Dinosaurs ruled the box office once again this weekend as “Jurassic World Rebirth” hauled in a strong $147.3 domestically over the five-day Fourth of July period to kick off what industry insiders hope will be an impressive month at movie theaters.
The holiday total for “Jurassic World” in the U.S. and Canada exceeded industry expectations. Universal Pictures’ “Jurassic World” reboot was expected to gross $120 million to $130 million during its long opening weekend, according to analyst and studio projections.
The movie unseated Apple’s Brad Pitt racing film “F1 The Movie,” which landed in second place with $26.1 million domestically, bringing its total to $109.5 million in North America, according to distributor Warner Bros.
“Rebirth’s” 2022 predecessor, “Jurassic World: Dominion,” debuted with $145 million from its first three days of release and went on to collect $1 billion globally. The new movie carries an estimated production budget of $180 million, not counting marketing costs.
Big-budget creature features have global appeal, as the numbers showed. Opening in 82 countries outside the U.S. and Canada, “Rebirth” grossed $171 million internationally. That included $41.5 million from China, proving that Hollywood movies can still do well in the Middle Kingdom despite the dominance of local production in the populous country.
The global total for “Rebirth’s” opening was $318.3 million.
Directed by Gareth Edwards (“The Creator,” “Rogue One”) and starring Scarlett Johansson and Mahershala Ali, “Rebirth” earned unenthusiastic reviews from critics, notching a 52% approval rating on aggregator Rotten Tomatoes.
The “Jurassic” franchise has seen multiple iterations since Steven Spielberg’s landmark 1993 blockbuster “Jurassic Park,” based on the popular Michael Crichton science fiction novel, wowed audiences with its combination of practical and computer-generated effects that gave the T. Rex and other killer dinos their stunning realism. That film spawned not only sequels but toys, theme park attractions, animated series and video games.
Although the sequels, starting with Spielberg’s own “The Lost World,” never achieved the acclaim of the original, they continued to mint money for Universal and Spielberg’s production company, Amblin.
Prior to “Rebirth,” the “Jurassic” movies had grossed a total of roughly $6 billion worldwide, not adjusting for inflation, according to box office website The Numbers. The first “Jurassic Park” grossed $978 million worldwide, according to Box Office Mojo, which is equal to $1.86 billion in today’s dollars.
The latest “Jurassic” movie did not get a slot at Imax theaters, since those were taken up by “F1.” Next week, the valuable Imax real estate will be taken up by Warner Bros. and DC Studios’ “Superman.” Films shown on Imax often reap bigger box office numbers, aided in part by the higher ticket prices at those theaters, and because they’re viewed as more of a must-see “event.”
“Jurassic World” is the first of three big tentpole films arriving this month in theaters. In addition to “Superman,” Walt Disney Co. and Marvel Studios’ “The Fantastic Four: First Steps” opens in a few weeks.
July has historically been one of the strongest summer months at the box office, putting more pressure on these three films to deliver.
Despite big box office gains in April and May, June saw a string of underperforming films such as Lionsgate’s “John Wick” spinoff “Ballerina,” Sony Pictures’ “Karate Kid: Legends” and Disney and Pixar’s original animated effort “Elio.”
Theatrical business in June was 25% lower compared to the pre-pandemic average of June 2017, 2018 and 2019, according to David A. Gross’s FranchiseRe movie industry newsletter. It was also down 5.3% compared to last June, which saw big hits like Disney and Pixar’s “Inside Out 2” and Sony’s “Bad Boys: Ride or Die.”
“We see this ebb and flow,” said Shawn Robbins, founder of the website Box Office Theory. “These next four to five weeks will certainly give us a sense of how to grade the summer overall.”
