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The sale event of the summer is here, and the Amazon Prime Day Kindle deals (and other Amazon device deals!) are ones you can count on being great to shop. As someone who tests Amazon gear for a living—Echo speakers, Kindles, Amazon’s smart plugs, you name it—I’m always tracking what in Amazon’s lineup is worth buying. I have a ton of favorites, from the best of the best, like the Kindle Paperwhite and Echo Show 8, to the Kindle Scribe and Echo Spot.

It’s the perfect time to shop all of those and more. Not only is everything in this guide WIRED-tested and WIRED-approved, but it’s on sale right now. Need more deals? Try our Best Amazon Prime Day Deals roundup and Prime Day liveblog.

Updated July 11, 2025: We’ve checked all prices and confirmed all deals.

WIRED Featured Deals

Best Kindle Deals

A Kindle You Can Write On

This is my personal favorite Kindle. Maybe I’m biased because I love a digital notebook just as much as an e-reader, and since I’m a big reader on Kindle Unlimited and through my Libby app, using the Kindle Scribe (8/10, WIRED Recommends) easily bundles all my most-used features into a single device. It’s easy to sketch out notes and random ideas in the notebook section, and the screen is nice and large to enjoy reading my latest book of choice. The battery also lasts nice and long—in the months I’ve had it, I’ve charged it maybe three times.

The Best Kindle

Run, don’t walk: the best Kindle is on sale. The 12th-generation Kindle Paperwhite Signature Edition (8/10, WIRED Recommends) launched last year and is a little larger than the basic Kindle. It comes with a warm light option, which is gentle on the eyes. It’s got fast and smooth performance, and overall is the best choice if you’re looking for a new Kindle, even when it’s not on sale. And it is right now!

The Minimalist’s Kindle

Amazon launched a new version of its basic Kindle last year, and while it’s the most minimalist of its family of e-readers, it’s still a great little gadget. I’m a big sucker for the matcha green color. It’s nice and small, perfect for sneaking in a pocket or a small bag and take with you anywhere you go.

A Colorful Kindle

If you’re looking for a color e-reader but don’t want to spend too much, good news: the Kindle Kindle Colorsoft (7/10, WIRED Review) is on sale right now for Prime Day. It’s the first-ever Kindle with a color screen, letting book covers and illustrations shine. The Colorsoft has run into some issues with performance and the trade-in program, so I’d recommend buying one new without trading in your old Kindle. Right now is a perfect time since it’s on sale.

A Kindle for Kids

If your kids want a Kindle, instead of just giving them your old one, get them a Kindle Kids to get access to Kids+ for free for six months and cute covers that they’ll love. Kids+ is a subscription service that gives access to a library of books designed for ages 3 to 12, and offers books in Spanish, too. The cover designs will make it easy to tell your kiddo’s Kindle from your own (even though I want that space whale option for myself).

A Kindle Bundle

If you’re planning to buy a new basic Kindle, stop right there. Instead, snag this on-sale Kindle bundle that includes the 2024 Kindle, a fabric cover, and a power adapter (because no, your Kindle does not already come with one. Sorry!). It’s a great set to keep your brand-new Kindle protected and get your first Kindle accessory.

Best Echo Deals

A Little Echo

I love this funny little speaker. The Echo Spot (7/10, WIRED Recommends) sits in between a smart display and a basic speaker. I like that it’s well-designed for a bedside table since it has a cute digital clock on the small screen (it looks like a half circle, but it’s really a small rectangle screen surrounded by a half-circle bezel) and shows you what alarm is set for the next day. I like that it’ll show you icons for the weather and the name of the song playing, but leaves out more distracting screen features. Again, perfect as a new smart assistant and alarm clock in one.

An Alexa Smart Display

One of the best all-around Echo speakers, whether it’s a Show smart display or just a regular Echo speaker, is the Echo Show 8 (3rd Gen). It’s a great size for just about everything it can do, and it can do a lot: stream videos, join video calls with the 13-MP camera, show you the weather forecast, control your smart home, and show widgets of your choice onscreen to customize your content. It’s got great sound too, making it a great speaker choice as well as a smart assistant. The only downside is that the constant slideshow will show ads, but you can evade that by turning on Photo Mode.

Small Yet Mighty

The Amazon Echo Dot (5th Gen) is a petite edition of the main Echo. It can do everything the main one can, and while it’s much smaller, it still packs pretty impressive sound quality, with improved bass over older models. It’s already a great speaker for the price, and that’s even more true now that it’s on sale for Prime Day.

A Bare-Bones Smart Display

This might look like a smart display, but it’s focused on a single feature: controlling your smart home. The Echo Hub (8/10, WIRED Recommends) can still answer your questions, but every other feature you might expect on a smart display usually won’t be found on this device. I’m surprised to say I didn’t miss those features. This gadget is minimalist and works great as a hub for your smart home, with no distractions on the screen (or ads!) It has a weak speaker, but it will pair with your preferred speaker to send music requests to it.

A Pop of Color

The Amazon Echo Pop (7/10, WIRED Recommends) looks like someone sliced the Echo Dot in half. It’s a fun addition to a small room or bedroom since it comes in colors that no other Echo does. The sound quality isn’t as strong as other Echo devices, but it’s fine for casual listening. It’s a great way to pop (get it?) a voice assistant and a bit of color into any room.

Fire Devices

Our Favorite Budget Tablet for Kids

If you’re not looking to go all out on Apple’s iPad for your rambunctious youngster, this Fire TV tablet is a great budget alternative—especially on a hot sale. This is best for kids over the age of 8, as it has slightly more mature content and a more advanced design. You’re getting great stuff from within the Amazon ecosystem, including games, books, videos, and more, all filterable by the adult in the room. We love the two-year worry-free warranty, especially if you’ve got a drop-friendly child, and this price makes it a serious bargain. —Ryan Waniata

A Solid Budget Streamer

If all you need is a cheap-and-stable streamer, one that shows you TV and movies on Amazon Prime you never knew existed, this is a nice buy. It’s a great option for dumber 4K TVs or even an HD TV that may need replacing down the line. We still prefer the 4K TV Max for serious streaming after testing both, but you can’t do much better for a budget stick with voice search at this price, especially if you’re into Alexa as your copilot. —Ryan Waniata

Amazon’s Top Tablet

The Fire Max 11 (5/10, WIRED Review) is Amazon’s nicest Fire tablet, but it’s expensive for what you get, making a sale event like Prime Day the prime (I’m hilarious) time to buy. The screen is solid, the speakers aren’t bad, and the cameras are 1080p. It’s not the nicest Android tablet we’ve tried, but it’s affordable enough to be worth snagging.

A Streaming Stick With Attitude

If you love Amazon Prime shows, the Fire TV Stick 4K Max is the streaming device for you. It’s focused on Amazon Prime, but you can still access other streaming apps, too, so you won’t be locked into only Prime shows. It works well with other Alexa-connected smart home devices, too.

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