolio to support its customers’ decarbonization efforts.

    TotalEnergies and electricity

    TotalEnergies is building a competitive portfolio that combines renewables (solar, onshore wind, offshore wind) and flexible assets (CCGT, storage) to deliver clean firm power to its customers. As of the end of October 2025, TotalEnergies has more than 32 GW of installed gross renewable electricity generation capacity and aims to reach 35 GW by the end of 2025, and more than 100 TWh of net electricity production by 2030.

    About TotalEnergies

    TotalEnergies is a global integrated energy company that produces and markets energies: oil and biofuels, natural gas, biogas and low-carbon hydrogen, renewables and electricity. Our more than 100,000 employees are committed to provide as many people as possible with energy that is more reliable, more affordable and more sustainable. Active in about 120 countries, TotalEnergies places sustainability at the heart of its strategy, its projects and its operations.

    TotalEnergies Contacts

    TotalEnergies on social media

    Cautionary Note
    The terms “TotalEnergies”, “TotalEnergies company” or “Company” in this document are used to designate TotalEnergies SE and the consolidated entities that are directly or indirectly controlled by TotalEnergies SE. Likewise, the words “we”, “us” and “our” may also be used to refer to these entities or to their employees. The entities in which TotalEnergies SE directly or indirectly owns a shareholding are separate legal entities. TotalEnergies SE has no liability for the acts or omissions of these entities. This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TotalEnergies SE nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise. Information concerning risk factors, that may affect TotalEnergies’ financial results or activities is provided in the most recent Registration Document, the French-language version of which is filed by TotalEnergies SE with the French securities regulator Autorité des Marchés Financiers (AMF), and in the Form 20-F filed with the United States Securities and Exchange Commission (SEC).

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  • stc Group signs a five-year agreement with Ericsson – Ericsson

    1. stc Group signs a five-year agreement with Ericsson  Ericsson
    2. stc Group Signs Five-Year Master Frame Agreement with Ericsson to Advance Digital Infrastructure  TechAfrica News
    3. Ericsson signs five-year framework agreement in Saudi Arabia  marketscreener.com
    4. stc Group signs five-year Master Frame Agreement with Ericsson to advance Saudi Arabia’s digital infrastructure  Cision News

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  • PSX witnesses increase of over 1200 points in 100 index – RADIO PAKISTAN

    1. PSX witnesses increase of over 1200 points in 100 index  RADIO PAKISTAN
    2. KSE 100-share index fluctuations  Dawn
    3. Pakistan’s dual economies: stock market boom and a factory floor bust  The Express Tribune
    4. KSE-100 hits record 170,741 as SBP rate cut lifts sentiment  Profit by Pakistan Today
    5. PSX gains 877 points  Daily Times

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  • Kering and Ardian finalize a joint venture agreement for a landmark New York property

    Kering and Ardian finalize a joint venture agreement for a landmark New York property

    Kering and Ardian today announced the execution of a joint venture agreement effective immediately regarding the Kering property located at 715-717 Fifth Avenue in New York City. This exceptional location on one of the world’s most iconic avenues comprises multi-level luxury retail spaces totaling approximately 115,000 sq. ft (10,700 sq. m.). 

    Following the partnership concluded earlier this year, Kering is contributing this asset to a newly created joint venture with Ardian, which will hold a 60% stake, with Kering retaining 40%. Kering’s interest in the joint venture will be accounted for under the equity method as of today.

    The transaction amounted to USD900 million (EUR766 million), with net proceeds for Kering USD690 million (EUR587 million).

    Jean-Marc Duplaix, Kering Chief Operating Officer, declared: “As we continue to execute our strategy regarding the management of our real estate portfolio, we are pursuing our successful partnership with leading investment firm Ardian. Like the investment agreement already signed in Paris, this transaction allows us to secure another long term highly prominent retail location for our Houses while enhancing our financial flexibility”. 

    Stéphanie Bensimon, Member of the Executive Committee and Head of Real Estate at Ardian, commented: “We are thrilled to continue our partnership with Kering. 715-717 Fifth Avenue offers exceptional visibility and long-term value.
    This marks Ardian’s first real estate investment in the United States and our strategic expansion into this highly attractive market.”

    Omar Fjer, Head of Real Estate France and Managing Director at Ardian, concluded: “This transaction reflects Ardian’s expertise in structuring innovative partnerships and securing assets with exceptional fundamentals. We are truly committed to acquiring and managing ultra prime assets in the most sought-after locations, which deliver lasting value for our stakeholders.”
     

     

    About Kering

    Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across ready-to-wear and couture, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beauté. Inspired by their creative heritage, Kering’s Houses design and craft exceptional products and experiences that reflect the Group’s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy. In 2024, Kering employed 47,000 people and generated revenue of €17.2 billion.

    Contacts

    Press

    Emilie Gargatte      +33 (0)1 45 64 61 20      emilie.gargatte@kering.com 
    Caroline Bruel      +33 (0)1 45 64 62 53      caroline.bruel-ext@kering.com 

    Analysts/investors

    Philippine de Schonen      +33 (0)6 13 45 68 39       philippine.deschonen@kering.com 
    Aurélie Husson-Dumoutier      +33 (0)1 45 64 60 45      aurelie.husson-dumoutier@kering.com 

     
    About Ardian

    In a world of constant evolution, Ardian stands out for its ability to anticipate, adapt, and turn challenges into opportunities. As a global, diversified private markets firm with 22 offices and more than 350 investment professionals worldwide, we provide investment and customized solutions that reflect new economic dynamics and help our clients remain resilient in a changing world. We deliver multi-local expertise and long-term performance for our investors and partners as well as shared value for the broader society. Since Ardian’s inception in 1996, our pioneering approach to diversification and our ability to offer tailor-made solutions at scale have remained the heart of our strategy. Through commitment, knowledge and technology, we bring lasting value to our companies and contribute positively to the whole industry. Ardian currently manages or advises $196bn for more than 1,890 clients worldwide across Private Equity, Real Assets, and Credit. Ardian. Mastering change for lasting value.

    ardian.com

    Contacts

    Press

    Headland      ardian@headlandconsultancy.com  
     

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  • Dual Bispecifics May Redefine Management of EMD

    Dual Bispecifics May Redefine Management of EMD

    Combining teclistamab and talquetamab deepens the depth and durability of response in patients with relapsed/refractory multiple myeloma with extramedullary disease (EMD), according to an international trial. Nearly 80% of patients achieved an overall response rate with a manageable safety profile through this novel dual-targeted approach, according to study outcomes recently published in the New England Journal of Medicine.

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    These results exceeded standard therapies, including bispecific monotherapies and BCMA CAR T-cell therapy, for a population of patients who usually have a dire prognosis. “It’s exciting to see that combining two bispecifics together is providing durable responses in patients whose survival rates have typically been quite poor,” says Shahzad Raza, MD, study co-author and a hematologist/oncologist at Cleveland Clinic Cancer Institute. “These outcomes represent a bold step forward that has the potential to be practice changing.”

    The bispecific antibody teclistamab targets BCMA, while the bispecific antibody talquetamab targets GPRC5D. As monotherapies, teclistamab and talquetamab each provided modest benefits to patients with EMD. However, early research found combining the two medications made a notable difference.

    This study focused on patients with EMD, including those with nonsecretory or oligosecretory myeloma, who are generally excluded from clinical studies. The study outcomes were presented previously at the European Hematology Society (EHA), International Myeloma Society (IMS) and most recently at the American Society of Hematology (ASH) annual meetings.

    Background

    True EMD, which is defined as soft-tissue plasmacytomas that are not contiguous to the bone, is a highly aggressive form of multiple myeloma and is associated with dismal outcomes. Historically, survival rates for those with EMD have been around one to two years.

    Patients with EMD may initially respond to conventional treatments but the responses tend to be suboptimal and inferior to those without EMDs.

    Study design

    This phase 2 extension study was performed on talquetamab plus teclistamab exclusively in patients with drug-resistant, true extramedullary myeloma. The primary end point was overall response. Secondary end points included the duration of response, progression-free survival, overall survival and safety.

    The RedirecTT-1 trial enrolled 90 patients, who received a combination of 0.8 mg per kg of body weight of talquetamab and 3.0 mg/kg of teclistamab every two weeks, with the option to switch to once a month dosing based either on confirmed ≥VGPR (very good partial response) after cycle 4 or the physician’s discretion after cycle 6. Patients’ progress was monitored via full-body PET CT scans as well as MRIs, blood work and bone marrow biopsies.

    Study outcomes

    Of this population of patients with drug resistance and true extramedullary disease, most responded to the combination of talquetamab and teclistamab. Seventy-nine percent of the 90 patients in the study achieved an overall response rate, including 54% who achieved a complete response. The median progression-free survival was 15.4 months.

    Responses were consistent across tumor burden, cytogenetics, organ involvement and number of extramedullary sites.

    More than 76% of responders switched to monthly dosing after cycles 4-6. This change in dosing did not diminish responses. In fact, 93% deepened or maintained response after switching.

    Side effects

    The rate of adverse events was consistent with previous studies of these agents delivered as monotherapies and did not increase as a result of combining the two therapies. Few patients discontinued treatment due to adverse events, and no new safety signals were indicated. Oral toxicities were mainly grades 1-2, with only 4% having grades 3-4.

    Infection rates were high but manageable and seen during the early treatment course. The researchers found that monthly administration of IVIG helped lower infection rates. Other toxicities were manageable.

    Adverse events

    Five patients died due to infection, one from pneumonia due to COVID-19, one from pneumonia due to klebsiella infection, one from sepsis due to klebsiella infection, one from pneumonia due to unspecified infection and one from pseudomonal sepsis.

    What’s next

    “I’m grateful to our institute, my colleagues and our patients who participated in this groundbreaking research,” says Dr. Raza. “This unique combination of therapies may be a game changer for this group of patients who previously had few treatment options available to them.”

    Cleveland Clinic Cancer Institute continues to investigate new therapies such as trispecific antibodies, bispecific T-cell engagers and allogenic CAR-T for treating multiple myeloma.

    Hear our podcast with Dr. Raza about the RedirecTT-1 trial.

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  • Speech by Deputy Prime Minister and Minister for Trade and Industry Gan Kim Yong at the Opening of Exxon Mobil Singapore’s Resid Upgrade Facility

    Speech by Deputy Prime Minister and Minister for Trade and Industry Gan Kim Yong at the Opening of Exxon Mobil Singapore’s Resid Upgrade Facility

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  • Apollo Funds to Acquire Prosol Group, a Leading French Fresh Food RetailerApollo Global Management

    Apollo Funds to Acquire Prosol Group, a Leading French Fresh Food RetailerApollo Global Management

    Investment Supports Growth of Prosol’s Proprietary Fresh Food Model and Distinctive Customer Proposition

    NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) — Apollo (NYSE: APO) today announced that Apollo-managed funds (the “Apollo Funds”) have agreed to acquire a majority stake in Prosol Group (“Prosol” or the “Company”), the multi-specialist in fresh food businesses and food retail in France, from Ardian. Prosol’s existing shareholders and management team will reinvest alongside the Apollo Funds.

    Founded in 1992, Prosol has differentiated itself by building a proprietary, vertically integrated supply chain, sourcing fresh, quality products resulting in a highly loyal and fast-growing customer base. Prosol operates nearly 450 stores across France under two main banners: Grand Frais, where it provides the fruits, vegetables, dairy and fish; and Fresh., a fully owned chain of stores that sell fruits, vegetables, dairy, fish, and meat. By working with over 2,300 partners to source premium produce and focusing on best-in-class in-store experiences, Prosol’s retail concept has developed a leading position among customers, with Grand Frais achieving high consumer sentiment in France. Prosol’s portfolio of retail brands also includes La Boulangerie du Marché, mon-marché.fr, BioFrais, and Banco Fresco in Italy.

    Alex van Hoek, Lead Partner for European Private Equity at Apollo, said, “Prosol is a clear category leader in fresh food retail, with a powerful customer proposition and outstanding sourcing model. Under the leadership of Jean-Paul, the Company has demonstrated consistent organic growth over time, providing shoppers with exceptional quality products, breadth of assortment and strong value for money. As Prosol looks to expand its estate both in France and internationally, Apollo will draw on our extensive retail expertise to support the management team’s growth plans while maintaining the distinctive identity beloved by customers.”

    Jean-Paul Mochet, Chief Executive Officer at Prosol, said, “This investment marks the beginning of an exciting new chapter for Prosol and is testament to not only the strength of our business, but also the deep relationships we have formed with our suppliers and customers. With the support and expertise of such a strong partner in Apollo, we are well-positioned to achieve our long-term growth ambitions and bring our distinctive retail concept to more customers across Europe.”

    Apollo’s private equity business has a long and successful track record of transforming businesses spanning more than 35 years, including significant experience in the retail and consumer sector. Apollo has been actively investing in France for more than two decades and today has about €14 billion invested with French companies across its strategies. Certain French private equity investments include Constellium, Verallia and Vallourec, while Apollo has also provided large-scale capital solutions to leading French corporates including Air France-KLM, EDF and TotalEnergies, among others. Atlantys Investors, founded by Jean-Luc Allavena, serves as an advisor to Apollo in France.

    The transaction is subject to satisfaction of certain closing conditions, including regulatory approvals, and is expected to close in Q2 2026.

    UBS AG served as lead financial advisor to the Apollo Funds, while Royal Bank of Canada and Lazard also served as financial advisors. Sidley Austin LLP, Paul, Weiss, Rifkind, Wharton & Garrison LLP and Cleary Gottlieb Steen & Hamilton LLP served as legal counsel on the transaction.

    About Apollo
    Apollo is a high-growth, global alternative asset manager. In our asset management business, we seek to provide our clients excess return at every point along the risk-reward spectrum from investment grade credit to private equity. For more than three decades, our investing expertise across our fully integrated platform has served the financial return needs of our clients and provided businesses with innovative capital solutions for growth. Through Athene, our retirement services business, we specialize in helping clients achieve financial security by providing a suite of retirement savings products and acting as a solutions provider to institutions. Our patient, creative, and knowledgeable approach to investing aligns our clients, businesses we invest in, our employees, and the communities we impact, to expand opportunity and achieve positive outcomes. As of September 30, 2025, Apollo had approximately $908 billion of assets under management. To learn more, please visit www.apollo.com.

    About Prosol
    A leading player in specialised food retail in France, PROSOL has been developing an integrated, fresh-food-focused model for more than 30 years. By exercising full control over the value chain — from agricultural sourcing to distribution — the company ensures freshness, quality and traceability, in support of better eating for all.

    Designed as a true infrastructure dedicated to taste, PROSOL’s model is built on long-term partnerships with carefully selected producers, in-house expertise in product enhancement and maturation, proprietary production facilities, and a dedicated, high-performance logistics network.

    With nearly 450 points of sale, PROSOL operates a portfolio of complementary retail brands, including Grand Frais, fresh., La Boulangerie du Marché, mon-marché.fr, BioFrais, and Banco Fresco in Italy. Within Grand Frais stores, the company directly operates the fruit and vegetable, fish, dairy and cheese departments, as well as butchery departments in the Paris region and Eastern France.

    Apollo Contacts

    Noah Gunn
    Global Head of Investor Relations
    Apollo Global Management, Inc.
    (212) 822-0540
    IR@apollo.com

    Joanna Rose
    Global Head of Corporate Communications
    Apollo Global Management, Inc.
    (212) 822-0491
    Communications@apollo.com / EuropeanMedia@apollo.com

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  • SoundCloud Breach: What Happened and What Users Need to Know

    SoundCloud Breach: What Happened and What Users Need to Know

    SoundCloud has confirmed that recent service outages and VPN access disruptions were caused by a security breach that exposed a portion of its user database, including email addresses and profile information. The disclosure comes after days of user complaints reporting “403 forbidden” errors when attempting to access the platform through virtual private networks.

    The audio streaming company acknowledged that threat actors gained unauthorized access to one of its internal systems, prompting an incident response that included security containment measures, some of which unintentionally disrupted VPN connectivity.

    Unauthorized Access Detected in Internal Service Dashboard

    In a statement, SoundCloud said it recently detected unauthorized activity involving an ancillary service dashboard and immediately activated its internal incident response procedures.

    We understand that a purported threat actor group accessed certain limited data that we hold,” the company said, adding that its investigation has now been completed.

    According to SoundCloud, the breach was limited in scope and did not involve sensitive data such as passwords, financial information, or authentication credentials. The exposed data consisted only of users’ email addresses and information already visible on public SoundCloud profiles.

    Up to 20% of Users Potentially Impacted

    Despite SoundCloud’s assurances, the scale of the incident appears significant. Sources familiar with the matter said that approximately 20% of SoundCloud’s user base was affected by the breach. Based on publicly reported figures, this could translate to roughly 28 million user accounts.

    SoundCloud has not independently confirmed the exact number of impacted users but said it is confident that all unauthorized access has now been blocked and that there is no ongoing risk to its systems.

    As part of its containment efforts, SoundCloud implemented configuration changes designed to protect its infrastructure. However, these changes resulted in widespread VPN access disruptions, preventing users from connecting to the platform while using VPN services.

    The company acknowledged the issue but has not provided a clear timeline for when VPN access will be fully restored. The lack of clarity has drawn criticism from privacy-conscious users who rely on VPNs for secure browsing.

    Following the breach disclosure and mitigation steps, SoundCloud also experienced denial-of-service attacks that temporarily affected the availability of its web platform. The company did not attribute these attacks to the same threat actor but confirmed they were addressed as part of its broader security response.

    SoundCloud said it is working with third-party cybersecurity experts to strengthen its defenses. Measures taken include enhanced monitoring and threat detection, a review of identity and access controls, and a wider assessment of related systems to prevent further compromise.

    ShinyHunters Gang Allegedly Behind the Breach

    While SoundCloud has not officially named the group responsible, BleepingComputer reported receiving information suggesting that the ShinyHunters extortion gang was behind the attack. According to the report, the group is allegedly attempting to extort SoundCloud after stealing a database containing user information.

    ShinyHunters is a well-known cybercrime group linked to several high-profile data breaches in recent years. The same group has also been implicated in a separate breach involving PornHub, reported earlier the same day.

    SoundCloud has declined to comment on the identity of the attackers or on any extortion demands.

    What This Means for Users

    Although SoundCloud maintains that no passwords or financial data were compromised, the exposure of email addresses still raises concerns about phishing and targeted scams. Cybersecurity experts typically warn that even limited data leaks can be exploited in follow-up attacks, particularly when combined with information from other breaches.

    Users are advised to remain cautious of unsolicited emails, avoid clicking on suspicious links, and ensure that their SoundCloud-associated email accounts are protected with strong passwords and multi-factor authentication.

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  • Interactive anti-vaping campaign slides into SA

    Interactive anti-vaping campaign slides into SA

    An innovative new anti-vaping ad campaign called Don’t let vaping in has been launched in South Australia to encourage more young people to quit.

    This campaign is different to traditional approaches by incorporating an interactive element designed to engage audiences through social media, targeting young people who vape.

    While the latest data shows vaping rates in young people are decreasing, there are still too many caught in the vaping cycle of nicotine addiction.

    Data from the South Australian Health and Medical Research Institute (SAHMRI) shows 10.8 per cent of young people aged between 15 and 29 vaped in 2024, down from 15.1 per cent in 2023.

    The Don’t let vaping in campaign, developed by Quit Tasmania, is a modern, relatable and highly engaging portrayal of vaping addiction, with the personification of a vape as an online nuisance.

    The campaign’s video advertisements will appear in a range of social media platforms, including TikTok, Instagram, Reddit and YouTube. Further campaign reach will be achieved through audio (Spotify and Listnr) and in outdoor advertising.

    To effectively support young people to quit vaping, it is important to engage with them through multiple platforms and communication styles.

    For this reason, a component of the campaign has been specifically designed to interact with users aged 16 years and over on the social media platform, TikTok.

    When users interact with the videos they view, messages will be sent to them about addiction to vaping, creating a pathway to quitting advice and tools to help them quit.

    A dedicated website will also boost the campaign’s modern look and feel, designed to engage young people with quick, accessible quit support information and strategies for managing cravings and withdrawal.

    The Malinauskas Government has introduced a range of measures and laws targeting vaping and smoking in South Australia including:

    • Investing $16 million in a taskforce within Consumer and Business Services (CBS) to tackle the illicit trade.
    • Implementing a raft of new smoke and vape free public areas near beach jetties, schools, kids’ sporting events and shopping centre entrances.
    • Banning the sale of therapeutic vapes to under 18s.
    • Becoming the first state in the nation to ban highly addictive nicotine pouches.
    • Banning vending machine sales of tobacco products in public areas.
    • Delivering new education campaigns in schools to prevent children taking up vapes.
    • Rolling out hard-hitting media advertising campaigns targeted specifically at young people about the harms of vaping.

    South Australia’s response to tobacco and vapes has been rated the best in the country, according to a national scorecard released by the Australian Council on Smoking and Health.

    To test the effectiveness of the Don’t let vaping in campaign, 400 young South Australians completed online surveys to provide feedback.

    Sixty-four per cent of the surveyed cohort reported that the advertisement ‘makes me stop and think’, 67 per cent said it acts as a strong argument to quit vaping, 70 per cent reported the advertisement makes them feel concerned about their vaping, 69 per cent felt motivated to quit, and 64 per cent believed it could help someone realise they are addicted to vaping.

    Quit Tasmania reported the advertisement performed very well, driving awareness and delivering more than 5 million impressions (single views) across social media platforms, and more than 14,000 visits to the quit support website.

    The Don’t let vaping in campaign will air in South Australia over the next five weeks as part of the South Australian Government’s smoking and vaping harms awareness campaign.

    People who smoke or vape are also encouraged to visit their GP to discuss how to begin their quitting journey. For additional support, call Quitline on 137 848 to talk to a counsellor, or visit besmokefree.com.au or bevapefree.com.au for more information.

    Ad campaign materials can be accessed here.


    Quotes

    Attributable to Chris Picton

    Vapes are full of highly addictive nicotine and nasty chemicals and we want our young people to stay away from them.

    This new campaign is aimed at grabbing the attention of younger South Australians to highlight just how addictive and dangerous vapes are.

    South Australia is leading the way in tackling this important health issue and it’s great that our measures are working. We want even more young people to quit vaping – or better yet, never take it up.

    The only thing we should be putting in our lungs is air.

    Attributable to Preventive Health SA Chief Executive Marina Bowshall

    The ‘Don’t let vaping in’ campaign is expected to transform young people’s perception of vaping to make them stop and think about the very real consequences of this addictive and dangerous habit.

    The unique interactive component is an innovative way to increase awareness among young South Australians.

    Vaping and smoking are highly addictive – we are keen to see the positive impacts of this creative campaign.

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