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Just in time for Cyber Monday 2025, Gap Inc. customers will see something new when they shop online — experiences powered by artificial intelligence that make it easier to discover styles they love, find the right fit, and shop seamlessly across our family of brands. 

At Gap Inc., we’re embracing AI to reimagine what’s possible in retail — from how our teams design products to how customers experience them. And starting this holiday shopping season, we’re using new AI-powered tools to make the shopping experience more seamless, more personalized, and more fun for our customers.  

Whether online or in stores, AI is helping us remove friction, spark creativity, and inspire confidence in every interaction. By combining our deep retail expertise with the latest AI tools, we’re able to better understand what our customers want, anticipate their needs, and deliver experiences that feel uniquely tailored to them.

A More Personal Way to Shop

Across our brand sites, customers will find new AI-powered features that make shopping faster, smarter, and more inspiring:

• Trend based curations: Intelligent edits like Gap’s Fall Trend Edit and Banana Republic’s Fall Essentials use AI to highlight the styles, colors, and looks that are trending at the speed of culture.
• Smarter Product Recommendations: New tools such as “Wear It With,” “You Might Also Like,” and “Customers Also Viewed” offer more intuitive product pairings to inspire complete looks.
• AI-Powered Customer Care: Our digital assistant, available through “Chat with Us” on brand sites and in the mobile app, helps customers manage returns, payments, order tracking, and more — any time, on any device.
• Intelligent Fit: Now available with Gap and Old Navy denim bottoms provides customers recommended sizes based on key body measurements.
• Customers can also discover Gap Inc. products through emerging AI-powered platforms like daydream.ing, helping customers find their style and connect back to our brand sites to shop. 

Behind The Scenes 

These retail experiences are powered by the same AI-driven workflows that are transforming how our teams create:

• Designers now use generative AI to move from concept sketches to photorealistic product renders in minutes — accelerating creativity and shortening the path from idea to launch.
• In our offices, we’re embedding AI experimentation into our culture. Employees across Gap Inc. are adopting new AI tools that boost storytelling, planning, and design.

These innovations are being built on a unified, AI-powered platform developed in collaboration with Google Cloud and other technology partners. This flexible infrastructure allows teams to test, learn, and scale new ideas across design, commerce, and customer experience. 

From product creation to customer care, our approach to AI is bringing more personalization, more creativity, and more connection to every shopping experience. 

– Sven Gerjets

About Gap Inc.

Gap Inc., a purpose-driven house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children available worldwide through company-operated and franchise stores, and e-commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet through its commitment to bridge gaps to create a better world. For more information, please visit www.gapinc.com.

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