Category: 5. Entertainment

  • BBC Studios Digital Brands Lead UK in YouTube Watch Time and TikTok Engagement

    BBC Studios Digital Brands Lead UK in YouTube Watch Time and TikTok Engagement

    Thanks to a bold fandom-first strategy, BBC Studios has officially outpaced every UK broadcaster and most global streamers in YouTube watch time and TikTok engagement, according to the latest data.

    The numbers reveal a remarkable transformation since launching its advertising proposition in 2023:

    • Highest YouTube watch time across the UK competitor set, with figures almost doubling year-on-year
    • Top TikTok engagement rate in 2024 across both UK and global media brands
    • 14 billion annual YouTube views, growing at +56% YoY, significantly ahead of global streamers including Disney+, Amazon Studios and Apple TV
    • A 111% YoY revenue increase in 2024/25 – a direct result of fan-first digital strategy and platform-native content

    “Fandom is not the end goal – it’s the starting point,” said Jasmine Dawson, SVP of digital at BBC Studios. “We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return.”

    A New Era for Advertisers: Premium IP, Trusted Platforms, Unmatched Engagement

    Since 2023, brands have been able to advertise directly within BBC Studios’ digital ecosystem – a first for the company. This offering gives advertisers access to premium, culturally influential content with proven scale and high emotional investment – all within a safe, brand-friendly environment across YouTube, TikTok, Instagram and more.

    Advertisers can now:

    • Align with globally beloved IP like Bluey, Top Gear, BBC Earth and Doctor Who
    • Reach deeply engaged fandoms that drive high retention, sharing, and repeat viewing
    • Tap into creator-first branded content, powered by BBC Studios’ in-house production and strategy teams
    • Partner on bespoke campaigns that are informed by platform-native insight, community feedback and real-time performance data

    In 2024 alone, BBC Studios delivered almost six billion ad impressions, with formats outperforming industry benchmarks on both reach and relevance, and and has been named European Publisher of the Year for two years running at the Lovie Awards.

    “This isn’t interruptive advertising – it’s brand storytelling with built-in cultural resonance,” said Jasmine. “We’re offering advertisers something most platforms can’t: emotional context, scale, and IP that audiences actively love.”

    Built for Digital. Designed for Results.

    This digital success is no accident. The strategy – unveiled for the first time during The Media Odyssey podcast at Cannes Lions with Evan Shapiro and Marion Ranchet – is built around four core principles:

    1. Fandom-first thinking, backed by KPIs like sentiment, UGC volume, and return viewer rates

    2. Creator-led content, developed in partnership with digital-native talent

    3. Deep engagement over vanity metrics, prioritising watch time, shares, and comments

    4. Audience obsession, using dashboards, social listening and rapid iteration to shape output

    With around 150 channels across 17+ languages, a weekly reach of 40 million, and creator-driven franchises scaling across LATAM, the US, Australia and Singapore, including two of YouTube’s top 1% channels. BBC Studios is now setting the global standard for fan-powered, platform-native entertainment.


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  • Samsung TV Plus Expands Content Lineup with B4U Channels, Bringing Blockbuster Movies and Music to Indian Audiences – Samsung Newsroom India

    Samsung TV Plus Expands Content Lineup with B4U Channels, Bringing Blockbuster Movies and Music to Indian Audiences – Samsung Newsroom India

    The streaming platform adds new channel offerings from the house of B4U such as B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri for viewers

     

    Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has announced the addition of four popular B4U channels – B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri to its dynamic content lineup. This partnership further strengthens the robust catalogue of Samsung TV Plus, now boasting over 125+ FAST channels, and brings a fresh wave of premium entertainment to Indian viewers.

     

    “Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

     

    B4U Network, a pioneer in the Indian broadcasting landscape with a global footprint in over 100+ countries, is renowned for its rich library of Hindi movies, chart-topping music, and vibrant regional content. For more than two decades, B4U has captivated audiences across generations and geographies, making it a household name in entertainment.

     

    Johnson Jain, Chief Revenue Officer, B4U said, “Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content. In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience”

     

    This partnership reinforces the positioning of Samsung TV Plus, as one of India’s fastest-growing free content destinations providing curated entertainment for the evolving preferences of India’s digital-first viewers. With the integration of B4U’s acclaimed channels, Samsung TV Plus continues to redefine home entertainment, offering Indian consumers unparalleled access to blockbuster movies, trending music, and regional favourites, all for free.

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  • BIG Wins Competition to Transform Three Urban Plazas into an Interconnected ‘City Stage’ in Copenhagen, Denmark

    BIG Wins Competition to Transform Three Urban Plazas into an Interconnected ‘City Stage’ in Copenhagen, Denmark